HOW TO USE YOUR BRAND STORY TO STAND OUT

by Saul Edmonds

A Practical Guide To Brand Storytelling

And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign.
— Gary Halbert

If there is one key piece of advice I can share - that is - to tell your story.

Be authentic. Be brave. Be honest.

Your brand is an extension of your story. Your customers want to get to know you - your business, products and services - and what you stand for, and where you have come from. It matters to your customers.

Tell them. Share it.

Your story is your most valuable marketing tool.
Use your story to grow your business.

In today’s marketing world, connecting with your prospects in a real way is an integral part of business success. Regardless of your industry, your expertise or your particular strategy, finding ways to create an emotional connection with your audience will make a huge difference when it comes to attracting and retaining customers. 

In order to stand out from the crowd and gain a competitive edge in your industry, you have to shift from broadcasting your promise to telling your brand story. 

Well-written business and brand stories are very powerful tools for building trust since they are original, emotional, sharable and memorable. The sharing aspect is what enhances brand awareness regarding your business and brings more potential customers to your business. 

So, what’s your brand story? If you want to write an 'emotionally intelligent’ brand story, but don’t know how to go about it, read on.

What Is Your Brand Story?

Your brand story is a powerful marketing tool, and the best and most effective brand stories are those that engage with your customers. These are descriptive, conversational and inspirational stories that speak directly to your audience to bind your business, product or service to your audience. 

Your brand story is much more than just a narrative or content.

Your brand story is more than content on a website, a message in a leaflet or the presentation you use to pitch to clients or investors. It goes beyond the narrative you tell other people about your business; it includes what others think about your business based upon your brand image; complete with facts, interpretations and emotions.

Everything you do, every aspect of your brand or business, from packaging and selling your products, to the employees your hire is a major part of your story and each element of your brand or business should represent the truth about your business brand. 

If you are interested in creating an effective, sustainable business and build brand loyalty, you must begin with your brand's story. But why is your brand's story so important?

Why Have a Brand Story?

Your marketing efforts must connect in an authentic way with your potential buyers. That’s where your brand story comes into play. While a brand story may not be the only reason a shopper buys a product from an online store, it does influence a sale. Therefore, it is extremely important to have a brand story that resonates with your target audience. 

The key to building a great brand is to place your brand's story in line with the needs of your customers. Businesses that only tell stories about themselves will end up speaking to themselves. On the other hand, companies that allow customers to be a part of the brand story will end up building trust and developing relationships.

Stop using your website to show ads for your business, instead show your visitors how your brand can help them.

Top brands are built on much more than the specifications and utility of their products or services. Your product or service is just one part of your brand story. A prospective customer’s relationship with your business will most likely start before they actually buy your product for the first time. 

How Do You Start To Tell Your Brand's Story?

In order to tell your brand story, you need to understand your business and define the elements that will help you to tell your story effectively. This will enable you to set your brand apart and make emotional connections with your customers and clients. 

An effective brand story strategy will ensure you you stand out, boost brand awareness, build customer loyalty and increase your profits. 

The world’s top brands are not just about products. No matter what industry or stage you are in your business, you should see your brand story as a key element of your marketing mindset.

Your brand story starts with an emotional connection created when your customer hears your brand name for the first time, visits your website, sees your business logo, views your posts on social media or reads your “about us” page. The message you send should not be just your business and how good you are at it, but also about your values and mission. This will help to create the full picture of you stand for as a business.

More often than not, marketing takes place when you are not there and your customers are telling their friends or relatives about the amazing benefits of your product. Let your customers tell your brand's story for you.

Build Characters That People Admire

In each compelling story, you will find a character that connects with the audience. Perhaps it’s the main character, a minor character or just an onlooker whose ideas, personality or role in the narrative persuades and influences the audience opinion. 

It is extremely important to tell a story that your audience will care about. 

Helping your customers resonate with your brand is the best way to create an emotional connection and a greater fan base. 

Be Consistent with Your Brand Message

Confusion can ruin your brand reputation, so make sure that your story is consistent with your image and promise. If your audience cannot meaningfully relate to your brand story in the context of their expectations and perceptions of your business, they will move on and seek another brand that fulfils their needs. 

By creating a compelling and emotionally engaging brand story, you can make your brand more personified and drive authenticity, which helps to create relevance, trust and loyalty. However you tell your brand’s story, be sure to reach out to those who care about your business, your products or services. 

Give your audience a story that they can relate to, to build long term customer relationships built upon trust and positivity.

Are You Telling Your Brand Story Effectively?

At Roundhouse, we are here to help you tell your brand story and grow your brand. We care about you - and we are committed to getting your story out there to the people who matter most - your customers! 

We have a complete range of brand and logo design services - including web development - to ensure that you reach your business goals. Book a free consultation with us today, to learn more about your range of brand services. (link)

Ready to Get Started With A New Brand Design? 

My name is Saul Edmonds and I have over 20 years professional brand design and brand experience. I would love to learn more about your business and help you grow your professional opportunities. Call me for a FREE personal brand consultation today. Let's work together to make your vision a reality.

The 3 Key Components of Your Brand Vision and How To Craft Your Brand Vision for Success

by Saul Edmonds

Simple Steps To Develop Your Unique Brand Vision

Behind every successful business is an effective brand.

And every effective brand is built upon the foundation of a strong brand vision.

If you are starting out in business, your brand vision may be something about which you already have clarity - or your brand vision may be a roadmap or work in progress, that you are discovering or refining as you move forward.

Effective branding - and understanding and communicating your unique brand vision to your customers - is critical to ensure you stand apart from your competitors in the marketplace.

But what is a 'brand vision'? - and how do you get it right - for you, your business and your prospects?

Read on for some simple tips of how to develop a comprehensive brand vision that is uniquely your own.

Why is Brand Vision Important?
The ideas behind your brand define you

Getting your brand’s vision right can help you attract more customers and make the selling process easier. A well defined brand can help move your business forward. It can inspire all people involved with your organisation – including you, your employees and your customers. 

Brand vision and brand values send personal and emotional signals to potential customers, allowing them to connect with your company and develop loyalty. 

For your brand to be successful there must be a clear vision that informs operations. 

Not only will this allow employees to understand and appreciate their roles better but when unexpected incidents occur, it enables you to determine effective strategies to negotiate successful outcomes. 

Brand vision comprises three key components, namely: 

  1. Brand Values 
  2. Brand Future 
  3. Brand Purpose 

Know Your Brand Values
What do you stand for as a business?

What are your values as a brand? Every successful brand represents a set of values. 

For a company to be successful there must be a number of shared values behind a brand. Your company should adhere to all the core brand values across all situations. 

This ensures your brand is well placed to give meaning to customers and employees. It provides the workers with a common cause, a reason to come to work every day. The brand also motivates the employees and makes them think out of the box. 

Identifying your brand’s values will help your customers to engage with your brand and business. 

Make The Future Happen
What is Your Brand's Future?

What possibilities does the future hold for your brand? How can you shape your future to manifest your brand's full potential?

For a brand to succeed long term, the management must have a good vision about the future. In other words, the team behind the brand should have a detailed forecast about what its future will look like, for instance in the next 10 years.

It is important to envision what happens next because managers should be encouraged to avoid incremental estimates - and to develop a creative and holistic view about their brand’s future. 

