Business Cards Do's and Don'ts

by Saul Edmonds

The Do's and Don'ts of Business Card Marketing

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Peter Drucker

How to Get More Business From Your Business Card

Your company business card is a direct extension of your business.

Designed correctly, it can also be a very effective tool for marketing your company and yourself to prospective clients.

During networking seminars, your business card is your one chance to make a great impression. Chances are that each person at the seminar will receive dozens of business cards. If yours doesn't stand out, it either gets filed in a Rolodex or lost in a pile of other cards.

Designing a business card that commands attention is imperative if you want to stay on the minds of potential clients. The three keys to an effective business card are - it should be easy to understand, it should reflect your brand, and it must be professional in design.

Here are a few business card do's and don'ts that could really increase your client base and overall sales:

Business Cards Do's

1. Do Keep Things Simple

There is no need to choose fancy fonts just because they are available. Leave aside the fancy 'hard to read' fonts and focus on choosing a font that looks professional and it easy to read from a distance.

Choose a card stock color that in neutral, and then go with contrasting ink colors that bring out the best in your unique message. Beige or light gray backgrounds look great with a navy blue or black ink. Utilise more colours on your business card only if that is what your industry calls for. Artists or graphic designers use colors to stand apart from the competition and show a creative side at the same time.

2. Do Use the Back of the Card

If you are spending money on business cards, why not make use of the back of the card as well?

The reverse could be used to print your information in another language if you are working closely with a different country. One other way to use the back of the business card is to print a small calendar for the next year on it. That way, the customer can use the card for a full year, reminding them of your company each time they need to check a date or makes plans with the calendar.

3. Do Include Correct Information

Always proofread the business card several times before you send it to the printer.

They are not familiar with the spelling of last names, so take the time to check every word for spelling before signing off on it. Be sure to include all your contact information as well. In addition to your name, address, and telephone number, add your social media profiles, your email addresses, and your website. 

Business Cards Don'ts

1. Don't Be Cheap

Don't try to cut corners by using cheap paper on your business cards.

If the paper is cheaply made, the potential customer will definitely realise it quickly and wonder what else about your company is lacking. Don't give them a reason to think that your services or quality of work is unprofessional. Compare what your competition is using for their business cards and make sure that you spend the money to get a good quality card stock that your information will be printed on.

2. Don't Use Common Clip Art

Common clip art does not translate well to professional print - and may seem less than professional to your customers. If your company does not have a unique brand or logo, use a clear image of yourself on the card. One other option is to pay a service to design a logo for your business, then use it on all your printed materials.

3. Don't Use Outdated Business Cards

Business cards are probably the least expensive type of advertising. If you run out, don't use old cards with outdated information. Spend the money on new cards and pay for expedited service. This is a much better option than simply handing out cards with the information crossed off and written over. 

Take the time to invest in a business card design that is tailored to your business and your brand. A professionally designed business card - used in tandem with a consistent marketing strategy - with deliver you a real ROI. Grow your brand and your business with a quality business card.

IS YOUR BUSINESS CARD WORKING FOR YOU?

At Roundhouse, we understand the importance of making an immediate and professional statement with your business card. Your business card is the cornerstone of your print marketing tools. Talk to us to learn more about how to win more trust and more clients with a tailored business card design.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Brand management for small business.

2. Brand marketing : 6 Top tips to boost your brand online.

3. Why catalogue marketing works.

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Easy Design Tips to Get More Business from Your Business Card

by Saul Edmonds
Easy Design Tips to Get More Business from Your Business Card

Why Simple is Best for Effective Business Card Design

“The best way to get a good idea is to have a lot of ideas.” 
Linus Pauling

Business cards have been at the heart of most marketing campaigns for almost every business for over 100 years.

Presenting your business card in the right way can significantly boost your networking capabilities and help to grow your company brand.

Here are few suggestions to ensure you get even more potential business from this simple yet effective tool – your company business card.

Consistency is the key to a well-designed business card.

