10 Best Practices For Enterprise Mobile App Development

by Marketing Roundhouse

A Guide To Best Practice Enterprise App Development

"In actual life, every great enterprise begins with and takes its first forward step in faith."  —August Wilhelm von Schlegel

How To Grow Your Business With Enterprise Apps

sept17-blog_10 Best Practices For Enterprise Mobile App Development.png

When it comes to enterprise mobile app development, businesses of all sizes are finding new ways to take advantage of the technology of the day. 

The business world was revolutionized once the computer became a global phenomenon, and now it appears enterprise mobile apps are poised to have the same impact around the world.

These enterprise mobile apps are focused on software that is user-friendly. 

These apps are used by employees working in the field, the sales team, maintenance department, and even delivery personnel. These apps are not developed with the customer in mind, they are used to streamline the business, organize tasks, and manage data.

Overloading the team with enterprise mobile apps that have a ton of unnecessary features is not good for business, so better understanding what needs to go into that app can go a long way in the success of your company.

Here are the 10 best practices for enterprise mobile app development success.

1. Detailed Training Program

Throughout the company, there are going to be employees that have different levels of technology literacy. 

Expecting the entire work force to instantly understand the enterprise mobile app is too much to be asking. All employees will eventually need to be on board with the software, so creating a detailed training program that will bring everyone up to speed is advised. By keeping close tabs on employees during the training, eventually everyone will absorb the information at their own pace.

2. Minimizing App Sizes

Be sure that the app size is small enough that it is not taking up too much space on the user's device. 

When the work force is spending a considerable amount of time of the road, they may be using several other apps to perform work duties. When it comes to enterprise mobile app development, go for streamlined and nimble, focusing on core functions and nothing else.

3. Importance of Branding

The enterprise mobile app must be consistent with the rest of the company brand. 

Instead of just offering the team a bare-bones experience, sprinkle in some branding flair without taking up too many of the resources of the device. As the employees get more comfortable with the app and the branding message resonates with them, they help to spread that word in everything they do.

4. What Is Important

It is important to walk a mile in your employee's shoes before the enterprise mobile app development can commence. 

When the team is on the road most of the year, if you do not understand what they need in order to perform at a high level while away from the office, the app will never provide the team benefits. Focus on responding to their unique needs, getting in-depth insights to what kind of challenges they face each day.

5. Adaptive Designing

By using more versatile layouts compatible with laptops, tablets, and mobile devices, you can keep the whole team on board. 

There really is no telling what platforms work best in certain situations, so the enterprise mobile app development needs to work across all these platforms effortlessly. It is hard to assume which device each employee is more comfortable with, so cross design covers them all.

6. Focused Content

Determine what features are most important to the overall project and focus there.

Leave all the other aspects of the project out of the mix, the last thing you want to do is confuse or distract these employees from the task at hand. If you focus on the content, then the likelihood that users will drift off to social media or other features is less likely because they only have one option in front of them. A clean simple look can often have the biggest positive impact for a business.

7. Iterative Design

The way iterative design works is simple, once the enterprise mobile app development has commenced, updates will be deployed in cyclical patterns. 

This helps to allow the development team to get feedback from the users along the way without having to roll out one huge update. The design is never going to be perfect the first time out, so by making use of this technique, in time the overall mobile app will be better in tune with work best for everyone.

8. User Experience

One of the things the enterprise mobile app development team need to address is the user experience. 

The ultimate goal of the app creates a workable software that enhances the day of the user at work. Once it becomes a part of their everyday routine, they will be able to work more efficiently. Those apps that are created that are too cumbersome simple are left to their own and never utilized, a waste of valuable resources. When the design team can look at the apps they use each day and draw upon those experiences, the entire project will be a success.

9. The App Protection

Employees will be able to take advantage of data encryption, authentication, and management sensitive information, which keep data protected even when they are in use at multiple remote locations. 

It is important to make use of the App Store because as the web becomes larger, your assets must be protected.

10. Smart Sensors

As the technology keeps advancing each year, it is important to stay ahead of the curve and incorporate some IoT technology into the app design. 

These employees are already familiar with this technology at home when they order a pizza, lock up their house, or turn on the oven from their mobile device, so look for ways to make their time at work less stressful and more productive. 

Things to consider with the enterprise mobile app development is GPS, sound activation, or remote access features.

When it comes to enterprise mobile app development, keep an eye on the needs of the employees and the other on future development. This is plenty of information to help your business to get a good start in the right direction with starting on your own enterprise app, so take advantage and get working on that implementation today!

Do You Need A Tailored Enterprise App Solution?

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.


Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an international expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.


Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    If you enjoyed reading this article, you may also enjoy the following:

    1. Targeted Advertising

    2. 7 Tips for Marketing Success

    3. Digital Branding

    Roundhouse - The Creative Agency

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.


    Thousands of businesses and people around the world subscribe to the weekly Roundhouse eNewsletter. Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

    4 Ways To Deliver Great Content to Your Audience

    by Saul Edmonds

    How to Infuse Your Content with Value

    Try not to become a man of success, but rather try to become a man of value.
    Albert Einstein

    The Drive To Create Great Content

    More business owners are discovering the benefits of content marketing.

    The key to an effective content marketing strategy is fresh content - that is specifically relevant to your niche audience.

    When formulating a content marketing strategy, a useful starting point is to define key problems that concern your customers. The next step is to publish regular content that delivers solutions to this problem, with links to your website.

    A winning content marketing campaign will incorporate authenticity and usefulness, relevancy, and inspire action.

    To make the most of your content marketing initiatives,  learn more below.

    1. Be Authentic

    Each year, consumers are becoming more informed.

    People research wide ranging topics with the simple click of a mouse.

    Content marketing is a means by which to educate your audience. Let your customers, prospects and industry associates learn more about you, your brand message and your business. Content marketing is a cost effective way to showcase expertise and provide genuine assistance on a consistent basis. There is also the opportunity to become an authority within your industry. This will give you long term credibility while earning the trust and respect of your readers.

    2. Be Useful

    Discover the benefits of a two way conversation.

    Traditional advertising is one way only - communications go from the company to the reader - and end there. Content marketing via social media welcomes customer participation. Get your customer interacting by way of hashtags - to give you feedback and connect with you on more direct level. If you are not setting up your business to listen closely to your followers, you may be left behind in the near future.

    If you can anticipate the needs of your audience - and empathise with them while providing cost effective solutions - you have a much better chance of winning new leads. 

    3. Be Relevant

    Technology has empowered your audience.  

    Information is shared at lightening fast speeds.

    By the time the information hits the social media waves, it is already yesterdays' news.

    If your social media & web content is not fresh & relevant, your buyers may look elsewhere.

    Before launching your content marketing initiatives, take the time to include a flexible content strategy which enables you to take advantage of the top industry topics in your niche. Follow relevant hashtags and make a personal commitment to stay informed. Incorporate this information into your content development to ensure your customers stay abreast of latest industry developments.

    4. Inspire Action

    If you invest in the creation of an infographic or video that is tailored to the needs of your audience - don't make the mistake of many content marketers and stop there.

    Make sure that you provide your audience with simple and easy ways to share that information and connect more with you. Whether it is retweeting your content, liking your posts, commenting on it, or referring it to their inner circle - ensure that all popular social sharing buttons are prominently integrated into your content. 

    Find creative ways to keep your audience engaged. Win over competitors' clients with useful information. Watch for any opportunity to get your customers involved on your pages. Provide announcements of new releases, links to free videos or e-books, or ask them to sign up for a free webinar you are hosting.

    If you can stay one step ahead of your competition, you can acquire the lion's share of the market.

    A dedicated content strategy will help your company stand out in a crowded marketplace.


    At Roundhouse, we understand how a cost effective content marketing solution can add significant value to your bottom line. Encourage your customers to learn more about you, your brand and how your business can provide genuine assistance to them. If you want to learn more about how to include tailored content publishing within your marketing strategy, please call us for an informal chat.

    We are here to help.

    Get started now. Contact us here.

    Saulke (1).png

    Book an obligation free consultation today


    Learn about our web design here.

    See our brand and logo portfolio here.

    If you enjoyed reading this article, you may also enjoy the following:
    1. Storytelling and Business Innovation

    2. 4 Top Reasons to consider a Website Redesign

    3. Top Small Business Web Design Tips

    Roundhouse - The Creative Agency

    Author - Saul Edmonds

    Connect with Saul Edmonds on Linkedin here or Google+ here.

    Connect with Roundhouse on Google+ here.

    See our video portfolio here.


    5 Top Ways to Boost Content Engagement

    by Saul Edmonds

    Learn 5 Tips to Increasing Visitor Engagement

    Either write something worth reading or do something worth writing.
    Benjamin Franklin

    Give People What They Want and Boost Engagement

    It is one thing to create content on your website for the purpose of attracting visitors, it is another thing to get people to actually read it.

    Recent studies have shown that the average reader stays focused on a page for little more than seven seconds.

    If you want to increase the time span for which your readers are engaged in your content, you need to make use of these 5 tips to make your content stand out effectively.

    1. Knowing What Your Readers Want

    The easiest way to increase the time that your readers spend on your website - genuinely engaged in your content - is simply by delivering the material that they want to read.

    If you are not using some sort of analytics system on your website, now is the time. Review your analytics to see which web pages are most popular with your visitors.

    Rinse and repeat once you find those pages that have the highest number of views. Add new content and monitor which pages get the best response - then simply tailor your information to meet the interests of your audience.

    2. Inform Your Audience How Long the Content is

    If you inform the audience up front about the content on the page, they are more likely to read it.

    If you can calculate how long the average reader will need to read the piece, tell the audience in the description so they can get a better understanding of how much time needs to be invested to complete the entire article.

    Even if the content does not appear to be that compelling, if the reader knows in advance it is only a two minute article, they are more inclined to stay around and finish reading.

    3. Make Your Content Shareable

    You might be surprised to know that more people are relying heavily on the opinion of others with regards to choosing the content they read.

    Social media has really brought this issue to the forefront.

    If a person reads an article and feels it has some value, they share it on their social media profiles.

    When an article is shared by a friend through social media, it is more likely that others within their social network will also read that article. That inner circle of friends, coworkers, and family members - will see the post and feel compelled to read it as it came highly recommended from someone they trust.

    If you do not have social media buttons on your website, now is the time to implement them. These buttons make it simple for anyone to click and share all your content with their online network.

    4. Breaking It Up

    Use headlines and subheadings throughout your articles. This makes it easier for people to read your content.

    If you want to keep your audience engaged on your website - actively reading your content - you have to make it easy for them to be able to read it.

    If the article is presented as one giant paragraph - with no page breaks, no titles, and no subheadings - chances are that your visitor will quickly click to another page.

    The key here is to break up your article content into smaller paragraphs with headings for each.

    This enables your content to be read faster, and is particularly important for those who simply want to scan the article. Try to incorporate some high quality images into the article layout to break it up visually and provide an additional point of interest. 

    5. Going Mobile

    In a study conducted last year, it was shown that over 60% of mobile phone & tablet users are actively engaging in content online.

    These users are shopping, reading, browsing, and playing games online via their mobile devices.

    With such a large portion of the population using their smartphones and tablets to access content - your website must be optimised for mobile technology or you risk losing readers.

    Ensure your content is optimised for reading on all mobile devices. 

    Implement these simple ways to increase engagement in your content. The end result will be more time spent on your website, and ultimately more clients, leads and sales.


    At Roundhouse, we understand how a successful content marketing strategy must be closely aligned with the needs of your audience. Taking the time to carefully customise your content will result in higher levels of engagement and in time, increased sales. If you would like to learn how to integrate content marketing into your outreach campaigns, contact us for an informal chat.

    We are here to help.

    Get started now. Contact us here.

    Saulke (1).png

    Book an obligation free consultation today


    Learn about our web design here.

    See our brand and logo portfolio here.

    If you enjoyed reading this article, you may also enjoy the following:
    1. Social Networking for Business

    2. 3 Ways to Leverage the Power of Social & Mobile Marketing

    3. 3 Ways to Boost Your Social Media Marketing with Hashtags

    Roundhouse - The Creative Agency

    Author - Saul Edmonds

    Connect with Saul Edmonds on Linkedin here or Google+ here.

    Connect with Roundhouse on Google+ here.

    See our video portfolio here.

    9 Subheading Tactics to Boost Engagement

    by Saul Edmonds

    Enhance Your Reader Engagement With These 9 Subheading Tactics

    Headlines twice the size of the events.
    John Galsworthy

    Boosting Your Reader Engagement With Subheading

    Subheadings are a great way to supplement article titles.

    The subheading gives the reader just a little more information than the title, and it makes it very easy for them to scan and make a decision on whether the piece is worth reading or not. The subheadings also allow a reader to stop at certain points within the article and bookmark, coming back at a later time to continue reading.

    Those breaks in the action are essential, and here are the top 9 ways you can boost reader engagement by using them.

    1. Getting Witty

    The subheading helps to boost your content, allowing the reader to easily scan down the page to information they find most relevant. The subheadings also help the reader to understand the entire article quickly when it is broken into smaller pieces.

    2. Providing Structure

    The subheadings are in a sense the framework of the article. By expressing your thoughts in small pieces, the entire narrative of the piece begins to flow more easily. The reader will get the important information first, giving them the option to continue reading or simply skipping to the next subhead. This will keep them engaged on the page much longer.

    3. Using Header Tags

    If you are not familiar with header tags, it is how the search engines find relevant content and rate it on the page. Those header tags have great value on your website, and Google will definitely take notice if the tags are all related to the content and the overall theme of your website. The header tags tell the search engine spiders which content is important, and the web page gets valued based on how relevant the tags are related to the copy.

    4. Adding Internal Links in Subheadings

    Once you add an internal link into the subheading, it is hyperlinked to another page on your website. This holds huge relevance with the search engines. By offering similar content on the same website, you are making life easier for your readers, and the search engines reward you for this by moving your pages up the organic search results. These links will give your customers more information and keep them engaged on your website for longer. Both pluses in yours and the search engines eyes.

    5. Long Tail Keywords in the Subheading

    The long tail keywords tell a more detailed story, and help to improve your pages rank too. By being more specific, you make it easier for your followers to find your content in the future as well. Simply putting mobile apps in the header will attract an audience, but Mobile Apps in Sydney will attract a more specific buying audience. The search engines pick up on those long tail keywords and place you closer to the top of the page when your content matches the keywords consistently.

    6. Clarity And Simplicity

    Using simple language will attract a bigger audience. Trying to be novel with your words only limits the audience that can find your content. The subheadings work to attract an audience and give them a reason to read further. 

    7. Being Flexible

    Subheadings enable you to effectively implement other types of characters into the paragraph. When you use a subheading to describe the benefits of a particular product, follow with bullets, indents, or numbers to go into more detail without confusing your audience. The list can either be descending or ascending, whichever is more relevant to the subject matter.

    8. Providing the Right Balance

    The subheadings will let you elaborate on a desired subject just enough. Each subheading can address a topic, short and sweet. New topic, new subheading. This makes the content flow much easier.

    9. Ending on a High Note

    The subheadings in the final section of your article should really drive the point home. This meaningful conclusion will both influence your reader and give them something more to think about after they are done.

    Implement subheadings into your content and you will see reader interaction increase tremendously with every article that you add to your website or blog.


    At Roundhouse, we understand that your customers want to learn more. Help your customers discover more about your business, with relevant articles that are targeted to their needs. Take the time to use subheadings to enhance readership. 

    Article marketing is a part of a broader content marketing strategy. If you want to learn more about how to use content marketing within your business, why not contact us for a friendly chat?

    We are here to help.

    Get started now. Contact us here.

    Saulke (1).png

    Book an obligation free consultation today


    Learn about our web design here.

    See our brand and logo portfolio here.

    View our graphic design portfolio here.

    Learn more about infographics here.

    If you enjoyed reading this article, you may also enjoy the following:
    1. Social Networking for Business

    2. 3 Ways to Leverage the Power of Social & Mobile Marketing

    3. 3 Ways to Boost Your Social Media Marketing with Hashtags

    Roundhouse - The Creative Agency

    Author - Saul Edmonds

    Connect with Saul Edmonds on Linkedin here or Google+ here.

    Connect with Roundhouse on Google+ here.

    See our video portfolio here.

    5 Great Content Pieces You Can Make in Less Than 5 Minutes

    by Saul Edmonds

    Learn how to Make 5 Content Pieces Made in Under 5 Minutes

    Productivity is being able to do things that you were never able to do before.
    Franz Kafka

    Creative Content Ideas That Work

    Creating content for your website does not have to be an epic task that takes hours or days to go from idea to concept.

    It is possible to create compelling content in record time with the right strategy.

    You may be surprised to learn that there are actually ways you can create quality content in less than five minutes.s. Here are some top tips and tricks that will allow you to create some impressive content in less time than it will take to read this article.

    1. Use Video To Answer a Question

    Choose a subject that you get the most questions about. Then answer that question while using video.

    There are several free programs available that will allow you to record and upload a high quality video quite easily. Most smartphones today have a video feature that can then be sent to an email and uploaded on your website. Look over your FAQ page for a subject that is being asked frequently, and spend five minutes telling your audience how to fix the issue. Place an introduction paragraph before the video, and within minutes you just added some fresh content that is both relevant and search worthy.

    2. Sharing Albums of Photos

    When it comes to getting more sales, never has the old adage been truer that a picture is worth a thousand words.

    The picture might not tell the whole story, but adding it to your website blog in minutes in a definite plus. If you recently held a seminar or special event, upload the album and allow your customers to enjoy. Many who did not attend will love to see the action up close and personal, and if you employ the power of the social media button, they can share that content with their inner circle with the click of a mouse. Now that is what you call an easy upload with huge potential.

    3. Reflecting on a Quote

    Choose your favourite quote or a picture that has some sort of inspirational message on it and elaborate why this touches you.

    This is so easy it might be done in less than five minutes if you get good at it. Simply find a picture or quote that has significant meaning to you. Type out your thoughts or again upload a short video as to why this message is so important to you. The reflection on the message does not have to be long at all. Give your reading audience something that they can think about or share with their family and friends. At the least, you get interaction and the chance for your thoughts to reach a whole new audience.

    4. Gather Up Your Favourite Links

    Share some industry links related to your niche with your customers.

    Social media allows your message to be seen by thousands in seconds, so choose a link to a product or service related to your niche that could actually help out your clients. Then when you check your analytics later in the month, observe which of your posts got the most interaction, compile a grouping of the top five and add more links to the list.

    5. Updating a Blog Post

    Look for a blog post you previously made and simply update it.

    Maybe you have changed your position or modified your thoughts, maybe the product has since upgraded, or maybe your ideas in the post needed more clarification. Change the publishing date of the post after you make the changes, and hit the upload button. Now you have a fresh piece of content that took minutes to create. It appears new, and provides your audience with fresh and relevant content.

    Getting Creative With Your Content

    These are just a few ideas to give you the chance to add fresh content to your website in minutes.

    Many people over think this process, and they wind up not posting anything for days because they get overwhelmed. Start small and just add one new piece of content a day, utilising 5 minutes of your time maximum.

    As you get better, you will find other ways to add more content in less time, making your customers happy, and giving the search engines a reason to come back to your website over and over again.


    At Roundhouse, we know that quality content is the cornerstone of every effective content marketing strategy. Content marketing is a long term strategy that works to build your brand and engage your audience on a consistent basis. If you want to learn more about how content marketing can work for you and your brand, give us a call today.

    We are here to help.

    Get started now. Contact us here.

    Saulke (1).png

    Book an obligation free consultation today


    Learn about our web design here.

    See our brand and logo portfolio here.

    View our graphic design portfolio here.

    Learn more about infographics here.

    If you enjoyed reading this article, you may also enjoy the following:
    1. Social Networking for Business

    2. 3 Ways to Leverage the Power of Social & Mobile Marketing

    3. 3 Ways to Boost Your Social Media Marketing with Hashtags

    Roundhouse - The Creative Agency

    Author - Saul Edmonds

    Connect with Saul Edmonds on Linkedin here or Google+ here.

    Connect with Roundhouse on Google+ here.

    See our video portfolio here.

    by Saul Edmonds