How to Brand Your Company Like it Really Matters

by Saul Edmonds

Learn How to Brand Your Company For Success

The keys to brand success are self-definition, transparency, authenticity and accountability.
Simon Mainwaring

Your Vision, Your Belief, Your Brand

Every great company starts with the same basic principles:

  • a great product followed by a vision

  • a belief that you can add something of value to the world

The next logical step is simply getting people to discover your services, get to know your brand and make a purchase.

However, the world is changing fast.

Technology has changed the way many business owners brand their company, and buyers today are much more savvy when it comes to opening up their wallets.

Most business owners are still employing techniques that worked for them years ago, in the hopes it will still bring in new customers. The only way to effectively reach your audience today is by creating a brand that people can relate to on an emotional level.

Starting With the Why

In order to attract new customers you have to understand why the customer is shopping for your products or services.

They can buy the same item from a huge variety of stores, so why should they choose your store? Why does the customer matter? Why do they need this product?

All these why questions provide answers that can help you to brand your company like it matters. Many business owners skip this important step, and they are left wondering why the customers stop coming to them. 

Start Asking Better Questions

Here are some questions you should be asking yourself if you want to understand how your business relates to your customers. If you can find the answer to these questions, you can better position your company so that it becomes the go-to resource when a product or service is needed. This is easily accomplished by getting your clients emotionally involved in your unique story.

Start your story by asking these key questions:

1. Why does your business matter?
2. How is your business different?
3. How is the world a better place because of your business?
4, Why should the client choose your business over the competition?
5. How do you set yourself apart from all your competitors?
6. Do you really value your customers?
7. What is the core belief of the business?

The New World Order

One thing you have to understand about business today is that customers have ready access to information. If they want to research your business or your competition, they can do so quickly. They can compare apples and oranges in seconds, and for this reason your branding story needs to stand out if you want to attract the lion share of the business.

With all that information just a few clicks away, remember that your customers are people, not numbers. Seek to connect on an emotional level rather than by facts and figures alone.

Experience Does Matter

With all the noise on the internet, you have to find other ways to stand out in the crowd. 

Create a strategy that gets your message to the top of the mountain by branding your business with a unique story. Rather than tell them that you are the best, show them why you are the best. Your story should discuss a specific solution - and then showcase how your company fulfils that solution.

Integrate and Integrate and Then Integrate

Adding more content and more products to your website is not the answer to getting more business.

The way to succeed today is with the power of integration and teamwork. Everyone on your team needs to work as one, from the designers, developers, strategists, and salespeople. By working together, a better story can be developed and everyone in the company can live and breathe that philosophy each day.

People today want to feel excited about what they buy. They have more control over the buying process today, and they can choose from a large variety of brands and compare them with the click of a mouse. With all that information overload, your message needs to be more important to them than the name. They need to get to the point where they feel they can not live without your product or service.

That emotional attachment to your brand is how you will separate your company from the crowd.

IS YOUR BRAND WORKING FOR YOU?

At Roundhouse, we believe that your brand represents the heart and soul of your business. Branding is the foundation stone that integrates your story, your mission and your message - with your professional image. A logo is just one part of your brand. It is the story behind the logo that really matters. If you want to learn more about how strategic branding can grow your opportunity, please contact us for an informal chat.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

How To Use The Power of Storytelling To Grow Your Business

by Saul Edmonds

Why Storytelling is Smarter Marketing

           Storytelling is important. Part of human continuity.
         
 Robert Redford

How To Use Storytelling to Cut Through the Noise

Effective marketing is all about being able to engage your potential customers and create proactive brand believers.

This is how you gain more fans for just about everything that you sell.

Storytelling can play a big part in attracting and growing your customer base. 

It helps to identify your core values in the company, and more importantly, it makes it much easier for the audience to share the story with family, coworkers and friends. If you were told the statistics of a company versus a unique story about how they saved the day - or overcame a significant challenge - chances are you will remember the story. 

Make Your Mission Statement Work

The core belief behind your company story should reflect your mission statement.

Whether you are selling cars or computers, the story of your business is a very powerful tool that will elevate the business from ordinary to extraordinary. More businesses are starting to realise that in order to connect with a customer, you have to first identify with that customer.

If the story of your business addresses a problem that the customer can relate to, then your business can solve their problem more easily. Your business doesn't have to be like the competition, highlighting all those bullet points and statistics. Make the story of your business is more enjoyable and easier to remember.

Use Storytelling To Solve a Problem

The stories that your business tells should always address a need that your audience has, then show the customers how your product or service provides the best solution for that problem.

By creating a problem in advance, it is easier for you to develop a story where your company comes in and saves the day. When your story has some human elements to it that evoke emotion, it can really leave a memorable message with your audience. These messages are something your customers care about, not statistics and bullet points. Those bullet points don't solve a problem, the story does.

Great Stories Need Emotion

Great stories take the reader on a roller coaster of emotions.

Every story needs a hero:

The story begins with the hero discovering that the villain is standing in the way. The hero tries everything to defeat the villain, only to find the villain is much stronger and harder to defeat than initially thought. Throughout the story the hero looks for possible solutions, to only fall flat each time. Finally towards the end of the story, just when it looked like the villain has won, the hero uses your products or services and defeats the villain.

Engaging the reader in this manner is easier for them to connect with and to relate to. it also makes it easier for the reader to take the store and expand on it as they tell their friends. 

Easy Ways To Develop Your Storyline

Think out loud for a minute about a product or service that you cannot live without.

Think about the company that provides that service or product and now compare their story to yours. If you cannot live without their service, what was it about their story that hooked you as a customer for life? Identify what their story does and how their products are directly related to the story they tell.

Your goal should be to get to that top spot and become the business or service your customers cannot live without.

If you are struggling with your story, ask yourself a few of these questions to get you on the right path.

  • Are your thoughts advancing an idea or concept?

  • Are all your thoughts actionable?

  • Are your thoughts commercially relevant?

  • Can you say your idea is new and fresh?

  • Will your thoughts get customers to take action?

This is a long term process and not something that happens after one brainstorming session. You might be surprised to know that over 60% of your audience has been waiting almost a year to make a choice or a decision. If your story in compelling enough, you can help those people who have difficulty making decisions finally close the deal.

Focus on your message being informative rather than always looking for something in return. if you solve a problem, you gain a customer for the long haul who will tell your story to everyone they come in contact with.

ARE YOU TELLING YOUR STORY?

At Roundhouse, we understand how to effectively use storytelling to 'cut through the noise'. Your story is unique to you. Tell your story and infuse your marketing with your key mission statement. If you want to learn more about how marketing with storytelling can work for your business, please get in touch.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

3 Ways to Use Storytelling To Create Brand Value

by Saul Edmonds

How to Boost Brand Value With Storytelling

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
Gary Vaynerchuk

Why Storytelling Will Create Brand Value for Your Business

When your business has a compelling story, it makes it easier to create word-of-mouth awareness in your industry.

If the story can add character or colour to your business, it will be able to resonate with your audience on a deeper level. This will help them to remember and then tell your story to their inner circle.

Your company must have a story behind it in order to be successful. That story is a way that your customers can in a sense sell your business for you. 

Create a great story, then your customers do the leg work in bringing the story to life. The story that you tell of your business must spark the imagination of your customers so they can touch, hear, see, and smell the story like it was happening in front of them. This story will set you apart from your competition if you do it correctly. 

Here are three important things to consider that will help your company to sculpt a memorable story that will resonate longer with your target audience and help to set your business apart.

1. There Must Be a Protagonist

For a story to be successful, it simply has to have a hero. Someone that everyone will look up to and help make the story more memorable.

This hero needs to be someone that the customer can easily relate to. The protagonist is an everyday person just like you and me. They may be experiencing a problem, and they are on the lookout for that solution. Now here comes along your company that is able to provide a service or product that will help solve that problem.

The key here is to make the hero connect with your audience. 

2. There Must Be an Antagonist

Now in this story, in order for it to connect with your audience, you have to have an antagonist too. The antagonist is the challenge in your unique story.

Effective storytelling demands that there be challenges to be overcome.

The key challenge in your story is met by the hero. To make your business successful, you have to be able to solve the problem. Your product or services are going to be the solution, so include them in your story in an engaging way. Through the telling of your story, your customers learn how you can address their problems and provide real solutions.

3. Creating That "AHA" Moment

The "AHA" moment of your story is when your product or services are introduced.

Your services provide the solution - and the story is complete. Your audience connects you with a positive experience. Your business is instantly escalated into their minds in a way they identify with. They begin to embellish on the story and before long your company is legendary.

Take the time to try and shape your unique story so that it will better resonate with your potential customers and give them the opportunity want to share it with others. This is how your company will stand apart from the competition.

IS STORYTELLING WORKING FOR YOUR BUSINESS?

At Roundhouse, we understand the power of a great story. Telling your story effectively and consistently via your brand and marketing initiatives - is a cost effective way to stand out from your competitors and gain traction with customers. People love stories. Make yours a memorable one.

To learn more about the power of storytelling and how to use it to grow your business, why not call us for an informal chat?

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

Learn to Grow your Brand with the B.A.S.I.C.S of Storytelling

by Saul Edmonds

How to Use the B.A.S.I.C.S to Share Your Company Story

Storytelling is the most powerful way to put ideas into the world today.
Robert McAfee Brown

What is Your Story?

It doesn't matter what industry your business is in, there is going to come a time where you have to answer the question about what your story is.

Story telling should be an important part of your business.

You have to be passionate about telling your audience your story, but that can be easier said then done. If you break down the storytelling aspect into smaller chunks, it becomes much easier to implement.

Here is a six point breakdown of the B.A.S.I.C.S. of telling your unique story.

BASIC

The story that you tell about your company should begin from the most basic of concepts.

If your story is simple, it will also be memorable. 