By thinking well into the future, your brand should not be overwhelmed by unexpected circumstances. Let your brand adapt accordingly and organically to realise the future you are hoping for. 

Think Big
Discover Your Brand Purpose

Your brand’s purpose is much more than just boosting shareholders’ wealth or increasing profits. Instead, ensure your brand's purpose aims high - to include such lofty goals as making the world a better place, and what meaningful role your brand can perform in this respect.

Again, it is important to guide and motivate employees. 

Organisations that have a well-defined brand purpose have a huge advantage over those that don’t. This is because they stand for something and will always have something to share, and not just a product to sell. 

Purpose-driven companies strive to make the world a better place and always stand for their values. Businesses should work hard to make the difference come to fruition.

Why Have a Brand Vision?
Discover why it is important to get inspired

Your brand vision is the ideas behind your brand that inspire you, your employees and your customers. They give a clear direction to your company. 

Defining the values that your organisation will stand for is vital, as these set guidelines about the kind of behaviour that differentiates your company in the marketplace and allows your clients to instantly appreciate the promise of your brand. 

A successful brand will always have certain core values as well as peripheral values that allow a brand to reflect and give voice to the changing societal atmospheres. 

Successful brands do not just focus on their customers; instead, they are always thinking about their employees as well. It is extremely important to make sure all employees appreciate the brand values, and are dedicated to delivering those values.

Encourage everyone in your company to think about how they will help make the world a better place, and understand the kind of behavior that will allow your brand to achieve its goals.

  • How to Create Your Brand's Vision 

  • What is your vision for your brand?

  • What do you stand for - as a person, as a business?

Take the time to understand the messages that you want your brand to communicate. 

Start with clarity and purpose. Make a list. Collect images and motivational quotes. 

Get excited - your customers will thank you for it. People admire and respect others who are knowledgeable, caring and genuine with regards to their business dealings.

Above all be authentic - and tell your own story.

Creating your brand’s vision is one of the most important steps when it comes to brand management. 

Crafting brand vision is a tactical process that requires the input of the brand’s top managers as the vision determines the future of the brand. More often than not, marketers should make critical decisions about the future growth of the company. This is a major challenge since the brand must be expanded to cater to emerging opportunities in the market and also be focused on overcoming the existing challenges. 

Poor brand vision can also create the issue of discontinuity for the company’s strategies.

Generally, brand vision statements must be simple, clear and easy to remember. 

The staff should be able to memorize the brand vision statements. 

When crafting the brand vision, you need to keep the following tips in mind. 

Think Big: while creating a brand vision for your company, marketers should have huge plans for the business. The vision should address all issues concerning the end consumer. The vision must motivate both the employees and customers alike. 

Encourage Growth: marketers should craft a brand vision that will boost the growth of the business beyond the existing product categories. 

Consistency: it is important for your brand vision to be consistent with the corporate strategy. For that reason, the top corporate managers should take part in creating the vision. 

Regular Revision: while marketers draft brand vision for the long term, make sure that the vision is revised on a regular basis. These days, brands operate in a changing environment. Your vision should be revised according to the changing environment to ensure it is always relevant for the consumers. 

Every business decision you make should be in accordance with your brand vision. Your brand vision needs to replicate the business strategy, stand out from competitors, motivate staff, resonate with consumers and guide your brand to meet its goals.

Are your ready to take your brand to the next level?

Talk to Saul Edmonds and Roundhouse. 

My name is Saul Edmonds and I have over 20 years professional brand design and brand experience. I would love to learn more about your business and help you grow your professional opportunities. Call me for a FREE personal brand consultation today. Let's work together to make your vision a reality.

How to Brand Your Company Like it Really Matters

by Saul Edmonds

Learn How to Brand Your Company For Success

The keys to brand success are self-definition, transparency, authenticity and accountability.
Simon Mainwaring

Your Vision, Your Belief, Your Brand

Every great company starts with the same basic principles:

  • a great product followed by a vision

  • a belief that you can add something of value to the world

The next logical step is simply getting people to discover your services, get to know your brand and make a purchase.

However, the world is changing fast.

Technology has changed the way many business owners brand their company, and buyers today are much more savvy when it comes to opening up their wallets.

Most business owners are still employing techniques that worked for them years ago, in the hopes it will still bring in new customers. The only way to effectively reach your audience today is by creating a brand that people can relate to on an emotional level.

Starting With the Why

In order to attract new customers you have to understand why the customer is shopping for your products or services.

They can buy the same item from a huge variety of stores, so why should they choose your store? Why does the customer matter? Why do they need this product?

All these why questions provide answers that can help you to brand your company like it matters. Many business owners skip this important step, and they are left wondering why the customers stop coming to them. 

Start Asking Better Questions

Here are some questions you should be asking yourself if you want to understand how your business relates to your customers. If you can find the answer to these questions, you can better position your company so that it becomes the go-to resource when a product or service is needed. This is easily accomplished by getting your clients emotionally involved in your unique story.

Start your story by asking these key questions:

1. Why does your business matter?
2. How is your business different?
3. How is the world a better place because of your business?
4, Why should the client choose your business over the competition?
5. How do you set yourself apart from all your competitors?
6. Do you really value your customers?
7. What is the core belief of the business?

The New World Order

One thing you have to understand about business today is that customers have ready access to information. If they want to research your business or your competition, they can do so quickly. They can compare apples and oranges in seconds, and for this reason your branding story needs to stand out if you want to attract the lion share of the business.

With all that information just a few clicks away, remember that your customers are people, not numbers. Seek to connect on an emotional level rather than by facts and figures alone.

Experience Does Matter

With all the noise on the internet, you have to find other ways to stand out in the crowd. 

Create a strategy that gets your message to the top of the mountain by branding your business with a unique story. Rather than tell them that you are the best, show them why you are the best. Your story should discuss a specific solution - and then showcase how your company fulfils that solution.

Integrate and Integrate and Then Integrate

Adding more content and more products to your website is not the answer to getting more business.

The way to succeed today is with the power of integration and teamwork. Everyone on your team needs to work as one, from the designers, developers, strategists, and salespeople. By working together, a better story can be developed and everyone in the company can live and breathe that philosophy each day.

People today want to feel excited about what they buy. They have more control over the buying process today, and they can choose from a large variety of brands and compare them with the click of a mouse. With all that information overload, your message needs to be more important to them than the name. They need to get to the point where they feel they can not live without your product or service.

That emotional attachment to your brand is how you will separate your company from the crowd.

IS YOUR BRAND WORKING FOR YOU?

At Roundhouse, we believe that your brand represents the heart and soul of your business. Branding is the foundation stone that integrates your story, your mission and your message - with your professional image. A logo is just one part of your brand. It is the story behind the logo that really matters. If you want to learn more about how strategic branding can grow your opportunity, please contact us for an informal chat.

We are here to help.

Get started now. Contact us here.

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How To Grow Your Brand With Social Media

by Saul Edmonds
building-a-strong-social-media-presence.png

Getting Started - Brand Building With Social Media

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
John Sculley

Build Your Brand Long Term With Social

Most marketers wonder if it is possible to be successful with social media when only investing thirty minutes each day.

The key to running any successful social media campaign is your willingness to put in the time needed. There really are no shortcuts when it comes to building a strong social media presence.

Try some of these strategic tips for getting the most of your social marketing efforts.

Engage with your audience via social. It really is that simple. Take the time to read Tweets, study them, and reply with clear messages. The more time you spend working on studying the messages, the easier this will get. 

When your time is limited, you have to start focusing on people who are posting messages that are most relevant to your business. If you try to read each post, you can easily experience information overload. Try to determine which people are making posts that have the more relevance to your customers. 

Set a number of posts that you feel is appropriate, and try to reach that goal with your posts each day. If you run out of ideas or information, it is better to skip than try to post something just to be posting and keeping up appearances.

Don't feel you always have to get your message out from your profile page. Take the time to visit those you are following and leave the message on their pages too. That will mix up the content and give the audience to reason to believe you really do interact with your crowd.

If you are going to be away or you have an idea that you want to be seen by the most amount of followers, then it makes sense to do an automated post. If you had an idea at two in the morning, chances are that message will fall on deaf ears. Drop it in your automated system to go off at noon to be seen by the biggest crowd. This is perfect if you are going to be busy or away from the computer for a while too.

If you see a post from someone in your inner circle that really peaks your interest, interact immediately. Post a follow-up comment or just let them know you appreciated it by marking it favorite or sharing it with your inner circle. It only takes a second to hit the share button, and your fans will see on their feeds exactly what you have done. This takes minimal effort to accomplish.

Staying active doesn't mean posting low quality content. Take the time to really see if your posts are providing your audience any benefits. If you have a free e-book or book you want to share, make it available to the masses. Drop it on a landing page where you can grab email addresses, then post your message, Now you grow a mailing list of targeted contacts who believe in your messages.

Take the time to implement a few of these techniques and watch your social media marketing yield positive results. Enjoy the true power of these powerful platform with a structured and co-ordinated approach to social media marketing.

IS SOCIAL WORKING FOR YOU?

At Roundhouse, we understand the importance of connecting with your audience via social media. We have a complete range of social media services and management to assist your customer service and outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

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If you enjoyed reading this article, you may also enjoy the following:
1. Top 7 Branding Mistakes

2. 5 Essential Elements of a Successful Brand Audit

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Author - Saul Edmonds

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Connect with Roundhouse on Google+ here.

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How To Build Your Brand Around a Single, Strong Idea

by Saul Edmonds

Brand Building and The Power of A Single, Strong Idea

Your premium brand had better be delivering something special, or it's not going to get the business.
Warren Buffett

Define Your Key Brand Idea

The key to every successful business is to do something extremely well and then simply refine the process and do it again.

Developing your brand message can help to grow your business more effectively.

To define your brand message - simply identify your key brand concept - and make certain that your brand centers around the core beliefs of that idea. Coming up with that one great idea is actually straightforward. It is in the execution of this idea that many business owners miss the mark.

Here is how you can take your key brand idea idea and bring it to reality.

Ideas First - Get Thinking!

The first thing that you need is the idea.

That is the easy part because there are literally millions of great brand ideas out there. Focus on a single idea you can focus the core beliefs of your company around.

It is then that the hard work actually begins.

So now you have a great idea to use! Is it unique, transformative, and significant enough to engage your customers and motivate them to buy?

If you answered 'yes', the next thing you will need is to develop a strategy for bringing that idea to life. In order for it to work, you must have those steps carefully laid out so you can implement that strategy and keep track of your progress along the way.

Ideas Are Your Best Asset

Even if you feel that your idea might be a limitation because it has a narrow focus, consider that an asset.

Most small businesses cannot compete with large corporations because the bigger companies can continue to draw on their endless resources to make things work. The advantage that a small business has is a 'laser sharp' focus on a key idea that they simply must make work. This 'laser sharp' focus is what brings the idea to reality. Transformative ideas need passion, belief and commitment to work. This is much more powerful that simply throwing money at ideas until one sticks. 

Larger is Not Always Better

A clear focus on one key idea enables your small business to do what it does best - providing genuine 'one to one' service to your customers and delivering on your promises.

This is where the larger companies often miss the mark because their customer service just seems to fall between the cracks. Remember that the larger company is going to spend great resources to monitor thousands of different product lines, while the small business owner is focused on that one proprietary subject that most of their consumers will easily understand.

Think Strategic Niche Marketing

Think about it this way.

There might be several of your competitors offering a variety of services to customers.

If you choose one of those services and focus on being the leader in that service, you can attract people looking exactly for that service. Then they find other things you are good at after you have converted them. The competition is focused on telling the world they offer dozens of different services, and you come in and tell the world you are the leader in one.

As an example, consider this scenario:

There are thousands of companies that sell a huge variety of clothing in their stores. They run flyers each week focusing on discounts across all the product lines. You come in and focus on making the best shirts in the industry. These shirts fit better, look better, and are priced lower. You attract a large audience who comes to trust in your shirts. Now you show them t-shirts, ties, shoes, and they already believe your products are great because your reputation precedes you.

Make a Positive Statement To Your Customers

Ensure that your customers feel positive about using your products or services.

Focus on the feeling you want your customers to experience, and let this inform all areas of your business. The customer needs to know exactly what your brand represents and how it can help them better their way of life.

Inspire Long Term Loyalty in Your Customers

A clear focus on one single idea - ensures you build your brand to strategically represent what is most important. It is via this key, vital message - that you want to be known by to your customers.

There is a huge reward in the clarity that comes with focusing on single idea -  and really and using that idea as the foundation of your brand marketing. That reward is loyalty!

IS YOUR BRAND BUILT AROUND A KEY CONCEPT?

At Roundhouse, we understand how important it is that your brand represent your business effectively to your audience - to ensure that it connects with your customers in a truly memorable way. If you wish to learn more on how your brand can positively impact upon your bottom line, please get in touch today!

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified brand designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

Discover our app development services here:

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How to Sell Your Brand In A Sentence

by Saul Edmonds
How to Sell Your Brand In A Sentence

Easy Ways to Sell Your Brand With a Sentence

"Branding gives you an exceptionally effective way to broadcast who you are to your target market quickly and efficiently."
- MultiChannel News

Hit Your Target with the Perfect Brand Message

Today, getting your message across to your target audience needs to be more effective than ever.

Each potential customer only will give you a split second to grab their attention, and then they are off to the next website.

Broadcasting your brand message – in a concise and compact sentence - is an effective way to spark interest and get people emotionally involved in your company. Your message should be short – yet inspire potential customer to engage your company, products and services.

"A brand's strength is built upon its determination to promote
its own distinctive values and mission."
- Professor Jean-Noel Kapferer, (Re)Inventing the Brand (2001)

Discover Your Unique Brand Message

A compelling brand message will instantly resonate with your target audience.

Actively incorporate your message across your branding collaterals and website. Add your brand message into the subject line of your e-mails to get a better open rate. A well-crafted and concise sentence about your company will always spark interest.

It’s All About Them

The thing that you have to remember when crafting your sentence is that people need to know is what your product or service is going to do for them.

How will your product affect them positively, and how will it benefit a problem that they currently have? Getting all that information into a single sentence might seem like a challenge at first, but once you find the right words you will see an increase in traffic and referrals over time.

Short n Sweet is Best

Think along the lines of Twitter if you need to draw inspiration from anything. On Twitter you only have 140 characters to get your message out. Alternatively, think of advertising campaigns and slogans that grab your interest and get you emotionally involved. That is the type of branding sentence you must create. This definitely is not an easy skill or everyone would be utilising it's power.

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful."
- Sir Richard Branson

3 Easy Ways to Develop Your Brand Sentence

There are three simple brainstorming techniques that will help you craft the perfect brand message.

  • First you need to make it emotional and get people interested for their sake. Sell the benefits, the advantages, the true value - and leave off the facts for now.
  • Next - you already know to keep it short, so keep trimming it down until it makes sense in just a few words. Less than ten words is the perfect length. Get right to the heart of the message you wish you send to your customers and prospects.

Try to incorporate numbers into the sentence. Informing your buyers that your product will improve their business 80% - for example – is one way to grab attention with numbers.

  • Finally, once you feel you have the perfect sentence, see if you can trim it a little more, then get out there and see how effective it is at getting potential customers to stop by your website. Road-test your ‘brand message’ on customers, co-workers friends and family.

Continue to fine-tune your message until you have the perfect combination of words that effectively ‘tells your story’ in a single sentence.

Are You Selling Your Brand With A Sentence?

Roundhouse has been providing world class brand marketing services since 2001. From brand design, to brand management and innovative brand marketing; our friendly experts will work with you closely to deliver your brand effectively to the people who matter - your customers.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our brand design services here.

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If you enjoyed reading this article, you may also enjoy reading about the following:
1. The 6 Essentials for Effective Brand Identity

2. Brand Marketing - Boost Your Brand Online

3. 4 Ways to Tell Your Real Story on Twitter

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The Top 7 Branding Mistakes

by Saul Edmonds
The Top 7 Branding Mistakes

7 Common Branding Mistakes and How to Avoid Them

"Strong brands are built on the basis of sound business practice and a great brand experience. When solid fundamentals are accompanied by a clear, compelling brand proposition and a strong sense of momentum, a brand is likely to increase both sales and shareholder value."
Peter Walshe

Brand Strategy for Small Business

Creating a brand that really sticks in the mind of your potential customers is easier than you might think.

To assist your brand development process, read on to discover the top seven branding mistakes that you need to avoid in order to improve your brand and grow your business effectively.

1. Lack of Strict Brand Guidelines

Brand guidelines ensure your brand is represented consistently across all media – both offline and digital.

Brand guidelines refer to the documentation and description of how your logo and associated brand collaterals are to be implemented across all media. This ensures consistency and professionalism in the presentation of your company at all times while building brand recognition.

Before you set out to create a brand, consider these important guidelines first. Incorporate all the logos within your company into one easily identifiable brand to make it easier for people to remember. This means to carefully consider the colors of the logo, the tagline of your business, distinctive fonts, images, mascots, and the voice behind all your promotional videos - to ensure the a strong and consistent presentation of your company to customers.

2. Underestimating Your Brand Power

People purchase from the brands they know.

Effective branding will create a real point of difference between your company and your industry competitors. The better your brand and the stronger your profile - the more sales and potential leads. Do not underestimate the power of a great brand.

3. Branding That’s Built on the Latest Trend

A simple approach to brand development that is not restricted to the latest trend is best.

To see how simple an effective brand can be, consider how little the branding for Coca Cola products have changed in the last 130 years. The style of the font has modified slightly as the decades have unfolded, but the Coca Cola brand-mark has always retained the same basic design concept.

Try to make your brand design as simple as possible so that it will stand the test of time.

4. Cheating Your Brand of Consistency

If you need to incorporate your brand into a promotional flyer or advertising campaign, never cheat your brand by throwing together a new design just for the sake of grabbing attention.

Effective branding is built on consistency and reliability.

If your next campaign demands unique colors and style and you wish to change your brand colors or fonts just one time – beware! You may damage any brand recognition your company has established so far.

5. Watered Down Brand Solutions

An effective brand will always resonate with its target market.

Never go too far by opting for a brand design that is so simple that it bears no relevancy to your niche. Always review your branding from your client’s point of view.

Ensure your logo and brand can easily show your customers and prospects exactly what your business is all about.

6. Failure to Monitor Your Brand Amongst Competitors

One of the biggest branding mistakes that many companies make is that they become complacent about monitoring the usage of their brand.

Be vigilant about who uses your brand without consent from your company. If you have a new competitor on the block and they simply make a few modifications to your logo and call it their own, make certain your team is on the ball and pursuing legal action if necessary.

7. Too Many Brand Transformations

Every company experiences transformations during their years of business. Early on you may have produced one type of logo and now you create a variation of that same them.

Don't change your brand too often. Rolling out a new logo too quickly may confuse your customers when it comes time to buy from you again.

Is your brand building your business success?

Roundhouse has been providing world class brand design and brand strategy services for more than 12 years. Our team of fully qualified designers can help you grow your business and increase your customer base with a custom brand solution tailored to your unique requirements.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified brand designer today.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our design services here.

See our logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:

1. 4 Reasons to Choose A Brand Agency

2. How to Boost Revenue With A Great Point of Sale

3. Social Networking for Business

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates!

 

Why a Great Brand Begins With a Great Story

by Saul Edmonds
Why a Great Brand Begins With a Great Story

Branding and Why You Need to Tell Your Story

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” 

Sir Richard Branson

More than Just A Logo
Your company brand is more than just a logo.

Every brand ‘tells a story’. A well designed brand will communicate your point of difference, your company values and your key message to customers.

Every business has a unique story to tell - just like every person. When you actively tell a story about how your business provides value and benefits customers, and the core values that your business actively represents - you grow your brand reputation and your brand awareness at the same time.

Here are a few branding tips that will help you to get your message across while putting a human face to your company.

Begin with Your Team

One of the easiest ways to establish exactly what the core beliefs are when it comes to your company, is to start with your employees.

Poll each person that works for your business by asking them what are the top three things that make the business unique. These responses are very important and reveal how the story of your business is being shared with customers on a daily basis.

Take all those comments and collate them. Utilise this information to formulate one tagline that best describes your company and mission. This should be easy for the staff to remember and easy for customers to relate to.

Include this tagline throughout your brand campaigns.

People First

Rather than reviewing sales numbers solely to gauge your recent success, take a closer look at how you affect people personally. The true value in your company is how you make your customers feel or how you were able to better their situation.

People buy when they feel an emotional attachment to a company, service or product.

Begin by asking yourself what it is that your business really cares about. Identify how you can make people's lives better. Imbue your brand with this commitment to service.

The Human Touch

The branding of your business also needs to have a human voice. Simply relying on a logo to tell the story of your company - will not be as effective as personally sharing your core values with your customers on a consistent basis.

After you have put time into understanding your core beliefs – while developing a simple tagline that best represents your business – it is time to get your message out to the masses.

Social media has made it easy to get a message out to millions of potential customers by simply placing an effective video on your website and Youtube.

Locate someone within your organisation to be the ‘public face of your business’. This representative must have the ability to present your brand effectively to customers and prospects, and explain the core values and key benefits your business provides.

The voice of your company needs to be a persona that is relatable to the majority of people if you plan on building a loyal, large customer base. When you humanise your brand, you put your company in the best position to be successful in your industry.

Telling your story is all about showing customers how your products and services can benefit them. Customers prefer to work with a company who shares the same core values as they do.

Does Your Brand Tell Your Story?

Roundhouse has been providing world class brand design and brand management services since 2001. Our team of fully qualified designers can help you build your brand and tell your unique story. Connect more meaningfully with your clients and prospects with a custom brand design tailored to your precise requirements.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified logo designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn more about our design services here.

See our logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:

1. 6 Essentials for Effective Brand Identity

2. Targeted Advertising

3. 7 Tops for Marketing Success

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates!

5 Essential Elements of a Successful Brand Audit

by Saul Edmonds
5-Essential-Elements-of-a-Successful-Brand-Audit_5 Essential Elements of a Successful Brand Audit.png

What Does an Effective Brand Audit Consist Of?

 Many business owners are well aware of the benefits of being a recognised brand.

Your culture is your brand

Tony Hsieh

The brand of your company is really nothing more than a set of intangible and tangible things.

Consider your brand as a collection of stories, activities, statements, and illustrations of your business - that resonate with your customer and inspire them to have a relationship with you.

When those stories create a rewarding experience for the customer, you can expect that loyalty to translate into repeat business.

Being able to keep your brand in a positive spotlight requires you to take a step back.  A brand audit enables you to understand what works – and what doesn’t.

Here are the five basic elements of the brand audit and how you can implement them in your company today.

1. Brand Communications

Take the time to create a think tank within your company.

Review all marketing campaigns that our have conducted within the past year. Include your social media campaigns and determine if the core beliefs of your company were clearly expressed in those efforts.

During this session, gather input from employees and feedback from customers to tailor a more clear and concise message to broadcast to your audience.

2. Brand Positioning

During a brand audit it is important to get a better understanding of where your company's brand ranks in comparison to competitors in your industry.

Take a meeting with the key management personnel and ask them individually to define the core values behind your brand and key competitors.

Review feedback and determine cost effective ways to promote your point of difference to prospects and customers.

Ensure that all key players within your organization are unified and ‘on board’ regarding core beliefs within your brand.

3. Brand Strategy

Take a closer look at your most recent marketing efforts.

Every campaign should closely conform to the core beliefs of your organisation. If an evaluation uncovers areas that are drifting away from the core structure of the brand, take this time to ensure future campaigns represent your brand more effectively target markets.

4. Customer Analysis

Conduct quantitative and qualitative research with regard to customer loyalty.

Increased customer loyalty is a fundamental goal of brand advertising.

Aim to continually increase brand awareness and build a stronger brand loyalty with every campaign. Ensure that every customer’s interaction with your business reinforces these values. As expectations are consolidated over time and the result is increased consumer confidence.

5. Customer Journey

Study how the customers come to purchase your products, and by what means they were brought to the business.

Understand better their shopping habits and you will uncover their unique buying patterns. Get in the head of your buyer and you will be able to see how they feel towards the overall brand of your business.

Boost your customer loyalty with a professional brand audit

Roundhouse has been providing world class brand design services since 2001. Our expert team delivers innovative and highly targeted brand services with one goal in mind - to boost your leads and expand your customer base. We offer a great range of affordable brand design services that deliver maximum ROI. 

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. A Guide to Brand Communications

2. 6 Essentials for an Effective Brand Identity

3. A Simple Guide to Client Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

The 45 Essentials to Great Logo Design

by Saul Edmonds
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“Design is everything. Everything!”
– Paul Rand

How to Design a Great Logo

The following is a list of techniques for designing a memorable logo.

This list works as a guideline for designers to question and compare techniques. 

When creating a logo design, employ as many of these techniques as possible to ensure an effective and original logo that works equally well for the designer, the client and the target consumer.

1. The logo must be easily recognised.
2. In black and white the logo should look clear and crisp.
3. The text in the logo needs to be visible in all screen resolutions.
4. The logo should not contain more than three colours.
5. The logo layout or shape must be unique.
6. Never use public clipart in the design.
7. Try to avoid intricate details that can be lost when size is minimised.
8. Create a connection between a logo and the brand or product being represented.
9. Never use a photograph as a logo.
10. Get feedback from target customers.
11. One font works best, two fonts at most.
12. Create a timeless logo design by avoiding current design trends.
13. The mirror image of the logo should still be recognisable.
14. Delete unnecessary clutter.
15. Disregard the opinion of family, friends and coworkers.
16. Ensure your design process is based on discovery.
17. Never steal ideas from other logos and claim as your own.
18. The inverted logo should still be easily recognised.
19. Aim for an original and unique solution.
20. Choose symbol and text to complement each other.
21. Describing the logo should be simple.
22. Refrain from tag lines in the logo design.
23. Pencil ideas on paper before computer use.
24. The best logo is a simple one.
25. Develop a brand centric logo - that represents the brand effectively.
26. Do not create a distracting design.
27. Represent the product or service honestly.
28. Logo design should be visually balanced.
29. Never use neon and bright colours.
30. The logo should fit into a square layout.
31. Avoid unnecessary special effects.
32. Create the logo design so it can be presented well in different medians.
33. Never be weak and dull, design confident and bold.
34. No logo is perfect in design, create the best you can.
35. Sharp business requires sharp lines. Smooth business requires smooth lines.
36. Balance the logo so it aligns left, right, centre, top and bottom.
37. Create an engaging design that stands apart from marketplace competitors.
38. Know your audience before you create a logo.
39. Create with function first, then innovation.
40. The brand name must be the logo if it is memorable.
41. Large companies can have smaller logos.
42. In addition to the business, the public should love the logo design.
43. Create different variations of the logo design so you are sure to get it right.
44. Across many platforms the logo design must look consistent.
45. The logo design should not break any of these rules aforementioned.

Discover the power of beautiful logo design

Do you need a quality logo?

Roundhouse is a leading logo design company with offices in Brisbane and the Gold Coast, Queensland. Creative director Saul Edmonds has over 20 years professional logo design experience. Talk to Roundhouse today and learn more about how a great logo design can build your brand and boost your profitability.  

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. Creative Energy

2. Social Networking for Business

3. What Makes a Great Corporate Identity

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

7 Top Reasons Why Infographics Work

by Saul Edmonds

When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.

Ansel Adams

Infographic Design

Infographics are a powerful tool that builds communication and promotes information sharing.

Infographics are increasing used by businesses to share data in a format that is easily read and shared.

Infographics make complex information readily accessible. 

Every business can benefit from incorporating infographics into their marketing and content schedule - as customers and audiences strive to learn more about the facts, figures and data trends of the companies they support and the world at large.

Consider infographics as a useful tool to help build your 'brand story' online.

 

Why do infographics work so effectively?

It is said that there are three styles of information processing: by auditory, visual and sensorial means.

Many people are primarily 'visual learners', in fact - our brains process images faster than words.

It is estimated that we retain only 10% of textual content we read - while images make a stronger impression.

Text and images, data and statistics - combine readily to create a visually compelling story.

A well designed infographic combines these elements in an easy to digest format. 

Take advantage of the power of visual communication and convey your message with a custom designed infographic.

Read on for our 7 top reasons why infograpics have become such a useful tool online.

1. Infographics are user friendly.

Utilise the power of 'visual communication' to facilitate understanding.

Data is most potent when presented in a visual format. A quality infographic combines visual elements, text and data - to capture the attention of your audience and simultaneously educate and inform. The best infographics and memorable, attractive and incorporate company brand style guides. 

2. Infographics are shareable.

Share your message via a custom designed infographic. 

A key reason for the increased popularity of infographics is ease of sharing. A quality infographic will be instantly shared via social channels such as Facebook and twitter. Social sharing is great for increasing website traffic and improving search engine rankings. Include infographics strategically within your seo and content promotion campaign.

3. Infographics are easy to read.

Infographics provide 'in-depth information' in an easy to read format.

A simple approach is often best, particularly when presenting complex data. Detailed concepts are able to be presented clearly and thus promote analysis and understanding. Infographic design is conceptually driven by the data it presents.

4. Infographics enhance communication.

Infographics are self explanatory.

An attractive and interesting infographic promotes immediate response. No specialised knowledge is required. Every subject is suitable for illustration via infographics and data visualisation. Infographics are ideal for sharing serious or complex information with your customers and prospects. 

5. Infographics are highly targeted.

Use infogrphics to engage your audience world wide.

Create an infographic that resonates meaningfully with your target audience. Help people remember more about your company and services. Extend your reach with visualised information. Introduce facts and figures in a clear illustrative way that is anything but boring!

Every infographic should be custom tailored to your readers. All industries and businesses can benefit from a clear and simple message presented with style.

6. Infographics are memorable.

A well designed infographic is eye catching and will be remembered.

Effective visual content attracts attention. Engage your audience 'visually' to promote your message. 

7. Infographics promote brands.

A quality infographic has enormous viral potential. Embed your brand strategically throughout your infographics and increase your brand profile via twitter, Facebook, pinterest and more. Choose colour combination and typography that is 'on brand'. Keep your message clear. Target your niche market.

Use infographics to position your brand online as a market leader.

Utilise the power of infographics in your next campaign!

Discover the many benefits to creative marketing with infographics. 

Roundhouse offers professional infographic design and promotion services. We can assist with infographics and innovative branding strategies. With over 20 years design, brand and printing experience - trust Roundhouse to deliver a quality infographic, custom designed to meet your needs.

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Need Infographics?

Talk to Roundhouse. We can help.

GET STARTED HERE

 

See examples of our infographic work here.

Roundhouse is a full service creative agency.

If you enjoyed reading this article, you may also enjoy the following:

1. The Design Studio Advantage

2. A Guide to Our Quality Web Services

 

 

What Makes A Great Corporate Identity?

by Saul Edmonds

An Essential Guide to Corporate Identity

"Don't explain, identify." (Paul Rand, designer)

What is Corporate Identity?

Strategic design lies at the heart of an effective corporate identity.

A corporate identity design must work both graphically and conceptually and achieve defined goals. It should serve to promote trust and brand loyalty.

A fully resolved corporate identity design will be successful both :

  • creatively (where design goals involving logo, corporate colours and typography are met)

  • strategically (as a targeted representation of brand, culture and community)

 

Find below a discussion of the key points that comprise corporate identity design.

Corporate Identity & Logo Design

Build identity with strong logo design.

A memorable logo is designed for instant recognition by customers and prospects. 

A logo design should:

  1. Distinguish a brand from competitors

  2. Be simple yet distinctive

  3. Function effective across a range of media both online and offline

  4. Convey meaning

If colour is utilised within the design - it must be used thoughtfully. Colour produces an immediate emotional response and must be carefully chosen in line with target audience expectations. A corporate typeface is also selected and should be used consistently throughout all corporate literature and print collaterals.

Corporate Identity & Brand

Corporate identity is a concept that is more than logo, colours and typography. 

It represents the total visual representation of a brand. 

Corporate identity uses logo, colour, fonts and other graphical elements to speak of the messages and values that are core to a brand.

A brand must convey solutions to customers while providing the necessary trust, credibility and motivation to convert prospects. Quality remains an important element. Corporate identity should reflect quality in terms of product, service and reputation.

Corporate identity should communicate key brand objectives - such as the philosophy, image and mission of a business.

Corporate Identity & Community

Community involvement will strengthen every business. Corporate brands should seek to build enthusiastic communities around their products and services. A positive image provides a powerful leverage that leads to a better user experience and increased sales.

Word of mouth marketing is key. A company who nurtures customers actively promote the experience to their trusted circles. 

A corporate identity should seek to meaningfully understand the culture of their community. This includes such aspects a language, knowledge and values. This should inform identity design and associated corporate policy.

Roundhouse's Corporate Identity Services

Corporate identity design is increasing relevant in today's business world as brands seek ways to identity and resonate with audiences both online and offline. A corporate identity that readily communicates with customers is a positive asset. It serves to provide key information to customers and can assist in the process of sales and conversions.

At Roundhouse, our creative identity services are designed to build your brand. This includes elements such as logo design, colour, composition, associated imagery and selected information. We aim to develop a unique and memorable corporate identity that stands out amongst competitors and drives sales.

Create a Lasting Impression with Roundhouse

Since 2001 Roundhouse has been providing quality corporate identity design services to Gold Coast and Brisbane businesses. Today, we have an increasing portfolio of international clients as well.

We have provided our creative services to many design groups including: retail, wholesale, health and medical, finance, real estate, trades, non profits and more. We customise our services to provide a highly tailor solution that meets all of your corporate identity requirements.

We are committed to providing the highest quality corporate design services at affordable prices. 

Talk to us today!

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Contact Roundhouse for an EXPERT, obligation FREE consultation.

GET STARTED HERE

If you enjoyed reading this article, you may also enjoy the following:

1. Learn more about Quality Web Design

2. Learn more about Digital Branding

3. Learn more about Web Design at the Gold Coast

 

 

What is Brand Identity Design?

by Saul Edmonds

Branding - What is Brand Identity Design? 

Creative Brand Identity Design

"Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful." (Sir Richard Branson)

What is Brand Identity Design?

Brand Identity is essentially 'how' a business wants to be perceived by customers.

It is through brand identity design that a brand strives to communicate clearly with the target audience

Brand identity is the combined message transmitted via the brand name, logo, style and visuals.

Brand identity differs from brand image. 'Brand identity' is constructed by the brand itself - with the goal of broadcasting a strong message to consumers - where brand image is the summary opinion formed within the marketplace.

Branding : The Value of Professional Brand Identity Design

The perception formulated by customers is a key concern for every brand.

Strategic branding utilises the elements of brand identity design - including brand name, logo, styling and associated visuals - to construct a positive brand image. Dynamic growth is the outcome of a targeted 'brand identity' design that connects meaningfully with customers and prospects. Brand identity design utilises creative strategy to build a memorable and positive brand experience both online and offline.

Brands must consistently deliver upon promise to maintain a positive brand profile.

Branding : Designing and Brand Identity

The key value of brand identity design is to achieve point of difference from competitors.

Brand identity design is a five stage process.

1. Research, analysis and competitor review

2. strategic brand development

3. targeted brand design

4. consistent brand communication across all media

5. feedback, performance review and maintanence

Brand identity must be sustainable. Strategy and design unite to deliver real values that resonate with audiences. Brand identity design is a practical and cohesive 'action plan' to build brand success.

