Is Squarespace A Good Alternative to WordPress?

by Saul Edmonds

An introduction to the pros and cons of Squarespace V Wordpress.

What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice.
— Archibald MacLeish (Poet, playwright, essayist, Librarian of Congress, lawyer)

How to choose the best CMS for you

To understand if Squarespace is a better alternative that WordPress, you really have to know what these two are all about. 

While on the surface they may appear to be similar platforms, they actually have different features that make them unique to one another. 

WordPress is more of a content management system, whereas Squarespace is presented as a website builder, although in reality these are 2 sides of the same coin and both can be either a CMS or a website builder. So the short answer to whether Squarespace is a good alternative to WordPress is it really depends on your needs.

The purpose of your website will determine which is a better fit for your business.

Some WordPress options may be better in the short-term than Squarespace and vice versa. The following questions should help you to decide the best fit for your company and how each platform excels in their own way.

What Type of Functionality Will Be Required?

In order to determine whether Squarespace is a better alternative to WordPress, we need to start with the basics. 

  • Start by writing down what type of website you are going to be building. 
  • Next, decide what your website is going to do. 
  • Finally, it is important to know today what you expect from the website in the future. 

When you come up with the answers and find that you are going to need more than just a static website, WordPress might be the right fit. However, if you are looking to create a stunning website that is all about drag-and-drop, Squarespace is the answer.

There are many sites that are using Squarespace templates that really are stunning to say the least. These websites are perfect for displaying the menu of your website, your portfolio, or your clothing store inventory to mention just a few.

WordPress on the other hand gives you a little more flexibility to add a huge range of features by simply installing a plugin.

When you clearly understand your precise needs in advance, you can choose the right platform that will give you the perfect website for your needs. That being said, it is also easier if you have clarity about your future needs now, because if you have to switch platforms later it could create added hassle and expense.

How Much Flexibility are You Going to Need?

Again, on the subject of whether Squarespace is a better alternative that WordPress, it all comes down to the needs of your business. 

If you own a local pizza restaurant and only want to show your customers the latest menu, the Squarespace website is more than enough. However, if you have a website that requires a range of user logins, and complicated functionality, WordPress allows you to incorporate a number of plugins to realise a more custom solution. 

As Squarespace is a privately owned company, you must use their service providers - Squarespace is a hosted solution. If you need a simple website without a million features, Squarespace websites rival some of the best online.

By comparison, WordPress is more of an open book, which means if you have a custom need or specific function you want to incorporate, chances are good that there is a free plugin for that. You are also able to use your preferred website hosting provider. 

Will You Need to Scale Up Your Website Over Time?

Websites should not be static, they should be maintained and updated frequently, especially if you are always looking for ways to drive new traffic to your site.

It is best to know today what your future plans are for your website because you don't want to get locked into one type of platform and find you are unable to scale things up in the future. 

Many people simply assume they need to jump into WordPress because it gives them the flexibility to grow easily over time. 

It is important to note here that Squarespace has features that make it more favourable in unique situations. 

Perhaps you do live shows on YouTube and at any point could have over 10,000 live viewers, who in turn rush to the website for more information. Squarespace can handle the load with zero issues, whereas the WordPress site might crash from the huge rush of traffic all at once. In this example, Squarespace makes use of huge load balancing servers which can keep that website stored at several locations and point that rush of traffic to the closest server. WordPress sites could freeze up because they need to talk to the database. This is however very dependent on the quality of your web hosting as well.

While this is just one example, both platforms have their good features, again, depending on how you plan to scale things up down the road. So if you intend on only getting traffic when you do a huge live online event, then Squarespace might be a better option. If you are constantly expanding your reach and incorporating new features for your visitors to utilize, Wordpress allows you to keep adding those features with ease.

So now you should have a better idea about whether Squarespace is a better alternative to WordPress - whether your are a global corporation that needs a landing page or a small home-based business that needs more of a fully functional website.  It all comes down to your specific needs, your plans for the future, and what type of user experience you want to give your customers.

Do you want to learn more about which platform is right for you?

Roundhouse is a professional creative agency specialising in custom web solutions. We are a squarespace specialist having over 7 years experience with the platform and Wordpress Expert. Creative Director Saul Edmonds has over 20 years professional web experience. He is an international expert on Squarespace and has developed many custom Wordpress websites for clients across all industry groups.

If you wish to learn more about Squarespace and Wordpress - and which is the right platform for your business, call us on 1300 727 749 or email us anytime. We are here to help you make the right choices for your business now - and into the future.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
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    9 Subheading Tactics to Boost Engagement

    by Saul Edmonds

    Enhance Your Reader Engagement With These 9 Subheading Tactics

    Headlines twice the size of the events.
    John Galsworthy

    Boosting Your Reader Engagement With Subheading

    Subheadings are a great way to supplement article titles.

    The subheading gives the reader just a little more information than the title, and it makes it very easy for them to scan and make a decision on whether the piece is worth reading or not. The subheadings also allow a reader to stop at certain points within the article and bookmark, coming back at a later time to continue reading.

    Those breaks in the action are essential, and here are the top 9 ways you can boost reader engagement by using them.

    1. Getting Witty

    The subheading helps to boost your content, allowing the reader to easily scan down the page to information they find most relevant. The subheadings also help the reader to understand the entire article quickly when it is broken into smaller pieces.

    2. Providing Structure

    The subheadings are in a sense the framework of the article. By expressing your thoughts in small pieces, the entire narrative of the piece begins to flow more easily. The reader will get the important information first, giving them the option to continue reading or simply skipping to the next subhead. This will keep them engaged on the page much longer.

    3. Using Header Tags

    If you are not familiar with header tags, it is how the search engines find relevant content and rate it on the page. Those header tags have great value on your website, and Google will definitely take notice if the tags are all related to the content and the overall theme of your website. The header tags tell the search engine spiders which content is important, and the web page gets valued based on how relevant the tags are related to the copy.

    4. Adding Internal Links in Subheadings

    Once you add an internal link into the subheading, it is hyperlinked to another page on your website. This holds huge relevance with the search engines. By offering similar content on the same website, you are making life easier for your readers, and the search engines reward you for this by moving your pages up the organic search results. These links will give your customers more information and keep them engaged on your website for longer. Both pluses in yours and the search engines eyes.

    5. Long Tail Keywords in the Subheading

    The long tail keywords tell a more detailed story, and help to improve your pages rank too. By being more specific, you make it easier for your followers to find your content in the future as well. Simply putting mobile apps in the header will attract an audience, but Mobile Apps in Sydney will attract a more specific buying audience. The search engines pick up on those long tail keywords and place you closer to the top of the page when your content matches the keywords consistently.

    6. Clarity And Simplicity

    Using simple language will attract a bigger audience. Trying to be novel with your words only limits the audience that can find your content. The subheadings work to attract an audience and give them a reason to read further. 

    7. Being Flexible

    Subheadings enable you to effectively implement other types of characters into the paragraph. When you use a subheading to describe the benefits of a particular product, follow with bullets, indents, or numbers to go into more detail without confusing your audience. The list can either be descending or ascending, whichever is more relevant to the subject matter.

    8. Providing the Right Balance

    The subheadings will let you elaborate on a desired subject just enough. Each subheading can address a topic, short and sweet. New topic, new subheading. This makes the content flow much easier.

    9. Ending on a High Note

    The subheadings in the final section of your article should really drive the point home. This meaningful conclusion will both influence your reader and give them something more to think about after they are done.

    Implement subheadings into your content and you will see reader interaction increase tremendously with every article that you add to your website or blog.

    ARE YOU OPTIMISING YOUR ARTICLES FOR YOUR READERS?

    At Roundhouse, we understand that your customers want to learn more. Help your customers discover more about your business, with relevant articles that are targeted to their needs. Take the time to use subheadings to enhance readership. 

    Article marketing is a part of a broader content marketing strategy. If you want to learn more about how to use content marketing within your business, why not contact us for a friendly chat?

    We are here to help.

    Get started now. Contact us here.

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    See our brand and logo portfolio here.

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    If you enjoyed reading this article, you may also enjoy the following:
    1. Social Networking for Business

    2. 3 Ways to Leverage the Power of Social & Mobile Marketing

    3. 3 Ways to Boost Your Social Media Marketing with Hashtags

    Roundhouse - The Creative Agency

    Author - Saul Edmonds

    Connect with Saul Edmonds on Linkedin here or Google+ here.

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    See our video portfolio here.

    by Saul Edmonds