A Guide to Branding Your Small Business

How to Successfully Brand Your Small Busines 

“We have a strategic plan. It’s called doing things” – Herb Kelleher

Thinking Big for Small Business

Just because your business might appear small, that doesn't mean you have to promote yourself as a small business.

The internet gives small businesses the opportunity to brand their business in a way that allows you to compete on a global stage with some of the biggest companies in the industry.

Building a compelling and engaging brand takes time and dedication, to achieve the desired result.

Here are a few tips that can help you to develop your brand successfully. 

1. Understanding Your Audience

The brand of your small business has to consist of more than a creatively designed logo to attract potential customers.

Your brand must somehow incorporate a distinct meaning that will help to convey your business core values to the audience.

When you can create a unique relationship with potential customers by way of your branding, you increase the likelihood they will want to interact with your business. The best brands have a way of finding those customers who can benefit the most from the products and services being offered. By marketing to your niche audience - you help to increase the value of your brand.

2. Knowing Your Small Business

Every successful brand design begins with an understand of your core values.

If you can discover the passion behind what drives your company, you can connect much more easily with potential buyers who share those opinions. Connect with your audience by showing them that your team is dedicated to their success, and will use all resources available to help them achieve their goals. That is how you grow your brand and get customers to take notice.

3. Communicating More Effectively

To build a lasting relationship with potential customers, you need to create a positive first impression.

By ensuring that your customers understand how you value responsibility and customer service, you can connect with them effectively for the long term.

Even in the event that your customer has a poor experience with a product or service you offer, if your employees make an effort to not only fix the problem in a timely manner, but communicate to the customer how you are going to fix it so it never happens again, you grow the credibility of your brand.

4. Designing Your Brand

Simplicity always works best when it comes to branding.

The key to branding your small business is to create a brand design that is easy to remember, of simple and elegant design, whilst clearly conveying what your message is.

If your logo can evoke an emotional response from a buyer, you have succeeded. A professional brand design - created within the context of your unique story and business goals - ensures a brand design that will connect with the people who matter most: your customers.

Incorporate a few of these tips into your brand campaigns and you will turn those new customers into loyal customers.


Roundhouse has been delivering tailored design and marketing services since 2001. Our holistic approach to brand design ensures an integrated solution across all of your promotional materials. We strive to tell 'your story' though design. Our talented team of design experts works closely with you to create precisely what you need.

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If you enjoyed reading this article, you may also enjoy the following:

1. How to Sell Your Brand in a Sentence

2. 7 Ways to Boost Your Sales With Social Media

3. A Guide to Brand Communications

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Author - Saul Edmonds

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