5 Ways To Follow Up Better and Grow Relationships

by Saul Edmonds

Learn to Be Remarkable at the Follow Up

I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.
Bo Bennett

How to Grow Sales With the Follow Up

One of the reasons that many marketers are missing the mark with their networking efforts is that they simply neglect to follow up afterwards.

It really is quite simple if you think about it.

You go through all that effort to start a business relationship, you get all the contact information and create engaging conversation, you even discuss meeting up again in the near future, but for whatever reason - that follow up call doesn't materialise in a timely manner.

The conversation runs cold or dry, and the progress that was made is all but gone.

Reaching out to a contact is so easy many marketers miss the mark here and simply focus on more challenging issues.

Here are some simple tips for learning how to be remarkable at the follow up:

1. The Same Day Follow Up

The ideal situation for calling back your contact is a few hours after the meeting. While that initial meeting is still fresh on their mind, give them a quick call.

Too many marketers wait a few days or even a week to follow up with a call, but the contact has already shifted their attention on to other pressing issues. There are going to be hundreds of things that need your attention each day, the same is true for your contact. You can not expect them to remember your conversation days later after having dealt with so many other issues.

A simple call will go a long way in growing that relationship.

2. Recalling Something Important

If there was a particular highlight of that conversation, bring it up during the follow up call.

It might have been as simple as the two of you having a common friend or acquaintance, but remind your contact about the subject so they can easily connect again with you. If you were able to create an emotional connection with your contact, this call can be especially powerful. If you can evoke some memory from the initial meeting you can easily nudge that person to respond or read the email you are sending.

3. Creating Immediate Value

If you can create value for the other person in the follow up, you won half the battle.

Being able to show value will set you apart from all the other people trying to get this persons attention today. Whether that value is in savings they will make long term by working with you or simply the fact they like working with you as a person, highlighting the benefit will make this process go much easier. The contact almost feels obligated to help you because the connection is so strong. 

4. Social Media Follow Up

If you want to give the contact a way to connect with you on a more personal level, reach out to them through one of your social media profiles.

This way you can make the follow up and leave them with the chance to look around on their own time and get to see what you are really about. A contact can learn quite a lot about a person by simply interacting on the social profile.

Send them a friend request through your most used social platform so you can interact with them in a timely way if they do respond via that forum. Your contact will learn more about your strengths and how you conduct business more from looking at your profile that your words could ever say.

5. Scheduling the Next Meeting

The first meeting is the most challenging for several reasons.

Now that you have your foot in the door, the next meeting is much easier.

You have developed some rapport with the new contact, so now you need to strengthen that new relationship by setting up your next meeting. Choose a meeting time that is beneficial for your contact, and confirm the time and date in a follow up message.

Keeping that momentum going is the key to growing this relationship.

Most networkers drop the ball here, they do all that initial leg work, then simply sit back and wait for the contact to come running to them. Your contact is busy in their own world, so if you think sitting on your hands is a good strategy, you are going to be waiting a long time.

Keep the ball rolling and reach out to meet again.

ARE YOU GROWING YOUR BUSINESS WITH PERSONAL NETWORKING?

At Roundhouse, we understand that trusted relationships and working effectively with people one to one - are the cornerstone of every successful business. Every person you meet has the potential to become a lifelong customer - or recommend your services to their network. If you would like to learn more about the value of personal networking and the follow up, please get in touch for an informal chat.

We are here to help.

Get started now. Contact us here.

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phone : 1300 727 749 

email : us@roundhouse.cc

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1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

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4 Ways to Deliver More Benefit To Your Business Network

by Saul Edmonds

How To Deliver More Benefit to Your Network

Remember that the happiest people are not those getting more, but those giving more.
H. Jackson Brown, Jr.

Are You Considered a Benefit to Your Network? 

One of the things you have to consider - is how to deliver value to your personal network.

If you are only networking to grab hold of as many referrals as possible without contributing in a positive way towards others, you will never succeed.

Now is the time to consider if you are delivering genuine benefit to your network, and here are a few ways to ensure that you do. 

1. Learning to Be a Giver

When it comes to a network, anything that you do that has a positive effect will in a sense touch everyone in the group.

If you take the time to attend a learning seminar that costs you a significant amount money and time, just realise that your entire network benefits from that knowledge. You should not be motivated to do things for yourself, but for the benefit of all. That way you not only strengthen the group as a whole, you encourage others to step up and bring everyone else up in the process.

When you add value to the network, the network will return the favor ten fold. 

2. Pay Attention to Those Red Flags

One of the reasons many networks fail is because people simply ignore obvious red flags when they present themselves.

Pay close attention to members of the group and you will easily be able to spot those sponges that are constantly taking from the group. These members do not ever contribute because they think they are guarding marketing secrets they can use to help grow their own business. These members never think of sharing information, and are never going to help grow the group.

If you are not currently giving more than you are receiving, make a proactive decision to share helpful and relevant information with those in your network.

3. Narrowing Your Focus

The networks that you are involved with should align with your business goals.

If you are expanding to other networks too fast that are not beneficial to your growth, you could be spreading yourself too thin.

It makes more sense to be in one group that is related to your field and be a top contributor than be in several different networks where you only contribute a small amount each time you attend. These meetings take effort, and spreading yourself too thin will not benefit you nor anyone in the group.

If you are not bringing your best effort to the table, don't expect others in that group to either. 

4. Giving to Receive

Take a minute and think about how many people are in your existing network.

If each of you made a commitment to increase your efforts to the group by 1% each time, the group would be the most successful group on the planet. That 1% begins to stack up on itself and in a short time you have members over delivering and expanding the core of the network. This will not happen unless you decide it is time to step up and give.

Watch what happens if you give to other members without expecting anything in return. They almost feel a sense of obligation to return the favour. Come from that place, and you become a true asset to the network.

Working with a great network is simply priceless.

Remember that this network is going to take time to grow and to maintain. If everyone in the group begins to focus on helping one another first, the entire group benefits on more levels than they will ever realise in just a very short amount of time.

HAVE YOU DISCOVERED THE POWER OF GIVING?

At Roundhouse, we understand that it is important to give to receive. There is so much value in giving - both personally and professionally. Discovering ways to give more is a key business strategy. If you would like to discuss how to strategically enhance the power of your business network, please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

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Great Ways To Get More Business From Your Network

by Saul Edmonds

Top Tips for Getting More Referrals from Your Business Network

        In sales, a referral is the key to the door of resistance.

        Bo Bennett

Get Connected To Grow Your Business

If you are searching for potential partners or new clients, referrals are the best possible way to generate new leads and get connected with professional people.

If you (and your business) are introduced to a prospect via a respected and trusted member of your personal network  - the outcome will always be more favourable than if you had simply contacted that prospect via a cold call.

  • These types of introductions are known as referrals.

  • They produce significantly better quality leads.

Here are the top tips for increasing the quality and quantity of those referrals you receive from your networking.

Displaying Value

The introduction should have value for all three parties involved. The person referring you, yourself, and the person you were referred to.

Both you and the business contact will add value to each other, whereas the referrer gains respect and builds more goodwill between the parties.

There has to be a benefit for all parties involved for the process to work effectively.

One of the ways to increase these high value introductions is to make those people involved with the introductions feel more confident about those introductions. If you do not deliver on your promises, you make the referrer look bad, and this could spill over into future referrals. If you are exceeding the expectations of the people that you are introduced to, this puts that person in a better light and makes them more likely to refer you in the future. This helps to improve their reputation, something they would certainly welcome. 

Being Helpful

If you can find unique ways to add some value to your network without expecting things back in return, you can increase the overall moral of the group.

When you are doing things for others in your group without expecting a return, it can become contagious. These people will naturally want to pay back the favour in their own way, and that could be by providing you more referrals than ever before.

As you help other people in the network, the group grows stronger, allowing everyone to enjoy the possibility of increased referrals down the road.

By sharing your advice, skills, or services, you encourage others to find ways to build up the strength of the group as a whole. When more people in the group are enjoying a higher referral rate, the group as a whole simply grows.

Asking For Help

You can't get something that you really want unless you find the way to ask for it.

If you simply ask for a referral, you would be surprised by how many people are willing to come forth and help you. People are not mind readers, and no one really knows how well your business is doing unless they work for you in some capacity.

By asking for help, you allow others to see that you might be struggling and could use the assistance. If you tell them that you are looking to meet new potential clients, and be specific with the instructions, you could increase your referrals tremendously. Make sure that you are clear about the types of introductions you are looking for. If you can zero in on specific companies that you would like to target, those with right connections will be in the best position to help.

Meeting New People

Try to cast a net as far as you can so that you are no more that two connections away from meeting those contacts you dream about.

By putting in the effort and time to build a strong network, you can surround yourself with those who have the power to make things happen. Attending networking events and seminars, then asking for introductions, and reaching out when the time is right, all things that will strengthen the group as a whole.

The bigger you can make your network, the more chances you have at getting high quality referrals.

Maintaining Relationships

Always make certain to stay on the radar of your contacts.

  • Sending them relevant advice, information, and introductions, will help to keep you fresh on their mind.

Use social media to interact with all your contacts, and focus on communicating at least once a month if you want to increase your overall referral rate. This way your name is always fresh on everyone's mind.

ARE YOU GROWING YOUR BUSINESS WITH NETWORKING?

At Roundhouse, we have learnt through personal experience that networking is a reliable and rewarding way to grow your business. Networking is a great way to build meaningful connections with other businesses, prospects and your industry peers. If you would like to learn more about how to use the power of personal networking to grow your business, please call us for an informal chat.

We are here to help.

Get started now. Contact us here.

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GET STARTED HERE

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4 Keys to Effective Networking

by Saul Edmonds

4 Simple Ways to Network More Effectively

Personal relationships are always the key to good business. You can buy networking; you can't buy friendships.
Lindsay Fox

Discover These Simple Networking Fundamentals

When it comes to networking for your business, you have to be willing to get creative in order to get the best results.

It can be more difficult than ever to stand out in a crowd.

The secret to networking effectively for your business comes down to 4 simple fundamentals.