Your business card design must consistently reflect your company brand or logo and remain within brand guidelines. A professionally designed business card will clearly represent your business to others and contribute to building brand recognition and increasing your brand awareness.

Readability on business cards is paramount.

Simplicity of design is key. The style of font and print layout must be developed to ensure that all readers can easily understand the information printed on your cards. If a potential customer tries to call you and cannot read your telephone number because the font is too small or too cursive, you run the chance of losing a new customer.

The standard size for business cards within Australia is 55mm x 90mm – however, many sizing options including die cuts, custom print finishes and designer card stocks – are surprisingly affordable and can help you really stand out from the crowd.

When it comes to adding your contact information on the business card, be certain to keep simple. While it is possible that your business has many e-mail addresses, multiple telephone numbers, and a diversity of social platforms – your business card is not the place to list them all.

Keep it simple by incorporating your main phone number – possibly both landline and mobile, the e-mail address monitored the most, and one social link if you must. To portray a professional image you need to keep your business card clutter free while still being able to provide the most relevant contact information to your customers and prospects.

Always keep your business cards in your wallet, pocket, and vehicle because you never know when you could walk right into a new business opportunity.

A well designed business card - that reflects your brand and is easy to read - gives you the best chance of success in every situation.

Is your business card working for you?

Roundhouse has been providing world class business card design and printing services for more than 12 years. Our team of fully qualified designers deliver fully customised solutions that ensure your business card performs effectively while promoting your brand to customers and prospects.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified business card specialist today.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our print services here.

See our logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:

1. A Guide to Creative Logo Design

2. 3 Ways to Leverage the Power of Social and Mobile Marketing

3. 4 Reasons to Choose a Brand Agency

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

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7 Ways to Get More Business from your Business Card

by Saul Edmonds

Every business person has a business card.

Yet only a few make the most of this inexpensive promotional tool. As business cards cost only a few cents each to produce, the ROI is potentially very rewarding. To yield this investment you must be proactive and get your business card working for you. 

Read on for our 7 Top Tips on how use your business card more effectively for greater return.

7 Ways to Make the Most of your Business Card

1. To Give and Receive

Share your card freely. Whenever you engage with or meet someone - be it at a business event or social function - take the opportunity to ask for their card. Most people will reciprocate - and an exchange of cards occurs effortlessly between parties.

2. Pay Attention

When someone offers you a business card - accept graciously and take the time to read it, front and back. Look at the image, logo or company name. Read the address and other contact info. Comment or ask questions where appropriate. This is an opportunity to build greater understanding between yourself and the card giver.

3. At the Ready

Keep cards on hand at all times. Store some in your wallet, in your car, at the office, at home.

An additional investment in a special card wallet or holder ensures that your card remains in pristine condition for distribution at all times.

4. A Blank Space

If appropriate, consider having additional business cards printed that leave one side intentionally blank. This provides a space to write a name, note or idea. This blank space enables the card to be customised as needed, adding meaning and importance when used in the right circumstance.

5. Promote Everywhere

Give people the chance the see your business card at every available opportunity. Pin it to local bulletin boards at the supermarket, sporting club or school. Attach a card to every written correspondence (even bills!) and in every product shipped. Why not have cards printed for all employees to enable them to spread the word throughout their networks.

6. Add Value to your Card

Find ways to make your card useful. Include a calendar, relevant industry information, conversion charts - that extend the functionality of your card. Take the time to think of innovative ideas that will assist in card retention among your clients.

7. The Winning Edge

A card featuring a professional, customised design is always preferred. A uniquely designed card will ensure you stand out from others. Good design is always a good investment - but it need not be expensive. Roundhouse offers an affordable business card design and printing service.

Taking steps to make the most of your business card will ensure that your network of associates continues to grow. 

Effectively utilising your business card makes good business sense. Call Roundhouse and get started today!

At Roundhouse, we offer innovative business card design and printing services. Get a business card that really stands out from the pack. Contact us for a free quote.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds