The Importance of Design Thinking

by Saul Edmonds

What is Design Thinking and How Can It Benefit Your Business?

We cannot solve our problems with the same thinking we used when we created them. Albert Einstein

What is the Business Value of Design Thinking?

In the past few years the term 'design thinking' has really become quite popular with academic institutions.

Even though the concept has been around for several decades, it is just now getting more popular with business owners.

Making and Doing - Not Just Thinking

One of the reasons it can be a challenge for people to wrap their heads around this concept is because it can have different meanings for different people.

The key message, however, is the that the term 'design thinking' is essentially more about doing and rather less about thinking. That is the real power of design thinking - when actively applied to the making and doing process. 

The process of design thinking can help your business to overcome problems by focusing on unique strategies to overcome these issues rather than one big dominant idea to grow the business. With design thinking you attack the problem at the source, then look for individual solutions that will address the issue at hand. By creating a structured process to solve problems, you help those in the organization who are non-designers to better understand the concept.

One of the key components of design thinking is allowing everyone in the organization to be on the same page. Team dynamics can often cause a project to go off track because too many people are pulling the project in too many directions at the same time.

Why design thinking is so important is that it relies heavily on these individuals to contribute their own ideas to the project, while keeping everyone together on the collaboration. The process of design thinking has to be ever changing and evolving or it becomes stale. 

Thinking Outside the Box

More companies are beginning to think outside the box when it comes to design thinking, breaking free from the traditional concepts of first having a user understanding, then the design process, followed by after action learning.

The future for design thinking is all about being able to push outside the comfort zones of the past, being able to understand more about statistical data in the design. 

The future of design thinking is changing faster than any time in our history.

We now have the capability to implement tools that are designed to acquire, build, and apply certain data sets. While utilizing these programs, design thinkers and designers are able to work together more easily and predict more accurately how their combined thinking can affect the growth of the company.

From here, by using design thinking more accurately, you can scale up successes and grow the company with more predictability.

When a company utilises design thinking in their plans for growth, it has a ripple effect of creating a benefit for society as well.

Design thinking is a tool for growing your business.

Are You Discovering the Power of Design Thinking for Your Business?

Roundhouse is a full service Creative Agency. We understand that strategic, creative thinking is essential for every business to succeed today. If you wish to learn more about how design thinking can be applied to your unique business and niche target customers - talk to us today.

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Author - Saul Edmonds

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by Saul Edmonds