A typical marketing strategy for a small business would consist of ads in the yellow pages, local newspaper, industry magazines, some friendly phone calls and lots of handy business cards.
Today - marketing has become a seemingly complicated mix of online strategy, search engines, social media as well as the more traditional offline strategies that include print advertising material, networking, phone calls and more.
What is right for your business - and where to begin - is today a challenge for all business owners who want to attract prospects and retain customers.
Discover Social Business
Many in business are looking to leverage the power of social media to increase their business profile and enhance customer service.
A new wave of 'Visual' social networks are emerging. These are particularly valuable for distributing the kind of information that really gets attention. Primary among these is Pinterest.
What is Pinterest?
Is it popular?
Yes. It is the third most popular social media site in the world with over 20 million visits per month.
Does it work for business?
Yes. Pinterest is great for marketing. Online stores report that it drives more sales than Facebook.
Get to know Pinterest
Here are 7 simple yet creative ideas to get the most out of Pinterest for your business.
1. Build your Brand Visually
Present the core qualities of your brand in images. Pictures have an immediacy that text finds hard to beat.
2. Optimize your Pinterest profile settings
Ensure that your company name and contact details are on your Pinterest home page. Link your Pinterest profile to your website and feature a Pinterest link promiently throughout your other social media channels such as your Facebook business page.
3. Know your Pinterest audience
Create targeted pinboards to represent different facets of your brand. This could include specific products areas, staff 'behind the scenes', event photos and community involvment - just to name a few.
4. Display your eBooks
If your company produces ebooks, pin your book covers to promote downloads. You could also pin catalogues, infosheets and other promotional collaterals.
5. Highlight your Products and Services with Feature Pinboards
For each area of your business create a specific board to showcase your specific range. Pin relevant images that broaden the scope of each area - this could include (for example) interesting infographics, icons and other visual data. Use the images to provide a compelling link to landing pages on your website or online store to boost enquiries/ sales.
6. Grow your Profits
Did you know that Pinterest visitors are 10% more likely to make a purchase after viewing on Pinterest? That is a very important statistic. Ensure that your website or online store is well reprented on Pinterest with links to landing pages with significant calls to action.
7. Create a Pinterest marketing strategy
Think images. Pin images from your blog posts. Actively seek content from other people to republish/ repin. Strive for images that are appealing and share-worthy. Put yourself in magazine editor mode.
Go on. Give your business the best chance to thrive online.
Let your prospects and customers 'discover' the real value your company has to offer - and inspire them to tell others about it (repin)!
Do you have a Pinterest profile for your business? Tell us about your Pinterest experiences.
Roundhouse can assist with any aspects of your Pinterest campaign. From adding pin it buttons to your website, right through to establishing and curating your Pinterest profile and more. Contact us to discuss your Pinterest requirements.