A Guide to Brand Communications
Build your Brand with the Right Communications Strategy
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (Jeff Bezos)
A strong brand is at the heart of every successful business.
A brand is much more than a logo. A memorable brand needs to be designed, developed and nurtured. Brand reputation is consolidated over time. Effective brand communications build your brand's reputation with your consumers.
What is Brand Communications?
Brand communication occurs every time a client or prospect interacts with your brand. Brand communication is effected across a variety of channels :
- when customers when they see your brand (logo)
- view your product
- view brand content (social media, advertising, reviews)
- meet your brand in person (when contacting your office for example)
Every brand should ensure consistency across all communication channels. Brand reputation is actively built everytime a customer meets your brand.
Brand Communication Goals
The best brands create a memorable impact. Brands should aim to inspire and engage their audience. Effective brand communication begins with a strategic clarity. Be clear as to what your brand represents. Send a clear message to your customers.
How to Achieve Effective Brand Communication
Deliver the right message at the right time to the right people.
Your brand message is most likely to be received if:
- you are an expert
- demonstrate expertise with relevant information
- are well known
Brands must develop reliable ways to reach their customers, and get their message heard.
Expand your brand with social.
Build a consistent brand message with social media.
Brands achieve maximum impact when all channels are highly integrated. In today's marketplace, communication channels are diversified across a range of offline and online media. Every brand should strive to get social and make proactive use of Facebook, twitter, youtube, pinterest, blogging and more. Social media creates the opportunity for brands to develop a dialogue with customers.
How to Increase your brand value
Developing a brand communications strategy is an investment in your company. Define your goal, consider the risks and benefits and tailor actions to your time and budget. A clear brand message helps to unify your team members and employees.
The key goal is to move the customer or prospect from interest to acquisition. Use your communication strategy to emphasise the emotional benefits of your product or service. Work to establish increased visibility and excitement.
Include empathy, humour and current news references where appropriate.
The Ultimate Brand Strategy
Brand communication must be developed in the context of your business goals. Always broadcast a clear benefit to your audience. Be relevant to your prospects, keep their attention and seek to become important in their lives.
A strong brand communication strategy takes time. It is a long term investment. Ensure that your communications are thoughtful, focused and genuine. Always focus on your 'core target message'. A memorable and likeable brand - that communicates regularly, consistently and effectively - will prosper over time.
Roundhouse is a full service creative agency, located at Varsity Lakes on the Gold Coast. We specialise in brand development, brand management and brand strategy.
ith over 20 years of experience, we have the knowledge and expertise to help your brand grow.
Contact Roundhouse Now!
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.
Get to know Saul Edmonds & Roundhouse
As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience.
He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.
Saul and his team can help you grow your business and discover new possibilities with :
- strategic brand design
- web design & development
- app design and development
- digital marketing
- creative engagement
Saul Edmonds believes that every project begins with a story.
Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level.
Find out how Saul can help you turn your ideas into reality.
Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.
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