A Guide to Brand Communications

by Saul Edmonds

Build your Brand with the Right Communications Strategy

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. (Jeff Bezos) 

A strong brand is at the heart of every successful business. 

A brand is much more than a logo. A memorable brand needs to be designed, developed and nurtured. Brand reputation is consolidated over time. Effective brand communications build your brand's reputation with your consumers.

What is Brand Communications?

Brand communication occurs every time a client or prospect interacts with your brand. Brand communication is effected across a variety of channels : 

  • when customers when they see your brand (logo)
  • view your product 
  • view brand content (social media, advertising, reviews)
  • meet your brand in person (when contacting your office for example)

Every brand should ensure consistency across all communication channels. Brand reputation is actively built everytime a customer meets your brand.

Brand Communication Goals

The best brands create a memorable impact. Brands should aim to inspire and engage their audience. Effective brand communication begins with a strategic clarity. Be clear as to what your brand represents. Send a clear message to your customers.

How to Achieve Effective Brand Communication

Deliver the right message at the right time to the right people.

Your brand message is most likely to be received if:

  • you are an expert
  • demonstrate expertise with relevant information
  • are well known
  • likeable

Brands must develop reliable ways to reach their customers, and get their message heard.

Integrated Communication 

Expand your brand with social.
Build a consistent brand message with social media.

Brands achieve maximum impact when all channels are highly integrated. In today's marketplace, communication channels are diversified across a range of offline and online media. Every brand should strive to get social and make proactive use of Facebook, twitter, youtube, pinterest, blogging and more. Social media creates the opportunity for brands to develop a dialogue with customers. 

How to Increase your brand value

Developing a brand communications strategy is an investment in your company. Define your goal, consider the risks and benefits and tailor actions to your time and budget. A clear brand message helps to unify your team members and employees.

The key goal is to move the customer or prospect from interest to acquisition. Use your communication strategy to emphasise the emotional benefits of your product or service. Work to establish increased visibility and excitement.

Include empathy, humour and current news references where appropriate.

The Ultimate Brand Strategy

Brand communication must be developed in the context of your business goals. Always broadcast a clear benefit to your audience. Be relevant to your prospects, keep their attention and seek to become important in their lives. 

A strong brand communication strategy takes time. It is a long term investment. Ensure that your communications are thoughtful, focused and genuine. Always focus on your 'core target message'. A memorable and likeable brand - that communicates regularly, consistently and effectively - will prosper over time.

Do you require assistance with Brand Communication?

Roundhouse is a full service creative agency, located at Varsity Lakes on the Gold Coast. We specialise in brand development, brand management and brand strategy.
ith over 20 years of experience, we have the knowledge and expertise to help your brand grow. 


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    Writing for the web: 10 tips for an effective website

    by Saul Edmonds

    Did you know that four out of five people scan, rather than read website pages? Only one in five will read your website pages word for word 1

    Keeping this important piece of information in mind, the following web writing tips will help your company to convert website visitors into customers.

     1. Think about your audience

    Make sure your website information is aimed at your target audience. Consider the following:

    • What kind of information are they likely to want to know?
    • Use language that your audience is likely to use and understand.

     2. Keep it short

    By keeping both sentences and paragraphs as short as possible, your readers will be able to find the information they are looking for as they scan the page.

     3. Use headings and descriptive sub-headings

    Headings and sub-headings are great for website visitors as they act as signposts that quickly identify where important information can be found.

     4. Use bold for important words

    Using bold throughout paragraphs makes important words ‘pop out’ to the reader. This technique will help reach the four out of five people who scan and don’t read your web pages.

     5. Include a Frequently Asked Questions page

    Every company has standard questions that customers ask all the time. Take the time to make a list of these questions and develop concise answers to each one. Depending on how many you have, these frequently asked questions can be included on separate page on your website, or alternatively incorporated into the text on your site.

    Having frequently asked questions on your website will save you lots of time and ensure that your customers always receive consistent responses to their questions.

     6. Use in-text links

    Make it easy for website visitors to take the next step with your company by using meaningful in-text links.

    For example, add a sentence to your website like:

    “Use our online enquiry form if you would like to receive a quote for your next project”.

    By clicking on the link, the website visitor is directed straight to the online enquiry form. 

    This technique provides an opportunity for visitors to act immediately, rather than having to find the online enquiry form themselves.

     7. Avoid using acronyms

    Even if you’re sure that your target audience will understand the acronyms you ordinarily use in your industry, acronyms can make text harder to read.

     8. Editing

    Once you’ve finished writing your website text, leave it for a few hours or over night before editing. Make any necessary changes to your website text to improve readability and remove unnecessary words. Remember point number 2 – keep it short.

    It’s also a good idea to have a colleague assist with editing where possible. A fresh pair of eyes will pick up on small things that you, as the author don’t notice.

     9. Proofreading

    Proofreading is critical for creating and maintaining credibility with your customers. In some cases, the first time a customer interacts with your company will be when they view your website. Your company’s professional image and credibility will be let down if you have mistakes in your writing.

    By printing your website text and reading it thoroughly in hard copy, it can be easier to pick up on small typos and errors than when you review your work on a screen.

     10. Testing

    Testing your website text on a few customers is a great way to ensure that your website will be effective and achieve results.

    Ask your reviewers for detailed feedback on what could be improved. Pay particular attention to any areas of your website text that reviewers found difficult to understand or too lengthy.

    If you need assistance with writing your website copy, Tilt Communications can help. 
    Roundhouse Creative developed the brand and website for Tilt Communications.
    Read more about the services available at Tilt Communications here: tiltcommunications.com.au

    ef: How Users Read on the Web, Nielsen Norman Group.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      A Simple Guide to Client Communications

      by Saul Edmonds
      client communications-web.jpg

      Successful client communications are built upon interpersonal skills that enable web/audio designers to meaningfully exchange with clients during the creative process.

      The designer serves the client and in turn the wider community by providing timely solutions that ‘get it right’. No design is an island alone but rather exists within a broadcast spectrum - from the client, to the client’s clients, to the world beyond. A successful design should function constructively within both the immediate and broader context.

      Effective client relations lay at the heart of every studio project.

      The key element within this is a friendly and constructive design process that is essentially free of unnecessary jargon.

      The Skills to pay the Bills

      The 5 Keys to Best Practice Client Communication

      1. (Really) Listen to the Client

      Make it your business to listen first and talk later.

      Listening is an interactive communication skill. You are challenged to gain an accurate understanding of the client and their project and in doing so ascertain what they truly need from their designer.

      2. Speak Easy

      Oftentimes clients feel uncertain in regards to technical details that are outside their sphere of experience. To some, technology represents a jargon-filled barrier that is impossible to cross.

      Consider your client and keep is simple. Avoid lengthy explanations and focus on simply explained positive outcomes.

      3. Ask Questions / Encourage Feedback

      Questions provide an avenue for further clarification. Again, keep it simple. Aim to build client trust. Never over-explain when less is often more.

      Feedback helps to avoid dissatisfaction. This ultimately assists the process.Address each issue raised systematically with the client in a constructive manner.

      4. Focus on Results

      Define your target.

      Explain your ideas in terms that the client can relate to. Everybody seeks a good outcome. People appreciate adherence to a deadline and the completion of a goal or project that clearly realises pre-defined objectives.

      When you consistently focus upon your client’s results - your own results increase.

      5. Relax and Be Yourself

      In seeking to make the client happy, you must find happiness yourself.

      Aim to enjoy all aspects of your work. People are part of the process.

      Designers need people (clients) who need to get work done.

      Relax - It will make you a better designer.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        by Saul Edmonds