How to Get the Right Domain Name for Your Business
"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion."
- Jack Welch
Before you can build the perfect website for your visitors, you must first decide upon a domain name.
Buying a domain name is probably one of the most important things you can do to help jump start your business and hit the ground running when your website goes live.
Here are some tips and techniques to help you choose and purchase a great domain name.
Get Started with the a Great Name
Choosing and buying a domain name is not only the first thing you will do with your new website, it could be one of the most important.
Eventually the name of your website is going to be closely associated with your brand, and your choice of domain name is very important to the overall success of your project. There are dozens of hosting companies that offer domains for sale online.
It is important to take time to select a memorable name that will serve you long term. For Australian companies the ideal domain name will usually be a .com.au or .com.
When you decide upon a domain name, there is a chance that it might not be available for sale. If the name you are interested in is already taken, consider the following options to ensure a name that is perfect for you and your business.
Free Domain Tools
There are many free domain tools online that will help you when it comes to finding that perfect domain name. These tools are very helpful. Simply type in a keyword, and the tool will search for all available domains.
Get Creative with Keywords
Add keywords that describe your business into your domain name. Consider a domain name that is catchy while featuring at least one of the keywords relevant to your market.
For example, a domain name that incorporates the keywords ‘affordable’ and ‘plumbing’ contains two ideal words that can really help to boost your rank in the search engines. Note that these words can be hyphenated (eg : ‘affordable-plumbing’) to assist readability both by visitors and search engines.
Buy an Existing or Expired Domain
An important tip for buying a domain name is to review domains that are about to expire or have already expired. These names are often let go by mistake in many cases, and you could possibly find a real diamond in the rough without much effort.
There are many companies online selling expired and new domains names in an auction format. This is one of the easiest ways to find the perfect domain name to complement your business.
Good luck with your domain name search.
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