How to Discover Mobile Opportunities in Emerging Markets

by Saul Edmonds

Are There Mobile Opportunities Within Emerging Markets?

Opportunity is missed by most people because it is dressed in overalls and looks like work.
Thomas A. Edison

Think Outside the Box to Find New Opportunity

The smartphone has transformed the global market landscape.

Worldwide smartphone users last year topped the one billion mark. Yes, not one million, that was one billion global users.

That number was expected to double the next year.

The dynamics are changing so fast that if you aren't tapped into that market you are literally letting money slip through your hands each day.

App developers need to stay ahead of the curve and create apps that consumers are aggressively looking to purchase.

Here are some ways your app can penetrate this growing market.

1. Watch your Download Size

Many of the users from foreign countries are paying a fortune to connect.

This means they can not spend a significant amount of time downloading data. These users are relying heavily on free WiFi locations, then the rest are suffering with 2G speeds.

The more complicated your app, the slower the download time.

Consider these people as all potential customers that could really help grow your business. If you are developing a game app, you can not create a high end app and expect these users to jump on board.

Consider developing low end versions for these gamers to get on board early in the process.

2. Low Data Apps

Data usage fees are a huge barrier in many countries worldwide.

Consider that many of third world countries are lucky to have 2G service in their region. With a limited income and high data costs, it makes sense to design your app with these limitations in mind. Aim to ensure that more users to can enjoy your app from countries that are slowly emerging in this market.

3. Deliver a Local Experience

One of the key things you can do in the development phase is to plan to deliver a quality local experience.

Additional steps can be taken at the development stage that allow the user to instantly have music or instructions appear in their native language.

When the app has a more local feel to it, it becomes more appealing to a global audience. This is something many developers are already doing, so take the time to consider how much of the market share you can gain by making small changes like this to your app.

4. Suscription Models

If you consider your app to be premium, consider listing it as a subscription based app.

This has a great effect on your overall sales, increasing the trials and helping to overcome that initial cost of the app for your users.

Users are more willing to spend smaller amounts to get involved and stay connected. The high quality of the app allows recovery on the back end when the user upgrades. 

5. App Discounts and Giveaways

Most developing countries are getting more comfortable with that pay as you go format.

Provide users with a lower subscription fee to enjoy your app.

This promotes downloads of your app. An ensures a regular income for the long term as customers make smaller payments each time it is due. This works very well in counties where  users are accustomed to topping up their accounts to enjoy digital services.

6. Local Carriers Make Sense

Many users have no access to electronic payment types, so they find it very valuable to partner with an app store that offers prepaid capabilities.

It is hard to imagine, yet over 75% of the app revenue in China comes from carrier branded and carrier billing app stores.

The developers of the premium apps understand that recurring revenue through the usage based formula is growing their profits each month.

DO YOU HAVE AN APP IDEA THAT MEETS THE NEEDS OF EMERGING MARKETS?

Roundhouse has been delivering bespoke app design and development services across all platforms, for many years. Our tailored app development strategies deliver long term results and are a proven way to boost engagement and foster a genuine connection between your audience and your app brand. Our talented team of app experts works closely with you to achieve your goals.

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

If you enjoyed reading this article, you may also enjoy the following:

1. Five Elements of a  Successful Brand Audit

2. The Art of B2B Lead Nurturing

3. A Guide to Brand Communications

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Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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A Beginners Guide to Mobile App Marketing

by Saul Edmonds

Mobile App Marketing For Beginners 

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
Dave Ramsey

Why Effective Marketing is the Key to a Successful App

If you are new to mobile app development, you will have many questions. The answers to these questions can help to make your journey more profitable and considerably easier.

It might surprise you that the majority of the work takes place before you begin working on that app. If your app can not solve the problem your intended audience has, you will be in for a very long journey.

Here is some key advice regarding the development of your new mobile app.

How To Choose Your Best App Idea

This is an easy one. Choose the idea that best addresses a problem with your audience that they can not find help anywhere for it. Choose as your app idea, the one that will fix a problem most effectively. Don't worry about the other ideas you have for right now. Choose one and focus on a small group of people who will benefit from the app. The key here is to gain traction, and once you are established as a credible developer, you can sell your apps more easily.

Starting an App Development 

The first thing you need to do is get your app idea down on paper. Then it is easier to start planning how features will be implemented into the app. Once you have a crystal clear understanding of the design, it can go to development. The design not only has to look visually appealing, it must also function seamlessly. The best looking app in the world means nothing if not matched by simplicity of use.

How To Know Your App Has a Market

If you are unsure if your app is solving a problem the consumers will want, do a search online. Type in the problem that your app addresses and see what kind of results you find. if no one is looking for help with that problem online, chances are you are going to have a tough go at it. By the same token, if too many people are searching for help, your market may be flooded with similar apps already. Then you have to look for ways that you app stands out in the market to pick up a large portion of those users.

How To Submit Your App To The App Store

In order to be able to upload your app for download, you have to be a developer. This means for each store you want to submit your app, you have to pay an annual fee to be the developer. Each platform charges a different annual rate, so choose carefully or if you want to be sure to reach the most amount of users set aside your budget so you can be present across all those platforms.

Should Your App Be Free?

This is really a choice you need to make based on your app. if you feel that you can give it away for free and then charge a price for upgrades, that is one way to go. Another is to charge a small price upfront for the app, then give away all future upgrades for the app. The choice is up to you and the market should dictate which is the best option. Just take a look at what all your competition is doing to get a good feel where you should be positioned.

Always Keep Your Customers In Mind

This is the point of the process where many business owners make a huge mistake. They spend all that time developing the app, then take time off and launch it to sit back and wait for success. The simple fact is that the easy work is done when the app is developed, now the hard work begins. This is where you need to pay attention to your buyers and tweak the app to make it better. 

How To Market Your App

Start by using the power of social media to tell the world about your app. Then promote press releases on news websites. Place a link to the app in your email signature. Create a blog to promote the app release. Take time to make a video and create a podcast too.

Do You Have An Idea for An App?

At Roundhouse, we specialise in bespoke app development services. We guarantee a beautiful, stunning app design with a fully featured and integrated solution for iPhone, iPad and Android platforms. For an obligation free chat about your app idea, talk to us today. 

Get started now. Contact us here.

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Book an obligation free consultation today

GET STARTED HERE

Learn more about our app services here.

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Use Word Of Mouth Marketing To Promote Your App

2. 5 Key Ways to Build Trust in Your Mobile App

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

How To Use Word of Mouth Marketing to Promote Your App

by Saul Edmonds
How to spread the word about your app

Promoting Your App: 3 Ways to Spread the Word 

Word of mouth is the best medium of all.

William Bernbach

Getting Your App in the Hands of the Customer and Building Word of Mouth 

There are several ways that you can successfully market your mobile app.

Some of these techniques involve a significant amount of money, while others only involve your time. Both are extremely effective at getting your app into your customers hands, both can also help to give these customers a reason to nudge their inner circle to jump in as well.

While these techniques can be effective in their own way, nothing can help to jump start your marketing efforts like word of mouth can.

Here are some ways you can encourage users to tell the world about your app and build a loyal following in the process.

1. Starting Small and Going Slow

Most people involved with mobile apps will likely tell you to do the opposite. Strike while the iron is hot and move fast, but that is why most mobile apps are not going anywhere. The smaller that you start, the better quality app you can deliver to your audience. When you create the app, reach out to a select and small group of individuals. Get their input on the app and the navigation. Let them tell you what they really think.

Be willing to make frequent changes early on, and keep on making adjustments until you are satisfied that the app is going to benefit your audience. Now that you have taken the time to fine-tune your product, your app will be met with a positive reception, leading to more shares and positive word of mouth.

