A Guide to Branding Your Small Business

by Saul Edmonds

How to Successfully Brand Your Small Busines 

“We have a strategic plan. It’s called doing things” – Herb Kelleher

Thinking Big for Small Business

Just because your business might appear small, that doesn't mean you have to promote yourself as a small business.

The internet gives small businesses the opportunity to brand their business in a way that allows you to compete on a global stage with some of the biggest companies in the industry.

Building a compelling and engaging brand takes time and dedication, to achieve the desired result.

Here are a few tips that can help you to develop your brand successfully. 

1. Understanding Your Audience

The brand of your small business has to consist of more than a creatively designed logo to attract potential customers.

Your brand must somehow incorporate a distinct meaning that will help to convey your business core values to the audience.

When you can create a unique relationship with potential customers by way of your branding, you increase the likelihood they will want to interact with your business. The best brands have a way of finding those customers who can benefit the most from the products and services being offered. By marketing to your niche audience - you help to increase the value of your brand.

2. Knowing Your Small Business

Every successful brand design begins with an understand of your core values.

If you can discover the passion behind what drives your company, you can connect much more easily with potential buyers who share those opinions. Connect with your audience by showing them that your team is dedicated to their success, and will use all resources available to help them achieve their goals. That is how you grow your brand and get customers to take notice.

3. Communicating More Effectively

To build a lasting relationship with potential customers, you need to create a positive first impression.

By ensuring that your customers understand how you value responsibility and customer service, you can connect with them effectively for the long term.

Even in the event that your customer has a poor experience with a product or service you offer, if your employees make an effort to not only fix the problem in a timely manner, but communicate to the customer how you are going to fix it so it never happens again, you grow the credibility of your brand.

4. Designing Your Brand

Simplicity always works best when it comes to branding.

The key to branding your small business is to create a brand design that is easy to remember, of simple and elegant design, whilst clearly conveying what your message is.

If your logo can evoke an emotional response from a buyer, you have succeeded. A professional brand design - created within the context of your unique story and business goals - ensures a brand design that will connect with the people who matter most: your customers.

Incorporate a few of these tips into your brand campaigns and you will turn those new customers into loyal customers.


Roundhouse has been delivering tailored design and marketing services since 2001. Our holistic approach to brand design ensures an integrated solution across all of your promotional materials. We strive to tell 'your story' though design. Our talented team of design experts works closely with you to create precisely what you need.

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Book an obligation free consultation today


Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Sell Your Brand in a Sentence

2. 7 Ways to Boost Your Sales With Social Media

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

How To Build Your Brand Around a Single, Strong Idea

by Saul Edmonds

Brand Building and The Power of A Single, Strong Idea

Your premium brand had better be delivering something special, or it's not going to get the business.
Warren Buffett

Define Your Key Brand Idea

The key to every successful business is to do something extremely well and then simply refine the process and do it again.

Developing your brand message can help to grow your business more effectively.

To define your brand message - simply identify your key brand concept - and make certain that your brand centers around the core beliefs of that idea. Coming up with that one great idea is actually straightforward. It is in the execution of this idea that many business owners miss the mark.

Here is how you can take your key brand idea idea and bring it to reality.

Ideas First - Get Thinking!

The first thing that you need is the idea.

That is the easy part because there are literally millions of great brand ideas out there. Focus on a single idea you can focus the core beliefs of your company around.

It is then that the hard work actually begins.

So now you have a great idea to use! Is it unique, transformative, and significant enough to engage your customers and motivate them to buy?

If you answered 'yes', the next thing you will need is to develop a strategy for bringing that idea to life. In order for it to work, you must have those steps carefully laid out so you can implement that strategy and keep track of your progress along the way.

Ideas Are Your Best Asset

Even if you feel that your idea might be a limitation because it has a narrow focus, consider that an asset.

Most small businesses cannot compete with large corporations because the bigger companies can continue to draw on their endless resources to make things work. The advantage that a small business has is a 'laser sharp' focus on a key idea that they simply must make work. This 'laser sharp' focus is what brings the idea to reality. Transformative ideas need passion, belief and commitment to work. This is much more powerful that simply throwing money at ideas until one sticks. 

Larger is Not Always Better

A clear focus on one key idea enables your small business to do what it does best - providing genuine 'one to one' service to your customers and delivering on your promises.

This is where the larger companies often miss the mark because their customer service just seems to fall between the cracks. Remember that the larger company is going to spend great resources to monitor thousands of different product lines, while the small business owner is focused on that one proprietary subject that most of their consumers will easily understand.

Think Strategic Niche Marketing

Think about it this way.

There might be several of your competitors offering a variety of services to customers.

If you choose one of those services and focus on being the leader in that service, you can attract people looking exactly for that service. Then they find other things you are good at after you have converted them. The competition is focused on telling the world they offer dozens of different services, and you come in and tell the world you are the leader in one.

As an example, consider this scenario:

There are thousands of companies that sell a huge variety of clothing in their stores. They run flyers each week focusing on discounts across all the product lines. You come in and focus on making the best shirts in the industry. These shirts fit better, look better, and are priced lower. You attract a large audience who comes to trust in your shirts. Now you show them t-shirts, ties, shoes, and they already believe your products are great because your reputation precedes you.

Make a Positive Statement To Your Customers

Ensure that your customers feel positive about using your products or services.

Focus on the feeling you want your customers to experience, and let this inform all areas of your business. The customer needs to know exactly what your brand represents and how it can help them better their way of life.

Inspire Long Term Loyalty in Your Customers

A clear focus on one single idea - ensures you build your brand to strategically represent what is most important. It is via this key, vital message - that you want to be known by to your customers.

There is a huge reward in the clarity that comes with focusing on single idea -  and really and using that idea as the foundation of your brand marketing. That reward is loyalty!


At Roundhouse, we understand how important it is that your brand represent your business effectively to your audience - to ensure that it connects with your customers in a truly memorable way. If you wish to learn more on how your brand can positively impact upon your bottom line, please get in touch today!

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified brand designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

Discover our app development services here:




If you enjoyed reading this article, you may also enjoy the following:

1. How to market your business with postcards

2. 3 Website marketing strategies that boost your traffic for free

3. 3 Ways to boost seo on your website

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.



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by Saul Edmonds