Every business person has a business card.
Yet only a few make the most of this inexpensive promotional tool. As business cards cost only a few cents each to produce, the ROI is potentially very rewarding. To yield this investment you must be proactive and get your business card working for you.
Read on for our 7 Top Tips on how use your business card more effectively for greater return.
1. To Give and Receive
Share your card freely. Whenever you engage with or meet someone - be it at a business event or social function - take the opportunity to ask for their card. Most people will reciprocate - and an exchange of cards occurs effortlessly between parties.
2. Pay Attention
When someone offers you a business card - accept graciously and take the time to read it, front and back. Look at the image, logo or company name. Read the address and other contact info. Comment or ask questions where appropriate. This is an opportunity to build greater understanding between yourself and the card giver.
3. At the Ready
Keep cards on hand at all times. Store some in your wallet, in your car, at the office, at home.
An additional investment in a special card wallet or holder ensures that your card remains in pristine condition for distribution at all times.
4. A Blank Space
If appropriate, consider having additional business cards printed that leave one side intentionally blank. This provides a space to write a name, note or idea. This blank space enables the card to be customised as needed, adding meaning and importance when used in the right circumstance.
5. Promote Everywhere
Give people the chance the see your business card at every available opportunity. Pin it to local bulletin boards at the supermarket, sporting club or school. Attach a card to every written correspondence (even bills!) and in every product shipped. Why not have cards printed for all employees to enable them to spread the word throughout their networks.
6. Add Value to your Card
Find ways to make your card useful. Include a calendar, relevant industry information, conversion charts - that extend the functionality of your card. Take the time to think of innovative ideas that will assist in card retention among your clients.
7. The Winning Edge
A card featuring a professional, customised design is always preferred. A uniquely designed card will ensure you stand out from others. Good design is always a good investment - but it need not be expensive. Roundhouse offers an affordable business card design and printing service.
Taking steps to make the most of your business card will ensure that your network of associates continues to grow.
Effectively utilising your business card makes good business sense. Call Roundhouse and get started today!
At Roundhouse, we offer innovative business card design and printing services. Get a business card that really stands out from the pack. Contact us for a free quote.