How to Easily Boost Your Online Conversion Rates
Revolve your world around the customer and more customers will revolve around you.
~ Heather Williams
Use Your Website to Turn Leads into Sales
Technology is changing at lightning fast speeds. It is important that your website is maintained in line with these changes - particularly in regard to mobile browsing. Growing your online audience, increasing conversion rates and engaging your visitors long term - is an ongoing project for every business.
A key challenge is discovering your points of difference and standing apart from your competitors.
Optimising your website for conversion ensures that you deliver a premium web experience for every visitor, across every device.
When Browsers Become Buyers
Here are five effective strategies for improving your conversion rates on your small business website.
1. Clean it Up
When it comes to the homepage of your website, less is definitely more.
Over 80% of your website visitors will land on your home page. It is crucial that your home page is easy to read, communicates your business effectively and motivates action.
Remove excess images, text, videos, and links from your home page. Aim for a design that is well branded, professional and user friendly. Remember, it stakes the average user less than three seconds to decide if they want to stay on your website or hit the back button and visit your competition. Make it easy to navigate through your site information and include prominent calls to action throughout.
2. Give them Proof
If you claim to be the best in your niche, provide evidence.
Feature real data prominently on your website that confirms your sales or customer service achievements. Instill buyer confidence with recent testimonials from happy customers. Use photo testimonials and video if possible. This is an important to potential customers and showcases real world people who have already utilised your products or services with a positive experience.
3. Speed Up Your Website
Your competition might have a faster website than yours, allowing them to showcase more of their products in a much faster speed. Studies have shown that a fast loading website is key with regards to optimising conversion rates. Take the time to test and adjust your website and hosting to ensure the absolute fastest speeds possible.
4. Start Tracking
The only way to really understand what is working and not on your website is by tracking the results.
There are many programs and online services that will give you the ability to see what is working and what is causing visitors to leave your website. Maximising conversion rates begins with identifying your target audience, delivering targeted information and measuring results. Fine tuning a website to increase conversion rates is an ongoing process that needs regular review for maximum success.
5. Gaining Customer Trust
Gaining the people’s trust is key to any conversion process - and equally so online. Offer your customers a no questions asked return policy. Show them that you have confidence in your products and services and back it with a 100% guarantee. Letting the customer know they have the chance to get their money back without having to literally jump through hoops will help to build trust and confidence.
ARE YOU OPTIMISING YOUR CONVERSION RATES ONLINE?
Roundhouse has been delivering highly converting website solutions since 2001. We work to understand you, your business and your customers. We deliver targeted solutions custom designed to meet your precise needs. Our websites deliver measurable results with a significant ROI.
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