Why Customer Testimonials Build Trust

"If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours."
- Ray Krock 

Share Your Customer Feedback and Experience

One of the easiest ways to grow your business is by incorporating customer testimonials into your marketing plan.

But how do you inspire your customers to actually take the time to positively review your business? This does involve some upfront work to streamline the process.

Here are some simple strategies you can implement to grow your business with customer testimonials:

Start with LinkedIn

Setting up a business profile on LinkedIn is a recommended first step towards acquiring new customer testimonials. Invest time in creating and reviewing your LinkedIn business profile. This is an important extension of your main business and must look professional. Once you have begun connecting with others, join groups relevant to your niche and post helpful tips and advice to industry group members. Aim to participate regularly, if possible on a daily basis.

Once you have established a following on LinkedIn, getting an endorsement is simple. Your profile will have an endorsement button that gives people the opportunity to promote your business with a simple click. While this is not as important as positive comments or customer feedback on your profile or website, it provides a foundation of trust.

Website Testimonials

Your website should already have a testimonials page clearly visible for potential customers to see.  Obtain testimonials by corresponding with customers who have already purchased from you. Simply ask them if they would consider rating their individual experience with your company and providing a few words of feedback. Reaching out is sometimes all it takes to acquire genuine, positive feedback.

Build Trust with Real Reviews

The key to the perfect customer testimonial is to get reviews from people that actually encourage new customers to want to do business with you.

To do this, ask your customers how they felt about your service. Inquire if you could have done anything more to make the transaction go smoother. Use this feedback to consistently  improve your service or products.

The best kind of testimonial will focus on one aspect of your transaction and bring it to the forefront. A testimonial need not be long, but it must offer genuine feedback.

If you intend to include the testimonial in your marketing - ask your customers to provide a personal photo to accompany it. A clear photo that includes your customer’s name and business details adds additional credibility to their comment.  This will make the decision easier for new customers when it becomes times to make a purchase. Your testimonial has become a personal recommendation.

Are You Sharing Your Customer Feedback?

Roundhouse has been helping businesses maximise their customers' experience for more than 12 years. We can work with you to find innovative ways to improve the delivery of your services and products - both online and offline.

Get started now. Contact us here.

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If you enjoyed reading this article, you may also enjoy reading about the following:
1. A Guide to Brand Communications

2. Brand Marketing Explosion Infographic

3. Brand Identity for Business

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Author - Saul Edmonds

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