What is Brand Identity Design?

by Saul Edmonds

Branding - What is Brand Identity Design? 

Creative Brand Identity Design

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful." (Sir Richard Branson)

What is Brand Identity Design?

Brand Identity is essentially 'how' a business wants to be perceived by customers.

It is through brand identity design that a brand strives to communicate clearly with the target audience

Brand identity is the combined message transmitted via the brand name, logo, style and visuals.

Brand identity differs from brand image. 'Brand identity' is constructed by the brand itself - with the goal of broadcasting a strong message to consumers - where brand image is the summary opinion formed within the marketplace.

Branding : The Value of Professional Brand Identity Design

The perception formulated by customers is a key concern for every brand.

Strategic branding utilises the elements of brand identity design - including brand name, logo, styling and associated visuals - to construct a positive brand image. Dynamic growth is the outcome of a targeted 'brand identity' design that connects meaningfully with customers and prospects. Brand identity design utilises creative strategy to build a memorable and positive brand experience both online and offline.

Brands must consistently deliver upon promise to maintain a positive brand profile.

Branding : Designing and Brand Identity

The key value of brand identity design is to achieve point of difference from competitors.

Brand identity design is a five stage process.

1. Research, analysis and competitor review

2. strategic brand development

3. targeted brand design

4. consistent brand communication across all media

5. feedback, performance review and maintanence

Brand identity must be sustainable. Strategy and design unite to deliver real values that resonate with audiences. Brand identity design is a practical and cohesive 'action plan' to build brand success.

Brand Identity Design

Roundhouse is a professional Brand Identity Design company that has been providing creative services to Gold Coast, Brisbane and Australian businesses since 2001. Roundhouse is the preferred branding agency for many organisations across a variety of industries including medical, health, retail, wholesale, trades, financial, non profit and creative services. 

The Roundhouse team has over 20 years professional brand design experience. Our designers provide custom brand development to achieve maximum impact and profitability for your business. Every brand we create is both memorable and unique. See our portfolio here.

Brand identity design is a key component of your marketing campaign. Success in a competitive market depends upon a well planned and effective brand strategy. Ensure you select a design agency who takes the time to listen and understand your individual requirements. 

A quality brand will build your professional image and increase your market profile. Customers respond positively to quality design. Increased conversions and lead generation result from an integrated brand that features strong brand identity design.

Roundhouse is the Gold Coast's premier design agency. Partner with Roundhouse for all your Brand Identity Design requirements.

Discover our creative range of Brand Design Services:

  • Brand Design
  • Logo Design
  • Signage Design
  • Print Collateral Design and Printing
  • Web Design and Development
  • Social Media Marketing
  • Online Marketing
  • SEO 

Roundhouse is a full service creative agency that specialises in strategic brand identity design. Contact us at our Gold Coast office to discuss your branding requirements. We offer a free no-obligation consultation to assist with your business needs.

phone : 07 5559 0414

email : us @roundhouse.cc

visit : 128a Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

postal : 2/ 22 Tourangeau Crescent, Varsity Lakes Gold Coast, Queensland 4227

by Saul Edmonds