A definition in terms:

• Comfort - a physical or moral experience of safety/ ease/ consolation.
• Zone - an area/ partition / region of distinction

The Quiet Art of Discomfiture

• Comfort zones - vital as they are - embody the ‘now’
• Now is good - new is hard
• Creativity needs ‘new’
• But we already know / knew that

A zone is a restriction in terms. Some seek comfort in confinement. Yet with a break in certainty comes promise of adventure. Senses are engaged. Courage strikes a spark. Danger lies ahead (or it should).

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” (John Cage)

A designer should in-build strategies for routine destabilization

Creatives need less creativity. Ideas are built not found

Consider the following when reviewing your next or current project:

How can this work go beyond the c-zone?

Actions for de-creation/ re-creation include:

• Add, subtract, multiply
• Magnify, reduce
• Adapt, divide, combine
• Replace, reuse

My personal style is to make use of lists. Long lists (of words). Specific directives on how to undo or do different

Tell us how you negotiate the ‘c-zone’. What are some strategies you use to good effect?

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Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

• strategic brand design
• web design & development
• app design and development 
• digital marketing 
• creative engagement 

Saul Edmonds believes that every project begins with a story. 

Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

Find out how Saul can help you turn your ideas into reality.

Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

Phone : +617 1300 727 749
email : us@roundhouse.cc

• Learn about our web design here.
• Learn about our app development here.
• See our brand and logo portfolio here.

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