What Are The Key 2017 Logo Design Trends?
Be Aware of Trends, But Use Them In Your Own Way
This summary of logo design trends in 2017 has taken shape after extensive studies.
Although many of the trends are a variations upon popular styles from the previous two years, there are a few new logo design styles that appear to be separating from the pack.
Read on to learn the top 5 logo trends emerging in 2017.
Trend #1: The Minimalist Design
This logo design trend gets right to the point in as basic a concept as possible.
There will be no clutter, no distractions, just a clear vision that stays with the customer. The idea here is a simplification, and with so much noise on the internet these days, it really can be a breath of fresh air to see a design that is crystal-clear in concept.
Trend #2: Hand-Drawn Design
The hand-drawn design might appear to be a matter of taste with some, but if done correctly, can really identify a company with the design.
The light look of the hand-drawn design has a certain appeal, a personal touch that resonates with consumers too. This design is certainly flexible and versatile in a number of ways. The best part, no two company's will have the same logo even if they choose a hand-drawn style.
Trend #3: Vintage Design
Nothing can really connect with a consumer more that the vintage style design in the logo.
A yearning for nostalgia and the heart felt, honest values of the past - does not appear to be slowing done in the least. Encyclopedia-style images combine retro shapes with fonts that smell of hot coffee or apple pie.
Trend #4: Negative Space Design
The unique combination of font and color can really stick in the mind of your consumers.
Even simple block letters that have negative space tend to stay on the mind of a buyer and help them to easily recognize the company in the future. The brain extracts its own meaning when it sees these type designs, so by incorporating a great product with a strong negative space, it is a win-win for all.
Trend #5: Line Art Design
The single and monotone look is popular right now, and should be for years to come.
This trend started as a flat design in 2015, but the popularity spread quickly because of the artisan and crisp look presented without any of the clutter. Popular last year in with salons, small boutiques and modern industry groups, this year it appears to have found an even bigger audience.
These are just some of the most popular logo design trends in 2017.
Finally, as animated logos continue to grow in popularity, they could be the next big thing as we move into 2018. Another valuable concept is a 'sound logo'. This is a short, memorable soundbite that plays whenever your logo is displayed. McDonalds has a very memorable sound logo.
The key factor in 2017 is that logo design needs to be utilised in a way to help connect to your consumers within the online space. Above all, make sure your logo is working for you.
Do you need logo design that stands apart from your competitors?
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As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience.
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If you enjoyed reading this article, you may also enjoy the following:
- Why Logo Design Is A Key Business Investment
- A Guide To Creative Logo Design
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