5 Top Ways to Boost Content Engagement

by Saul Edmonds

Learn 5 Tips to Increasing Visitor Engagement

Either write something worth reading or do something worth writing.
Benjamin Franklin

Give People What They Want and Boost Engagement

It is one thing to create content on your website for the purpose of attracting visitors, it is another thing to get people to actually read it.

Recent studies have shown that the average reader stays focused on a page for little more than seven seconds.

If you want to increase the time span for which your readers are engaged in your content, you need to make use of these 5 tips to make your content stand out effectively.

1. Knowing What Your Readers Want

The easiest way to increase the time that your readers spend on your website - genuinely engaged in your content - is simply by delivering the material that they want to read.

If you are not using some sort of analytics system on your website, now is the time. Review your analytics to see which web pages are most popular with your visitors.

Rinse and repeat once you find those pages that have the highest number of views. Add new content and monitor which pages get the best response - then simply tailor your information to meet the interests of your audience.

2. Inform Your Audience How Long the Content is

If you inform the audience up front about the content on the page, they are more likely to read it.

If you can calculate how long the average reader will need to read the piece, tell the audience in the description so they can get a better understanding of how much time needs to be invested to complete the entire article.

Even if the content does not appear to be that compelling, if the reader knows in advance it is only a two minute article, they are more inclined to stay around and finish reading.

3. Make Your Content Shareable

You might be surprised to know that more people are relying heavily on the opinion of others with regards to choosing the content they read.

Social media has really brought this issue to the forefront.

If a person reads an article and feels it has some value, they share it on their social media profiles.

When an article is shared by a friend through social media, it is more likely that others within their social network will also read that article. That inner circle of friends, coworkers, and family members - will see the post and feel compelled to read it as it came highly recommended from someone they trust.

If you do not have social media buttons on your website, now is the time to implement them. These buttons make it simple for anyone to click and share all your content with their online network.

4. Breaking It Up

Use headlines and subheadings throughout your articles. This makes it easier for people to read your content.

If you want to keep your audience engaged on your website - actively reading your content - you have to make it easy for them to be able to read it.

If the article is presented as one giant paragraph - with no page breaks, no titles, and no subheadings - chances are that your visitor will quickly click to another page.

The key here is to break up your article content into smaller paragraphs with headings for each.

This enables your content to be read faster, and is particularly important for those who simply want to scan the article. Try to incorporate some high quality images into the article layout to break it up visually and provide an additional point of interest. 

5. Going Mobile

In a study conducted last year, it was shown that over 60% of mobile phone & tablet users are actively engaging in content online.

These users are shopping, reading, browsing, and playing games online via their mobile devices.

With such a large portion of the population using their smartphones and tablets to access content - your website must be optimised for mobile technology or you risk losing readers.

Ensure your content is optimised for reading on all mobile devices. 

Implement these simple ways to increase engagement in your content. The end result will be more time spent on your website, and ultimately more clients, leads and sales.

IS YOUR CONTENT ENGAGING YOUR AUDIENCE?

At Roundhouse, we understand how a successful content marketing strategy must be closely aligned with the needs of your audience. Taking the time to carefully customise your content will result in higher levels of engagement and in time, increased sales. If you would like to learn how to integrate content marketing into your outreach campaigns, contact us for an informal chat.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified content marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

9 Subheading Tactics to Boost Engagement

by Saul Edmonds

Enhance Your Reader Engagement With These 9 Subheading Tactics

Headlines twice the size of the events.
John Galsworthy

Boosting Your Reader Engagement With Subheading

Subheadings are a great way to supplement article titles.

The subheading gives the reader just a little more information than the title, and it makes it very easy for them to scan and make a decision on whether the piece is worth reading or not. The subheadings also allow a reader to stop at certain points within the article and bookmark, coming back at a later time to continue reading.

Those breaks in the action are essential, and here are the top 9 ways you can boost reader engagement by using them.

1. Getting Witty

The subheading helps to boost your content, allowing the reader to easily scan down the page to information they find most relevant. The subheadings also help the reader to understand the entire article quickly when it is broken into smaller pieces.

2. Providing Structure

The subheadings are in a sense the framework of the article. By expressing your thoughts in small pieces, the entire narrative of the piece begins to flow more easily. The reader will get the important information first, giving them the option to continue reading or simply skipping to the next subhead. This will keep them engaged on the page much longer.

3. Using Header Tags

If you are not familiar with header tags, it is how the search engines find relevant content and rate it on the page. Those header tags have great value on your website, and Google will definitely take notice if the tags are all related to the content and the overall theme of your website. The header tags tell the search engine spiders which content is important, and the web page gets valued based on how relevant the tags are related to the copy.

4. Adding Internal Links in Subheadings

Once you add an internal link into the subheading, it is hyperlinked to another page on your website. This holds huge relevance with the search engines. By offering similar content on the same website, you are making life easier for your readers, and the search engines reward you for this by moving your pages up the organic search results. These links will give your customers more information and keep them engaged on your website for longer. Both pluses in yours and the search engines eyes.

5. Long Tail Keywords in the Subheading

The long tail keywords tell a more detailed story, and help to improve your pages rank too. By being more specific, you make it easier for your followers to find your content in the future as well. Simply putting mobile apps in the header will attract an audience, but Mobile Apps in Sydney will attract a more specific buying audience. The search engines pick up on those long tail keywords and place you closer to the top of the page when your content matches the keywords consistently.

6. Clarity And Simplicity

Using simple language will attract a bigger audience. Trying to be novel with your words only limits the audience that can find your content. The subheadings work to attract an audience and give them a reason to read further. 

7. Being Flexible

Subheadings enable you to effectively implement other types of characters into the paragraph. When you use a subheading to describe the benefits of a particular product, follow with bullets, indents, or numbers to go into more detail without confusing your audience. The list can either be descending or ascending, whichever is more relevant to the subject matter.

8. Providing the Right Balance

The subheadings will let you elaborate on a desired subject just enough. Each subheading can address a topic, short and sweet. New topic, new subheading. This makes the content flow much easier.

9. Ending on a High Note

The subheadings in the final section of your article should really drive the point home. This meaningful conclusion will both influence your reader and give them something more to think about after they are done.

Implement subheadings into your content and you will see reader interaction increase tremendously with every article that you add to your website or blog.

ARE YOU OPTIMISING YOUR ARTICLES FOR YOUR READERS?

At Roundhouse, we understand that your customers want to learn more. Help your customers discover more about your business, with relevant articles that are targeted to their needs. Take the time to use subheadings to enhance readership. 

Article marketing is a part of a broader content marketing strategy. If you want to learn more about how to use content marketing within your business, why not contact us for a friendly chat?

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Great Content Pieces You Can Make in Less Than 5 Minutes

by Saul Edmonds

Learn how to Make 5 Content Pieces Made in Under 5 Minutes

Productivity is being able to do things that you were never able to do before.
Franz Kafka

Creative Content Ideas That Work

Creating content for your website does not have to be an epic task that takes hours or days to go from idea to concept.

It is possible to create compelling content in record time with the right strategy.

You may be surprised to learn that there are actually ways you can create quality content in less than five minutes.s. Here are some top tips and tricks that will allow you to create some impressive content in less time than it will take to read this article.

1. Use Video To Answer a Question

Choose a subject that you get the most questions about. Then answer that question while using video.

There are several free programs available that will allow you to record and upload a high quality video quite easily. Most smartphones today have a video feature that can then be sent to an email and uploaded on your website. Look over your FAQ page for a subject that is being asked frequently, and spend five minutes telling your audience how to fix the issue. Place an introduction paragraph before the video, and within minutes you just added some fresh content that is both relevant and search worthy.

2. Sharing Albums of Photos

When it comes to getting more sales, never has the old adage been truer that a picture is worth a thousand words.

The picture might not tell the whole story, but adding it to your website blog in minutes in a definite plus. If you recently held a seminar or special event, upload the album and allow your customers to enjoy. Many who did not attend will love to see the action up close and personal, and if you employ the power of the social media button, they can share that content with their inner circle with the click of a mouse. Now that is what you call an easy upload with huge potential.

3. Reflecting on a Quote

Choose your favourite quote or a picture that has some sort of inspirational message on it and elaborate why this touches you.

This is so easy it might be done in less than five minutes if you get good at it. Simply find a picture or quote that has significant meaning to you. Type out your thoughts or again upload a short video as to why this message is so important to you. The reflection on the message does not have to be long at all. Give your reading audience something that they can think about or share with their family and friends. At the least, you get interaction and the chance for your thoughts to reach a whole new audience.

4. Gather Up Your Favourite Links

Share some industry links related to your niche with your customers.

Social media allows your message to be seen by thousands in seconds, so choose a link to a product or service related to your niche that could actually help out your clients. Then when you check your analytics later in the month, observe which of your posts got the most interaction, compile a grouping of the top five and add more links to the list.

5. Updating a Blog Post

Look for a blog post you previously made and simply update it.

Maybe you have changed your position or modified your thoughts, maybe the product has since upgraded, or maybe your ideas in the post needed more clarification. Change the publishing date of the post after you make the changes, and hit the upload button. Now you have a fresh piece of content that took minutes to create. It appears new, and provides your audience with fresh and relevant content.

Getting Creative With Your Content

These are just a few ideas to give you the chance to add fresh content to your website in minutes.

Many people over think this process, and they wind up not posting anything for days because they get overwhelmed. Start small and just add one new piece of content a day, utilising 5 minutes of your time maximum.

As you get better, you will find other ways to add more content in less time, making your customers happy, and giving the search engines a reason to come back to your website over and over again.

DO YOU NEED SOLUTIONS FOR YOUR CONTENT MARKETING STRATEGY?

At Roundhouse, we know that quality content is the cornerstone of every effective content marketing strategy. Content marketing is a long term strategy that works to build your brand and engage your audience on a consistent basis. If you want to learn more about how content marketing can work for you and your brand, give us a call today.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

by Saul Edmonds