How to use Digital Marketing to Enhance Brand Awareness
How to use Digital Marketing to Enhance Brand Awareness
“Let your eyes look directly forward, and your gaze be straight before you.”
Welcome to 2023!
Yes, we know it is past new year - but for those in business, the year only seems to get started in February! Everyone is back after a holiday break and now returning to 'business proper'.
Are you looking to grow your business in 2023?
Are you seeking to grow your revenue in 2023?
If the answer is yes - a proven road that leads to growth is to focus on your brand.
Today we are starting a new series of blog posts on ways to enhance your brand, logo, website and digital communications. All of these elements will foster the longterm growth of your business - and help you better connect with the people who matter most: your customers!
Let's get started with 'brand awareness'.
First we need to define some terms.
What is Brand Awareness?
Brand Awareness refers to the level of your customer's loyalty and recognition of your company.
Do your customers know your brand and what you stand for?
Are your customers actively engaged with your brand, products and services?
Answering these questions helps you to understand where your brand is within the marketplace.
What is Digital Marketing?
Digital marketing is outreach via digital media.
This includes:
website design and marketing
apps
video
infographics
social media
video
podcasting
online paid marketing options
Why use digital marketing to build brand awareness?
In today's digital world, most people spend significant amounts of time each day using digital devices - phones, tablets, laptops, desktops. It makes sense to be where your customers are.
Within the digital landscape are many ways to create and market your brand that are both low cost and easy to do.
Think of digital marketing like a garden. Invest time daily to grow rewards long term.
But you need a plan.
We call this a 'Digital Marketing Strategy'. It can be a simple plan - but it does require ongoing actions to stay in contact with your audience and engage their focus.
The best approach to this is to 'tell your story'. People want to know about you, your vision and your brand.
Build engagement with honesty, but build it consistently.
Simple Ways to use Digital Marketing to Enhance Brand Awareness
10 Ways to Grow Your Brand with Digital Marketing
Here are 10 affordable ways to make the most of digital marketing to grow brand awareness without breaking the bank.
1. Refresh your Company Website
Is it time to consider an update to your business website?
Technology improves over time. Your website is the first 'port of call' for potential new customers. Make the best first impression with a website that connects with your prospects and fosters engagement and conversion. Ensure that your website represents your brand effectively, loads quickly and works well across all devices.
2. Refresh your Company Logo
Does your logo reflect your business for today's market?
We all know that seasons change. Colours and styles modify over time and fashions come and go.
Many brands and logos are tweaked, adjusted or re-imaged over the years to ensure that they continue represent the business in the best possible light.
3. Ensure Brand Consistency
Is your brand and logo consistent across all of your communication?
To make a consistent and professional impact, ensure that all of your media utilises your brand and logo in the same way. This extends further to detailed brand guidelines which will define set ways to use colour, style and messaging across all of your communication channels. Consider investing in professional brand guidelines - all leading brands do. Consistency is very important, especially when it comes to digital.
4. Expand Your Content
Add more pages and information to your website.
A great way to increase engagement is by providing more detail. Explain to customers how things work, and why. Tell the behind the scenes story. Give more technical data. Collect positive customer testimonials. A blog is great for this content - but you could also consider adding additional pages to your website.
5. Monitor your Website Performance
Use tools to get to know your traffic, your audiences and popular keywords.
A variety of free and paid tools are available to help monitor your website performance. This will easily let you know your website traffic, website speeds and load times, which pages are working well as well as ideas to shift the dial and move forward in search results, both locally and globally. A popular tool is SEMrush.
6. Infographics
Infographics are great for digital marketing and brand building.
Popular with customers, they help to communicate your brand and business concepts visually. Think of them as an informational and education tool. Professional infographics are great for sharing online via social media channels and as part of an email marketing campaign.
Infographic investment delivers excellent value for money, as they represent 'evergreen content' that can be successfully reused, often over many years.
7. Video Marketing
Use the popularity of video to build brand awareness.
Video marketing ranges from professional explainer, product videos and showcases, to quick anecdotes filmed on the spot with nothing more than a basic mobile phone. Think about what sort of videos you enjoy and what type of video content will work well with your unique audience.
8. Social Media Engagement - Share Your Story
Tell your story and grow your brand.
Allocate just 15 minutes each day to engaging with your customers online to see results over time.
Select two or perhaps three platforms to get started. Aim to share new content several times per week. Keep it simple and doable by sharing product images, customer testimonials or information about current sales and promotions. Again, many tools are readily available to help with content ideas and distribution.
9. Email Marketing
Stay in contact with your customers by email.
Your best customer has already converted. Keep your prospects and customers engaged long term with a monthly email marketing campaign. Email marketing is very low cost and provides a very high return on investment. Do not neglect email outreach!
10. Invest in SEO
Optimise on-page and off-page SEO for best results.
Make certain that your website is optimised for Google and search. On-page optimisation refers to your actual website pages regarding technical performance metrics, and off-page optimisation refers to such actions as link-building. Both are important.
Digital Marketing for Brand Awareness - Conclusion
What is the bottom line?
Digital marketing is a do-able way to boost your brand, and convert more customers. It can be simple - and really comes down to systematically fine-tuning a range of elements to work for you - to achieve your goals.
Quick Tips to Get Started
Here are a few quick tips to get you thinking.:
Start with your logo and brand. Give it an honest review.
Consider carefully your website and how it is performing.
Review your competitors. What are they doing well?
Understand where you fit in your marketplace.
Make a roadmap for success in 2023.
As was said in the opening Proverb:
'Let your eyes look directly forward, and your gaze be straight before you.'
(Proverbs 4:25)
Keep your eyes on your brand and set your path straight to know and serve your customer.
Prosperity is always the result of consistent effort.
Good luck for the year ahead!
Saul Edmonds.
Founder and Creative Director of Roundhouse
ARE YOU Looking to Grow Your Brand?
Get to know Saul Edmonds & Roundhouse
As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional brand, design and digital experience.
He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.
Saul and his team can help you grow your business.
Book an obligation free consultation with a qualified brand marketer.
phone : 1300 727 749
email : us@roundhouse.cc
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Author - Saul Edmonds