Think about how Steve Jobs told the story about iPod when he launched it. Rather than go into some elaborate story that confused his audience, he simply said our product is all about 1,000 songs in your pocket. Look how basic yet how elaborate that is at the same time. You understand exactly what the product is from that short story. That is how to make your message unique and stick with the audience. Stop trying to over complicate things and get back to the basics.

Simple is the way to go with storytelling.

ACTIONABLE

To tell the right story, you need to know in advance the actions that you want your audience to take. If you understand the outcome in advance, you can strategically plan to make that connection and motivate people to take the desired action.

Whether this action is a link that brings them back to your website to make a purchase - or you simply want them to share a unique article you posted on your blog, the story needs to be actionable. 

SOLUTION

For every story there are corollary questions :

  • What makes you special?

  • What is it about your business that no one else is doing?

  • Why should a customer buy from you and not your competition?

Your business is in operation to solve some need the consumer has, filling a gap in your industry.

  • What is the solution that your business provides?

Your company is doing something better than your competition or you would have no sales.

  • Are you genuinely addressing the needs of your customers?

You need to identify yourself as the solution - and tell the world why they need your company, products and services. If you can answer all these questions positively, you know that you are aligning your business strategy to the needs of your audience. 

INTUITION

Your story has to tap into the emotions of your audience for it to be successful.

Creating an emotional connection between a customer and a company will ensure that your business become the brand they can not live without.

Your story needs to promote thinking, reaction, and curiosity at the same time. As you develop the story of your business, think carefully about the emotions you are tapping into. Intuition is vital to making your story work. Use the power of intuition to create a genuine connection with the emotion of your audience.

COMPARISONS

Comparisons can help you take your story to the next level.

If done correctly, you take your audience on a journey in which they become involved with your business.

Reinforce your story by use of the familiar, what is known and what is loved.

By comparing your products or services to other historical times and innovations, you can highlight essential features of your products and services that resonate readily with others. Fore example, if you are promoting your new iPod, and you may reference the days of popping in a cassette tape to listen to music. By using the 'power of the past' - you can get people involved emotionally involved in a good way. 

SHARABLE

The story that you tell is so much bigger than than you are.

Fine tune your story to effectively reach your potential customers. Every person that discovers your story is unique in one way or another. By sharing your story with a wider audience - you attract more people who can relate - and who will share the experience with others.

ARE YOU TELLING YOUR STORY?

At Roundhouse, we understand that a great story lies behind every great brand. Our goal is to learn more about your unique story and infuse your brand, logo and marketing initiatives with your story. To learn more about how to use storytelling to strategically grow your business, please get in touch.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

View our graphic design portfolio here.

Learn more about infographics here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

7 Cost Effective Ways to Boost your Small Business Image

by Saul Edmonds

7 Inexpensive Steps to a New Image for Your Small Business

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy

Discover simple ways to boost your brand marketing

Whether you have been in business 5 days or 5 years, your business has already made an impression on somebody.

The thing about a business image is that - contrary to popular belief - you can change and update the image or brand of your company from time to time.

Many business owners are rebranding to attract new clients, whether they need a fresh start or have expanded into a additional areas of business.

The thought of a brand makeover might seem challenging, but with a strategically updated brand design, you can change the direction of your company and reach an entirely new audience.

1. Conducting an Image Audit

Before you can take your business in a new direction, you have to already know where you stand with your customers. Take a close look at the branding within your company, looking at it from the eyes of your customers. Look at other brands that have already achieved your goals, and see how your company compares. Looking to attract a younger audience? Look for brands that already connect with that audience and note what attracts that demographic.

2. Going the Mobile Route

If your company was created before smartphones, your website may be lacking when viewed on a mobile device. Update your website to be more mobile friendly and optimise your content for the search engines. Also update the contact information on google maps so mobile users can find you using local search tools. 

3. Rethinking Your Color Scheme

If you created your website theme several years back, maybe it is time to look review your colour choices to see if they seem dated. The idea of capturing your audiences attention with loud colours is not effective anymore. The colours need to part of a professional image that helps the customer feel more confident in buying from you. 

4. Listen to What Your Customers are Saying

The analytics on your website will guide you as to what pages of your website getting the most favourable results. This type of feedback is very important and can help you to improve your content and increase audience engagement. Try to understand how your customers are discovering your website by way of the keywords and search terms. Build pages around the popular keywords to increase traffic from the search engines.

5. Participating in the Community

Offline efforts can also help to grow your brand. Participate in local events, promote your brand and website, and distribute as much information as you can to your local audience. Sponsor charity events or network at the local Chamber of Commerce. These are valuable and cost effective ways to get more attention for your business in a positive way. Your local customers can help escalate your efforts by sharing your information on their social media profiles.

6. Striving for Consistency

While you are expanding your new customer base, make sure that your new efforts are not in any way alienating your current customer base. If you have a significant following, consider making small periodic changes to keep consistency within your brand and image. Once you have updated the new logo, start promoting it as a fresh new image to keep previous customers on board.

7. Taking Drastic Measures

If you have made the decision to cut your losses and start from scratch, forget about consistency and focus on changing everything. Regardless of whether you are recovering from a public relations nightmare or you are not willing to continue heading in the wrong direction, pull up your boot straps and cut all ties and move forward. Maybe your business model is no longer effective because technology has completely wiped out your niche. If you were a popular VHS rental company in the 90's and still hanging on hope that the VHS will recover, consider it a lost cause and get moving the other direction before your boat is completely sunk.

Final Thoughts

Your company will not be the first or the last to have an image makeover. It is the normal process of conducting business in a fast moving and ever changing world. Thousands of business owners like yourself have made the change and are thriving today!

IS YOUR BUSINESS IMAGE WORKING FOR YOU?

At Roundhouse, we understand how important it is to have the right brand and professional image for your business. We consider branding to be the foundation stone of your online and print marketing. If you want to learn more about how strategic brand marketing fuels business growth, please call us for a friendly chat.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified brand marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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5 Ways to Increase Brand Awareness This Christmas

by Saul Edmonds

5 Great Ways to Boost Your Brand Awareness This Christmas Time

Quote: I will honour Christmas in my heart, and try to keep it all the year.
Charles Dickens

Grow Your Brand Awareness To Grow Your Sales

As the holidays continue to get closer, now is the time to focus on planning so that the 4th quarter is the most profitable for your business.

Regardless how many weeks are left in the holiday season, planning is the key to ensuring your brand has a successful rise in sales as the year comes to an end.

Finding ways to stand apart from the competition might seem like a challenge, here are some ways to boost your brand awareness and your sales as the holiday nears.

1. It's All in the Planning

If you aren't taking time to plan for all those strategies you have in place, you aren't going to be able to implement them as the weeks get busier.

Stay committed to the process. Take the time to map out exactly what you are going to do and what results you expect to reach.

Make certain the marketing and sales teams clearly understand what metrics need to be put in place so that your brand can continue to grow through December.

2. Grow Your Inventory Now

Nothing can be more frustrating than running out of inventory when the rush of holiday shoppers hit your store. The best time to stock up on inventory is now, this way if there is any issue with shipping or deliveries. you still have time to correct the problem. Now is also the time to hire extra help to keep up with the holiday demand. Those employees will be able to help you to move product and keep close eyes on merchandising or buying.

The holiday time can be quite hectic, the better prepared you are for the rush the more successful your brand will be.

3. Utilise All Possible Channels

With the huge rise in online traffic during the holiday season, to make certain your brand capitalises - you must market across multiple channels.

If you already have an effective off-line campaign, make certain to spend time working on your mobile and website marketing strategies.

The key to ensuring your brand has a successful holiday season is to cast a net wide enough to grab the most fish out there. The more channels that you can use to get your unique message out, the more potential visitors you can turn into loyal customers.

There are many agencies who specialise is multi-channel marketing, so if this is not your expertise, know there are professionals ready to help you get your sales to the next level this holiday season. 

4. Optimising Your Website

Now is the time to make certain that your website is optimised for getting the most traffic possible.

Ask your web developer to check if your website is able to handle excess traffic this season without slowing down the user experience.

Visitors today are used to getting their information at lightning fast speeds. If they have to wait for pages to load, they will just shop at your competitors website and never return.

You only get one chance at convincing these buyers to stay with you, so make sure your website is properly optimised so the consumers can find what they need and checkout in a timely manner.

5. Choosing the Right Message

In order to stand apart from the competition this holiday season, your brand message has to be crystal clear.

Are you focused on providing exceptional customer service, will you meet or beat any advertised pricing, or can you guarantee delivery right up to the holidays? Choose your message carefully, then be sure that everyone on staff lives that message throughout the busiest time of year.

If you want your brand to become recognised by that message, you must be willing to commit to it for the long haul. If your company is focused on doing whatever it takes to ensure on time delivery of all orders, you will become known for following through on your promises.

Word spreads fast, especially around the holidays, when things get closer to crunch time.

Make this holiday season one where your company brand rises to the occasion.

The combination of social media marketing, a fully optimised website, and a unique brand message will set your company apart and reach more customers across the globe.

IS YOUR BRAND STRATEGY IN PLACE THIS CHRISTMAS?

At Roundhouse, we take the time to understand your business and your brand. We get to know your brand message, your story and your niche customers. Our talented team of experts works closely with you to create precisely what you need to grow this Christmas season.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to boost revenue with a great point of sale.

2. 6 Keys to brand strategy development.

3. Top 5 creative tips for the artist musician.

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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4 Cost Effective Ways to Market Your Brand This Christmas

by Saul Edmonds

4 Cost Effective Ways to Optimise Your Brand Marketing This Christmas Time

He who has not Christmas in his heart will never find it under a tree.
Roy L. Smith

Build Brand Recognition This Christmas

It seems this time of year companies across the world put all their focus on finishing the year strong as far as sales goes.

The holiday season can be key to company revenue. If you are not incorporating effective brand marketing techniques this time of year, you may be limiting your potential earnings.

Social media and internet advertising present the business owner many unique opportunities to grow their brand.