Brand Identity Design

Roundhouse is a professional Brand Identity Design company that has been providing creative services to Gold Coast, Brisbane and Australian businesses since 2001. Roundhouse is the preferred branding agency for many organisations across a variety of industries including medical, health, retail, wholesale, trades, financial, non profit and creative services. 

The Roundhouse team has over 20 years professional brand design experience. Our designers provide custom brand development to achieve maximum impact and profitability for your business. Every brand we create is both memorable and unique. See our portfolio here.

Brand identity design is a key component of your marketing campaign. Success in a competitive market depends upon a well planned and effective brand strategy. Ensure you select a design agency who takes the time to listen and understand your individual requirements. 

A quality brand will build your professional image and increase your market profile. Customers respond positively to quality design. Increased conversions and lead generation result from an integrated brand that features strong brand identity design.

Roundhouse is Brisbane’s and the Gold Coast's premier design agency. Partner with Roundhouse for all your Brand Identity Design requirements.

Discover our creative range of Brand Design Services:

  • Brand Design

  • Logo Design

  • Signage Design

  • Print Collateral Design and Printing

  • Web Design and Development

  • Social Media Marketing

  • Online Marketing

  • SEO

Roundhouse is a full service creative agency that specialises in strategic brand identity design. Contact us to discuss your branding requirements. We offer a free no-obligation consultation to assist with your business needs.

GET STARTED HERE

How to Boost Revenue with a Great Point of Sale

by Saul Edmonds

Enhance Point of Sale for Higher Conversions

How to Boost Revenue-with-a-Great-Point-of-Sale_How to Boost Revenue with a Great Point of Sale.png
"Courtrooms contain every symbol of authority that a set designer could imagine. Everyone stands up when you come in. You wear a costume identifying you as, if not quite divine, someone special." (Irving R Kaufman

What is Point of Sale?

Point of Sale (POS) is the exact location where a sale transaction occurs. It is the point where goods are sold. POS typically refers to an 'in store', physical location - although POS principals may be applied online as well. Carefully consider your POS to ensure it supports your sales process. Use your brand to build your reputation at the POS.

Include Point of Sale (POS) in your Sales Campaign

It is interesting to read the above quote about the set design and theatricality of the courtroom. Over the centuries courtroom has been fine tuned for visual impact. 

Similarly, sales can be enhanced with a creative point of sale. This may be called the 'Theatre of the POS'. An understanding of how to utilise design in your store to invite and entice your customers to purchase will result in increased sales.

Use your environment for advantage. Nothing competes more effectively with online marketing than the 'touch and feel' excitement of a great offline experience. Colour, brand and visual merchandising should be thoughtfully used to build a connection with prospects and boost conversion.

POS Tactics

A effective Point of Sale strategy begins with a strong brand. The POS should reflect your brand and integrate with your print collaterals, social channels and website design. Online and offline merchandising must be visually consistent. Create a compelling story that proactively resonates with your target audience.

A Point of Sale strategy should provide flexibility to tailor the campaign on a daily basis. The brand message needs to remain fresh and responsive to customers.

POS Design

Point of Sale design is about creating a 'wow' factor that can be extended or repurposed on the fly. POS is at the coal face.

POS is where the sale meets the consumer. What works well today - may need a quick and clever revision - to work again tomorrow. 

Point of Sale concepts become most effective when they have a short life span and remain fresh. Print collaterals are a key ingredient in an effective POS strategy. Brochures, catalogues and business cards should always be prominently featured at the point of sale. Print advertising serves to strengthen the brand, enhance customer loyalty and boost future sales. Extend your print campaign into your Point of Sale for maximum effectiveness.

Proactive Point of Sale

Creating effective POS is a constant challenge. It requires attention to detail, an understanding of the target audience and a proactive approach to branding. In our digital age, the Point of Sale remain as relevant as ever. Ge the details right and enjoy the benefits - where more prospects convert into ongoing customers.

Do you need assistance with POS Design?

Roundhouse is a full service creative agency. We specialise in brand development and the successful delivery of your brand across all marketing channels including Point of Sale. We are committed to building your brand and growing your business.

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For professional POS services:
alk to Roundhouse. We can help.
iew our portfolio here.

Roundhouse provides a full range of creative services.
iew our sound design work here.

If you enjoyed reading this article, you may also enjoy the following:

1. Brand Management for Small Business
. 7 Top Tips for Marketing Success

 

Brand Identity for Business

by Saul Edmonds

An Introduction to Brand Identity

“So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.” 
Seth Godin

What is Brand Identity?

Brand identity is the visual expression of a company. It includes logo design, visual symbols, trademarks and other communication elements.

Brand identity can be defined as the sum concepts expressed visually by a brand. It is the visual extension of a brand.

Brand identity must communicate exactly what a brand is about - clearly and consistently - across diverse media. It should speak directly to the target audience and actively promote engagement. It effectively represents the culture, personality, market position and ideology of the brand itself.

Brand Identity and Visual Presentation

Brand perception is strongly related to visual presentation. How a brand is actively perceived ('identified') by customers and prospects relies heavily on design elements that communicate effectively. People are strongly influenced by visuals.

An effective visual identity is formed when logo, fonts, colours and style combine to create distinction. A consistent brand identity that achieves high relevancy with a target audience is key to sustained growth in a crowded marketplace.

Brand Identity and Logo

Logo design sets the foundation for effective brand identity development. A logo is sometimes referred to as a 'brand mark'.

A logo is a graphical symbol designed to represent the brand, service or product. A successful logo design creates impact. It is functional, memorable and imbued with brand message. It must serve effectively across a variety of media, both online and offline.

Colour remains a key element of brand identity. Choose colour to accentuate point of difference with competitors.

Brand Identity and Concept Design

Brand identity extends beyond the logo to include all visuals elements used in communication and strategic campaigns. Symbols and characters used in addition to the logo help to define the brand amongst consumers. Examples of this include Nike's swoosh. Symbols reinforce brand identity and extend relevance. They present strong visual images that are easier to remember than product names.

Use Brand Identity to Express Yourself

Express your brand to the world with a clear brand identity.

A brand identity communicates the 'whole'. This includes brand mission, promise, advantages and unique points of difference. A successful brand identity promotes brand loyalty, customer satisfaction and motivates employees to proactively represent company ideals.

Grow your business with a well designed brand identity.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

     

     

    A Guide to Brand Communications

    by Saul Edmonds

    Build your Brand with the Right Communications Strategy

    A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (Jeff Bezos) 

    A strong brand is at the heart of every successful business. 

    A brand is much more than a logo. A memorable brand needs to be designed, developed and nurtured. Brand reputation is consolidated over time. Effective brand communications build your brand's reputation with your consumers.

    What is Brand Communications?

    Brand communication occurs every time a client or prospect interacts with your brand. Brand communication is effected across a variety of channels : 

    • when customers when they see your brand (logo)
    • view your product 
    • view brand content (social media, advertising, reviews)
    • meet your brand in person (when contacting your office for example)

    Every brand should ensure consistency across all communication channels. Brand reputation is actively built everytime a customer meets your brand.

    Brand Communication Goals

    The best brands create a memorable impact. Brands should aim to inspire and engage their audience. Effective brand communication begins with a strategic clarity. Be clear as to what your brand represents. Send a clear message to your customers.

    How to Achieve Effective Brand Communication

    Deliver the right message at the right time to the right people.

    Your brand message is most likely to be received if:

    • you are an expert
    • demonstrate expertise with relevant information
    • are well known
    • likeable

    Brands must develop reliable ways to reach their customers, and get their message heard.

    Integrated Communication 

    Expand your brand with social.
    Build a consistent brand message with social media.

    Brands achieve maximum impact when all channels are highly integrated. In today's marketplace, communication channels are diversified across a range of offline and online media. Every brand should strive to get social and make proactive use of Facebook, twitter, youtube, pinterest, blogging and more. Social media creates the opportunity for brands to develop a dialogue with customers. 

    How to Increase your brand value

    Developing a brand communications strategy is an investment in your company. Define your goal, consider the risks and benefits and tailor actions to your time and budget. A clear brand message helps to unify your team members and employees.

    The key goal is to move the customer or prospect from interest to acquisition. Use your communication strategy to emphasise the emotional benefits of your product or service. Work to establish increased visibility and excitement.

    Include empathy, humour and current news references where appropriate.

    The Ultimate Brand Strategy

    Brand communication must be developed in the context of your business goals. Always broadcast a clear benefit to your audience. Be relevant to your prospects, keep their attention and seek to become important in their lives. 

    A strong brand communication strategy takes time. It is a long term investment. Ensure that your communications are thoughtful, focused and genuine. Always focus on your 'core target message'. A memorable and likeable brand - that communicates regularly, consistently and effectively - will prosper over time.

    Do you require assistance with Brand Communication?

    Roundhouse is a full service creative agency, located at Varsity Lakes on the Gold Coast. We specialise in brand development, brand management and brand strategy.
    ith over 20 years of experience, we have the knowledge and expertise to help your brand grow. 


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      Targeted Advertising

      by Saul Edmonds

      se targeted advertising to grow your business

      “The odds of hitting your target go up dramatically when you aim at it.”
       (Mal Pancoast)

      Targeted advertising is a term much in use today. 

      What is Targeted Advertising?

      A 'target' is a highly defined demographic of potential customers. Marketing actions are designed and strategically delivered to reach this demographic. Targeted advertising seeks to directly address prospects who are most likely to convert : your 'target market'.

      Like an arrow, targeted advertising seeks to hit the 'bull's eye'. 

      How to Define a Target

      Targeted advertising requires the development of a detailed audience/ user profile. This information includes consumer traits, behaviours and demographic information (such as location, age, gender, occupation and more). The fundamental question to ask is 'who' - who is your potential buyer?

      Who is your target audience?

      A target audience comprises two groups:

      1. New Customers - those who want to buy your product and have the resources to do so.
      2. Existing Customers - those who have purchased and may do so again.

      Marketing is about people. Targeted advertising requires a statistical profile of new and existing customers relevant to your business. Reach your target market by getting to know your customers better.

      Targeted Advertising Saves Money

      The broad goal of any advertising campaign is to increase profitability while minimising costs. A targeted advertising campaign saves money in that resources are channeled to a highly specified market or target. ROI increases as prospects are engaged more efficiently.

      Targeted Advertising & New Media

      New online media has enabled audiences to be tracked. For example, Facebook advertising uses profile information to allocate advertising matched to your details. Internet search results are influenced by demographics and search terms. Online and mobile behaviours can be predicted on the basis of patterns monitored via cookies and tracking codes. 

      Targeted Advertising is Effective

      A study by the Network Advertising Initiative (2009) determined that targeted vs non-targeted advertising yielded 2.7 times more revenue. Users were are twice as likely to convert upon click through. Targeted advertising provides an increased ROI. Targeted Advertising enables marketers to reach audiences with less expenditure. See the report here.

      A better understanding of your target market will inevitably inform all aspects of your business from advertising to operations and management systems. Logo design, branding and social strategy should be integrated to effectively communicate with your customers. Take the time to understand your audience and tailor your marketing accordingly. 

      Roundhouse can help you deliver a highly targeted advertising campaign. We have over 20 years of design and advertising experience, both online and offline.

      Do you need targeted advertising for your next campaign?

      Talk to Roundhouse. We can help.
      Get started with an obligation free consultation.


       Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        ​Digital Branding

        by Saul Edmonds
        digital branding

        How to achieve digital branding success 

        The goal of branding is to create a meaningful dialogue between company and consumer. 

        Digital branding refers exclusively to online brand messages. Audience engagement is the key to establishing a relevant brand in the digital world.

        What is Digital Branding?

        In an increasingly 'online world', brands must adapt their marketing tactics to the digital space.

        Digital branding seeks to establish communication channels online in which both the brand and the target audience share and engage proactively via the internet.

        Customer loyalty is strengthened when brands participate in the conversation.

        Today, direct communication is paramount. Companies are increasingly acknowledging the many benefits to building a strong brand online. Customers appreciate brands that provide relevant feedback, respect people as individuals and provide up to date information. 

        Actively building customer relations online is fundamental to digital branding success.

        What are channels for digital branding?

        Digital branding channels include blogs, forums, networking and bookmarking sites. Social media sites such as Facebook, Pinterest, Twitter, Youtube and Flickr should be strategically integrated into every business digital branding strategy.

        Branding across these online platforms must be visually consistent. Companies should ensure logo and brand style elements are well represented.

        Brand engagement via relevant information and interaction is the key. Consumers prefer to communicate with 'real people' behind the brand. Brand representatives must present a consistent brand message - as every communication is part of the whole.

        Digital Branding and Audience Engagement

        Digital branding is about observation, participation and contribution.

        Brands must strive to actively serve their audience. Social media is a powerful tool that can be utilised to service clients better than ever before. 

        Companies should carefully reflect on ways to ensure their brand is increasingly relevant and useful.  Information should be offered free of charge. This will further increase audience engagement and boost profitability long term.

        Digital branding is a long term strategy that must be maintained on a daily basis. 

        Brand Monitoring and Feedback

        Digital branding gives brands many opportunities to gain feedback directly from consumers. This is an affordable way for brands to monitor the success and relevancy of products and services. This is a great way for brands to continue to improve.

        Brand Community

        The ultimate goal of digital branding is to build a loyal community of engaged followers. Brands must seek to encourage interaction and reward loyalty.

        At the core of digital branding is the drive to better understand and communicate with the consumer. Brands should integrate creative ways to stimulate dialogue.

        Negative comments and feedback are best addressed by direct and open means. A genuinely unsatisfied customer will always appreciate a fair response and offer of compensation. 

        Digital Branding for Your Business

        Opportunities to grow branding online continue to expand. Brands should embrace the new paradigm and seek to serve their audience. A commitment to building a strong digital brand will return a positive result.

        Grow your Business with Digital Branding

        Roundhouse Creative provides a complete digital branding service. From brand development to online promotion, we can extend your brand across a variety of channels and platforms both online and offline. View our brands.

        Learn more about how a digital branding strategy can benefit your business.
        Talk to Roundhouse. We can help.

        Get started with an obligation free consultation.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          by Saul Edmonds