5 Ways to Improve Website Conversion Rates

by Saul Edmonds

How to Easily Boost Your Online Conversion Rates

Revolve your world around the customer and more customers will revolve around you.
    ~ Heather Williams

Use Your Website to Turn Leads into Sales

Technology is changing at lightning fast speeds. It is important that your website is maintained in line with these changes - particularly in regard to mobile browsing. Growing your online audience, increasing conversion rates and engaging your visitors long term - is an ongoing project for every business. 

A key challenge is discovering your points of difference and standing apart from your competitors.

Optimising your website for conversion ensures that you deliver a premium web experience for every visitor, across every device.

When Browsers Become Buyers

Here are five effective strategies for improving your conversion rates on your small business website. 

1. Clean it Up

When it comes to the homepage of your website, less is definitely more. 

Over 80% of your website visitors will land on your home page. It is crucial that your home page is easy to read, communicates your business effectively and motivates action. 

Remove excess images, text, videos, and links from your home page. Aim for a design that is well branded, professional and user friendly. Remember, it stakes the average user less than three seconds to decide if they want to stay on your website or hit the back button and visit your competition. Make it easy to navigate through your site information and include prominent calls to action throughout.

2. Give them Proof

If you claim to be the best in your niche, provide evidence. 

Feature real data prominently on your website that confirms your sales or customer service achievements. Instill buyer confidence with recent testimonials from happy customers. Use photo testimonials and video if possible. This is an important to potential customers and showcases real world people  who have already utilised your products or services with a positive experience. 

3. Speed Up Your Website

Your competition might have a faster website than yours, allowing them to showcase more of their products in a much faster speed. Studies have shown that a fast loading website is key with regards to optimising conversion rates. Take the time to test and adjust your website and hosting to ensure the absolute fastest speeds possible. 

4. Start Tracking

The only way to really understand what is working and not on your website is by tracking the results. 

There are many programs and online services that will give you the ability to see what is working and what is causing visitors to leave your website. Maximising conversion rates begins with identifying  your target audience, delivering targeted information and measuring results.  Fine tuning a website to increase conversion rates is an ongoing process that needs regular review for maximum success.

5. Gaining Customer Trust

Gaining the people’s trust is key to any conversion process - and equally so online. Offer your customers a no questions asked return policy. Show them that you have confidence in your products and services and back it with a 100% guarantee. Letting the customer know they have the chance to get their money back without having to literally jump through hoops will help to build trust and confidence.


Roundhouse has been delivering highly converting website solutions since 2001. We work to understand you, your business and your customers. We deliver targeted solutions custom designed to meet your precise needs. Our websites deliver measurable results with a significant ROI.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 3 Ways to Build Customer Loyalty

2. How to Achieve More With Less When Marketing Your Small Business

3. 5 Ideas for Creative Marketing with Booklets

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.


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3 Ways to Deliver Brand Driven Web Solutions

by Saul Edmonds

Web Solutions for Lead Conversion

How to Increase Conversions with Branded Web Solutions

“The lead generation process starts by finding out where your target market ‘lives’ on the web.” – Wayne Davis

Your website is an investment in your business. It is a key marketing tool. A successful web design will present your brand positively to visitors, extend your customer reach and increase your profitability over time. Your website should create impact and expand opportunity. 

The best web solutions are strategically developed to boost your traffic and increase conversions. 

How Deliver Brand Driven Web Solutions

Read on for our top 3 ways to build your web marketing strategy with a tailored web solution.

1. Online Brand Design

Ensure your web design is closely aligned with your brand, your business and your marketing goals. 

Develop a web solution that builds your brand.
web design that successfully delivers your brand to your audience increases customer satisfaction and yields higher conversion rates.

Establish Brand Guidelines.
our brand is how your customer's see you.

Your brand is a key factor when maximising online goals. A website must be well branded and optimised for conversion to achieve the best results.

2. Deliver Value to Your Audience

Increase your relevancy by offering a strong value proposition.

Define a web solution to maximise your value proposition.
iscover your best value proposition and integrate it strategically throughout your website.

What is your value proposition?
strong 'value proposition' will increase conversion rates. It is a measure of how effectively you motivate your audience to buy and interact with your brand.

Value proposition is the sum of the perceived 'benefit' of purchasing less the actual cost. If your target market readily perceives that the benefit exceeds cost - your leads and sales will increase.

In determining your value proposition consider the following:

  • Points of Similarity : a summary of the features that you offer that you share with your competitors. These are the points of commonality across your industry or market sector. Emphasising these points will not further elevate your proposition amongst targets.
  • Points of Difference : these are the product or service features that you offer to your target market - that others do not. Points of difference is the summary of the unique features that your product or service offers. A greater appreciation of your unique features amongst prospects will motivate action.

Build your value proposition into your web design. 
Developing a clear understanding of the 'unique features' within your product or service - that is, those that will resonate most powerfully with your target audience - is a key marketing strategy. Again, be selective. Tailor your 'unique features' and 'value proposition' to appeal to specific market groups.

The high traffic landing pages on your website are a great place to start. Create a meaningful impact on people when first visiting your site. Ensure that your value proposition is well branded and leveraged to provide maximum effectiveness. 

3. Understand Conversion Optimisation

Create a web solution that increases sales.
evelop and monitor a results driven web solution that will increase your leads and sales online.

A web design should be strategically optimised to increase leads and sales.

What is conversion optimisation?
onversion optimisation is the process whereby visitors become customers. The goal of conversion optimisation is to motivate more of your website visitors to take actions. Actions equal engagement. Increased engagement generates more leads and sales. Engagement is statistically monitored via web analytics.

Conversion optimisation motivates people to:

  • Buy
  • Subscribe
  • Download
  • Register
  • Refer
  • Chat online
  • Call

A full service optimisation includes:

  • tailored web design
  • web copywriting
  • development and implementation
  • web analytics

Strategically integrate calls to action throughout your website. Integrate your online visuals and brand message. Provide relevant information that motivates your audience to connect with you online.

A Cost Effect Web Solution

At Roundhouse, our key goal is to build your business online. Our web solutions provide effective marketing strategies are are tailored to your needs and budget. Traditional 'offline' marketing can be expensive with results difficult to monitor. Our bespoke online solutions are designed to strategically deliver your brand to your target audience, promote engagement and produce measurable results.

Why Choose Roundhouse?

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As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds