6 Keys to Brand Strategy Development

by Saul Edmonds
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Brand Strategy Development

The bigger a brand gets, the smaller it should act - because no one likes big.
Andy Spade

How to Develop the Right Brand Strategy for Your Business

Your approach to brand strategy should be something that changes and is developed as your business grows over time. 

Effective branding demands a clear understanding of your niche, your target customers and your competitors.  Align your brand strategy to match the internal operations of your business.

The best approach is a comprehensive one that incorporates a variety of important elements, including:
 
1. Get Your Brand Name Right
The name of your brand is a powerful part of what you represent. It sets you apart from your competition and allows you to connect with your customers in a meaningful way. This is something that is extremely important and you should to take time to consider carefully. 
 
2. Conduct Careful Research into your Market and Target Customers
An important part of a successful brand strategy is to get deep into the mind of your customers. The key components of the strategic planning processes are both knowledge-based and experienced-based. Conduct quantitative and qualitative research of the customers within your target market to understand and serve them better.
 
3. Monitor and Measure Your Success
The success and growth of your brand needs to be something that is constantly monitored and measured. These days, that does not always directly relate to return on investment (ROI). Instead, ROO or return on objectives is a much more accurate way to examine the results when implementing set goals for your business. 

Try to approach the process of brand strategy development in a systematic way and monitor your progress in relation to specific objectives in a holistic way.
 
4. Send the Right Message to the Right People at the Right Time

Spend a lot of energy on the development of your brand message. Get the word out about your brand to those who need to know! It is recommended to include a message platform for the delivery of your brand through a variety of social media channels, live events and digital media.

The best strategy is one that covers all bases.

To understand more about the right brand strategy for your niche, why not spend some time investigating your competitors? Understand why they succeed and how you can offer a significant point of difference.
 
5. Build your Brand on Solid Foundations
Start by building a solid brand. Your brand’s architecture needs to be strong and this means that every element within your business needs to relate coherently and deliver value and support to the whole. 

Solid brand architecture is the secret ingredient behind business growth and should not be taken lightly. Every brand needs to be carefully developed to succeed within a competitive marketplace.
 
6. Organisational Alignment and Strategy
Your brand strategy demands careful tactical planning. 

Ensure that a common understanding has been reached with all of those within the organisation and develop a careful plan to get everyone on the same page. It is important to communicate clearly what makes your brand unique. You may need a media consultant to help you to create a story about your brand that clearly sets you apart and places your brand in a class above your competitors.

Is your brand delivering you the success you deserve?

Roundhouse offers professional brand development and design services. We take the time to understand you and your business and deliver targeted solutions that stand out from your competitors.

Get started. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

Learn about our design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. A Handy Brand Glossary

2. Why Work with a Brand Agency?

3. Brand Identity for Business

Roundhouse - The Creative Agency

Author - Saul Edmonds 

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

4 Reasons to Choose a Brand Agency

by Saul Edmonds
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Why you should choose a brand agency for growing business

“A business based on brand is, very simply, a business primed for success.”
(David F. D’Alessandro)

What is a brand agency?

A brand agency offers specialist communication and design services. This includes brand strategy, brand design and brand implementation across all media. The 'brand message' is then broadcast via promotional channels and marketing collaterals.

The broad goal of a brand agency is to understand the culture of a company, discover points of difference with competitors and communicate genuine value to target audiences.

A strong brand makes connections with people and resonates for a lifetime.

Brand Agency Services

A dedicated brand agency offers a complete range of brand and design services. Ideally, all services will be provided 'in house' to ensure consistency of approach. Brands are built from concept to completion with custom designed 'strategic solutions' that adhere to a realistic budget.

Brand agency services consist of integrated digital marketing, online and offline strategies that boost engagement and extend market reach. This includes:

  • Strategy and Planning

  • Creative Consultation

  • Branding

  • Advertising & Media

  • Web Design

  • Graphic Design

  • Marketing Collateral

  • Content Creation

  • Digital Stratgey

  • Social Media

  • SEO & Online Marketing

  • Mobile Services

Brand Agency Values

Value sensitive brand design.

Values are systematically applied through the branding process. Central to this is a sensitivity to the needs of stakeholders (both individual and groups), a commitment to tools and technologies that enhance objectives, and the pursuit of continuous progress above perfection.

Brand Agency Results

Effective branding creates long term financial results.

A brand agency seeks the following broad outcomes for every client:

  • Establish competitive advantage

  • Grow market share

  • Strengthen customer relationships

  • Provide holistic brand experiences

  • Generate impact with small budgets

  • Streamline process to achieve measurable results

Top 4 Reasons to Use a Brand Agency

1. Strategic Marketing

Strategic marketing highlights a brand in a crowded marketplace.

The goal of strategic marketing is to win prospects by emphasis of the 'point of difference' to competitors. This is achieved by communicating company strengths to customers to build product / service recognition and brand value. Brand agencies aim is to provide consistently better 'value' in the competitive landscape. The 3 key questions they address are how, when and where should a brand engage its audience.

2. Creative Communication

Creative communication increases the effectiveness of advertising, marketing and brand management.

A brand agency offers creative communication services to generate value - for brands and people. They provide professional 'creative thinking' . A creative and thoughtful approach to communication enhances advertising, marketing and overall brand success.

3. Custom Designed for your Audience

Custom designed brand services 'connect the dots' between ideas and people.

A brand agency seeks to build relationships that resonate - between a brand and its customers. Branding is ultimately about creating sustainable relationships and community. Customer relationships are at the core of every brand outreach.

4. Higher ROI

A brand agency will maximise the return on investment with a highly targeted strategic campaign. 

A streamlined focus costs less and delivers more. Clients have increased confidence that advertising, marketing and brand management will deliver results. Outcomes are consistently monitored to ensure goals are met.

Can you extend the reach of your brand?

Every business must find their target market. Increasingly, people are searching for products, information and services online. 

Brands must adapt to the online space while maintaining offline strategies.

As a leading brand agency, Roundhouse specialises in helping businesses develop their brand both online and offline.

We serve clients across a broad range of industries including: retail, wholesale, construction, creative industries, legal, medical and more.

How can Roundhouse's Brand Agency Services help your business?

Brand marketing is the most effective strategy when promoting your business online and offline. Brand marketing ensures a consistency of approach across all channels - from web design to social media, printed collaterals and point of sale. Your brand - and all it represents - is at the core of the entire marketing campaign.

Roundhouse's team  works closely with each client from initial consultation to final implementation. We develop highly tailored solutions to meet your individual needs. We take the time to understand you and your business.

Not only does Roundhouse guarantee world class branding for your audience, we also in build Search Engine Optimisation strategies into our brand solutions with our unique 'Content Power' system. This will boost traffic online and increase your market share.

In business since 2001, Roundhouse has custom designed brand strategies for numerous companies throughout Australia.

Will you be next?

So what does Roundhouse's Brand Agency Services include?

  • Personal Consultation

  • Detailed Research / Analysis

  • Strategic Planning

  • Creative Innovation

  • Professional Design

  • Implementation

  • Monitoring

  • FREE LIFETIME service and support

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As an industry leading Brand Agency, Roundhouse can help you extend your brand and connect with your audience.

Talk to Roundhouse. We can help.

Schedule a free, no obligation consultation.

See our portfolio here.

GET STARTED HERE

If you enjoyed reading this article, you may also enjoy the following:

1. Brand Management for Small Business

2. Brand Marketing: 6 Top Tips to Boost your Brand Online

3 Ways to Deliver Brand Driven Web Solutions

by Saul Edmonds

Web Solutions for Lead Conversion

How to Increase Conversions with Branded Web Solutions

“The lead generation process starts by finding out where your target market ‘lives’ on the web.” – Wayne Davis

Your website is an investment in your business. It is a key marketing tool. A successful web design will present your brand positively to visitors, extend your customer reach and increase your profitability over time. Your website should create impact and expand opportunity. 

The best web solutions are strategically developed to boost your traffic and increase conversions. 

How Deliver Brand Driven Web Solutions

Read on for our top 3 ways to build your web marketing strategy with a tailored web solution.

1. Online Brand Design

Ensure your web design is closely aligned with your brand, your business and your marketing goals. 

Develop a web solution that builds your brand.
web design that successfully delivers your brand to your audience increases customer satisfaction and yields higher conversion rates.

Establish Brand Guidelines.
our brand is how your customer's see you.

Your brand is a key factor when maximising online goals. A website must be well branded and optimised for conversion to achieve the best results.

2. Deliver Value to Your Audience

Increase your relevancy by offering a strong value proposition.

Define a web solution to maximise your value proposition.
iscover your best value proposition and integrate it strategically throughout your website.

What is your value proposition?
strong 'value proposition' will increase conversion rates. It is a measure of how effectively you motivate your audience to buy and interact with your brand.

Value proposition is the sum of the perceived 'benefit' of purchasing less the actual cost. If your target market readily perceives that the benefit exceeds cost - your leads and sales will increase.

In determining your value proposition consider the following:

  • Points of Similarity : a summary of the features that you offer that you share with your competitors. These are the points of commonality across your industry or market sector. Emphasising these points will not further elevate your proposition amongst targets.
  • Points of Difference : these are the product or service features that you offer to your target market - that others do not. Points of difference is the summary of the unique features that your product or service offers. A greater appreciation of your unique features amongst prospects will motivate action.

Build your value proposition into your web design. 
Developing a clear understanding of the 'unique features' within your product or service - that is, those that will resonate most powerfully with your target audience - is a key marketing strategy. Again, be selective. Tailor your 'unique features' and 'value proposition' to appeal to specific market groups.

The high traffic landing pages on your website are a great place to start. Create a meaningful impact on people when first visiting your site. Ensure that your value proposition is well branded and leveraged to provide maximum effectiveness. 

3. Understand Conversion Optimisation

Create a web solution that increases sales.
evelop and monitor a results driven web solution that will increase your leads and sales online.

A web design should be strategically optimised to increase leads and sales.

What is conversion optimisation?
onversion optimisation is the process whereby visitors become customers. The goal of conversion optimisation is to motivate more of your website visitors to take actions. Actions equal engagement. Increased engagement generates more leads and sales. Engagement is statistically monitored via web analytics.

Conversion optimisation motivates people to:

  • Buy
  • Subscribe
  • Download
  • Register
  • Refer
  • Chat online
  • Call

A full service optimisation includes:

  • tailored web design
  • web copywriting
  • development and implementation
  • web analytics

Strategically integrate calls to action throughout your website. Integrate your online visuals and brand message. Provide relevant information that motivates your audience to connect with you online.

A Cost Effect Web Solution

At Roundhouse, our key goal is to build your business online. Our web solutions provide effective marketing strategies are are tailored to your needs and budget. Traditional 'offline' marketing can be expensive with results difficult to monitor. Our bespoke online solutions are designed to strategically deliver your brand to your target audience, promote engagement and produce measurable results.

Why Choose Roundhouse?

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As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds