How to Increase Your Business Revenue Without Actually Selling

by Saul Edmonds

Smart Ways to Increase Business Revenues Without Selling

                 So long as new ideas are created, sales will continue to reach new highs.
                 Dorothea Brande

Why Building Customer Loyalty Should Be Your First Priority

One of the biggest mistakes that many business owners make is - believing that after they have successfully converted a visitor to a loyal customer, the marketing efforts end.

This should never be the case.

Your competition is aggressively looking to take away any and all of your business as quickly as they can. Marketing effectively to your customers should be a series of strategic actions that build the trust of the customer while motivating them to buy again. Stopping your marketing efforts is placing a limitation on future sales opportunities. 

Get to Know Your Sales Funnel

Just about every business owner has seen a sales funnel image at one point or another.

The sales funnel is basically a visual representation that shows many leads coming in towards the bigger opening of the funnel, where only a small amount of loyal customers emerge through the opening at the bottom. 

The problem for you as a business owner is understanding where those customers go after they have fallen out of your sales funnel.

To address this, the average business owner will add customers into an e-mail list where people receive an occasional newsletter or sales flyer. This is not the only way to continue the relationship with a customer who is already familiar with you and your services. The hard work is already done, you have them as a customer, now you need to invest in proactive marketing efforts to get them to act more frequently.

Discover An Inverted Sales Funnel

The best way to increase revenues without actually doing any selling is by creating an inverted sales funnel.

An inverted sales funnel has the tiny opening at top and the big opening at the bottom.

This particular type of funnel will focus on turning your existing customers into branding evangelists. If you can master this technique, you can generate much more revenue than you could ever do with a traditional sales funnel.

The reason why the inverted funnel is so effective is because you are now offering increased value to a customer who has bought from you before.

Provide Service To Your Customers For The Long Term

Put strategies into place to provide ongoing service to your customers to win their loyalty for the long term.

Firstly, use your website to it's full advantage. Ensure that the content on your website is of the highest quality, and is updated regularly. A company blog is ideal for this. 

Your audience needs to see that there is significant value in your blog posts, to keep them engaged and help them to grow their own businesses. Your information should help your customers to solve a problem that they currently have, and if you do it correctly, they will use your website like a revolving door. 

You can give your customers even more value by sharing additional content or information. Some cost effective ideas here include:

1. Give away an e-book that solves a problem. This offer could go a long way in helping to solidify your relationship with your customers. It also helps to position you as a leader in your industry.

2. Free webinars are an effective tool for communicating information to your clients. Your customers will also appreciate being able to put a face to your business. A webinar allows them to interact with you via the Q&A forum.

3. Social media has literally transformed the way business owners market their businesses. Take this to the next level by communicating directly with your existing clients. Follow your customers on social media and add likes and shares to their content. In return, they will probably like and follow you. The door to ongoing communication is opened.

Find Ways To Communicate More

You want your customers to feel that their business is valuable to your company. 

The key here is to build a special type of relationship with your current clients, that revolves around trust. Your clients need to believe and trust in the long term quality of your services and products. 

Aim to build your sales funnel for the long term and achieve the success you deserve.


At Roundhouse, we work to understand you, your business, your customer and your goals. We partner with our clients for the long term and develop integrated strategies for business growth that are measurable and affordable. Our goal is to help you succeed.

We are here to help.

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Fail to Succeed

by Saul Edmonds

‘I didn’t fail the test, I just found 100 ways to do it wrong.’

(Benjamin Franklin, 1706-1790)

In our broader society, ‘failure’ implies deficiency. Our culture places high stock on ‘winning’, ‘achievement’ and ‘success’ however providential.

Yet wiser heads view life as a continuum, a sine curve, a graph where any worthwhile achievement has it’s lion’s share of trials and tribulations. Oftentimes, ‘failure’ is sharply applied towards ourselves if we do not ‘live up to our own expectations’.

Creative Failure

Creativity is a process. Works are revised and refined as we seek to produce meaningful and well resolved creative solutions.

Failure’ is essentially due process and as such is an essential element of all innovation. A willingness to take risks characterises all genuine creatives - experimentation, trail and error, exuberant recklessness.

Constructive failure should be readily embraced.

In many ways our culture promotes an oppositional win/lose paradigm. This is limiting where both ‘winners’ and ‘losers’ are restricted by narrow notions of success. The reality is a broad panorama where benefit exists mostly in the process of trying.

To avoid failure may be to avoid success.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email :

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds