5 Top Website Redesign Principles

by Saul Edmonds

Learn the 5 Key Website Redesign Principles for Business

Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.
Herbert Simon

Make Success Your Key Item of Business

Your business website is the face of your company online.

It is a key sales tool.

With regards to your website design - it simply needs to convert visitors into loyal customers.

Even if your company offers the best services or products in your industry, if that message is not communicated to the audience in a clear and concise manner, you will simply lose those visitors to your competition.

The following 5 tips will help in your redesign of your website to allow your company to stand out in the crowd.

1. Avoiding Information Overload

On an average day, people on the internet consume over 100,000 words during their time online. People want to be able to determine quickly if the content on a website is relevant to their needs or not.

Avoid placing large amounts of text on your homepage or the visitor may simply click back and visit another website. Keeping things simple has never been more relevant than in today's world of information overload. The home page on your website needs to be designed in a way that makes it clear where navigation bars are, where contact details are, and how to get to the products they need more quickly.

2. Catering to a Larger Audience

While some individuals like to learn by reading, others have an easier time with videos.

That is why it is important that you have multiple types of content on your website - from text, info graphics, videos - to brochure, catalogues, testimonials and ebooks. Let your visitors will choose which is best for them and utilise the information. Make it easy for people to learn more about your products and services - in a way that suits them personally.

3. Limit Talk About the Business

If you focus on telling your potential customers why you believe your business is the best, why you offer the lowest prices, and why you are considered a leader in your industry - you have the possibility of turning off the majority of your new visitors.

The key to eliciting a strong customer response is highlighting relevant information that shows your customer exactly what benefits you offer. By reaching your customer on an emotional level, you are more likely to get the desired response.

4. Leading Your Customer to the Checkout

While many customers will go right from a product page to your checkout, some others are not there to buy right now.

The key to getting them to return at a later time and make that purchase is by encouraging them to take action in another way. Signing up for a video demo, joining a mailing list, or subscribing to the newsletter are all ways that will eventually lead to your checkout.

Give your visitors reason to stay on your website and interact with you, this way they can be reminded at a later time to come back and shop.

5. Guiding Your Customers

Once a potential customer arrives on your website, they will begin looking for information that is relevant to their needs. They need to know what to do next or chances are they will be gone very shortly.

Your website must provide a clear path in which the buyer can easily navigate by giving them call to action buttons that encourage certain actions.

The first thing your website must do is steer the customer towards education about your business. From there, send them to where they can take further action. The navigation bar on the website plays a key role in keeping the custom informed as to the next step in the process. If a customer adds an item to the cart, the navigation bar should offer them the opportunity to compare similar items in your store.

These simple web redesign tips will allow your customers to get the most out of their visit to your website. The key here is to increase conversions, grow your brand and work to serve your customers for the long term.

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we understand that a high performance website is key to growing your opportunities online. As technologies change, websites must be upgraded to take advantage of emerging trends. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. The design studio advantage.

2. A guide to our quality web services.

3. What is brand identity design?

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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4 Ways to Design an Effective Call to Action

by Saul Edmonds

4 Web Design Strategies That Create a Compelling Call to Action

Action is the foundational key to all success.
Pablo Picasso

Design To Inspire Immediate Action!

With so many tools available to website owners, it makes perfect sense that they often handle the website design in house.

Whether it may be a template based service or you build the website from the ground up, many website owners simply make small errors that really have a significant impact on the bottom line. When choosing a website template that is easy to design, you may miss key areas that need a more professional eye to help close more sales.

One of the areas in which many website owners miss the mark, not putting enough emphasis on the call to action (CTA) links. By spending a little time addressing this one area, you could see sales improve tremendously.

Here are the top 4 designing strategies that will help you to create compelling call to action links.

1. Testing User Friendliness

If you want to increase sales, you have to make your website a more enjoyable user experience.

Take the time to place a mock order on your website, and pay close attention to what happens each step of the way. During your checkout process, consider things your customers may be thinking to try and make the process more effective. Many website owners now incorporate a comparison link where buyers can check similar items in your store, easily seeing the highlights of each so they can make a more informed buying decision.

Test your checkout on a mobile device as well. The buttons may be so small that the buyers are abandoning the cart because they can not see what is in there. 

2. Providing Clear Instructions

There is a reason the most successful websites are using different verbs in the call to action links. The verb helps the buyer to take action, so seeing links that read "add to wish list" and "add to cart" only make the decision easier.

The best thing you can do to make this process easy for your customers is to place your call to action links in the exact same place on each page. That familiarity will help make the process easier. By telling the user what to do, they simply follow the instruction and move along the process much easier.

The call to action link must simply prompt your potential customer each step of the way, helping them to take the next logical step in the checkout process.

3. Using Contrast

The colors and the placement of the call to action buttons are critical because they cause the customer to be drawn to that section of the page.

The call to action button must stand out on the page, compelling a visitor to simply click it. When the call to action link is in direct contrast to the background, the buyer is unable to focus anywhere else but that button. Even if the buyer is still reading content on the page, in the corner of their eye they can not avoid seeing that button.

4. Remove All That Clutter

As a website owner who is doing most of the design work, you can easily fall into the trap of adding too much to your pages.

All that clutter can make it a challenge for your visitors to even find the call to action buttons. When you try to load everything on that screen, you can actually confuse the buyers to the point they never get to the cart.

Now if you have multiple tasks involved in that call to action, you really can lose any chance of the buyers making the right decision. The one thing you can do is set your priorities and then get rid of the clutter. Each page of your website should only have one call to action, focusing on the primary action you want that buyer to take. 

The only way that your website will be successful is if the buyer can find and navigate the call to action links. The last thing you want to do in interfere with that process, so choose your links carefully and make them stand out.

Your key goal is to implement simple calls to action that will smoothly get your buyer where they need to go.

IS YOUR WEBSITE INSPIRING YOUR VISITORS TO TAKE ACTION?

At Roundhouse, we understand that a website must work to motivate visitors to get in touch, ask for more information or buy. We carefully integrate tailored call to action design elements based on your brand and style guidelines. If you wish to learn more about how clear 'calls to action' can boost your profitability, please get in touch.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to grow your business with customer testimonials.

2. Top 10 ecommerce questions for startups.

3. A handy brand glossary.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Ways to Improve Website Conversion Rates

by Saul Edmonds

How to Easily Boost Your Online Conversion Rates

Revolve your world around the customer and more customers will revolve around you.
    ~ Heather Williams

Use Your Website to Turn Leads into Sales

Technology is changing at lightning fast speeds. It is important that your website is maintained in line with these changes - particularly in regard to mobile browsing. Growing your online audience, increasing conversion rates and engaging your visitors long term - is an ongoing project for every business. 

A key challenge is discovering your points of difference and standing apart from your competitors.

Optimising your website for conversion ensures that you deliver a premium web experience for every visitor, across every device.

When Browsers Become Buyers

Here are five effective strategies for improving your conversion rates on your small business website. 

1. Clean it Up

When it comes to the homepage of your website, less is definitely more. 

Over 80% of your website visitors will land on your home page. It is crucial that your home page is easy to read, communicates your business effectively and motivates action. 

Remove excess images, text, videos, and links from your home page. Aim for a design that is well branded, professional and user friendly. Remember, it stakes the average user less than three seconds to decide if they want to stay on your website or hit the back button and visit your competition. Make it easy to navigate through your site information and include prominent calls to action throughout.

2. Give them Proof

If you claim to be the best in your niche, provide evidence. 

Feature real data prominently on your website that confirms your sales or customer service achievements. Instill buyer confidence with recent testimonials from happy customers. Use photo testimonials and video if possible. This is an important to potential customers and showcases real world people  who have already utilised your products or services with a positive experience. 

3. Speed Up Your Website

Your competition might have a faster website than yours, allowing them to showcase more of their products in a much faster speed. Studies have shown that a fast loading website is key with regards to optimising conversion rates. Take the time to test and adjust your website and hosting to ensure the absolute fastest speeds possible. 

4. Start Tracking

The only way to really understand what is working and not on your website is by tracking the results. 

There are many programs and online services that will give you the ability to see what is working and what is causing visitors to leave your website. Maximising conversion rates begins with identifying  your target audience, delivering targeted information and measuring results.  Fine tuning a website to increase conversion rates is an ongoing process that needs regular review for maximum success.

5. Gaining Customer Trust

Gaining the people’s trust is key to any conversion process - and equally so online. Offer your customers a no questions asked return policy. Show them that you have confidence in your products and services and back it with a 100% guarantee. Letting the customer know they have the chance to get their money back without having to literally jump through hoops will help to build trust and confidence.

ARE YOU OPTIMISING YOUR CONVERSION RATES ONLINE?

Roundhouse has been delivering highly converting website solutions since 2001. We work to understand you, your business and your customers. We deliver targeted solutions custom designed to meet your precise needs. Our websites deliver measurable results with a significant ROI.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 3 Ways to Build Customer Loyalty

2. How to Achieve More With Less When Marketing Your Small Business

3. 5 Ideas for Creative Marketing with Booklets

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

What Do Your Customers Want From Your Website?

by Saul Edmonds

Your Customers & Your Website - What Information Do They Really Want?