Here are 6 of the most popular techniques for getting more brand recognition this busy buying holiday season.

1. Focus on Mobile Strategies

More consumers than ever this holiday season will be shopping and making purchases with their mobile device.

Users are now comfortable using their smartphones to make purchases, and the convenience of buying items anywhere is a plus. Many savvy shoppers are also utilising their phones to score discount coupons that can be scanned right at the register while shopping in their favorite stores.

You must find creative ways to get your brand and your message to the masses by way of mobile marketing.

Consumers not only want the best deals, they want them instantaneously.

Use this as the guide to building an effective mobile campaign that focuses on coupons and special offers that the competition in not in position to offer.

2. The Power of Real-Time Marketing

Being able to capitalise on real-time marketing means that current trends can be incorporated into your branding messages.

These messages need to be creative, timely, and appealing to buyers or you miss the mark here.

The holiday season gives you a great opportunity to incorporate current trends, holiday themes, and your brand, into one creative campaign. Automate the process as best you can so you can allow the customers to share the content with their friends while you focus on moving merchandise quickly.

3. Focus More on Social Marketing

Your social media efforts need to be compelling this holiday season to encourage the power of sharing with your fans and followers.

Not only can you get real-time feedback as to the quality of your promotion, the word can spread like wildfire if the consumers see a great deal. They have no trouble sharing the message with their inner circle, growing your circle of customers rapidly.

If your content is relevant this holiday season. the social media audience will respond with their holiday spirit. Don't try to push products because it is the holidays, fill a need by telling your fans your products are the perfect solution to a problem, and the holiday spirit will take over.

4. The Power of Influence

It is important that your marketing efforts incorporate good old word of mouth advertising.

Your audience is more likely to respond positively when they see a friend or coworker already using your products. Use social media to get feedback from customers who have already utilized your services this year, and find a way to encourage them to share that message with their inner circle of followers and fans this holiday season. Your message will be met more receptively when sent from a close friend.

5. The Seamless E-Commerce Process

If you can monetize all of your marketing channels, you stand the best chance of leveraging your brand during the holiday season.

To do this effectively you have to drive each customer to the product and let them make the purchase. The process needs to be seamless from the marketing campaign to the website, to the shopping cart. There are several payment platforms like Apply Pay and PayPal that allow you monetize your social media profiles too.

If you make it easier for a person to purchase across all your advertising campaigns, you stand a better chance of having a huge selling season this year.

6. Learning to Properly Plan Ahead

With all these tips you now have to effectively market your brand this holiday season, the key to making it work is to plan accordingly. No technique is going to be effective without the right amount of planning, so even if the holidays seem far off, plan today so the process is easier when that busy season gets here.

Test all your campaigns before you launch them so all the checkout processes work and you don't leave any money on the table.

Now is the time to test everything and get your plans clearly laid out.

ARE YOU OPTIMISING YOUR BRAND MARKETING THIS CHRISTMAS?

At Roundhouse, we focus on your brand as the key to every marketing initiative. We work to understand your brand message and tell your story to an engaged audience. Increasing brand awareness can add revenue to every business. Talk to us to learn more about how seasonal brand marketing can increase your business opportunities.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Why social media is good for business.

2. 4 Reasons to choose a brand agency.

3. A guide to creative logo design.

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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Why a Great Brand Begins With a Great Story

by Saul Edmonds
Why a Great Brand Begins With a Great Story

Branding and Why You Need to Tell Your Story

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” 

Sir Richard Branson

More than Just A Logo
Your company brand is more than just a logo.

Every brand ‘tells a story’. A well designed brand will communicate your point of difference, your company values and your key message to customers.

Every business has a unique story to tell - just like every person. When you actively tell a story about how your business provides value and benefits customers, and the core values that your business actively represents - you grow your brand reputation and your brand awareness at the same time.

Here are a few branding tips that will help you to get your message across while putting a human face to your company.

Begin with Your Team

One of the easiest ways to establish exactly what the core beliefs are when it comes to your company, is to start with your employees.

Poll each person that works for your business by asking them what are the top three things that make the business unique. These responses are very important and reveal how the story of your business is being shared with customers on a daily basis.

Take all those comments and collate them. Utilise this information to formulate one tagline that best describes your company and mission. This should be easy for the staff to remember and easy for customers to relate to.

Include this tagline throughout your brand campaigns.

People First

Rather than reviewing sales numbers solely to gauge your recent success, take a closer look at how you affect people personally. The true value in your company is how you make your customers feel or how you were able to better their situation.

People buy when they feel an emotional attachment to a company, service or product.

Begin by asking yourself what it is that your business really cares about. Identify how you can make people's lives better. Imbue your brand with this commitment to service.

The Human Touch

The branding of your business also needs to have a human voice. Simply relying on a logo to tell the story of your company - will not be as effective as personally sharing your core values with your customers on a consistent basis.

After you have put time into understanding your core beliefs – while developing a simple tagline that best represents your business – it is time to get your message out to the masses.

Social media has made it easy to get a message out to millions of potential customers by simply placing an effective video on your website and Youtube.

Locate someone within your organisation to be the ‘public face of your business’. This representative must have the ability to present your brand effectively to customers and prospects, and explain the core values and key benefits your business provides.

The voice of your company needs to be a persona that is relatable to the majority of people if you plan on building a loyal, large customer base. When you humanise your brand, you put your company in the best position to be successful in your industry.

Telling your story is all about showing customers how your products and services can benefit them. Customers prefer to work with a company who shares the same core values as they do.

Does Your Brand Tell Your Story?

Roundhouse has been providing world class brand design and brand management services since 2001. Our team of fully qualified designers can help you build your brand and tell your unique story. Connect more meaningfully with your clients and prospects with a custom brand design tailored to your precise requirements.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified logo designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn more about our design services here.

See our logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:

1. 6 Essentials for Effective Brand Identity

2. Targeted Advertising

3. 7 Tops for Marketing Success

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

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Brand Marketing : 6 Top Tips to Boost your Brand Online

by Saul Edmonds
Brand Marketing - 6 Top Tips to Boost your Brand Online

Brand Marketing Online 

"A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company." – Amir Kassaei

Brand marketing is a simple statement.

It involves two elements : branding and marketing.

  • Branding is the means by which your brand is known and promoted. 
  • Marketing is the sum of strategies and tactics by which your message is broadcast.

Brand marketing online is a challenge. With over two billion internet users worldwide, marketers need to find ways to 'cut through the clutter' and make their brands shine in a crowded marketplace.

Brand Marketing Begins with a Great Brand

The process of brand marketing is made easier when it begin with a quality brand design. Ensure your brand design is memorable, relevant to your target audience and highly aligned to your company values. A strong brand will create interest in your company, boost website visitors and enhance conversions. Your brand design will effectively position your company within your industry group and should inspire trust and motivate action.

Brand Marketing for Best Results

There are many ways of marketing your brand online. Here are our best 6 tips to get a positive result.

Tip 1. Discover Your Target Market

Your target audience is the niche group of people who are most likely to engage with your brand. Defining your target audience is a key element of your marketing strategy. A well defined target is always easier to 'hit'. Reach out to your prospects - become familiar with their types of communities, geographic scale and locality online.

Tip 2. Create Quality Branded Content

Deliver quality content for your brand with a company blog. Publish branded content regularly and provide well written information your audience is interested in. This content can be article based, video based (such as a testimonial or product demonstration video) or image based (an infographic for example). Make sure your content is current, relevant to your prospects and consistently 'on brand'. Quality content will improve seo organically (which is the best way), increase traffic to your website and generate inquiries and sales.

Tip 3. Promote Your Content Daily

View your company blog as your 'brand channel'. Like a TV or radio station, broadcast your brand consistently (on a daily basis if possible) with useful and relevant content. Despite the vast extent of the internet, genuinely good content published daily is still a rarity. Offer value when marketing your brand and extending your reach. It is often said that brand marketing is not a sprint - it is a marathon. The best results come from targeted efforts maintained regularly.

Tip 4. Integrate Social Media and SEO

When you have created quality, branded content you need to ensure that your target audience engages with it. Leverage social media to increase brand marketing effectiveness. Share your content with your twitter followers, post links to your posts on your facebook and google+ profiles. Social signals are closely correlated with SEO rankings following Google algorithm updates last year. Likes, comments, retweets and shares will increase your readership and boost SEO simultaneously.

Tip 5. Quality before Quantity

Maintain your brand reputation with valuable content. In the race to develop content ensure that quality standards are met and that your brand is well represented. Invest time and build quality before quantity. High quality brand driven content will bring consistent rewards over the long term.

Tip 6. Provide Relevant Information (Don't Sell)

Always market your brand with the intention to inform rather than sell. A genuine desire to help and support the success of others will assist your marketing efforts. Build your brand marketing within the context of providing relevant and targeted information.

At the centre of any brand marketing strategy remains the brand itself. Developing your brand and marketing it is a key promotional activity. Take the time to know your target audience and find innovative ways to reach them online. Monitor your progress with web analytics. Do this, and you will be on your way with an effective brand marketing campaign.

Do you need Brand Marketing?

Saulke (1).png

 

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets. See our portfolio here.

Talk to Roundhouse. We can help.
ontact us for an obligation free consultation.

If you enjoyed this article, you may also enjoy the following:

1. A Guide to Brand Communications

2. 14 Keys to Quality Web Design

Brand Identity for Business

by Saul Edmonds

An Introduction to Brand Identity

“So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.” 
Seth Godin

What is Brand Identity?

Brand identity is the visual expression of a company. It includes logo design, visual symbols, trademarks and other communication elements.

Brand identity can be defined as the sum concepts expressed visually by a brand. It is the visual extension of a brand.

Brand identity must communicate exactly what a brand is about - clearly and consistently - across diverse media. It should speak directly to the target audience and actively promote engagement. It effectively represents the culture, personality, market position and ideology of the brand itself.