2. Focusing on User Needs

Every great app idea must be developed carefully to translate well for your niche audience. Your app has to focus on solving a need the audience has first and foremost.

If your app can address a problem - and offer a simple solution to that problem - you can do something many app developers never achieve.

Creating an app that your users cannot live without is a real challenge, but if you come from the place that you are addressing a problem, then you can streamline the process so that your app does that - and does it well. 

Get the app right, and then target a bigger audience. After you begin to grow your user base, interact with your audience and ask how you can make your app even better. This will inspire users to share the information with friends due to their involvement.

3. Building a Brand by Telling a Story

Approach marketing from a story telling perspective. Tell a story that connects your app with your user.

If your story is compelling enough, your users will connect with your app on an emotional level.

If your app has really benefited a user, and they take the time to send you a message or create a testimonial, share that message with your audience. A genuine message will always impact upon buyers more than a sales pitch. No matter how skillfully you craft a sales pitch, at the core it remains a sales pitch. When you can post a testimonial from a real user, you connect with a global audience on a much deeper level.

Now your audience has something they can bring to their network and share with their inner circle. This is how you motivate your users to pass on positive word of mouth advertising for you. By taking the time to do the right thing, you are rewarded by users who feel compelled to share that story.

ARE YOU USING THE POWER OF WORD OF MOUTH MARKETING?

Roundhouse has been delivering innovative advertising and marketing solutions since 2001. We understand how effectively social media and word of mouth marketing can be used to promote apps and achieve more downloads. We take the time to understand your unique story and integrate your message seamlessly throughout your brand and marketing.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified app expert.

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. 4 Ways to Design an Effective Call to Action

2. 5 Strategic Ways to Convert Your First Customer

3. 6 Ways to Increase Sales With Landing Page Optimisation

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

Key Questions To Ask Before You Begin Mobile App Development

by Saul Edmonds
key app questions

Top Questions To Ask Before Developing Your Mobile App

The question isn't who is going to let me; it's who is going to stop me.
Ayn Rand

Getting Started With App Development

Developing a mobile app will set your business apart from your competition. Businesses of all sizes are now incorporating mobile app development into their brand outreach to capture more audience share globally.

Before you consider developing your mobile project, there are important questions you need to ask:

Should I Outsource the Project?

When you develop your mobile app in-house, your team has more control over the entire project from start to finish. Your team can add more people on staff to help collaborate new ideas and visions on the fly. This process tends to be more expensive just because of the time involved in development. If more time is spent on testing and implementation, costs can really grow.

Outsourcing your mobile app enables you to put the development in the hands of a trusted company with clear timelines and set costs. A specialist development agency can take care of your app from concept to release more efficiently and cost effectively because that is what they are in the business of doing. 

What Device Should We Develop For?

With over 70% of Australians alone owning smartphones, it is projected that global ownership easily exceeds 800 million today.

With so many choices out there, it can be a challenge deciding which device your mobile app should be developed for. If budget allows, it is recommended to develop tailored solutions for both Apple and Android platforms. This increases your revenue opportunities with a diversified product strategy.

What Should the Mobile App Do?

Once you have identified the process of development and the platform to build on, define the specific purpose and required functionalities of your app.

Will your app be used for shopping, filing reports, or some other function? You need to determine if your app is going to be streamlined for one function or designed to perform multiple tasks for the user. It is sometimes better to create several smaller apps in circumstances where there are numerous features and functionalities.

The key here is to understand what your app should accomplish. Get to know your target mobile users and carefully gauge how your app can benefit them. 

Why is the visual design important?

During the planning process you need to make decisions about your platform, device types, the language, and the overall functionality.

The visual design and user interface of your app is another important consideration.

Did you know that he average user has over 35 running apps on their smartphone? With thousands more apps competing for their attention in the app stores - your app must stand out in a way that gets you the attention you deserves. Use brilliant visual design to set your app apart from your competitors.

Design is a key component of the success of every app.

When you take this step by step approach to developing your mobile app, you are setting yourself up for a better mobile experience for all. 

HAVE YOU GOT A GREAT IDEA FOR AN APP?

At Roundhouse, we understand that a successful app begins with a strategic plan for success. We have a complete range of app development, app branding and app marketing services dedicated to achieving your goals. Our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified app expert.

GET STARTED HERE

Learn about our web design here.

See our brand and logo portfolio here.

See our infographics portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. 7 Ways to Boost Sales With Social Media

2. Why Social Media is Good For Business

3. Brand Marketing Explosion Infographic

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

5 Stress Free Tips to Outsourcing Your App Development

by Saul Edmonds

5 Top Tips to Outsource Your App Development Effectively 

The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside, we should do it.
Alphonso Jackson

Learn the 5 Tips to Outsourcing Your Next App Development 

Coming up with a great app idea is only half the battle, now you have to find the right app developer to bring it to life.

It can be very frustrating when you put everything into coming up with that amazing idea, only to have it destroyed by a developer who was not up to the task and created something that was not in line with what you envisioned. Pay close attention to the developer that you find, and follow these guidelines for a seamless relationship with your new partner.

1. The developer must understand your requirements

If you want more control over the eventual finished product, be as specific with the details early on in the development process.

The more details that you can provide, the easier it will be for the developer to come up with winning solutions, set timelines and cost effective pricing. Keep in mind that your project will only be as effective as the directions that you give to the developer. 

2. Crystal clear means spending less money

If your directions are less than precise, your developer is going to fill in those voids along the way with their expertise. If there are several voids, they are going to be inputting quite a lot to the overall app design. Then if you find you don't like something - the developer has to go back and undo the work and implement new coding. This all takes time and that all means more money in the end.

When you are crystal clear as to the direction of the project, there will be less times the developer has to make judgement calls. 

3. The timeline breakdowns are key

Once you have provided the developer with clear instructions, it is their responsibility to step up and provide you timeline breakdowns for the entire project. If you request the timeline while still early in the process, the developer will be on the same page as you and ensure that all things are completed in a timely manner.

This is also a great way to eliminate some of the worry you may have each week wondering when your project will be completed. If you understand in advance how the process will be unfolding, you and everyone else involved can breathe much easier.

4. The build intervals

One of the ways that you and your team can ensure everything is moving according to plan is by taking part in the build intervals.

Each step along the way, if all team members take part in the process, everyone can ensure it is moving according to plan.

The best way for the project to stay on course is by stopping at designated time to inspect that everything is coming along as expected. This should continue happening right up to the beta stage of the development. Then things will begin moving even faster, and more input will be needed from your end to complete the app.

A few revisions along the way is expected.

The developer will most likely hit a few bumps in the road where they tried to implement a fix. If these fixes are not in line with the overall project, the developer will make those changes now and get the project nearer to the final stage.

5. Collaborative effort on all sides

Even though the developer has more experience, they need to be involved in the thinking process and creative goals of your project. This will ensure they understand why the app was developed and which emotion needs it needs to trigger in the user.

Your app is eventually going to connect to the audience on an emotional level too, so informing the developer as to those feelings involved will give them a better understanding when they are working on the functionality of the app.

Once your developer understand these aspects of the build, they will be in a better position to help make your idea a reality. That initial concept will now be able to come to life in your new app.

DO YOU HAVE A GREAT IDEA FOR AN APP?

Roundhouse has been delivering digital solutions since 2001. We approach every app as a unique opportunity for success - and take great time to work with you closely to ensure your project is a success. Our holistic approach to app development is what set Roundhouse apart. 

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Get started now. Contact us here.

  • Book an obligation free consultation with a qualified app expert.
  • phone : 1300 727 749 
  • email : us@roundhouse.cc
  • Learn about our web design here.
  • See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Sell Your Brand in a Sentence

2. 7 Ways to Boost Your Sales With Social Media

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

  • Connect with Saul Edmonds on Linkedin here or Google+ here.
  • Connect with Roundhouse on Google+ here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We are here to help.

3 Ways to Make More Money From Your App

by Saul Edmonds

3 Ways Your Mobile App Can Generate More Money

Do what you love and the money will follow - Marsha Sinetar

How to Make More Money From Your App

Apps are a business investment. A successful app will deliver a return on investment every day.

With several ways to monetize apps, it can be a challenge to determine which is the best to use. The key here is to understand how you want to monetise your app from the start. This way you can integrate monetisation into the development process and ensure that your app functions more seamlessly.

There are three popular pricing models to design your app around, and each is very unique in and of itself. 

These are the three different types of platforms that you can use to monetise your app:

1. FREEmium for Games and Apps

The freemium pricing platform is not only generating the most revenue for app developers, it is also the most popular.

Of all the apps currently in the Apple App Store, freemium commands an impressive 76% of the market. If you were to look closely at the Asian markets, you would see this model actually accounts for 90% of the market.

The FREEmium platform is pretty basic in concept. The app is designed with basic features, given to the user for free. Downloaders can enjoy the free app until they decide they want to upgrade and get more features. Then the app costs money. This platform is extremely popular with users for two reasons. One, they are getting the app for free. They can enjoy that free app and test it out before committing to spending money on it. 

The other benefit is the company is promoting good will by giving away their products. The user will remember this and it usually makes buying an app from that company much easier in the future. The free app allows the developer to remove that barrier that causes people to be hesitant about downloading apps.

The more apps are downloaded, the more popular the app becomes. People are also more willing to leave positive feedback when they were able to get the app for free initially. The ratings usually overlook certain bugs on account they got the app for free. This is definitely a win-win for the developer.

2. One Time Paid Mobile Apps

This app model is very popular too. Here, the user pays a price for an app and never has to pay again regardless how many upgrades or features are added to the app.

The app needs to be compelling enough for the user to lay out the money without first getting to sample the goods. Usually a developer who already has a record of creating high quality apps can work this platform much more effectively than a developer who is new to the market.

If your app is designed so well that you are sure users will simply fall in love with it, this is a great platform to jump into. The word of mouth marketing will definitely help to propel sales as more users become engaged with the content. Once the user has been using this app for a while and enjoying all the free feature upgrades, they are more likely to pass on the word to the masses about how happy they are.

Consider this platform when your app has been thoroughly tested and is destined to be the next best thing.

3. The Paid Apps with Paid Features

With this platform, the user pays a fee upfront for the initial download. Then - as the app is improved at later dates - the user pays again for new features.

While this is one of the roads less traveled when it comes to monetising apps, many developers are quite successful in this platform.

If your app is high quality and you are addressing a problem that many other apps miss the mark on, you may be in a great position to consider this monetisation platform. This platform will generate a recurring income stream to the business long term and can really help the developer create credibility with users.

Reserved for premium apps, don't be afraid to travel this road if you feel your app can deliver on the promise of solving a need.

HAVE YOU GOT A GREAT APP IDEA?

Roundhouse has been delivering digital design and marketing services since 2001. Our team of Australian mobile app developers works with you closely to develop your app idea. Our goal is to make your app a genuine success in the marketplace. From initial concepts, visual design, user interface, functionality and feature integration, development, launch and marketing - we provide a total solution to get your app downloaded by the people who matter most: your audience.

Saulke (1).png

Get started now. Contact us here.

  • Book an obligation free consultation with a qualified app designer.
  • phone : 1300 727 749 
  • email : us@roundhouse.cc
  • Learn about our web design here.
  • See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:

1. How to Sell Your Brand in a Sentence

2. 7 Ways to Boost Your Sales With Social Media

3. A Guide to Brand Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

  • Connect with Saul Edmonds on Linkedin here or Google+ here.
  • Connect with Roundhouse on Google+ here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We are here to help.

by Saul Edmonds