5 Tips for Best Practice in Brochure Design
Every Business Needs Brochures
Many companies utilise brochures to promote products, services and events. They are ideal for direct mail campaigns, for use in handout promotions or for instore distribution to provide specific information to clients. A well designed brochure communicates effectively and is an affordable inclusion to any advertising campaign.
Maximise Your Brochure
What are the key elements when creating a business brochure? To be effective a brochure must be well designed and printed on quality stock. Read on for our top 5 'best practice tips' that will ensure your brochure is winner.
Best Practice in Brochure Design
1. Define your Target
When considering your brochure, it is important to carefully consider intended function and profile the prospective reader. What is the brochure for? Who is the likely reader? If it is to promote a sale - the brochure must be visually appealing and easy to read. If providing technical information - information should be carefully detailed, again with ease of communication in mind. Your target defines the benchmark by which to measure design success.
2. Define your Style
Your brochure style is defined by your target. Style includes such elements as colour, choice of imagery and the usage of logos and fonts. In the brochure design process, elements combine to achieve an overall theme that remains responsive to established corporate identity. It is important that brochure objectives define a style than remains consistent with brand image.
3. Ensure copywriting is accurate and effective
Successful brochure copywriting must communicate information economically and effectively. Brochure readers will often scan - rather than read - and this must be considered when writing text. Use headers, brief paragraphs and short sentences. Proofread carefully at all times.
4. Balance your Layout
The art of a great brochure requires a skilful balance between image, colour and textual information. Use images to explain in preference to wordy sentences. Ensure your layout is easy to read, visually appealing and communicates your message succinctly. Consider brochure folds in the layout process - for example, folds may decrease legibility if text is creased.
5. Keep it Simple (and Friendly)
The golden rule remains that simple is always best. Keep in mind your reader and your message and a great brochure is sure to result. A user-friendly brochure is main goal at all times.
Once brochure design is complete - always choose a quality printer for production.
Roundhouse offers a complete brochure printing and designing service. We can assist with all aspects of brochure production - from initial design and copywriting to final printing on quality stock. Roundhouse is professional, affordable and offers FAST turnaround times - with brochures delivered to your door 3-5 days after artwork is approved! Guaranteed!
Call or email us to discuss your requirements. See our print portfolio here.
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Get to know Saul Edmonds & Roundhouse
As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience.
He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.
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