Brand Identity and Visual Presentation

Brand perception is strongly related to visual presentation. How a brand is actively perceived ('identified') by customers and prospects relies heavily on design elements that communicate effectively. People are strongly influenced by visuals.

An effective visual identity is formed when logo, fonts, colours and style combine to create distinction. A consistent brand identity that achieves high relevancy with a target audience is key to sustained growth in a crowded marketplace.

Brand Identity and Logo

Logo design sets the foundation for effective brand identity development. A logo is sometimes referred to as a 'brand mark'.

A logo is a graphical symbol designed to represent the brand, service or product. A successful logo design creates impact. It is functional, memorable and imbued with brand message. It must serve effectively across a variety of media, both online and offline.

Colour remains a key element of brand identity. Choose colour to accentuate point of difference with competitors.

Brand Identity and Concept Design

Brand identity extends beyond the logo to include all visuals elements used in communication and strategic campaigns. Symbols and characters used in addition to the logo help to define the brand amongst consumers. Examples of this include Nike's swoosh. Symbols reinforce brand identity and extend relevance. They present strong visual images that are easier to remember than product names.

Use Brand Identity to Express Yourself

Express your brand to the world with a clear brand identity.

A brand identity communicates the 'whole'. This includes brand mission, promise, advantages and unique points of difference. A successful brand identity promotes brand loyalty, customer satisfaction and motivates employees to proactively represent company ideals.

Grow your business with a well designed brand identity.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

     

     

    A Guide to Brand Communications

    by Saul Edmonds

    Build your Brand with the Right Communications Strategy

    A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (Jeff Bezos) 

    A strong brand is at the heart of every successful business. 

    A brand is much more than a logo. A memorable brand needs to be designed, developed and nurtured. Brand reputation is consolidated over time. Effective brand communications build your brand's reputation with your consumers.

    What is Brand Communications?

    Brand communication occurs every time a client or prospect interacts with your brand. Brand communication is effected across a variety of channels : 

    • when customers when they see your brand (logo)
    • view your product 
    • view brand content (social media, advertising, reviews)
    • meet your brand in person (when contacting your office for example)

    Every brand should ensure consistency across all communication channels. Brand reputation is actively built everytime a customer meets your brand.

    Brand Communication Goals

    The best brands create a memorable impact. Brands should aim to inspire and engage their audience. Effective brand communication begins with a strategic clarity. Be clear as to what your brand represents. Send a clear message to your customers.

    How to Achieve Effective Brand Communication

    Deliver the right message at the right time to the right people.

    Your brand message is most likely to be received if:

    • you are an expert
    • demonstrate expertise with relevant information
    • are well known
    • likeable

    Brands must develop reliable ways to reach their customers, and get their message heard.

    Integrated Communication 

    Expand your brand with social.
    Build a consistent brand message with social media.

    Brands achieve maximum impact when all channels are highly integrated. In today's marketplace, communication channels are diversified across a range of offline and online media. Every brand should strive to get social and make proactive use of Facebook, twitter, youtube, pinterest, blogging and more. Social media creates the opportunity for brands to develop a dialogue with customers. 

    How to Increase your brand value

    Developing a brand communications strategy is an investment in your company. Define your goal, consider the risks and benefits and tailor actions to your time and budget. A clear brand message helps to unify your team members and employees.

    The key goal is to move the customer or prospect from interest to acquisition. Use your communication strategy to emphasise the emotional benefits of your product or service. Work to establish increased visibility and excitement.

    Include empathy, humour and current news references where appropriate.

    The Ultimate Brand Strategy

    Brand communication must be developed in the context of your business goals. Always broadcast a clear benefit to your audience. Be relevant to your prospects, keep their attention and seek to become important in their lives. 

    A strong brand communication strategy takes time. It is a long term investment. Ensure that your communications are thoughtful, focused and genuine. Always focus on your 'core target message'. A memorable and likeable brand - that communicates regularly, consistently and effectively - will prosper over time.

    Do you require assistance with Brand Communication?

    Roundhouse is a full service creative agency, located at Varsity Lakes on the Gold Coast. We specialise in brand development, brand management and brand strategy.
    ith over 20 years of experience, we have the knowledge and expertise to help your brand grow. 


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      3 Ways to Boost your Social Media Marketing with Hashtags

      by Saul Edmonds
      boost-social-media-marketing-with-hashtags_Hashtags.png

      What are #hashtags and why you should use them?

      Hashtags have been in use for some years. 

      Hashtags first came to prominence on Twitter. They are now used throughout the social media landscape, and are particularly popular when sharing on Instagram.

      Get to Know Hashtags

      Make use of hashtags in your social media strategy.

      Smarter use of hashtags can increase your business in the competitive online space.

      A hashtag is simply a form of shorthand used when communicating about a specific topic. It provides an easily identifiable reference to a precise subject.

      A hashtag may consist of a single word or several words combined into one.

      For example:
      That is the most amazing fact! #SocialMediaFacts
      or:
      Raining again! #LondonSummer

      How to create a #hashtag

      Creating a hashtag message is easy.

