6 Keys to Brand Strategy Development

by Saul Edmonds
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Brand Strategy Development

The bigger a brand gets, the smaller it should act - because no one likes big.
Andy Spade

How to Develop the Right Brand Strategy for Your Business

Your approach to brand strategy should be something that changes and is developed as your business grows over time. 

Effective branding demands a clear understanding of your niche, your target customers and your competitors.  Align your brand strategy to match the internal operations of your business.

The best approach is a comprehensive one that incorporates a variety of important elements, including:
 
1. Get Your Brand Name Right 
The name of your brand is a powerful part of what you represent. It sets you apart from your competition and allows you to connect with your customers in a meaningful way. This is something that is extremely important and you should to take time to consider carefully. 
 
2. Conduct Careful Research into your Market and Target Customers 
An important part of a successful brand strategy is to get deep into the mind of your customers. The key components of the strategic planning processes are both knowledge-based and experienced-based. Conduct quantitative and qualitative research of the customers within your target market to understand and serve them better.
 
3. Monitor and Measure Your Success
The success and growth of your brand needs to be something that is constantly monitored and measured. These days, that does not always directly relate to return on investment (ROI). Instead, ROO or return on objectives is a much more accurate way to examine the results when implementing set goals for your business. 

Try to approach the process of brand strategy development in a systematic way and monitor your progress in relation to specific objectives in a holistic way.
 
4. Send the Right Message to the Right People at the Right Time

Spend a lot of energy on the development of your brand message. Get the word out about your brand to those who need to know! It is recommended to include a message platform for the delivery of your brand through a variety of social media channels, live events and digital media.

The best strategy is one that covers all bases.

To understand more about the right brand strategy for your niche, why not spend some time investigating your competitors? Understand why they succeed and how you can offer a significant point of difference.
 
5. Build your Brand on Solid Foundations
Start by building a solid brand. Your brand’s architecture needs to be strong and this means that every element within your business needs to relate coherently and deliver value and support to the whole. 

Solid brand architecture is the secret ingredient behind business growth and should not be taken lightly. Every brand needs to be carefully developed to succeed within a competitive marketplace.
 
6. Organisational Alignment and Strategy
Your brand strategy demands careful tactical planning. 

Ensure that a common understanding has been reached with all of those within the organisation and develop a careful plan to get everyone on the same page. It is important to communicate clearly what makes your brand unique. You may need a media consultant to help you to create a story about your brand that clearly sets you apart and places your brand in a class above your competitors.

Is your brand delivering you the success you deserve?

Roundhouse offers professional brand development and design services. We take the time to understand you and your business and deliver targeted solutions that stand out from your competitors.

Get started. Contact us here.

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If you enjoyed reading this article, you may also enjoy reading about the following:
1. A Handy Brand Glossary

2. Why Work with a Brand Agency?

3. Brand Identity for Business

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Author - Saul Edmonds 

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by Saul Edmonds