What's the Right Way to Talk to Graphic Designers?

by Saul Edmonds

How to Communicate Effectively With Your Graphic Designer

The most important thing in communication is hearing what isn't said.
Peter Drucker

From Idea to Winning Result

One of the biggest challenges when it comes to graphic design if - getting the idea in your head - to the designer and onto paper effectively.

Not being able to communicate with your designer can turn a simple idea into a long tedious and laborious process.

Your job is to effectively help the designer and their team to better understand exactly what the idea is.

Here are some effective ways in which you as the client can help the graphic designer to better complete the task at hand.

Speaking Up Early

If you want the finished product to be exactly what you envisioned, you need to speak up early and frequently with the graphic designer. The most frustrating part for the graphic designer is getting to the end of the project and finding out an issue is now arisen that could have been easily handled much earlier in the process. By speaking up more often, those changes can be implemented along the way, saving time and resources for everyone involved.

Look over each draft you receive from the art team, and clearly make any adjustments in the follow up meetings. If you don't tell the design team anything, they will never know that there is an issue that needs to be addressed.

Being More Specific

If you want the finished product to be more in line with your original designs, you have to give input to the design team that is specific. Telling them something doesn't look right is too general and leaves it up to the interpretation of the artist.

Be specific as possible and give examples if you can. If the font is not what you envisioned, have a few samples of fonts that you like on hand. This will help to get your message into the designers head more easily.

Rather than telling the graphic design team that something needs to pop, tell them you want this specifically done.

Focus on Improvements, Not on Mistakes

Most people in the world of design are very thick skinned. They have to be able to accept criticism in order to create projects in line with their clients needs. While they are in an industry that is receptive to being critiqued, you do not want to get on their bad side by focusing on mistakes and calling their judgement into question. There is no reason to take this low road when you can focus on the high road.

Consider your designer as a trusted team member, and use discretion when discussing things you need changed. Simply make a suggestion to a different style or picture and move on.

Pay Close Attention to the Designer

If your graphic design has some input on changes they feel will better the project, listen carefully to what they have to say. This is how you get to be inside the designer's head and learn more about limitations and the process involved. The design team has been doing this sort of work for many years. They are in a better position to tell you when a font, style, or color is not going to be as effective with an audience as another choice would be.

Allow them to use their experience to help along the project, and continue asking for their input as to why these changes need to be implemented.

Giving Your Graphic Designer a Little Freedom

When it comes to graphic designer, those artists are dealing with customers from every end of the spectrum. Some customers bring too little ideas to the table, while others bring such specific ideas there is no room to wiggle. If the design team comes back with a draft that is different that your original idea, don't dismiss it right out of the gate.

Allow the team to explain why they chose this direction and how it could be beneficial to the overall project. 

Final Thoughts

If you can approach your designer in a more personable manner and allow them some flexibility, you will be amazed how the final product will look. Take the time to stay involved, offering helpful tips along the way so the project does stay on the right course, but at the same time allowing the designers some flexibility.


At Roundhouse, we provide free lifetime support on every project. That means, that whenever you have a question, need assistance or personalised 'one to one' advice - we take the time to talk to you and learn more about your business and goals. We work to serve our clients both now and for the long term. 

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to encourage your website visitors to stay longer.

2. Top 10 questions to ask when hiring a web design agency.

3. How to sell your brand in a sentence.

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Author - Saul Edmonds

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A Guide to Creative Logo Design

by Saul Edmonds

A logo is an investment in your brand.

"A logo does not sell, it identifies." 
(Paul Rand, designer who developed the first IBM Logo. His clients included Apple CEO Steve Jobs.)

A well designed logo is one of the most effective ways to establish your brand. Your logo should create a positive impact on your audience, and be both memorable and enduring. Invest time in ensuring your logo is well designed. Consider your logo as a succinct visual that communicates your core message in a single graphic.

Logos are everywhere

Ours is the age of the logo. Logos are all pervasive and remind us how heavily products feature in our lives. Use creativity as a tool to stand out in a crowded sea of brand identities. Quality, originality and 'message clarity' are key points to achieve. A logo design must be closely aligned to your brand message.

A logo is communication

An effective logo design begins with a clear understanding of your customers. Design concepts are best defined by your brand.

Carefully consider :

  • who you are (what your brand represents)
  • what you do (your core product or service)
  • who you do it for (your target audience)

It is essential that your logo represents your brand with clarity to your clients and prospects.

Let the creative work begin

Every creative logo design contains an element of inspiration. 

Define the essential brand message and follow with research and creativity. Strive for innovation and individuality while staying true to your brand. Logos should work aesthetically in both colour and black & white. White space; that is the empty space surrounding the logo form; is always important. 

Typography is a central element of every logo design

With the strong use of typographical elements, a logo may consist of the brand name only.

A logo must be legible. A wise rule of thumb is to avoid fonts that are overly 'fashionable' - as trends move forward quickly, your logo may prematurely appear dated. Future proof your logo and refrain from design gimmicks. The best logos are simple, readable and well styled.

A range of logo variations may be developed for use across different media - from signage to web, print, uniforms, clothing, products and billboards. Certain applications restrict design elements and your logo must be adapted as appropriate. Experiment with your logo design at different sizes and in different contexts.

Less is more

A simple statement is usually best. There is strength in simplicity. It is acknowledged that most brands progressively simplify their logos over time. Consider requesting an insignia version of your logo for use in economical spaces. 

A logo that is flexible and can be effectively used across a range of media in a variety of ways, represents genuine value for money.

While a logo is not your brand, it must be 'on brand'.

Choose Roundhouse for Creative Logo Design

Roundhouse has over 20 years creative logo design and brand experience. We are experts at logo development and brand style.

We work closely with you to understand your brand and develop a unique logo design that will resonate with your audience.

View our logo portfolio here.

Do you need a creative logo design?

Talk to Roundhouse. We can help.

Get started with an obligation free consultation.

If you enjoyed this article, you may enjoy the following:

Brand Communications - How to build your brand with the right communications strategy.

Digital Branding - How to adapt your marketing tactics to the online space.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds