5 Tips for Best Practice in Brochure Design

by Saul Edmonds

Every Business Needs Brochures

Brochures are a versatile promotional tool.

5 tips for best practice in brochure design

 Many companies utilise brochures to promote products, services and events. They are ideal for direct mail campaigns, for use in handout promotions or for instore distribution to provide specific information to clients. A well designed brochure communicates effectively and is an affordable inclusion to any advertising campaign.

Maximise Your Brochure

What are the key elements when creating a business brochure? To be effective a brochure must be well designed and printed on quality stock. Read on for our top 5 'best practice tips' that will ensure your brochure is winner.

Best Practice in Brochure Design

1. Define your Target

When considering your brochure, it is important to carefully consider intended function and profile the prospective reader. What is the brochure for? Who is the likely reader? If it is to promote a sale - the brochure must be visually appealing and easy to read. If providing technical information - information should be carefully detailed, again with ease of communication in mind. Your target defines the benchmark by which to measure design success.

2. Define your Style

Your brochure style is defined by your target. Style includes such elements as colour, choice of imagery and the usage of logos and fonts. In the brochure design process, elements combine to achieve an overall theme that remains responsive to established corporate identity. It is important that brochure objectives define a style than remains consistent with brand image.

3. Ensure copywriting is accurate and effective

Successful brochure copywriting must communicate information economically and effectively. Brochure readers will often scan - rather than read - and this must be considered when writing text. Use headers, brief paragraphs and short sentences. Proofread carefully at all times.

4. Balance your Layout

The art of a great brochure requires a skilful balance between image, colour and textual information. Use images to explain in preference to wordy sentences. Ensure your layout is easy to read, visually appealing and communicates your message succinctly. Consider brochure folds in the layout process - for example, folds may decrease legibility if text is creased.

5. Keep it Simple (and Friendly)

The golden rule remains that simple is always best. Keep in mind your reader and your message and a great brochure is sure to result. A user-friendly brochure is main goal at all times.

Once brochure design is complete - always choose a quality printer for production. 

Need Help?

Roundhouse offers a complete brochure printing and designing service. We can assist with all aspects of brochure production - from initial design and copywriting to final printing on quality stock. Roundhouse is professional, affordable and offers FAST turnaround times - with brochures delivered to your door 3-5 days after artwork is approved! Guaranteed!

Let our team of friendly professionals take the hassle out of your next brochure production.

Call or email us to discuss your requirements. See our print portfolio here.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    5 Great Flyer Design Tips

    by Saul Edmonds

    Flyer Designs That Work for You

    Top 5 Flyer Design Tips

    Flyers are a reliable marketing asset.
    Use them to effectively promote your business, company or special event. A well designed full colour flyer is an essential element of any printed advertising campaign.

    Flyer Design for Maximum Impact

    Flyers must be designed with the recipient in mind. A simple layout is recommended. Aim to establish a strong visual design that will effectively connect with your customer and inspire them to act.

    Top 5 Flyer Design Tips

    1. Be Readable

    Ensure that the information presented within your flyer is easily readable and presented without visual 'clutter'. Even a flyer that seeks to be creative and unique must meet this be criteria. Remember, the purpose of the flyer is to communicate information clearly to your chosen audience.

    2. Font Guide

    As a general rule it is recommended to restrict the use of font styles in your flyer design. Less is more in this regard. Keeping to a maximum of two font families will ensure a more professional result. Instead, use bold, italic or regular versions of the same font. 

    3. Eye Catching Design

    Make your design more visually appealing by incorporating suitable images into your flyer design. Again - be careful to limit your choices. A single photo or illustration may well work best in creating a stronger visual impact.

    4. Be Bright

    Use colour to stand out from the rest and attract your customer's attention. If appropriate, company colours can be used prominently as an additional branding element.

    5. Call to Action

    A classic ‘call to action’ is the phrase 'order now'. Direct your customer what to do and encourage them to act immediately. As such, incentives and discounts are generally recommended. Get creative when it comes to slogans and phrases. Be bold - but keep it simple. Above all, a flyer design must be easy to read and understand. 

    A well designed flyer will create a lasting impression on your customers. 

    Roundhouse offers an affordable in-house flyer design service to all our printing clients. Let our team of graphic artists create a flyer design that works for you. Our custom designed, professional flyers are guaranteed to best promote your company, product or service.

    At Roundhouse, we are the flyer printing and design specialists. 
    We are able to assist with your flyer and printing project and offer great personal service, friendly advice and fast turn around times.

    Contact Us for an obligation free consultation.

    Click here to view the our print portfolio. 


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      by Saul Edmonds