10 Tips for Better Postcard Design

by Saul Edmonds

Essential Postcard Design Tips

All great postcards have three things in common. They are visually appealing, memorable and go straight 'to the point'. 

Postcards are a fantastic way to reach out to your target market and get an immediate response.

Get more attention with postcards, today!

Your postcard design will be determined by the purpose of the postcard. Is it for sales, new leads, event or a product launch? Each outcome will require a custom solution. The postcard must communicate directly to your audience, motivate action and generate a positive ROI.

Read on for our top 10 postcard design tips and ensure you get the most from your next postcard.

1. Review the essential quality of your postcard

Is the type of card used for printing suitable? Is it a heavy weight, high quality, durable card? Is it well finished with gloss or matt? Is the printing quality consistently high? These are important questions - as the postcard must retain appeal upon close inspection.

2. Colour Creates Visual Interest

Ensure colour is used carefully and intelligently throughout your postcard design. The design should represent your key brand elements clearly - including corporate colours, logo and web design layout. A consistent message throughout all of your marketing materials is important.

3. Include Photos where Relevant

If appropriate for your message, display your goods or store front on your postcards. Photos work to help people establish a real relationship with you and your products or service.

4. Display your logo prominently

Your logo is central to your brand identity. Ensure it is well placed to gain attention from prospects and customers.

5. Keep it Simple and Direct

It is important to minimise postcard text to just the essentials. Don't clutter your postcard with lots of extra detail. Keep copy to a minimum - recipients should be motivated to contact you for additional information. Keep in mind classic eye-catching phrases such as "Free" or "Sale" or "50% Off". Limit font styles to maintain easy reading.

6. A Clean Composition works Best

A simple message will be easier to communicate effectively. Avoid visual clutter. Ensure the visual tone of your postcard is well matched to your target audience. An example of this would be when targeting business to business clients. Consider using more conservative language, colour and layout in this instance. 

A well designed postcard is visually balanced, attracts attention and is easy to read.

7. Stand out from the Crowd

Get the attention you deserve.

Why not include some non-standard elements in your postcard design such as die-cuts, rounded corners or other specialty print finishes? Ask your graphic designer for some innovative print ideas and card stock alternatives.

Custom printing options are often surprisingly affordable and can really assist your postcard to stand out big. Why not make the back as eye catching as the front - and grab the attention of your viewing audience from both sides of your postcard? Consider the advantages of trying something a little different from your competitors.

8. Postcard design tips for mailing

Advise your graphic designer to retain a clear space for mailing and postmarking. Strive to maintain maximum visual impact while accommodating mail elements. 

9. Postcard card and texture options

Always choose a high quality, heavy stock for postcards. Gloss finishing options are great for postcards that feature photographic details. Matte finishes work well with typographic design elements. Ask your designer for samples of postcard stocks for comparison.

10. Carefully proof read

Ensure all postcard details are correct. Always include your phone, web address, email, twitter and Facebook profiles. Take extra care to review your postcard design details carefully before it goes to print. 

Follow these 10 tips and your next marketing postcard will be a real success!

If you need assistance with your postcard or other marketing materials, Roundhouse can help.

We are the print and design experts. We have many years of professional design experience and will ensure that your postcard grows your business.

Talk to us.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    7 Ways to Get More Business from your Business Card

    by Saul Edmonds

    Every business person has a business card.

    Yet only a few make the most of this inexpensive promotional tool. As business cards cost only a few cents each to produce, the ROI is potentially very rewarding. To yield this investment you must be proactive and get your business card working for you. 

    Read on for our 7 Top Tips on how use your business card more effectively for greater return.

    7 Ways to Make the Most of your Business Card

    1. To Give and Receive

    Share your card freely. Whenever you engage with or meet someone - be it at a business event or social function - take the opportunity to ask for their card. Most people will reciprocate - and an exchange of cards occurs effortlessly between parties.

    2. Pay Attention

    When someone offers you a business card - accept graciously and take the time to read it, front and back. Look at the image, logo or company name. Read the address and other contact info. Comment or ask questions where appropriate. This is an opportunity to build greater understanding between yourself and the card giver.

    3. At the Ready

    Keep cards on hand at all times. Store some in your wallet, in your car, at the office, at home.

    An additional investment in a special card wallet or holder ensures that your card remains in pristine condition for distribution at all times.

    4. A Blank Space

    If appropriate, consider having additional business cards printed that leave one side intentionally blank. This provides a space to write a name, note or idea. This blank space enables the card to be customised as needed, adding meaning and importance when used in the right circumstance.

    5. Promote Everywhere

    Give people the chance the see your business card at every available opportunity. Pin it to local bulletin boards at the supermarket, sporting club or school. Attach a card to every written correspondence (even bills!) and in every product shipped. Why not have cards printed for all employees to enable them to spread the word throughout their networks.

    6. Add Value to your Card

    Find ways to make your card useful. Include a calendar, relevant industry information, conversion charts - that extend the functionality of your card. Take the time to think of innovative ideas that will assist in card retention among your clients.

    7. The Winning Edge

    A card featuring a professional, customised design is always preferred. A uniquely designed card will ensure you stand out from others. Good design is always a good investment - but it need not be expensive. Roundhouse offers an affordable business card design and printing service.

    Taking steps to make the most of your business card will ensure that your network of associates continues to grow. 

    Effectively utilising your business card makes good business sense. Call Roundhouse and get started today!

    At Roundhouse, we offer innovative business card design and printing services. Get a business card that really stands out from the pack. Contact us for a free quote.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      5 Tips for Best Practice in Brochure Design

      by Saul Edmonds

      Every Business Needs Brochures

      Brochures are a versatile promotional tool.

      5 tips for best practice in brochure design

       Many companies utilise brochures to promote products, services and events. They are ideal for direct mail campaigns, for use in handout promotions or for instore distribution to provide specific information to clients. A well designed brochure communicates effectively and is an affordable inclusion to any advertising campaign.

      Maximise Your Brochure

      What are the key elements when creating a business brochure? To be effective a brochure must be well designed and printed on quality stock. Read on for our top 5 'best practice tips' that will ensure your brochure is winner.

      Best Practice in Brochure Design

      1. Define your Target

      When considering your brochure, it is important to carefully consider intended function and profile the prospective reader. What is the brochure for? Who is the likely reader? If it is to promote a sale - the brochure must be visually appealing and easy to read. If providing technical information - information should be carefully detailed, again with ease of communication in mind. Your target defines the benchmark by which to measure design success.

      2. Define your Style

      Your brochure style is defined by your target. Style includes such elements as colour, choice of imagery and the usage of logos and fonts. In the brochure design process, elements combine to achieve an overall theme that remains responsive to established corporate identity. It is important that brochure objectives define a style than remains consistent with brand image.

      3. Ensure copywriting is accurate and effective

      Successful brochure copywriting must communicate information economically and effectively. Brochure readers will often scan - rather than read - and this must be considered when writing text. Use headers, brief paragraphs and short sentences. Proofread carefully at all times.

      4. Balance your Layout

      The art of a great brochure requires a skilful balance between image, colour and textual information. Use images to explain in preference to wordy sentences. Ensure your layout is easy to read, visually appealing and communicates your message succinctly. Consider brochure folds in the layout process - for example, folds may decrease legibility if text is creased.

      5. Keep it Simple (and Friendly)

      The golden rule remains that simple is always best. Keep in mind your reader and your message and a great brochure is sure to result. A user-friendly brochure is main goal at all times.

      Once brochure design is complete - always choose a quality printer for production. 

      Need Help?

      Roundhouse offers a complete brochure printing and designing service. We can assist with all aspects of brochure production - from initial design and copywriting to final printing on quality stock. Roundhouse is professional, affordable and offers FAST turnaround times - with brochures delivered to your door 3-5 days after artwork is approved! Guaranteed!

      Let our team of friendly professionals take the hassle out of your next brochure production.

      Call or email us to discuss your requirements. See our print portfolio here.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        Printing brand sneak peek

        by Saul Edmonds

        Here’s a sneak peek at a new brand we are launching just over the horizon for an online printing store … very exciting !!

        aboutprintingsneakpeek.jpg

        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          by Saul Edmonds