Creative City

by Saul Edmonds

New identity we’ve created for creative city … stay tuned for CC in 2012 !

Email: themayor@creativecity.tv for further enquries …


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    Garcon Garcon Debut Music Video

    by Saul Edmonds

    Electro-pop duo Garcon Garcon have just released their debut music video for ‘Stay in Touch’. The long awaited vid didnt dissapoint with superb direction by alex goddard.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      The Arm ... That does the harm

      by Saul Edmonds

      The Arm… That does the harm is a new project by one of our clients Angela Walsh Productions.

      The Blog we designed for Angela has just gone live and its soon to be populated by updates about the project, so make sure you check back on the arm and subscribe to ‘The Arm’ RSS feed.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        Michael Noonan Films Website

        by Saul Edmonds

        Recently we launched the new online prescence of award winning film-maker Michael Noonan. Its full of all his features and shorts plus a lot more, including plenty of controversial articles about his work. We also created Michael’s Identity for use online and print in all its hand-drawn, grungy glory.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          10 Beautiful and Dark Sound Designs

          by Saul Edmonds

          This collection of Beautiful and Dark Sound Designs will focus primarily on that genre known as Dark Ambient. Dark Ambient is an emotive composition style used to bring an ‘epic quality’ to cinema and gaming.

          “If you want to make someone feel emotion, you have to make them let go.

          Listening to something is an act of surrender.” (Brian Eno)

          The Darker Side

          Brian Eno is commonly hailed as the innovator of the Ambient Music style.

          The darkest of Eno’s early works is ‘Ambient 4 : On Land’ (1982). It is a collage of electronic and acoustic sounds that creates a mysterious otherworld landscape.

          Where Ambient Music is concerned with background textures and soundscapes (oftentimes experimental in style) - Dark Ambient as a genre is characterized by greater diversity of musical form.

          • Specificity of mood is paramount.
          • That mood is as distinctive as the Night.
          • Foreboding, ominous, disturbing.
          • Both unseen and unknown.
          • Only heard.

          Industrial Music, Noise, Ethereal Wave, Black Metal - share a commonality with Dark Ambient which grew out of the heady synthesizer and sampling days of the 1980‘s.

          Projects feature an atmospheric use of synthesizers, electric guitar and keyboards. Instrumentation is often loaded with discord, reverb and other effects. Noise, experimental sound, vocals and field recordings provide additional spatial elements.

          The Dark Ambient style is featured in many films and games. It is at its best when when portraying post-apocalyptic worlds and puzzling future-scapes.

          1. Eraserhead (1977) - Sound Design by Alan Splet

          2. Zodiac (2007) - Composed by David Shire

          3. Fallout Series - Composed by Inon Zur

          4. Oddworld - Strangers Wrath - Composed by Michael Bross

          5. Portal - Composed by Kelly Bailey and Mike Morasky

          6. Mirror’s Edge - Composed by Magnus Birgersson

          7. Doom 3 - Composed by Chris Vrenna of Nine Inch Nails

          8. Donnie Darko (2001) - Composed by Michael Andrews

          9. Silent Hill - Composed by Akira Yamaoka

          10. The Elephant Man (1980) - Main Theme by John Morris


          Contact Roundhouse Now! 
          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

          Saulke (1).png

          Get to know Saul Edmonds & Roundhouse

          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

          Saul and his team can help you grow your business and discover new possibilities with :

          • strategic brand design
          • web design & development
          • app design and development 
          • digital marketing 
          • creative engagement 

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.
            • Learn about our app development here.
            • See our brand and logo portfolio here.

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            Game Themes List : Top 20 (part 2)

            by Saul Edmonds
            game themes part 2-web.jpg

            “Men are but flesh and blood. They know their doom, but not the hour.” (The Elder Scrolls IV: Oblivion)

            Welcome to part 2 of our top 20 list ‘o’ Games Themes.

            Great design - sound and visual - is an asset that pays great dividends to developers and users alike. The success of an epic game is built upon an epic soundtrack.

            We have searched for those themes that stay with you long after the credits have rolled.

            The Good Muse-ic.

            Diablo Soundtrack - Tristram Village

            A real classic score in the world of gaming

            Assassin’s Creed 2 (Original Game Soundtrack) - Earth

            Amazing music by by Jesper Kyd.

            Hitman 2: Silent Assasin - Main theme (music)

            Dramatic music written by Jesper Kyd.

            The Neverhood Theme

            A perfect fit with characters. Composed by Terry Scott Taylor.

            Super Mario Galaxy Theme. (Orchestral Version)

            By Koji Kondo.

            Need For Speed Underground Theme Song

            Nice beats. By Lil Jon & The East Side Boyz & Ying Yang Twins.

            Mortal Kombat Theme Song

            Big energy. By Dan Forden.

            The Elder Scrolls IV: Oblivion - Auriel’s Ascension

            Haunting. Poetic. Sad. Composer is Jeremy Soule.

            Silent Hill 2 - Promise

            Very beautiful music written by Akira Yamaoka.

            Chrono Trigger - At the Bottom of the Night

            A heartfelt theme written by Yasunori Mitsuda.

            and there’s about a bazillion more amazing game themes out there so there’s a good likely that we’ll have parts 3,4, 5 & 6 …


            Contact Roundhouse Now! 
            Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

            Saulke (1).png

            Get to know Saul Edmonds & Roundhouse

            As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

            He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

            Saul and his team can help you grow your business and discover new possibilities with :

            • strategic brand design
            • web design & development
            • app design and development 
            • digital marketing 
            • creative engagement 

              Saul Edmonds believes that every project begins with a story. 

              Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

              Find out how Saul can help you turn your ideas into reality.

              Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

              Phone : +617 1300 727 749
              email : us@roundhouse.cc

              • Learn about our web design here.
              • Learn about our app development here.
              • See our brand and logo portfolio here.

              Connect with Saul Edmonds on Linkedin here or Google+ here.
              Connect with Roundhouse on Google+ here.

              5 Amazing Sound Design Resources You Should Bookmark

              by Saul Edmonds
              sound design resources-web.jpg

              As a sound designer, it pays to keep informed. Learning new things and keeping up to date with what is ‘out there’ is essential. Tools, resources, information - knowing where they are when you need them is important. Additionally, there is a rapidly developing sound design community that surrounds the latest technologies. It is great to get involved and read of the experiences of others in the sound design world.

              Find below 5 websites that I find useful and (always) inspirational

              1. FILMSOUND

              Fimsound is described as a ‘learning Space dedicated to the art of film sound design’. From film sound design history, to composer texts and a catalogue of hundreds of articles sorted by movie title - filmsound is possibly the most comprehensive site on the web regarding the topic of sound and music for film. There is so much information on this site! Also included are articles about TV, gaming and animation sound design, and a section for beginners.

              2. SOUND LIBRARY

              Sound designer and composer Stephan Schutze has been working in the games industry in Australia for over a decade. He makes available his sound library as a free online audio resource centre with over 14,500 high resolution sound effects. The samples are free to download and a hard copy is available for purchase.

              3. AUDIOGANG

              Audiogang is the Game Audio Network Guild. GANG is a is a non-profit organization that is both a resource and community for game audio professionals, publishers, developers and students. Membership (which ranges from $50 / year for ‘student’ to $100 / year for ‘professional’) is required to access the many resources include industry news, articles, white papers, panel recordings, event dates, and online message boards.

              4. STREAMING SOUNDTRACKS

              StreamingSoundtracks.com broadcasts Movie Scores, TV Themes, Anime & Game Music. It is free to join the community and request songs to be played. There is an incredible variety of works featured on the playlists.

              5. USO PROJECT

              Unidentified Sound Object - is a web library about theory and application of new technologies in the areas of sound-on-film, electronic music, sound design, immersive environments, sound synthesis, digital signal processing. Highly recommended.

              Your suggestion?

              Share your thoughts with us


              Contact Roundhouse Now! 
              Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

              Saulke (1).png

              Get to know Saul Edmonds & Roundhouse

              As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

              He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

              Saul and his team can help you grow your business and discover new possibilities with :

              • strategic brand design
              • web design & development
              • app design and development 
              • digital marketing 
              • creative engagement 

                Saul Edmonds believes that every project begins with a story. 

                Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                Find out how Saul can help you turn your ideas into reality.

                Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                Phone : +617 1300 727 749
                email : us@roundhouse.cc

                • Learn about our web design here.
                • Learn about our app development here.
                • See our brand and logo portfolio here.

                Connect with Saul Edmonds on Linkedin here or Google+ here.
                Connect with Roundhouse on Google+ here.

                Star Wars and the Sound Revolution of ’77

                by Saul Edmonds
                1977-web.jpg

                The Force / Of Sound

                “It’s an energy field created by all living things. It surrounds us and penetrates us. It binds the galaxy together.”(Star Wars Episode IV)

                The success of Star Wars was underpinned by the creative brilliance of Sound Designer Ben Burtt.

                George Lucas’ resolution of diverse story elements - from fantastical characters to futurescape weaponry and worlds - is indebted to the imaginative sound solutions intuited by Burtt.

                Sound Maketh the Man

                Consider Vader, R2D2, The Lightsabre, The Tie Fighter

                In many instances these sounds have become as iconographic as the characters themselves. The audio was carefully hand crafted by Burtt from a creative palette that extended to found sounds, field recordings, electronics and studio based technical enhancements.

                Welcome to 1977

                Significantly, 1977 also saw great progress in the evolution of cinematic sound.

                Star Wars became one of the first films to fully exploit the new surround sound technologies of the Dolby A System.

                As a sound designer Burtt made full use of the capabilities of the Dolby A System Standard, which specifically featured an enhanced tonal range and better sonic and textural response. In effect, this technology specifically enhanced the illusion of cinematic realism.

                Dolby & Star Wars

                Dolby Laboratories was founded by Ray Dolby in the mid 1960’s.

                The initial goal was to develop a sound system for cinema that reduced noise level and permitted a greater frequency range to be utilized.

                Innovation and marketing by Dolby led to the development of an ‘optical stereophonic system’. This enabled high quality audio to be fully integrated with the 35 mm prints used by studios and cinemas. The Stereo System itself consisted of three loudspeakers placed behind the screen (left, centre and right) with a fourth surround channel using various speakers throughout the auditorium which broadcasted non-directional sound.

                Star Wars’ sound designer Burtt evinced a great understanding as to how an audience responds intuitively to a sound landscape at a subconscious level. He noted the significance of spatial positioning where sound content is best perceived within a dramatic context. The Dolby Stereo System offered the ‘three-dimensionality’ needed by Burtt to effectively create the heightened realism required to realize the Star Wars experience.

                The success of Star Wars ensured that subsequent film makers appreciated the potential for sound technology to greatly enhance the cinematic experience. There are now over 70,000 Dolby equipped cinemas.

                It is of interest to note : since 1977 - all but one oscar winning ‘Sound Categories’ movie has featured a Dolby Stereo Soundtrack.


                Contact Roundhouse Now! 
                Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                Saulke (1).png

                Get to know Saul Edmonds & Roundhouse

                As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                Saul and his team can help you grow your business and discover new possibilities with :

                • strategic brand design
                • web design & development
                • app design and development 
                • digital marketing 
                • creative engagement 

                  Saul Edmonds believes that every project begins with a story. 

                  Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                  Find out how Saul can help you turn your ideas into reality.

                  Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                  Phone : +617 1300 727 749
                  email : us@roundhouse.cc

                  • Learn about our web design here.
                  • Learn about our app development here.
                  • See our brand and logo portfolio here.

                  Connect with Saul Edmonds on Linkedin here or Google+ here.
                  Connect with Roundhouse on Google+ here.

                  Screamalicious - 7 Top TV / Cinema Screams

                  by Saul Edmonds
                  screamalicious-web.jpg

                  The ‘Theory and Hypothesis’ of Make Believe

                  Humans try to avoid discomfort

                  Yet the suspension of disbelief is addictive

                  Screams provide the adrenaline rush we all crave. The dread and powerlessness we experience as suspension builds in a fantasy world is a totally intoxicating mix. The slice/ dice/ fear factor ensures there is nowhere left to hide

                  Fear is not ‘logic’

                  Vivid tension is often best expressed via abstracted sound and image. Our innate ‘fear system’ is hardwired to both emotional and biological receptors. Audience imagination must be creatively invoked to elicit the desired fear response

                  The Screamalicious 7

                  1. The first time you hear the Ringwraiths in Lord of the Rings Fellowship of the Ring
                  2. The Ring has some good screams in it from Naomi Watts
                  3. There is lots of interesting yells, screams, and fear vocalizations by the character of Tetsuo in Akira
                  4. Blair Witch Project had some good male screams when the guy goes missing
                  5. Pris’s death screams in Blade Runner are creepy
                  6. Twin Peaks: During the final episode when Agent Cooper is wandering around the Black Lodge. He encounters “evil” Laura Palmer
                  7. The Goofy scream makes in the older Disney animations. An awesome vocalization

                  No doubt there are a lot more screamalicious screams from cinema … post your scream tidbits


                  Contact Roundhouse Now! 
                  Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                  Saulke (1).png

                  Get to know Saul Edmonds & Roundhouse

                  As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                  He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                  Saul and his team can help you grow your business and discover new possibilities with :

                  • strategic brand design
                  • web design & development
                  • app design and development 
                  • digital marketing 
                  • creative engagement 

                    Saul Edmonds believes that every project begins with a story. 

                    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                    Find out how Saul can help you turn your ideas into reality.

                    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                    Phone : +617 1300 727 749
                    email : us@roundhouse.cc

                    • Learn about our web design here.
                    • Learn about our app development here.
                    • See our brand and logo portfolio here.

                    Connect with Saul Edmonds on Linkedin here or Google+ here.
                    Connect with Roundhouse on Google+ here.

                    Iconic Science Fiction and Sound Design

                    by Saul Edmonds

                    “There is no route out of the maze. The maze shifts as you move through it, because it is alive. ”

                    (Philip K. Dick)

                    Sound and Suspension of Disbelief

                    Sci - fi directors rely on audio to make their movies work. The history of sci-fi cinema reveals a progressively innovative and sophisticated use of sound. Sound design developed as an art form portraying these future visions. Immersive and hyperreal cinematic worlds utilized the sonic landscape to come to life in new ways.

                    Effects need sound. Imagine a silent light saber in a silent world.

                    Sound as Subliminal language

                    Strong, memorable, creative. Iconic sci -fi movies consistently feature audio that is interwoven with reference and meaning. It functions to articulate both character and environment.

                    The sound designer has been an integral collaborator in the realisation of the fantastic. Moments of tension are syncopated with aural detail. Dramatic themes are infused with delicate biological and mechanical textures.

                    A spirit of experimentation is evident throughout.

                    New music for new movies

                    Listen carefully. The sound is alive

                    5 Icons of Sci Fi Cinema + Excerpts of Sonic Inspiration

                    2001: A Space Odyssey

                    A minimal score and spareness of script gave dramatic tension to the silent, scientific landscape.

                    The Spacewalk Scene

                    The Star Gate Scene

                    Alien

                    Alien features a menacingly beautiful orchestral score with an eclectic use of ambient noise. Silence, script and sound is used in a dynamic mix to build dramatic suspense and fear throughout the film. Of note is the innovative absence of spoken dialogue in the third act.

                    Original Trailer

                    Jonesy the Cat Scene

                    Blade Runner

                    The romance of film noir with futuristic synths.

                    Main Titles

                    Tears in the Rain Scene

                    Star Wars (Episode IV - A New Hope)

                    Innovation and a classical score. Every major character has a unique leifmotif

                    Princess Leia’s Theme

                    The mischevious R2D2.

                    Terminator 2

                    A hyperrealistic sound mix where everything is bigger than life. There is a careful rhythm between audio and action.

                    Biker Bar Scene

                    Cyberdyne Explosion

                    Let us know your favourite moments of sound design within sci -fi.


                    Contact Roundhouse Now! 
                    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                    Saulke (1).png

                    Get to know Saul Edmonds & Roundhouse

                    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                    Saul and his team can help you grow your business and discover new possibilities with :

                    • strategic brand design
                    • web design & development
                    • app design and development 
                    • digital marketing 
                    • creative engagement 

                      Saul Edmonds believes that every project begins with a story. 

                      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                      Find out how Saul can help you turn your ideas into reality.

                      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                      Phone : +617 1300 727 749
                      email : us@roundhouse.cc

                      • Learn about our web design here.
                      • Learn about our app development here.
                      • See our brand and logo portfolio here.

                      Connect with Saul Edmonds on Linkedin here or Google+ here.
                      Connect with Roundhouse on Google+ here.

                      SOUND DESIGN - 3 Reasons Why Less is More

                      by Saul Edmonds

                      Artwork title: ‘If less is more’

                      The expression ‘Less is more’ was first written by poet Robert Browning in 1855.

                      The term was popularized by twentieth century german-american architect Ludwing Mies van der Rohe as a motto for his minimalist design credo.

                      ‘Less is More’ elegantly describes the conscious pursuit of reductionism (‘less’)- where simplicity itself is a virtue. Meaning and beauty is sought in fundamentals and excess strictly eliminated. A greater experience (‘more’) ensues as truth and beauty is readily revealed in the absence of clutter.

                      Sound Design and ‘less is more’: How do we learn this simple lesson with regard to composition? What are some examples?

                      1. Silence is Golden

                      Sound. Silence. The Whitespace.

                      Whitespace is an essential design element. It is the empty space between. Resolution is achieved by balancing opposites : dark/ light , loud/ soft, action/ stillness. To the sound designer, silence is the aural whitespace. The absence of sound is particularly meaningful when juxtaposed with an opposite (ie-loudness). Silence is a powerful compositional tool by which to heighten viewer experience.

                      The video game ‘Dead Space’ (by Visceral Games) is such an example. Dramatic resonance is achieved by the near absence of sound (as the central character explores gloomy corridors) - that is unexpectedly punctuated by thrilling moments of loudness upon ambush.

                      2. Pressure Points are Power.

                      Music and the Art of War.

                      A ‘Pressure Point’ is a martial arts concept that refers to specific points of vulnerability on the human body. An opponent may be effectively immobilized when lightly struck or pressed. Attack upon a pressure point is the means by which to achieve maximum impact for minimal effort. The essential elements are effectively isolated.

                      With regard to sound design, to define a pressure point is to distill a fundamental. This is the point of maximum impact: where specific constraints yield creative response. Achievement is sought through concentration of focus.

                      An example of this is the Gus Van Sant movie ‘Last Days’. Sound designer Leslie Shatz used a combination of lo-fi acoustic and found sounds (recorded using only the most basic of equipment) to poignantly underscore the desolation of Kurt Cobain’s final days.

                      3. Life is Simple.

                      Consume less and live more. (‘Life is really simple, but we insist on making it complicated….’ : Confucius)

                      The final reason as to why ‘less is more’ places sound design firmly within our social context.

                      Minimalism as a lifestyle movement is gaining popularity. It is an increasing choice to use fewer commodities whilst striving to live more meaningfully in the process. Sound design functions as a creative response to this impulse as we seek to design the music and soundtrack for our time.

                      From the movie ‘Fight Club’:

                      “ Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need. We’re the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our great war is a spiritual war. Our great depression is our lives. We’ve all been raised on television to believe that one day we’d all be millionaires, and movie gods, and rock stars, but we won’t.”

                      A fine example of simplicity in sound design - within the context of performance - is the ‘O Superman’ (1981) by artist Laurie Anderson. The uniquely sparse arrangement imbues the track with great layers of meaning.

                      Post your thoughts? Is ‘less’ really ‘more’ ?


                      Contact Roundhouse Now! 
                      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

                      Saulke (1).png

                      Get to know Saul Edmonds & Roundhouse

                      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

                      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

                      Saul and his team can help you grow your business and discover new possibilities with :

                      • strategic brand design
                      • web design & development
                      • app design and development 
                      • digital marketing 
                      • creative engagement 

                        Saul Edmonds believes that every project begins with a story. 

                        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

                        Find out how Saul can help you turn your ideas into reality.

                        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

                        Phone : +617 1300 727 749
                        email : us@roundhouse.cc

                        • Learn about our web design here.
                        • Learn about our app development here.
                        • See our brand and logo portfolio here.

                        Connect with Saul Edmonds on Linkedin here or Google+ here.
                        Connect with Roundhouse on Google+ here.

                        by Saul Edmonds