4 Simple Ways to Optimise Your Website for SEO

by Saul Edmonds
Simple Ways to Optimise Your Website for SEO

4 Easy Ways to Boost Your On-Page Website Optimistion for Search Engines

“There is no black magic to successfully attracting customers via the web.” 
- Rand Fishkin

Learn the Basics of On-page Website Optimisation

On page website optimisation is the process of fine-tuning your webpage copy to rank effectively in search engines for terms relevant to your niche market.

SEO is not something you do one time and then step aside.

Website optimisation is an ongoing process requiring testing, maintenance, monitoring and fine tuning.

Here are four simple ways that you can optimise your website for increased SEO performance.

1. Analyse Your Competition

Type some of the keywords relevant to your niche into search engines and take note of the websites that appear on the first page. Using online tools such as semrush.com and moz.com you will be able to run a check on your competitors’ websites to see which keyword phrases they are using to achieve page #1 rankings and how much monthly traffic they attract from these terms.

See where your website ranks for local and national search terms. Make a list of keyword phrases that relate specifically to your niche. Also add to the list key phrases that you would type into search engines to find your own business. Ask your existing customers what they search for when looking online for your products and services.

2. Analyse Your Keywords

Keyword analysis is about understanding the competitive value of search terms and how to incorporate them into your ranking strategy.

The first thing that you will be looking at when analysing these keyword phrases is how many other websites are competing for those terms too. Note in Google (or Google.com.au) - for example - how many results are returned for your search query. The lower this number – the easier it will be to rank. Many city based and suburb based search terms have lower search volumes, and may often yield more targeted results.

Make use of the free adwords tool ‘keyword planner’ – and determine how many people are actually searching for that term per month.

Your ideal keyword phrases should have a decent amount of people searching the phrases each month, with a low number of websites competing for the term. This involves a little work, but when you do find the right balance in a keyword it can help to skyrocket your pages in the search standings.

3. Optimising Your Content

Once you have developed a quality list of keywords that have reasonable search volume and lower competition, it is time to implement them on your website.

Begin by placing these keyword phrases into the titles of your web pages. Ensure that your web page content is relevant to that specific search term. It is recommended to provide 500+ words of highly targeted content per web page. This helps search engine spiders identify your website as being relevant to your niche. The meta information of your website will also need to incorporate those keyword phrases in order to help people searching to identify your pages more easily.

If you are not familiar with placing those keywords in your website copy and throughout your website, a professional local design or SEO company will be able to assist.

Adding the right mix of relevant keywords to your pages is the best way to show the search engines that your content is relevant to your niche and associated searches.

4. Testing and Fine Tuning

Installing an analytics program (such as Google analytics) will enable you to see which keywords are bringing in your website’s traffic.

These programs help you to identify what pages are working better than others, as well as how many people find your website by way of those new keyword phrases.

After analysing the information, make small changes and see if the results improve. These programs give you up to the hour information, so you can quickly see when a new technique is working or not very easily.

Is Your Website Performing Effectively in Search Engines?

Roundhouse has been helping businesses find ways to reach target audiences more effectively since 2001. Our team of fully qualified experts can help you expand your customer base online and offline.

Get started now. Contact us here.

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phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

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If you enjoyed reading this article, you may also enjoy reading about the following:

1. 5 Top Benefits of a CMS Website

2. How Mobile Websites Boost Sales

3. 8 Essential Ways to Promote Your Website

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Author - Saul Edmonds

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3 Ways to Boost SEO on your Website

by Saul Edmonds

3 Simple Tips to Improve your Keyword Ranking

Almost every website owner hopes to rank highly for their preferred keywords.

Ranking on the first page is never easy, however there are some easy steps to building your own SEO campaign and improving your chances of success.

Although SEO professionals have a great deal of specialised knowledge, website owners can do a lot to improve their own ranking with a little extra effort. Remember, that improved search engine results generally lead to increased profitability. Any extra effort you invest will not go unrewarded. 

SEO should be considered a long term investment - where results are cumulative. A key notion of any SEO plan should be to optimise for your customer. Provide a stream of content that your customers find genuinely find useful to gain significant benefit.

If you currently have a CMS website, try implementing the following 3 suggestions to boost the keyword rankings of your website.

1. One Keyword per Page

Decide on a single keyword or keyword phrase to be optimised per page. Write between 500 - 800 words of targeted content that directly relates to your keyword. Ensure that a specific keyword or key phrase is utilised within the title, page headings and sub headings of the page. Search engines scan titles and headlines for information about each web page. Getting headlines right is important.

When writing the page content, keep your focus on your customer. The page must read well, offer relevant information and aim for prospect conversion. Never over-crowd a page with keywords. Use keywords judiciously throughout the page - incorporating the use of bold and italic text where appropriate. Add your keyword to image alt tags and page descriptions.

With regard to keyword optimisation, it is often said that we, ourselves are the best piece of optimisation software. Use common sense and creativity to maximise the impact of your keyword or keyword phrase on each page.

2. Use keywords when selecting Blog Titles and Topics

At Roundhouse, we believe that a blog is a must for almost every website. Blogs are highly recommended to boost your search rankings organically. It makes sense to design your blog articles around your keywords and key phrases. This will enable you to target the 'long tails' related to your keyword. Long tails is a search engine term that refers to search queries of 3 or more words - that is, a more specific query about a keyword.

Targeted blog articles for keyword specific SEO is a powerful, long term strategy. 

Again, ensure that articles are written with your customer foremost in mind. Make use of your keywords in the blog article title, headline and throughout the body copy. Add an image and include your keyword in the image tag.

It is recommended that new content be added to your blog at least 3 times per week.

3. Use Youtube when targeting your keyword

Youtube is the world's second most popular search engine (after Google). It is also owned by Google. Any results on Youtube for keyword searches feed heavily into Google results. If you rank well on Youtube - you will probably also rank well on Google. 

It is also MUCH easier to achieve rankings on Youtube. 

For example, the term 'web design' returns about 1,250,000,000 results on Google, yet only about 1,250,000 results on Youtube. That's a lot less competitors! Experiment with your preferred keywords on both Youtube and Google and note the results. 

To take advantage of Youtube for SEO, video content is required. Get testimonials, interview employees, take videos of day to day business operations - all of this makes for good Youtube content. Ensure that your keywords are used in Video titles and in descriptions.

Let us know your results. If you implement some of these SEO strategies, we would love to hear from you.

Roundhouse is a full service creative agency, located on the sunny Gold Coast Queensland. in addition to our design, print and web services, we offer Custom SEO consulting. We apply our creative process to keywords and search optimisation, working to get top results with innovative content, strategy and social promotion. 

If you require professional SEO for your website, talk to us regarding our bespoke SEO services.

Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    by Saul Edmonds