App Marketing For Startups - 8 Ways To Generate More Downloads On A Budget

by Saul Edmonds

How To Boost Your Downloads With Affordable App Marketing

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“Don't tell me what you value, show me your budget, and I'll tell you what you value.”― Joe Biden

Market Smart From The Start

You just build what you think is the best app in your niche, and it has been approved in the app store for a few days. Why do you have so little downloads? 

Developing your app was only half the battle. 

Now you need to get working on a plan to generate more downloads on a budget. 

Even after a few weeks, if you only see a few downloads and no reviews, it is time to grab hold of the reigns and start creating your own buzz so the downloads increase steadily.

Forget about posting the link to your app on your Facebook profile, it is time to reach a global audience of targeted traffic that want what you are selling. Don't get discouraged if your budget is non-existent either, help is on the way. 

Here are some app marketing for startups tips on how to generate more downloads on a budget.

1. Think Globally

Unless you are only targeting one specific country to sell your app, time to reach a global audience. 

The description that you have for the app needs to be translated so it reads perfectly in Chinese, Spanish, Korean, or French. There are plenty of sites like Fiverr.com that will translate the whole description for $5, or you can take a chance with Google Translate and do it yourself.

2. Use Your App Description Strategically To Target Your Audience

That description you are using in the App Store to attract users needs to be a work of art. 

It must contain a variety of at least a half-dozen long-tail keywords for your niche. Never cram the keywords in the description hoping to game the system or you risk getting dropped in the ranking altogether. 

The description needs to read perfectly, with those keywords sprinkled in a few times. Use lateral keywords to reach those who don't search using the term you think is popular, just make sure to keep everything balanced.

3. Tell The Story Of Your App With Screenshots

Don't just tell your potential audience about how amazing your app is, show them. 

To do this, simply take as many high-quality screenshots as you can, then add them to the description field so users can see exactly what they are going to get i they download your app. 

These screenshots can not be hastily done either, fuzzy, out of focus, and dark screenshots tell the story that you did not take the time to present the app in the best light, how much real effort dd you take in designing the app? Hi-res picture of someone actually using the app can go a long way too, it plants the seed in the users head that the app is popular.

If required, use a professional design agency to produce high quality screen shots that will be a positive asset in your campaign.

4. Use The Power of Youtube

YouTube is by far one of the most popular websites, and for good reason. Traffic to this video giant is off the charts, so this is where you need to be focusing your efforts next. 

Take those amazing screenshots that you made and use a video production software with a little background music to create a compelling video that gets people excited. 

In addition to adding text to the video, be sure you create a nice long description filled with those long-tail and lateral keywords you used in the App Store description. With millions of viewers on YouTube each day, once you create a buzz, sharing could explode your downloads in short order.
 

5. Think Freely

If your app isn't already free, now is the time to create a limited offer on a free download. 

Get some buzz going about the free offer on as many social platforms as possible. The workers at Fiver.com will even bookmark your message on hundreds of bookmarking sites so you can reach a global audience in short order. 

Be on the lookout for apps like AppGratis, they promote discounted apps to users who are always on the lookout for app deals. 

There are numerous deal sites only that welcome free offers they can promote to their followers.

6. App Marketing With Press Releases

Don't think that press releases are no longer effective because the internet has moved in other directions.

If professionally written, a press release can really attract an audience looking for apps like yours. 

Once the press release is written, submit it to PRWeb or MarketWired, and watch how your traffic numbers explode. There are plenty of medium-sized blogs out there that will welcome the chance to place a high-quality press release on their website. 

Don't keep circulating the same press release to all these sites, write it over and make it compelling each time so the sites using it will feel they have the jump on the story.

7. Use Twitter To Build Buzz

If you don't have a Twitter profile geared around your niche, now is the time to develop one. 

Make sure the logo matches the icon you use on the App Store for consistency, then follow others in your niche, and then follow their followers. 

Start posting about your app in between generic posts about your niche, and then retweet or share posts by those you follow. Eventually they will share your posts, and it could get some real traction overnight where millions get to see the app in real-time and help boost your downloads.

8. Gain Traction Via Blogging

There are sites like Blogger.com where you can set up a free blog in seconds. These sites get great ranking, especially on Google. 

Create a blog and make a daily post about the benefits of your niche, your app, the reason your app is so popular, similar apps, your category in the App Store, anything to get some long-tail keywords pointing to your app purchase. 

These blogs are a great way to get a following too, people who will sign-up for a free newsletter that you produce that has links to the app as well.
 

Reach Out To Your Audience And Win

So there you have it, some app marketing for startups tips on how to generate more downloads on a budget that you can implement today. Before you know it, these little efforts are going to start bearing fruit very soon, and each day you commit to adding more blog posts, Tweets, or social posts, you reach a bigger audience who may share the content with their on inner circle.

These strategies are essential to implement even if you have a sizeable marketing budget. 

Remember, the best marketing strategy is word of mouth. Start at the grass-roots level, be consistent, stay true to your vision - and you will succeed.

So there you have it, some app marketing for startups tips on how to generate more downloads on a budget that you can implement today. Before you know it, these little efforts are going to start bearing fruit very soon, and each day you commit to adding more blog posts, Tweets, or social posts, you reach a bigger audience who may share the content with their on inner circle.

These strategies are essential to implement even if you have a sizeable marketing budget. 

Remember, the best marketing strategy is word of mouth. Start at the grass-roots level, be consistent, stay true to your vision - and you will succeed.

So there you have it, some app marketing for startups tips on how to generate more downloads on a budget that you can implement today. Before you know it, these little efforts are going to start bearing fruit very soon, and each day you commit to adding more blog posts, Tweets, or social posts, you reach a bigger audience who may share the content with their on inner circle.

These strategies are essential to implement even if you have a sizeable marketing budget. 

Remember, the best marketing strategy is word of mouth. Start at the grass-roots level, be consistent, stay true to your vision - and you will succeed.

So there you have it, some app marketing for startups tips on how to generate more downloads on a budget that you can implement today. Before you know it, these little efforts are going to start bearing fruit very soon, and each day you commit to adding more blog posts, Tweets, or social posts, you reach a bigger audience who may share the content with their on inner circle.

These strategies are essential to implement even if you have a sizeable marketing budget. 

Remember, the best marketing strategy is word of mouth. Start at the grass-roots level, be consistent, stay true to your vision - and you will succeed.

 

Do You Have An App Idea?

Contact Roundhouse Now! 
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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

 

Saul and his team can help you grow your business and discover new possibilities with :

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        If you enjoyed reading this article, you may also enjoy the following:

        1. 5 Strategic Ways To Convert Your First Customer
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        by Saul Edmonds