      Just preface your topic with the # symbol. Ensure there are no spaces between words if multiple words apply.

      For example: if your are tweeting about a special discount offer at your company, conclude your tweet with #BestOffer (or similar).

      Capital letters will not influence search results yet are useful to improve readability.

      Top 3 Ways to Boost your Social Media Marketing with Hashtags

      1. Research #hashtags used by your competitors.

      Hashtags are a great way for brands to gain attention.

      View the twitter feed of your competitors or relevant industry groups to view trending topics. Use these hashtags within your social media strategy to increase your exposure and engage in the discussion. This will lead to greater website traffic and raise brand profile.

      2. Define the most popular topics for your industry.

      Create a list of popular topics for your business. View trending topics on twitter. Note hashtags topics similar to your own. Get involved in the discussion. Utilise your expertise to contribute tips and useful information.

      Ensure you end your tweet in the relevant hashtag to gain beneficial exposure.

      3. Use #hashtags like SEO.

      Use hashtags in a similar way as keywords for SEO.

      Consistently promote these hashtags within your social media messages. This will help users to find you when searching plus assist in promoting your brand.

      Hashtags are an effective way to increase brand visibility in the social media landscape.

      Gain success and boost your profitability with hashtags today.

      Roundhouse is a full service creative studio. We offer a complete range of web design and web promotion strategies both online and offline. Our online services include customised seo, social media promotion and content creation. 

      We would love to help you succeed online. Talk to us today!


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        7 Top Tips for Marketing Success

        by Saul Edmonds

        Marketing is all about boosting revenue.

        7 top tips for marketing success

        Yet the marketing process itself can be expensive.

        Successful marketing requires strategic implementation to ensure a positive ROI. 

        A clear marketing plan, well actioned will yield profit.

        Marketing = Profit

        7 Top Tips for Smarter Marketing

        1. Define your objective.

        A clear objective is essential. 

        What is an objective?

        A marketing objective is the specific goal of the marketing campaign. It should be precisely defined, able to be measured, achievable and timely. This allows you to determine the relative success of a campaign upon completion.

        2. Define your target audience.

        No business has resources available to market to everyone! Targeting a niche or specific audience enables small business to compete with larger organisations. 

        Defining your target market ensures your campaign budget is highly geared towards those most likely to purchase. Potential clients are clearly identified and new business generated more readily and efficiently.

        3. Define your budget.

        A marketing budget defines the marketing plan in terms of cost. It should take the form of a written document that estimates the projected costs required to meet the marketing objectives.

        4. Define your timeline.

        A marketing timeline is a visual representation of the marketing action plan. Key dates indicate when actions occur. A marketing timeline is a great tool for obtaining an overview of the campaign at a single glance.

        5. Define the key benefit your product or service provides.

        It is important to understand the key benefit your product or service will provide

        to your target audience. 

        You must describe:

        a. Who is your target market?

        b. What is a common problem you can solve for this group?

        c. How you can communicate this solution or benefit to this group.

        6. Define your core brand message to your target audience.

        Your core brand message consists of a simple phrase that assists your target market to understand your product or service and what value it offers them. 

        It is a clear and simple statement that explains why your brand matters, what value you offer and how you differ from competitors. This core message will determine all ancillary marketing messages as they must adhere tightly to this main brand message.

        Brand Message Checklist

        a. Is your message short and concise? Easy to understand?

        b. Is your message authentic? Is it believable?

        c. Does it resonate with your target audience? Is it memorable? Is it interesting?

        7. Define the keywords most relevant to your target audience.

        Market defining keywords are those particular words or phrases that your target market and participants use to describe your essential product or service area to themselves.

        For example, market-defining keywords for a personal fitness trainer could look like:

        fitness

        health

        weight loss

        exercise

        These keyword should be embedded through the campaign and used strategically in combination with other relevant link building keyword phrases.

        Careful planning and diligent review exist at the heart of every marketing success story.

        The basics never change - set your goal, chart your course, research and implement your plan, test and review results.

        Good luck with your next marketing campaign!

         

        Roundhouse has the experience and creative concepts to ensure your next marketing campaign is a success - from brand design to brand promotion both online and offline.

        Talk to us. We can help.


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          Brand Marketing Explosion Infographic

          by Saul Edmonds

          Our Latest Design Infographical adventure - 'Brand Marketing Explosion'

          Contact Roundhouse Now! 
          Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

          Saulke (1).png

          Get to know Saul Edmonds & Roundhouse

          As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

          He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

          Saul and his team can help you grow your business and discover new possibilities with :

          • strategic brand design
          • web design & development
          • app design and development 
          • digital marketing 
          • creative engagement 

            Saul Edmonds believes that every project begins with a story. 

            Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

            Find out how Saul can help you turn your ideas into reality.

            Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

            Phone : +617 1300 727 749
            email : us@roundhouse.cc

            • Learn about our web design here.
            • Learn about our app development here.
            • See our brand and logo portfolio here.

            Connect with Saul Edmonds on Linkedin here or Google+ here.
            Connect with Roundhouse on Google+ here.

            by Saul Edmonds