5 Ways To Use Hashtags To Drive Business Engagement

by Saul Edmonds

5 Ways to Add Value to Your Business with Hashtags

I think Twitter is best when it sparks conversations elsewhere. To use YouTube and Facebook and all the tools we have available to us today to respond and also promote and answer and engage is awesome.
Jack Dorsey

Use hashtags to propel audience engagement

The hashtag first came to popularity in 2007 on Twitter, and since then, Twitter has seen this messaging technique explode across all social media platforms.

Whichever social media platform you are using - hashtags are there.

Take a closer look around you each day. You cannot escape them. Hashtags are now used on billboards, websites, print advertisements, and more - just about anywhere and everywhere a company advertises their services and products.

Learn how to harness the power of the hashtag and get more people actively engaged in your conversation online.

Here are 5 ways that hashtags can drive business value and explode your customer base at the same time.

1. Encouraging Users to Generate Content

Using hashtags is unlike traditional business marketing. 

In a traditional advertising scenario - information is relayed in one direction only. The message goes from the company to the consumer and ends there.

Social marketing platforms have completely opened up communication channels.

Via the 'social media pipeline' you can send messages to consumers, who then use hashatgs to interact and share your information with their network. When you simply insert a hashtag into one of your advertising messages, you are in a sense inviting customers to participate in a conversation. If you can incorporate sweepstakes, contests, or giveaways into the message, you will begin to see a larger audience on Facebook, Twitter, and Vine participating in your campaigns.

A strategic use of hashtags can encourage users to share your message - and generate related content. This is key to growing your audience and user engagement.

2. Showcasing User Content

If your business is looking for unique ways to showcase user-generated content, hashtags give you the opportunity to achieve that goal.

Incorporate user-generated videos, photographs, info graphics and comments into your social media streams. Use relevant hashtags to promote the content. Invite feedback. Encourage interaction and responses from other users. Offer incentives and rewards to involvement. Hashtags provide a great way to promote your message and showcase user-generated content to your audience. 

3. Connecting the Campaigns

The hashtag may appear small at first, but it does have tremendous power and can accomplish amazing things : one of which is being able to connect all of your efforts together.

For example, hashtags could be utilised in a promotional campaign where you have a giveaway for your customers, who simply have to make use of the hashtag to participate. In this scenario, your hashtag begins to grow in popularity and attracts a brand new audience, expanding your audience at lightning fast speed. Expand your campaign to include email marketing where you can connect with your new audience long term. By co-ordinating all your efforts together, you can streamline the process and allow the hashtag to really expand your customer base.

4. Repurposing All That Content

If your hashtag is encouraging user-generated content, why not use that content in other ways to expand your viewing audience?

Choose the high quality images or videos, and use them on your other social media profile pages. The hashtag will allow you to keep your audience connected throughout.

5. Relating to Your Customers in Real Time

Whenever there is an event that attracts global attention, the world participates in the action via their social platforms. Simply by incorporating the latest hashtag for the event, people are able to get involved with the action in real time.

Smart companies position themselves in that global conversation simply by joining in. By focusing on the event, you can use that conversation to get in front of an enormous crowd and introduce your brand to a new audience. If you do it right, you have the opportunity for your message to go viral and reach more people within seconds.

ARE YOU UTILISING THE POWER OF HASHTAGS?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a tailored range of social media services and management to assist your customer service and outreach campaigns. To learn more about how to strategically use hashtags to market your business, please get in touch with us today.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

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If you enjoyed reading this article, you may also enjoy the following:
1. How to build Your Brand With Social Media

2. How to Sell Your Brand in a Sentence

3. Learn more about our Web Design Services at the Gold Coast

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

3 Simple Ways to Grow Your Brand With Hashtags

by Saul Edmonds

Learn the Basics of Brand Marketing With Hashtags

If you use it intelligently, Twitter can be a form of engineered serendipity.
Jason Silva

Discover Hashtags and Propel Your Brand Message

Overnight it seems - the hashtag has worked it's way into everyday communication.

Take a look around you next time that you are on the road. Note how many companies are currently using hashtags to promote their services and products.

The hashtag is the popular choice for searches on Twitter, Facebook, and Instagram. If you are not using hashtags to leverage your brand, you are missing out on a golden opportunity. 

Find below 3 easy ways to make use of the power of hashtags to grow your brand:

1. Participating In Industry Events Virtually

What can you do if you are unable to attend an event in your industry?

Perhaps there is a seminar or event that is out of town or out of your budget, and although you wish to attend - you are unable to do so.

If you understand the power of the hashtag you could be attending that seminar right now. The conference or seminar will have a hashtag for the event, so make use of it and you can literally follow along from the comfort of your house.

How is this possible you might be asking? The hashtag for the event is usually shared long in advance of that event by the promoters to garner interest early on. 

So if you have access to those hashtags, you now have access to the trends taking place and you can also connect with whomever is speaking at the event.

Begin by searching the main hashtag for the event a few days before the event even starts. Now you have access to the list of speakers for the seminar. On the day of the seminar, simply tune into a live stream of the event and introduce yourself. When you include the hashtag in your posts, the comments that you make will appear on the search results.

Now ask yourself what are your goals? Are you simply posting to expand your network or are you trying to strategically align with industry leaders. Retweet and share your favorite comments for the day to keep your name in the loop longer.

2. Establishing More Credibility

If you are looking for ways to boost your presence online, hashtags are a great way to increase both visibility and credibility.

To do this successfully you need to participate regularly in Twitter chat sessions. From there, you will be able to share some of your expertise and track your online engagement at the same time. These chats usually last about an hour, so be sure to zero in on a specific subject and get involved in the question and answer session at the end. This is where you, the moderator and other participants can reply to each other. 

Keep the hashtag for the chat close by to incorporate in your messages. This will help to organise the conversation throughout. Then later on you can search and sort your tweets by these tags. Once you have done this a few times, why not increase your brand and credibility by hosting your own chat sessions on Twitter. Create your own custom hashtag to use for the session. This can help to promote awareness of your brand and allow you the unique opportunity to connect on a one on one level with influencers and consumers.

3. Reaching the Right Audience

If you want to reach a more local audience, make use of geotargeting techniques.

Broader hashtags will reach a global audience, and are great if you simply want to just get a message to the masses. However, when you need that message to reach people in your city, you have to approach things a little differently.

Finding hashtags that target a unique community in your area is straightforward. Search for the hashtags that are in your city, and participate in the conversation to let your local customers know more about you and your brand. Hashtag your content with your location so people understand exactly where you are coming from.

ARE YOUR EXPANDING YOUR REACH WITH HASHTAGS?

At Roundhouse, we understand how effective social media and hashtags can be - at expanding your reach and connecting with your niche customers. If you want to learn more about how to use hashtags to grow your business locally, please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. How To Grow Your Brand With Social Media

2. 4 Ways to Build Customer Relationships with Social Media

3. 7 Ways to Boost Your Sales with Social Media

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

by Saul Edmonds