4 Tips to Boost your Website SEO for FREE

by Saul Edmonds

ow to Increase your Website's Search Engine Ranking

Today, every business has a web presence. 

"Basically, optimising your website for search engines is a collection of techniques that simplifies a search engine’s task of searching, including, classifying and determining the position of the information posted on your website." (Lee Odden)

What is SEO?

Search Engine Optimisation or SEO is a term most business owners are familiar with. SEO aims to increase your website's visibility and by doing so grow your site visitors, leads and sales. To be effective, SEO must be tightly integrated with your business goals and target market.

Professional SEO services are utilised by many business owners to maximise their website's potential. Such services usually cost between several hundreds of dollars to thousands of dollars per month, depending on your provider and budget. Many business owners know very little about SEO and prefer to leave it to the experts - or leave it undone. 

DIY Optimisation

With a little time investment, business owners can learn the basics of SEO and apply the principles to their own site for FREE. The basics of SEO are easy to understand and can be implemented quickly, particularly if you have a CMS or Content Management System.

Business owners can take advantage of simple optimisation tips and improve their search performance - without extra expense. 

In the world of SEO - a little change can go a surprisingly long way. Remember, SEO is a long term investment. Our top tips below will set the foundations for your website's ongoing success on google and other search engines. 

4 Top SEO Tips to Boost Your Visibility Online

1. Optimise Page Titles

What is the page title?
he page title is the title or keyword phrase that is located at the very top of each web page.

Why is page title important?
ike a book title, the page title says what the page is about. When scanning your website, Google reads page titles first. Page titles go a long way in determining how Google will use your website content in relation to organic search queries. Getting the 'right' title is important. A clear, concise, well written page title can increase your search engine rankings.

The perfect page title
How to achieve ideal page titles for your website pages:

  • Keep your titles simple and target towards your user
  • Page titles should be no more than 10 words (65 characters approx)
  • Each page on your website should have a unique page title
  • Use your brand name at the end of the title
  • Write your title for conversion - note that the page title will appear in organic searches, and a good page title can increase click through rates

2. Optimise Meta Descriptions

Meta descriptions, like page titles, are used to describe the content of your web page. In 2009, Google stated that meta descriptions are no longer used in the calculation of search ranking factors. What is important however, is that search engines still show meta descriptions in search results. Meta descriptions should be carefully worded to boost click-throughs and traffic to your website. Take the time to get them right.

Write your meta descripton for your target audience
he best meta descriptions consist of compelling, quality 'advertising style' text. Promote your business. Write phrases that inspire people to click. Craft a description that includes important keywords. Limit your description to around 150 characters.

3. Increase Social Signals

What are social signals?
ocial signals are a measure of how popular your content is across the social media landscape. It includes such feedback as:

  • Your number of Twitter followers
  • Your number of Facebook fans
  • Number of tweets linking to your website, articles or including your brand name
  • Number of circles you are in (Google+)

How do social signals influence search rankings?
Social signals are taken as an indication of your brand's online visibility. More signals indicate increasing visitors to your website and a wider brand profile with greater reach.

How to improve your website's social signals
he following are some simple steps to grow your social signals - both onsite and offsite.

Ways to enhance your social signals onsite include:

  • Include a frequently updated Blog on your website
  • Add share buttons to your web pages (tweet, like, etc)
  • Add connect buttons to your website (follow on twitter, like on Facebook etc)

Ways to enhance your social signals offsite include establishing social media channels for your business such as:

  • Facebook business page
  • Twitter account
  • Youtube channel
  • Linkedin Profile
  • Pinterest account
  • Google+ business page

4. Boost SEO with Hand Built Links

Use manual link building to boost your SEO
inks are still the single most important ranking factor. Following recent Google algorithm updates such as Panda and Penguin - it is important that links are 'genuine' and hand built. Link building is a long term strategy. It takes time to build quality links. Quality links increase your visibility to your customers and prospects and should be developed from this point of view. 

Where to begin link building?
ocal link building is a great place to start. List your website in local online directories. Ask customers to review your products and services online. Ask your customers if you can supply a testimonial for use on their website.

Take the time to implement these 4 'do it yourself' SEO actions, and see your search engine rankings significantly improve.

Roundhouse is a full service creative agency located on the sunny Gold Coast Australia. We provide an complete range of creative services to build your brand online. From web design to brand development, sound design and print services : we can increase your visibility both online and offline.

We also offer a fully customised seo service - which is custom designed for your business and your budget. 

Do you need search engine optimisation assistance?

Talk to the experts at Roundhouse. We can help.
ee our portfolio here.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    3 Ways to Boost SEO on your Website

    by Saul Edmonds

    3 Simple Tips to Improve your Keyword Ranking

    Almost every website owner hopes to rank highly for their preferred keywords.

    Ranking on the first page is never easy, however there are some easy steps to building your own SEO campaign and improving your chances of success.

    Although SEO professionals have a great deal of specialised knowledge, website owners can do a lot to improve their own ranking with a little extra effort. Remember, that improved search engine results generally lead to increased profitability. Any extra effort you invest will not go unrewarded. 

    SEO should be considered a long term investment - where results are cumulative. A key notion of any SEO plan should be to optimise for your customer. Provide a stream of content that your customers find genuinely find useful to gain significant benefit.

    If you currently have a CMS website, try implementing the following 3 suggestions to boost the keyword rankings of your website.

    1. One Keyword per Page

    Decide on a single keyword or keyword phrase to be optimised per page. Write between 500 - 800 words of targeted content that directly relates to your keyword. Ensure that a specific keyword or key phrase is utilised within the title, page headings and sub headings of the page. Search engines scan titles and headlines for information about each web page. Getting headlines right is important.

    When writing the page content, keep your focus on your customer. The page must read well, offer relevant information and aim for prospect conversion. Never over-crowd a page with keywords. Use keywords judiciously throughout the page - incorporating the use of bold and italic text where appropriate. Add your keyword to image alt tags and page descriptions.

    With regard to keyword optimisation, it is often said that we, ourselves are the best piece of optimisation software. Use common sense and creativity to maximise the impact of your keyword or keyword phrase on each page.

    2. Use keywords when selecting Blog Titles and Topics

    At Roundhouse, we believe that a blog is a must for almost every website. Blogs are highly recommended to boost your search rankings organically. It makes sense to design your blog articles around your keywords and key phrases. This will enable you to target the 'long tails' related to your keyword. Long tails is a search engine term that refers to search queries of 3 or more words - that is, a more specific query about a keyword.

    Targeted blog articles for keyword specific SEO is a powerful, long term strategy. 

    Again, ensure that articles are written with your customer foremost in mind. Make use of your keywords in the blog article title, headline and throughout the body copy. Add an image and include your keyword in the image tag.

    It is recommended that new content be added to your blog at least 3 times per week.

    3. Use Youtube when targeting your keyword

    Youtube is the world's second most popular search engine (after Google). It is also owned by Google. Any results on Youtube for keyword searches feed heavily into Google results. If you rank well on Youtube - you will probably also rank well on Google. 

    It is also MUCH easier to achieve rankings on Youtube. 

    For example, the term 'web design' returns about 1,250,000,000 results on Google, yet only about 1,250,000 results on Youtube. That's a lot less competitors! Experiment with your preferred keywords on both Youtube and Google and note the results. 

    To take advantage of Youtube for SEO, video content is required. Get testimonials, interview employees, take videos of day to day business operations - all of this makes for good Youtube content. Ensure that your keywords are used in Video titles and in descriptions.

    Let us know your results. If you implement some of these SEO strategies, we would love to hear from you.

    Roundhouse is a full service creative agency, located on the sunny Gold Coast Queensland. in addition to our design, print and web services, we offer Custom SEO consulting. We apply our creative process to keywords and search optimisation, working to get top results with innovative content, strategy and social promotion. 

    If you require professional SEO for your website, talk to us regarding our bespoke SEO services.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      by Saul Edmonds