These networking basics will help your company to benefit and grow from personal business referrals.

1. Learn to Be Selective

Rather than simply allowing everyone and anyone into your networking circle, you need to be more selective about your choices.

Those networking relationships should include professionals in the business world who are supportive, positive, and creative at the same time. The key however, is choosing from a group of people who are exceptional at what they do.

The quality of your networking is dependent on the quality of your relationships. Look at it this way, if the network is over a mile long but only a few inches deep, you will never get the types of referrals you are expecting.

It is absolutely critical that you build professional relationships that are meaningful and will last for a significant amount of time.

2. Adding New People Continuously

There is one thing that is constant when it comes to gaining referrals from your networking group: namely, the number of quality referrals is in direct relation to the size of your group.

During a year, professionals in your network may leave for whatever reason. You need to continually add new quality professionals to your group in order to keep those numbers up.

The greater number of those connections that you have, the higher the number of referrals you are eventually going to receive. If you are getting an average number of referrals right now, simply add some more members to the group and those numbers will climb in direct relation to the size of the group.

3. Try to Seek Engagement

In order for any network to be successful, the group has to promise to work with each other on improving relationships for the entire group.

When one person succeeds, the entire group needs to succeed as well.

One of the ways to become engaged with the group is to simply meet with those people in your network more often.

You need to educate those people all about the key features of your particular business so that your services and products will be on the top of their mind if they run into anyone who might be in line for those types of services. You must also learn to educate yourself on the key features of other members needs, so you can quickly refer them if the opportunity ever presents itself.

The more people in your group that are actively engaged in learning more about others, the better your group will generate more quality referrals. This is how you go from just an average networking group to one that consistently is rewarding members with a never ending stream of new business.

4. Learn to Share Stories

Pay close attention to the stories being told by others in your professional referral network.

That information being shared by your partners is great for you to develop into stories for potential business opportunities.

If a network member goes into detail about a story about how they saw a problem with a client and they were able to provide a real unique solution for solving the issue, remember this when you run into a customer who has the same problem. You can relate to them the story you just heard in your own words, and get that referral sent over quickly. Encouraging members to listen to your stories will put them in position to do the same if the situation is reversed.

One of the things about a good story is that is captivates the audience, helping to compel them to take action.

If you are serious about building referrals within the network, story telling needs to be placed at the top of the group to-do list.

The simple truth is that the facts tell, but the stories sell.

IS 'TELLING YOUR STORY' AT THE HEART OF YOUR PERSONAL NETWORKING STRATEGY?

At Roundhouse, we understand that by telling your unique story - you immediately stand out in your industry. We focus on what is it that makes you and your business unique - and we work to find ways to use your story to inform and educate your customers and network about your services and products. If you want to learn more about the value of storytelling to your business, please get in touch today.

We are here to help.

Get started now. Contact us here.

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How to Grow Your Business with Customer Testimonials

by Saul Edmonds
How to Grow Your Business with Customer Testimonials

Why Customer Testimonials Build Trust

"If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours."
- Ray Krock 

Share Your Customer Feedback and Experience

One of the easiest ways to grow your business is by incorporating customer testimonials into your marketing plan.

But how do you inspire your customers to actually take the time to positively review your business? This does involve some upfront work to streamline the process.

Here are some simple strategies you can implement to grow your business with customer testimonials:

Start with LinkedIn

Setting up a business profile on LinkedIn is a recommended first step towards acquiring new customer testimonials. Invest time in creating and reviewing your LinkedIn business profile. This is an important extension of your main business and must look professional. Once you have begun connecting with others, join groups relevant to your niche and post helpful tips and advice to industry group members. Aim to participate regularly, if possible on a daily basis.

Once you have established a following on LinkedIn, getting an endorsement is simple. Your profile will have an endorsement button that gives people the opportunity to promote your business with a simple click. While this is not as important as positive comments or customer feedback on your profile or website, it provides a foundation of trust.

Website Testimonials

Your website should already have a testimonials page clearly visible for potential customers to see.  Obtain testimonials by corresponding with customers who have already purchased from you. Simply ask them if they would consider rating their individual experience with your company and providing a few words of feedback. Reaching out is sometimes all it takes to acquire genuine, positive feedback.

Build Trust with Real Reviews

The key to the perfect customer testimonial is to get reviews from people that actually encourage new customers to want to do business with you.

To do this, ask your customers how they felt about your service. Inquire if you could have done anything more to make the transaction go smoother. Use this feedback to consistently  improve your service or products.

The best kind of testimonial will focus on one aspect of your transaction and bring it to the forefront. A testimonial need not be long, but it must offer genuine feedback.

If you intend to include the testimonial in your marketing - ask your customers to provide a personal photo to accompany it. A clear photo that includes your customer’s name and business details adds additional credibility to their comment.  This will make the decision easier for new customers when it becomes times to make a purchase. Your testimonial has become a personal recommendation.

Are You Sharing Your Customer Feedback?

Roundhouse has been helping businesses maximise their customers' experience for more than 12 years. We can work with you to find innovative ways to improve the delivery of your services and products - both online and offline.

Get started now. Contact us here.

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by Saul Edmonds