Well maybe not Mobilegeddon, but for many websites around the globe it may as well be with Google's major algorithm change that started 21st of April.
This new algorithm will be gradually rolled out worldwide, affecting mobile searches in all languages in all corners of the globe.
This April 21 Google update looks to be the biggest mobile-related algorithm change we’ve ever seen, but I'll bet that it won't be the last. If you don’t have a mobile or responsive version of your site in place by April 21 (today), your search visibility could be seriously hindered.
How to prepare
If your site is already mobile-friendly or responsive, you won’t have much to worry about. However, if you have not yet implemented a mobile strategy for your online presence, now is the critical time to get it done. Follow these steps:
- Ensure the mobile version of your site is active and functional. Responsive designs are the most popular, but you can also have a separate hosted mobile version of your site. Google doesn’t have a preference, as long as mobile users’ experience isn’t interrupted.
- Ensure Google’s mobile bots can crawl your site. If Google can’t see it, it may as well not even be there.
- Check each individual page of your site on a mobile device to ensure navigability. Just because your home page is mobile friendly doesn’t mean the rest of your site is.
Google additionally offers two tools you can use to check whether your site is mobile-friendly. First, you can use the appropriately named Mobile-Friendly Test to see whether your site meets initial qualifications. Google Webmaster Tools also contains a convenient Mobile Usability Report you can run to examine your website as Google sees it.
If you are looking to move to a New Responsive Website or Mobile Version of your existing site we have a great offer for the next month with 20% off all New Responsive Websites - See below and Contact us Today
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As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience.
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