3 Ways to Make More Money From Your App

by Saul Edmonds

3 Ways Your Mobile App Can Generate More Money

Do what you love and the money will follow - Marsha Sinetar

How to Make More Money From Your App

Apps are a business investment. A successful app will deliver a return on investment every day.

With several ways to monetize apps, it can be a challenge to determine which is the best to use. The key here is to understand how you want to monetise your app from the start. This way you can integrate monetisation into the development process and ensure that your app functions more seamlessly.

There are three popular pricing models to design your app around, and each is very unique in and of itself. 

These are the three different types of platforms that you can use to monetise your app:

1. FREEmium for Games and Apps

The freemium pricing platform is not only generating the most revenue for app developers, it is also the most popular.

Of all the apps currently in the Apple App Store, freemium commands an impressive 76% of the market. If you were to look closely at the Asian markets, you would see this model actually accounts for 90% of the market.

The FREEmium platform is pretty basic in concept. The app is designed with basic features, given to the user for free. Downloaders can enjoy the free app until they decide they want to upgrade and get more features. Then the app costs money. This platform is extremely popular with users for two reasons. One, they are getting the app for free. They can enjoy that free app and test it out before committing to spending money on it. 

The other benefit is the company is promoting good will by giving away their products. The user will remember this and it usually makes buying an app from that company much easier in the future. The free app allows the developer to remove that barrier that causes people to be hesitant about downloading apps.

The more apps are downloaded, the more popular the app becomes. People are also more willing to leave positive feedback when they were able to get the app for free initially. The ratings usually overlook certain bugs on account they got the app for free. This is definitely a win-win for the developer.

2. One Time Paid Mobile Apps

This app model is very popular too. Here, the user pays a price for an app and never has to pay again regardless how many upgrades or features are added to the app.

The app needs to be compelling enough for the user to lay out the money without first getting to sample the goods. Usually a developer who already has a record of creating high quality apps can work this platform much more effectively than a developer who is new to the market.

If your app is designed so well that you are sure users will simply fall in love with it, this is a great platform to jump into. The word of mouth marketing will definitely help to propel sales as more users become engaged with the content. Once the user has been using this app for a while and enjoying all the free feature upgrades, they are more likely to pass on the word to the masses about how happy they are.

Consider this platform when your app has been thoroughly tested and is destined to be the next best thing.

3. The Paid Apps with Paid Features

With this platform, the user pays a fee upfront for the initial download. Then - as the app is improved at later dates - the user pays again for new features.

While this is one of the roads less traveled when it comes to monetising apps, many developers are quite successful in this platform.

If your app is high quality and you are addressing a problem that many other apps miss the mark on, you may be in a great position to consider this monetisation platform. This platform will generate a recurring income stream to the business long term and can really help the developer create credibility with users.

Reserved for premium apps, don't be afraid to travel this road if you feel your app can deliver on the promise of solving a need.


Roundhouse has been delivering digital design and marketing services since 2001. Our team of Australian mobile app developers works with you closely to develop your app idea. Our goal is to make your app a genuine success in the marketplace. From initial concepts, visual design, user interface, functionality and feature integration, development, launch and marketing - we provide a total solution to get your app downloaded by the people who matter most: your audience.

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Get started now. Contact us here.

  • Book an obligation free consultation with a qualified app designer.
  • phone : 1300 727 749 
  • email : us@roundhouse.cc
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If you enjoyed reading this article, you may also enjoy the following:

1. How to Sell Your Brand in a Sentence

2. 7 Ways to Boost Your Sales With Social Media

3. A Guide to Brand Communications

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Author - Saul Edmonds

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Game Sound of the early 1980s - 5 Powerful Lessons from the Classics

by Saul Edmonds
the key-web.jpg

The Games of the early 1980s were in many ways defined by sound Digital sound was revolutionising the new gameplay - with key characters being defined by sound and music elements alone.

These addictive and repetitive themes enhanced games in a way never experienced before, creating that compelling dramatic tension we have grown to love. Dedicated gamers have long known that great sound design is essential to a great gameplay experience.

Sound + Image = Definitive Moments in Play

(The Essential Keys)

The best games of the early 1980s all featured excellent sound design. Think Pac Man (1980), Donkey Kong (1981), Tetris (1985), Super Mario Bros. (1985) and Tempest - Atari’s first vector game in colour (1981).

All good. Really good. These games are still fun to play 25 years later.

The sound design presented within these early titles is the forefather of sound design today. There is much to be gained from past masters. So, what are the top 5 lessons that we can learn from a trip through time?

1. The Big Idea

Ideas are everything in the Game World. When beginning a new project carefully identify the central premise or core idea and diligently serve that concept throughout.

Example : Super Mario Bros.

In 1985 Nintendo released Super Mario Bros. for the NES. Composer Koji Kondom sets a new standard. The creative sound and music design is tightly integrated with the onscreen action and continues to develop throughout. Sound cues add layers of meaning to character status. This was innovation at its best - sound design moves beyond ‘cinematic conventions’ to realtime gameplay.

2. Simple is Best

‘Addictive’ does not mean ‘complicated’.  A simple puzzle can be best matched with simple sound.

Example : Tetris

1985 saw Tetris released upon the world. This puzzler’s puzzle met with immediate success. The simple yet compelling gameplay was matched by a memorable muzac score - the kind of muzac that gets in your head and stays there forever.

3. Patience in your Planning

Take time to develop ideas. Keep it clear, experiment, be methodical, review. Both gameplay and sound design have a lot in common.

Example : Donkey Kong

Donkey Kong was released in 1981. The success of the game owed much to this deceptively simple soundtrack. A well resolved solution which remains unforgettable to fans to this day.

4. The Devil in the Detail 

Detail can be a great thing, but never stray too far from ‘The Big Idea’. Each sound must have meaning and relate directly to the action taking place. Serve the message with the medium and put the story first at all times.

Example : Tempest - Sound and Fury

Atari’s first color vector game - Tempest - was unleased in 1981. True to the title, Tempest featured a big soundtrack with lots of power. A true tempest of noise n sound. Think big. (Interestingly, Tempest made use of Atari’s new ‘pokey’ chip - primarily designed to generate sound.)

5. Have Fun

Making a game ‘fun’ is takes a lot of hard work. But you must enjoy the process to get the best results. One thing we can definitely learn from the early 80s was that the sound designers were never afraid to experiment. Try vocoders, pitch shift, morphing sounds. Let go - you might be surprised at the result.

Example : Pac-Man

Catchy sounds, lots of elements, in yer brain ditties, the endless eating of dots and more than 100,000 sales in the US alone.

Need we say more? 

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds