Discover the Secrets to the World's Most Successful Mobile Apps
Successful people ask better questions, and as a result, they get better answers.
Tony Robbins
What are the Secrets to the World's Most Successful Mobile Apps?
When it comes to creating to most successful mobile app, it is a unique combination of hard work and luck. While those two factors play a huge role in the success of the app, if your customers don't need the app, they aren't going to be buying the app.
Identifying a problem is half the battle, the rest is creating an app that addresses that problem and easily solves it. Here are just a few of the reasons behind why the most popular apps are so successful.
You might think that InstaGram is just another photo social media platform with little ability to rally the troops into buying your app. Here is where you might be surprised however. The designers behind that successful platform knew they had a winner right out of the box. They had to find a way to convince the masses. They simply gave out a test version to the most popular social site in the industry, Twitter, and the rest is history. The owner on Twitter was using the app long before it hit the app store, using it to send pictures to his own Twitter followers. Once word spread on Twitter, the magazines and news feeds caught wind, and the users jumped from 25,000 to 3000,000 in less than a month. The makers of this app were not content on that immediate success. That is what makes them so successful. They continued to improve the image quality and screen resolution. The company continues to move against the grain by creating an app that is extremely easy to use. Kids of all ages today can learn how to use the app in seconds, and now that audience is in the millions.
SnapChat
The founders of SnapChat got their target audience buzzing long before it became the mainstream app it is today. The original idea was only spread among some college friends at Stanford University. The popularity did not really gain traction until it was recognized in high schools, and communication between teenagers is what sparked the power of this successful app. The viral growth this app experienced was due to group messaging. The user simply sends a message to multiple friends, and yet the messages all seem personalized. The platform evokes high emotions with a very minimal effort. The fact that the snaps all disappear within seconds of them being sent makes it a popular choice for teenagers. They realize that as soon as they post the message, it is gone from the peering eyes of their parents or anyone else close enough to read over their shoulders. The app found a niche with a different market by focusing on a small group of college students. They had no idea at the time the true target audience was much younger and much more influential.
Evernote
The story behind Evernote is one that should inspire anyone considering getting their app to the market today. This app hit it big right out of the gates, over a million users on day one alone. All that was used to attract that audience was a well crafted press release and closed beta. The closed beta was the spark behind the initial interest, allowing that small group of users to tell the world about this incredible new product. the test group was very small, but that goes to show how the power of word of mouth can really explode your app and the popularity in the app store quickly. The one thing Evernote did different than most other apps, they took the time to develop all the different platforms before the initial release. They were committed to making sure it was available on all platforms for all users on day one. This was the catalyst for Evernote to be able to showcase their app on every type of device available at the time.
If you take one thing from all the successful apps out there, it is to be true to your belief you have a great app, and go against the grain if you have to in order to reach your audience. If the app solves a problem, it will find the intended target audience when it does. Don't try shortcuts for instant success, be true to your app.
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Author - Saul Edmonds
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