5 Top Ways to Increase Mobile App Reviews

by Saul Edmonds

5 Smart Strategies for Increasing Mobile App Reviews

Reviews condition people. At the end of the day, a lot of human minds are malleable. They can be easily shaped with strong words.
Drake

Why Reviews Matter

In today's society, many people are basing their buying decisions on the opinions of others.

Take a look at the most popular shopping websites across the internet and you will see each of those items have several reviews from customers who have recently purchased the products.

Reviews have quickly become a gauge that significantly influences people when they buy, and mobile apps are no different. Many items in the app store are sorted by the amount of reviews posted. In the crowded app world, if you want yours to stand out, you need to start focusing on attracting more reviews.

Here are 5 unique ways for increasing mobile app reviews:

1. Using the App Review Plugin

Many people simply need to be asked in order for them to do something. There is no difference when it comes to reviews for your app. The easiest way to get your audience to leave a review is to ask them to leave one from within the app itself. There are so many different turn-key plugins available that will prompt your audience to take a second and leave a comment about their latest purchase. One thing to consider, don't go for the review too soon. Also, don't wait too long or they may have already fallen in love with the next great app.

2. Give the Reviewer Incentive

Here is a unique way you can increase your reviews to your app in a positive way. If you have recently developed a gaming app, chances are the players need to reach certain levels in order to acquire points or prizes. Offer your readers a chance to jump ahead a few levels with bonus coins, secret codes unlocks, or other freebies, in exchange for taking a second and leaving a review. Most are so grateful for the freebie that the review usually comes with a very positive tone. This is definitely a win-win situation for everyone involved.

3. Direct Support for Users

If you want to get a guaranteed great review, you need to provide your users with exceptional customer support. Actively seek feedback and incorporate a program that opens a two way communication, where you can instantly be in touch with those who need help quickly. The problems get solved much quicker, and the customer is left with a much more positive feeling after they deal with support. After you have successfully helped a customer, give them a little nudge and ask them if they were happy with the support, would they please take just a minute and kindly rate the app for you. The response to those requests is usually met with a positive review.

4. Timing the Prompt

Asking the user for a review will definitely help increase the ratings, but you have to be very careful how to time the prompt. The prompt needs to ask the user for a rating within the app experience. Too many apps simply ask for a review right after it has been downloaded. The problem there is the user is either aggravated and leaves a poor rating, or they simply want to experience the app and forget to rate it afterwards. Don't interrupt their normal flow, or you may risk getting poor reviews. Let the user accomplish something first before you go in asking for that review.

5. Running a Contest

One of the best ways to get reviews is simply by running a contest. Choose a prize worthy of a user leaving a review, and encourage them to post a review and then enter their name in the contest. Choose the winner from the list of responses you receive. You can do this weekly, monthly, or forever how long you want to increase your reviews. Be sure that you make it crystal clear how the winners are selected and how the winners will be notified. Attach usernames to random numbers and post the information before the drawing has taken place. This doesn't guarantee you will get positive reviews, but it does encourage user interaction.

If you want to get more positive reviews for your app, take the time to think about people first. Give your users time to enjoy your app, provide great support, and then kindly ask them to rate the app.

ARE YOU USING THE POWER OF REVIEWS TO PROPEL YOUR APP DOWNLOADS?

At Roundhouse, we understand the importance of connecting with your audience via tools that boost engagement and facilitate reviews. We can assist with targeted strategies that increase reviews and optimise your customer service pathways. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

See our infographics portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 5 Strategic Ways to Get Your First Customer

2. How to Boost App Sales This Xmas

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

Have a Great App Idea? Answer These 4 Questions First!

by Saul Edmonds
Have a great app idea?

Top 4 Questions to Answer Before You Develop Your App 

A man may die, nations may rise and fall, but an idea lives on.
John F. Kennedy

Got a Great Idea for an App? 

When you think you have a great app and are ready to get it listed in the app store, take a step back and carefully think a few things through.

Did you know that a huge percentage of apps are rejected before they even get a chance to make it to the store? Many developers are in such a rush to get their app listed, they forget key information, violate the terms and conditions of the store, or submit low quality content.

Before you get your app to development - take the time to ask yourself these important questions.

1. Who is Your Target Audience?

Have you considered who your target audience is yet?

The answer to this question can really help you to sculpt your perfect app. Even though you have a great idea, it is still just an idea. Unless that idea can translate to a specific audience, no one will download it. The thing you have to consider is there are millions of apps in the app store right now. Each designed to help the user address a problem or fill a need. If your product can do that, you have to find a way to reach your target market more effectively than your competitors.

Aim to inspire users to connect emotionally with your app. Only then will customers make the decision to buy. Your target audience must have a need that your app can fill. If your app is not tailored to a specific need of your audience, you may find it difficult to engage and make sales.

2. Will Your Target Audience Pay for the App?

This is a key question to consider. If you are looking to make money selling your app and there are a dozen listed in the iPhone store for free, you are going to have a challenge ahead of you as far as getting people to spend money. A simple alternative is to list it for free and run in-app advertisements. 

The key - while the app is still within the development phase - is to sculpt your idea to an audience who is willing to pay for it. If you create a high quality app that fills a clear need, and you don't have too many similar apps given away for free, you have a great chance of commercial success.

3. Is Your Audience Large Enough?

Now you might have the perfect app, you have found a paying audience, and you don't have to worry about too many free apps in your niche.

Now you have to consider the size of your audience. How big is your audience?

If your niche is a micro niche, you might be reducing your audience to a fraction of what you thought it might be. The smaller the niche, the smaller the audience. This also means the smaller the sales and the smaller the profits. Consider if your app idea will appeal to a large enough audience who is willing to download the app. 

4. Are There Similar Apps Available?

You could have a great idea for a mobile app, but if there are hundreds utilising the same idea, you may have a problem on your hands. This doesn't mean that you cannot create the app, you just have to work a little harder at getting the app noticed. This is where you have to really step up your design and marketing efforts to be successful. If you feel your app will be superior to those others, then get to social media and start promoting.

The more downloads and feedback you get, the more likely someone else will download your app as well. There are many channels available for promoting your app that will bring the users right to your app.

Even with a great app idea, it doesn't always mean you will have success in the app store. With millions of apps to choose from, you need stunning screenshots, an optimised description, a compelling title, and the right price - all of which will maximise your chances of success.

HAVE YOU GOT A GREAT APP IDEA?

Roundhouse has been delivering world class digital services since 2001. Our Australian team of app development experts understand how to transform your app idea into a successful project that achieves your goals. We work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified app expert.

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

See our infographics portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How To Build Your Brand Around a Single Strong Idea

2. How to Do A Successful Brand Audit

3. How To Build Customer Relationships with Social Media

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

5 Stress Free Tips to Outsourcing Your App Development

by Saul Edmonds

5 Top Tips to Outsource Your App Development Effectively 

The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside, we should do it.
Alphonso Jackson

Learn the 5 Tips to Outsourcing Your Next App Development 

Coming up with a great app idea is only half the battle, now you have to find the right app developer to bring it to life.

It can be very frustrating when you put everything into coming up with that amazing idea, only to have it destroyed by a developer who was not up to the task and created something that was not in line with what you envisioned. Pay close attention to the developer that you find, and follow these guidelines for a seamless relationship with your new partner.

1. The developer must understand your requirements

If you want more control over the eventual finished product, be as specific with the details early on in the development process.

The more details that you can provide, the easier it will be for the developer to come up with winning solutions, set timelines and cost effective pricing. Keep in mind that your project will only be as effective as the directions that you give to the developer. 

2. Crystal clear means spending less money

If your directions are less than precise, your developer is going to fill in those voids along the way with their expertise. If there are several voids, they are going to be inputting quite a lot to the overall app design. Then if you find you don't like something - the developer has to go back and undo the work and implement new coding. This all takes time and that all means more money in the end.

When you are crystal clear as to the direction of the project, there will be less times the developer has to make judgement calls. 

3. The timeline breakdowns are key

Once you have provided the developer with clear instructions, it is their responsibility to step up and provide you timeline breakdowns for the entire project. If you request the timeline while still early in the process, the developer will be on the same page as you and ensure that all things are completed in a timely manner.

This is also a great way to eliminate some of the worry you may have each week wondering when your project will be completed. If you understand in advance how the process will be unfolding, you and everyone else involved can breathe much easier.

4. The build intervals

One of the ways that you and your team can ensure everything is moving according to plan is by taking part in the build intervals.

Each step along the way, if all team members take part in the process, everyone can ensure it is moving according to plan.

The best way for the project to stay on course is by stopping at designated time to inspect that everything is coming along as expected. This should continue happening right up to the beta stage of the development. Then things will begin moving even faster, and more input will be needed from your end to complete the app.

A few revisions along the way is expected.

The developer will most likely hit a few bumps in the road where they tried to implement a fix. If these fixes are not in line with the overall project, the developer will make those changes now and get the project nearer to the final stage.

5. Collaborative effort on all sides

Even though the developer has more experience, they need to be involved in the thinking process and creative goals of your project. This will ensure they understand why the app was developed and which emotion needs it needs to trigger in the user.

Your app is eventually going to connect to the audience on an emotional level too, so informing the developer as to those feelings involved will give them a better understanding when they are working on the functionality of the app.

Once your developer understand these aspects of the build, they will be in a better position to help make your idea a reality. That initial concept will now be able to come to life in your new app.

DO YOU HAVE A GREAT IDEA FOR AN APP?

Roundhouse has been delivering digital solutions since 2001. We approach every app as a unique opportunity for success - and take great time to work with you closely to ensure your project is a success. Our holistic approach to app development is what set Roundhouse apart. 

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Get started now. Contact us here.

  • Book an obligation free consultation with a qualified app expert.
  • phone : 1300 727 749 
  • email : us@roundhouse.cc
  • Learn about our web design here.
  • See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Sell Your Brand in a Sentence

2. 7 Ways to Boost Your Sales With Social Media

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

  • Connect with Saul Edmonds on Linkedin here or Google+ here.
  • Connect with Roundhouse on Google+ here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We are here to help.

3 Ways to Make More Money From Your App

by Saul Edmonds

3 Ways Your Mobile App Can Generate More Money

Do what you love and the money will follow - Marsha Sinetar

How to Make More Money From Your App

Apps are a business investment. A successful app will deliver a return on investment every day.

With several ways to monetize apps, it can be a challenge to determine which is the best to use. The key here is to understand how you want to monetise your app from the start. This way you can integrate monetisation into the development process and ensure that your app functions more seamlessly.

There are three popular pricing models to design your app around, and each is very unique in and of itself. 

These are the three different types of platforms that you can use to monetise your app:

1. FREEmium for Games and Apps

The freemium pricing platform is not only generating the most revenue for app developers, it is also the most popular.

Of all the apps currently in the Apple App Store, freemium commands an impressive 76% of the market. If you were to look closely at the Asian markets, you would see this model actually accounts for 90% of the market.

The FREEmium platform is pretty basic in concept. The app is designed with basic features, given to the user for free. Downloaders can enjoy the free app until they decide they want to upgrade and get more features. Then the app costs money. This platform is extremely popular with users for two reasons. One, they are getting the app for free. They can enjoy that free app and test it out before committing to spending money on it. 

The other benefit is the company is promoting good will by giving away their products. The user will remember this and it usually makes buying an app from that company much easier in the future. The free app allows the developer to remove that barrier that causes people to be hesitant about downloading apps.

The more apps are downloaded, the more popular the app becomes. People are also more willing to leave positive feedback when they were able to get the app for free initially. The ratings usually overlook certain bugs on account they got the app for free. This is definitely a win-win for the developer.

2. One Time Paid Mobile Apps

This app model is very popular too. Here, the user pays a price for an app and never has to pay again regardless how many upgrades or features are added to the app.

The app needs to be compelling enough for the user to lay out the money without first getting to sample the goods. Usually a developer who already has a record of creating high quality apps can work this platform much more effectively than a developer who is new to the market.

If your app is designed so well that you are sure users will simply fall in love with it, this is a great platform to jump into. The word of mouth marketing will definitely help to propel sales as more users become engaged with the content. Once the user has been using this app for a while and enjoying all the free feature upgrades, they are more likely to pass on the word to the masses about how happy they are.

Consider this platform when your app has been thoroughly tested and is destined to be the next best thing.

3. The Paid Apps with Paid Features

With this platform, the user pays a fee upfront for the initial download. Then - as the app is improved at later dates - the user pays again for new features.

While this is one of the roads less traveled when it comes to monetising apps, many developers are quite successful in this platform.

If your app is high quality and you are addressing a problem that many other apps miss the mark on, you may be in a great position to consider this monetisation platform. This platform will generate a recurring income stream to the business long term and can really help the developer create credibility with users.

Reserved for premium apps, don't be afraid to travel this road if you feel your app can deliver on the promise of solving a need.

HAVE YOU GOT A GREAT APP IDEA?

Roundhouse has been delivering digital design and marketing services since 2001. Our team of Australian mobile app developers works with you closely to develop your app idea. Our goal is to make your app a genuine success in the marketplace. From initial concepts, visual design, user interface, functionality and feature integration, development, launch and marketing - we provide a total solution to get your app downloaded by the people who matter most: your audience.

Saulke (1).png

Get started now. Contact us here.

  • Book an obligation free consultation with a qualified app designer.
  • phone : 1300 727 749 
  • email : us@roundhouse.cc
  • Learn about our web design here.
  • See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Sell Your Brand in a Sentence

2. 7 Ways to Boost Your Sales With Social Media

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

  • Connect with Saul Edmonds on Linkedin here or Google+ here.
  • Connect with Roundhouse on Google+ here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We are here to help.

by Saul Edmonds