"The magic formula that successful businesses have discovered is to treat customers like guests and employees like people."
- Tom Peters

The benefits of user centric design for customers.

What makes an effective home page?

A website that stands out in the crowd is one of the best ways to attract and retain customers.

A user centric web design is based on the needs of your customers. Your small business has a unique personality that is all its own, and that can help to make your website stand out amongst your competitors.

Here are just a few ways that you can give your customers exactly what they want from your website.

Standing Out in the Crowd

Your small business is unique. Use that to your advantage. Get creative while emphasising your key points of difference with other industry competitors. Your website needs to tell your prospects why they should buy from you, while at the same time showcasing those special and valuable qualities that sets you apart from others in your niche.

Keep it Simple

There are many websites that simply have too much going on. Less is more.

Your homepage is where 80% of your new traffic will land. Ensure homepage content, layout and styling is compelling and relevant to your audience. Clearly indicate the services and products you offer. Give people enough information so they can make a buying decision, but keep it to the point.

Make Contact Easy

You would be surprised how many professional websites do not clearly indicate their business address, telephone number and contact email on their homepage. Often this information is buried on a contact page within the site.

Provide your customers with all your contact information - and clear calls to action - the minute they land on your website. This makes it easy for visitors to contact you quickly whenever they have a concern or question.

Blow Your Own Horn

Don't be afraid to tell your customers all the about rave reviews and recognition your company has received. Whether you received a local award from the Chamber of Commerce, or prior customers left you excellent testimonials, incorporate this information prominently into your website so everyone can see. These little pieces of information help to instill buyer confidence in your visitors. Satisfaction and service guarantees should be clearly featured also.

Clean Up Your Site

Review your website from the point of view of a new visitor. Is it easy to navigate? Is product and service information clear and easy to understand? Are calls to action integrated throughout? Is contact information readily viewable?

Ensure that you can navigate all pages quickly and on ecommerce stores - buy easily. If you find any areas of concern, take the time to have your web developer fine tune your layout to help your customers connect with you more easily.

Usability fosters conversion. A user centric web design will encourage your visitors to return and buy whenever they need your product or services. 

Is your website designed for your customers?

Roundhouse has been delivering quality web design & development services since 2001. We take the time to understand your business and your customer. Let our team of friendly experts help you make the most of your opportunities online.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast)

phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

See our web design portfolio here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 3 Ways to Build Customer Loyalty

2. 7 Top Reasons Why Infographics Work

3. How to Encourage Your Website Visitors to Stay Longer

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Learn More!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email.

We can help you succeed online! 

How to Boost Revenue with a Great Point of Sale

by Saul Edmonds

Enhance Point of Sale for Higher Conversions

How to Boost Revenue-with-a-Great-Point-of-Sale_How to Boost Revenue with a Great Point of Sale.png
"Courtrooms contain every symbol of authority that a set designer could imagine. Everyone stands up when you come in. You wear a costume identifying you as, if not quite divine, someone special." (Irving R Kaufman

What is Point of Sale?

Point of Sale (POS) is the exact location where a sale transaction occurs. It is the point where goods are sold. POS typically refers to an 'in store', physical location - although POS principals may be applied online as well. Carefully consider your POS to ensure it supports your sales process. Use your brand to build your reputation at the POS.

Include Point of Sale (POS) in your Sales Campaign

It is interesting to read the above quote about the set design and theatricality of the courtroom. Over the centuries courtroom has been fine tuned for visual impact. 

Similarly, sales can be enhanced with a creative point of sale. This may be called the 'Theatre of the POS'. An understanding of how to utilise design in your store to invite and entice your customers to purchase will result in increased sales.

Use your environment for advantage. Nothing competes more effectively with online marketing than the 'touch and feel' excitement of a great offline experience. Colour, brand and visual merchandising should be thoughtfully used to build a connection with prospects and boost conversion.

POS Tactics

A effective Point of Sale strategy begins with a strong brand. The POS should reflect your brand and integrate with your print collaterals, social channels and website design. Online and offline merchandising must be visually consistent. Create a compelling story that proactively resonates with your target audience.

A Point of Sale strategy should provide flexibility to tailor the campaign on a daily basis. The brand message needs to remain fresh and responsive to customers.

POS Design

Point of Sale design is about creating a 'wow' factor that can be extended or repurposed on the fly. POS is at the coal face.

POS is where the sale meets the consumer. What works well today - may need a quick and clever revision - to work again tomorrow. 

Point of Sale concepts become most effective when they have a short life span and remain fresh. Print collaterals are a key ingredient in an effective POS strategy. Brochures, catalogues and business cards should always be prominently featured at the point of sale. Print advertising serves to strengthen the brand, enhance customer loyalty and boost future sales. Extend your print campaign into your Point of Sale for maximum effectiveness.

Proactive Point of Sale

Creating effective POS is a constant challenge. It requires attention to detail, an understanding of the target audience and a proactive approach to branding. In our digital age, the Point of Sale remain as relevant as ever. Ge the details right and enjoy the benefits - where more prospects convert into ongoing customers.

Do you need assistance with POS Design?

Roundhouse is a full service creative agency. We specialise in brand development and the successful delivery of your brand across all marketing channels including Point of Sale. We are committed to building your brand and growing your business.

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For professional POS services:
alk to Roundhouse. We can help.
iew our portfolio here.

Roundhouse provides a full range of creative services.
iew our sound design work here.

If you enjoyed reading this article, you may also enjoy the following:

1. Brand Management for Small Business
. 7 Top Tips for Marketing Success

 

6 Ways to Increase Sales with Landing Page Optimisation

by Saul Edmonds
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Landing Pages for Conversion

"Look at where I landed, you would think I planned it." (Drake)

What is a Landing Page?

A landing page is a web page designed to motivate action. 

An effective landing page must be highly targeted to customers and prospects. It is the page that visitors will first view when entering your site from a specific link (usually part of a promotional campaign).

anding pages are especially useful for growing your email marketing opt-in list. A landing page will provide a simple form to gain visitor details. It is a tool to build leads. 

Strategic Landing Pages

Use landing pages as part of a strategy to grow your email marketing subscription base. Expanding your email marketing list gives you the opportunity to broaden your reach while broadcasting useful information.  

Your landing pages should be designed to motivate action and offer real value. Successful landing pages frequently offer a complimentary product trial or demonstration, free ebooks or other downloads, access to information via webinars and more. Use your creativity to develop innovative ideas that will be attractive to your target audience.

Landing Pages for Benefit

The goal of your landing page is to engage with a potential lead for mutual benefit. 

Offer value - presented clearly via your landing page - and in return the prospect provides an email address (by which to receive the offer). Visitors typically subscribe to an opt-in email marketing list whereby they receive ongoing value with email updates and support.

Email marketing provides an ongoing opportunity to turn site visitors into leads over time. Maximise email marketing with targeted landing pages.

Landing Pages for Conversion

The process of fine tuning your landing page to boost results is known as Conversion Optimisation.

Conversion Optimisation requires ongoing review and assessment - a 'how could this be even better?' mindset. It is the most effective, low cost and 'back to basics' strategy used to improve sales.

6 Ways to Increase Sales with Landing Page Optimisation

Read on for our top tips to maximise your landing page effectiveness.

1. Brand your Landing

Ensure that your landing page is well branded. Styling should be consistent with your your website and print collaterals. Make a visual statement with a simple yet effective layout. Include your logo or other brand marks for maximum impact.

2. Clarity in Headlines

A clear headline requires both good copy and efficient design. 

A quality headline will be concise, remain 'on brand' and be highly motivating. Make your offer immediately known to visitors and state the benefits. Include customer testimonials (with photos if possible). Ensure the design is attractive, easy to read and well branded.

By offering genuine value you create a great reason for people to sign up.

3. Focus on your Offer

Keep the focus on your single goal : to establish new leads by expanding your email marketing database. Promote your offer. Make it easy to 'sign up'. Reduce clutter and barriers to conversion while keeping your format simple and well designed. Avoid external links and ancillary information.

4. Make it Social

Include links to your social platforms to encourage sharing. Tweet your offer regularly to your twitter followers. Utilise your social channels to make your offer known. Broadcast benefits, testimonials and reviews.

5. Keep Your Form Simple

Design your landing page form to suit your target audience. Most people prefer to enter as few details as possible. Limit compulsory fields to name and email details. Automate a 'thank you' email upon subscription. A thankyou email is an additional opportunity to offer information and value.

6. A/B Split Testing for Best Results

Split test your landing page design and layout. Monitor results. Determine what works best based on results. Continue to optimise your landing pages throughout your campaign to boost conversion.

A well designed landing page can boost conversion ratios by 50%. Include landing pages with targeted offers in your next outreach campaign.

Have you considered boosting conversion rates with a branded landing page?

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As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

     

     

    by Saul Edmonds