Title: “Content is King” by G.L
Oftentimes, clients seek a no-frills explanation regarding the use of customized audio within brand development strategies. Find below a simple guide as to why audio can significantly value-add to identity solutions.
1. Branding is Everything
Branding is the creation of a name / symbol / concept that meaningfully communicates product or service information in simple and direct terms. Brand values represent the core company values via strategic keywords and actions. Brand strategy is the effective delivery of brand message with consistency to achieve a measurable result.
Management is applied directly to the brand itself instead of the product or service.
2. Logo - The Visual Brand Foundation
A logo is :
> the meeting point between brand, identity and design.
> the communication of the essential nature of product or service though symbol.
> the essential design element within brand schemata.
3. Identity - Build your Brand Better with Sound
Sound Branding is the broader use of audio to enhance brand value. Sound is creatively integrated into identity design, thus functioning to strategically expand brand potential.
The well known five note sonic logo of Intel, is credited in large measure with the international success of that brand. Nokiatune - the default Nokia ringtone - is the most played melody in the world, with over 1.8 billion plays per day. Nike - via Nike SportMusic - offers downloadable playlists and podcasts that provide positive user motivation.
Increasingly, clients are considering the added value that an acoustic identity /or sound logo can bring.
Put simply - effective audio design strengthens the connection between people and brand.
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Get to know Saul Edmonds & Roundhouse
As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience.
He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.
Saul and his team can help you grow your business and discover new possibilities with :
- strategic brand design
- web design & development
- app design and development
- digital marketing
- creative engagement
Saul Edmonds believes that every project begins with a story.
Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level.
Find out how Saul can help you turn your ideas into reality.
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