Fail to Succeed


‘I didn’t fail the test, I just found 100 ways to do it wrong.’

(Benjamin Franklin, 1706-1790)

In our broader society, ‘failure’ implies deficiency. Our culture places high stock on ‘winning’, ‘achievement’ and ‘success’ however providential.

Yet wiser heads view life as a continuum, a sine curve, a graph where any worthwhile achievement has it’s lion’s share of trials and tribulations. Oftentimes, ‘failure’ is sharply applied towards ourselves if we do not ‘live up to our own expectations’.

Creative Failure

Creativity is a process. Works are revised and refined as we seek to produce meaningful and well resolved creative solutions.

Failure’ is essentially due process and as such is an essential element of all innovation. A willingness to take risks characterises all genuine creatives - experimentation, trail and error, exuberant recklessness.

Constructive failure should be readily embraced.

In many ways our culture promotes an oppositional win/lose paradigm. This is limiting where both ‘winners’ and ‘losers’ are restricted by narrow notions of success. The reality is a broad panorama where benefit exists mostly in the process of trying.

To avoid failure may be to avoid success.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email :

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.