Why Catalogue Marketing Works

by Saul Edmonds

Grow Your Business with Catalogue Marketing

Despite the increase of digital marketing, catalogues continue to deliver results for business. Catalogue Marketing is effective, reliable and provides a consistent ROI.

Catalogues remain a consistent performer and are trusted to reliably boost sales. They are an effective element of a total marketing mix and encourage customer engagement and boost conversions. Catalogues are a flexible advertising medium that are useful for multiple purposes including sales promotions, education, products and price details.

Catalogues assist customers to make informed purchase decisions.

Catalogue Marketing is Popular

Catalogues are welcomed by customers and prospects.

Catalogue marketing continues to grow and comprises around 60% of the total spend on print advertising Australia wide. Retailers report that up to one third of their total sales volume is achieved via catalogue marketing campaigns. It is reported that 8 out of 10 buyers have converted as a result of viewing a catalogue.

Catalogues offer the highest ROI of any print marketing product. Research available at www.catalogue.asn.au indicates that catalogue marketing offers value for money and is highly popular with target groups. Well branded catalogues are a trusted source of information and have a surprisingly long 'shelf life' as customers retain them for further reference.

Use catalogues to drive sales in store, direct customers to your website or inspire action with deals and special offers. 

Catalogues for Marketing Offline

Printed catalogues are an ideal way to reach prospects when they are offline. The best marketing mix consists of both online and offline activities. Offline marketing is a key way to gain the attention of customers when they are away from computers and tablets. Amazon and US retailer Zappos invest heavily each year in printed catalogue campaigns. 

Catalogues work best when co-ordinated with online strategies. Printed catalogues work well to drive traffic to websites and associated social platforms. Online and electronic campaigns gain additional traction with customers when actively supported by traditional marketing methods.

Catalogue Marketing Boosts Sales

Use catalogues to cut through the clutter. Speak directly to your target audience with a well branded catalogue full of relevant information. New media has not replaced traditional marketing. Print marketing continues to provide a genuine point of contact between companies and their audiences. 

Catalogues are the most popular marketing tool for good reason. They are affordable, branded, popular with a high ROI. Studies show that catalogue marketing produces a reliable and measurable sales spike.

Catalogues remain an effective vehicle to deliver detailed price and product information to clients that is popular, user friendly and affordable.

Include catalogue marketing in your next campaign.

Sources
 The Australian Catalogue Association

Do you need catalogue marketing?

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

For Catalogue Marketing :
Talk to Roundhouse. We can help.
See our print portfolio here.

If you enjoyed this article, you may also enjoy:
1. 5 Keys to Successful Marketing with Catalogues
2. Targeted Advertising

Also, see our contribution to this article via smartcompany.com.au

​ 5 Keys to Successful Marketing with Catalogues

by Saul Edmonds

Catalogue Marketing Best Practices

Catalogues are an ever popular promotional tool. 

Businesses use catalogues to showcase their products, services and sales. For many companies, catalogue marketing is a key sales initiative. In our digital age, catalogues continue to provide an effective way to present information to customers when they are offline. 

Offline marketing offers many benefits. It is an opportunity to communicate with your audience when they are not using their computer, tablet or mobile. People trust offline advertisement more readily. Companies such as Yahoo and Google continue to invest millions of dollars each year in offline marketing strategies.

Catalogues offer a convenient format  in which to present your branded information in a visually enticing way.  They are useful to enhance other print initiatives such as flyers and postcards. Catalogues have a longer 'life span' than most other forms of print marketing. A well designed catalogue will be retained by your customers and prospects, who continue to browse and refer to it over time. Keep your products and services in front of your audience for longer with catalogue marketing.

Our 5 Top Tips for a Successful Catalogue Campaign

1. Design for Your Target Market

A sales catalogue begins with a clear concept and goal.

The best catalogue design will always be highly targeted to your audience. Deliver a catalogue that your customers will find both informative and enjoyable to read. Create buyer interest with eye catching and well branded graphic design. Showcase your products or services as useful, valuable and popular. Add value to your catalogue with QR Codes. Advertise your social media channels prominently.

Why not gain additional insights into your target market with surveys and feedback forms? Understand your target market - who they are; when, where and what they buy. Boost sales with a custom designed catalogue that is highly relevant to their needs and aspirations.

2. Highlight Your Most Popular Sellers

Be strategic in choosing the right products to promote.

Make your popular sellers highly visible. 

Your catalogue should be strategically designed to feature the products your target market is most likely to buy. Carefully review which products or information is best  to feature on the cover, first page and back cover in particular. Try to make every 'post a winner'. Consider layout, image size, feature lists, pricing and information from the buyers' point of view. 

Fine tune the layout to ensure a catalogue design that converts interest into sales.

3. Make for Special Interest

Focus more attention on key items.

Use your catalogue layout to create special interest around one or two specific products or special offers. Focus the catalogue design on emphasising these specials with additional graphic and layout elements. Provide additional information and highlight pricing.

Help your catalogue audience easily learn about a specific offer and motivate them to buy.

4. Market your Catalogue

A well designed catalogue is just the beginning. The next step is ensuring your customers and prospects get a copy. 

Some ideas for distribution include:

  • mail outs of catalogues to your subscribers
  • email a pdf of your catalogue in your email marketing campaign
  • display catalogues instore
  • include catalogues with every sale
  • feature your catalogue for download or viewing on your website
  • include special offers and coupons
  • promote your catalogue with social media 
  • integrate a Facebook competition or similar

Make sure you remind your customers about limited time offers, free shipping if applicable and new products. Drive sales and save money with innovative distribution ideas that make use of online media.

5. Review Performance

Take the time to analyse the performance and ROI of your catalogue. Continue to gain insights into your audience. Use this information to fine tune your next catalogue for an even better result next time. 

Catalogues are popular. They are great for product or service range to a large market. Catalogues are great as part of a traditional media campaign - yet online catalogue distribution broadens reach without great additional cost. 

Boost your business with a well designed catalogue today!

Roundhouse offers a professional catalogue design service.  We have over 20 years experience with catalogue design and branding and are trusted by a range of businesses throughout the Gold Coast, Brisbane and Australia. We provide innovative graphic design and printing services that ensure your catalogue will successfully promote your business to your customers.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds