Easy Design Tips to Get More Business from Your Business Card

Why Simple is Best for Effective Business Card Design

“The best way to get a good idea is to have a lot of ideas.”
― Linus Pauling

Business cards have been at the heart of most marketing campaigns for almost every business for over 100 years.

Presenting your business card in the right way can significantly boost your networking capabilities and help to grow your company brand.

Here are few suggestions to ensure you get even more potential business from this simple yet effective tool – your company business card.

Consistency is the key to a well-designed business card.

Your business card design must consistently reflect your company brand or logo and remain within brand guidelines. A professionally designed business card will clearly represent your business to others and contribute to building brand recognition and increasing your brand awareness.

Readability on business cards is paramount.

Simplicity of design is key. The style of font and print layout must be developed to ensure that all readers can easily understand the information printed on your cards. If a potential customer tries to call you and cannot read your telephone number because the font is too small or too cursive, you run the chance of losing a new customer.

The standard size for business cards within Australia is 55mm x 90mm – however, many sizing options including die cuts, custom print finishes and designer card stocks – are surprisingly affordable and can help you really stand out from the crowd.

When it comes to adding your contact information on the business card, be certain to keep simple. While it is possible that your business has many e-mail addresses, multiple telephone numbers, and a diversity of social platforms – your business card is not the place to list them all.

Keep it simple by incorporating your main phone number – possibly both landline and mobile, the e-mail address monitored the most, and one social link if you must. To portray a professional image you need to keep your business card clutter free while still being able to provide the most relevant contact information to your customers and prospects.

Always keep your business cards in your wallet, pocket, and vehicle because you never know when you could walk right into a new business opportunity.

A well designed business card - that reflects your brand and is easy to read - gives you the best chance of success in every situation.

Is your business card working for you?

Roundhouse has been providing world class business card design and printing services for more than 12 years. Our team of fully qualified designers deliver fully customised solutions that ensure your business card performs effectively while promoting your brand to customers and prospects.

Get started now. Contact us here.