Is Your Website Ready for Mobilegeddon?

by Saul Edmonds

Well maybe not Mobilegeddon, but for many websites around the globe it may as well be with Google's major algorithm change that started 21st of April.

This new algorithm will be gradually rolled out worldwide, affecting mobile searches in all languages in all corners of the globe. 

This April 21 Google update looks to be the biggest mobile-related algorithm change we’ve ever seen, but I'll bet that it won't be the last. If you don’t have a mobile or responsive version of your site in place by April 21 (today), your search visibility could be seriously hindered.

How to prepare
If your site is already mobile-friendly or responsive, you won’t have much to worry about. However, if you have not yet implemented a mobile strategy for your online presence, now is the critical time to get it done. Follow these steps:

  • Ensure the mobile version of your site is active and functional. Responsive designs are the most popular, but you can also have a separate hosted mobile version of your site. Google doesn’t have a preference, as long as mobile users’ experience isn’t interrupted.
     
  • Ensure Google’s mobile bots can crawl your site. If Google can’t see it, it may as well not even be there.
     
  • Check each individual page of your site on a mobile device to ensure navigability. Just because your home page is mobile friendly doesn’t mean the rest of your site is.

    Google additionally offers two tools you can use to check whether your site is mobile-friendly. First, you can use the appropriately named Mobile-Friendly Test to see whether your site meets initial qualifications. Google Webmaster Tools also contains a convenient Mobile Usability Report you can run to examine your website as Google sees it.

If you are looking to move to a New Responsive Website or Mobile Version of your existing site we have a great offer for the next month with 20% off all New Responsive Websites - See below and Contact us Today


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Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    4 Ways to Split Test Your Website and Increase Conversion

    by Saul Edmonds
    4-Ways-to-Split-Test-Your-Website-and-Increase-Conversion_4 Ways to Split Test Your Website and Increase Conversion.png

    How to Use Split Testing to Increase Conversion Online

    Design is intelligence made visible

    Alina Wheeler

    When you design a website for your business you have several ways to determine how effective your efforts will be.

    You can either choose to go with the components on the website that you feel will work the best, or alternatively, you can split test elements and measure outcomes to find which ones are engaging more of your targeted audience.

    The split test enables you to show potential visitors two different versions of a web page to better gauge overall effectiveness in relation to potential sales.

    By using the split test you can quickly choose which version is converting better and built the website around those results.

     Here are 4 ways to effectively split test your website and increase conversions.

     1. Building A Web Page Variation

    The easiest way to do a split test on your web pages is to take one page that you want to test, and make a new copy of it in the admin section of your website.

     Take the new page and create a new title for it, and then create the content with the changes that you want to compare against the first page. Make certain that for now you only focus on one page to test at first. This makes it easier to monitor initial results.

    This A/B split test will allow you to quickly access which page is getting more traffic and which links on those pages are converting at a higher rate.

    2. Install Google Content Experiments

    Google Analytics is one of the tools that will allow you to quickly monitor how much traffic a single page is getting versus another but there is another tool that can help you to expand upon those results. This tool is called ‘Google Content Experiments’.

    From the Google Analytics page, find the instructions for the Google Content Experiments and upload to your website. This program is free and is a replacement for the old Google Website Optimizer. This tool will allow you to easily test pages against each other so you can quickly identify which page is converting better.

    Once installed, simply tell the program which pages and how much of the audience is going to be exposed to the split test. Setting the testing to 100% will give you the results much faster and allow you to make an informed decision regarding which page to implement.

    3. Isolate Page Variables

    To get a more accurate result with your A/B split test, you should include a few of these variables in your testing.

    Dominant colours, fonts, wording and the position of your header text and images are key variables here.

    Also consider testing the color of the background on your website and the location and wording of your opt in box. Regarding your social media buttons, both position and colour can be tested as well as the colour and style of all your ‘buy now’ buttons.

    Because the possibilities are endless when it comes to testing the components of your website, be certain to choose the elements that have the biggest impact on sales and focus on those call to action areas.

    4. Measure the Final Results

    While your tests are underway, you will see the results appear automatically in your Google Analytics account.

    Do not rush into choosing one side over the other until the program has had enough time to accurately analyse all the data. This way you can draw a more solid conclusion and work to improve the overall conversion rates on all your web pages.

    Once you have chosen the winner, continue your testing on other pages you feel need to convert at a higher rate.

    Split testing your web pages is an affordable way to increase conversion

    Roundhouse has been providing web design and conversion optimisation services since 2001. Our expert team delivers service with one goal in mind - to boost your leads and expand your customer base. We offer a great range of affordable split testing services that deliver maximum ROI to increase your visibility online.

    Get started now. Contact us here.

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    Book an obligation free consultation with a qualified designer.

    phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

    email : us@roundhouse.cc

    Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

    Learn about our web design services here.

    See our portfolio here.

    If you enjoyed reading this article, you may also enjoy reading about the following:
    1. 7 Tips for a Highly Converting Website Design

    2. 4 Top Reasons to Consider a Website Redesign

    3. A Simple Guide to Client Communications

    Roundhouse - The Creative Agency

    Author - Saul Edmonds

    Connect with Saul Edmonds on Linkedin here or Google+ here.

    Connect with Roundhouse on Google+ here.

    Subscribe to our Newsletter for exclusive discounts, special offers and updates.

     

     

    ​ Web Design for Lead Generation

    by Saul Edmonds

    Lead Generation Online

    Is your website designed to boost your sales?

    lead generation

    Successful lead generation requires a complete online strategy.

    This strategy begins with a plan for attracting highly targeted traffic to your website. A business website should be designed to achieve high levels of conversions; the conversion of a website visitor into a genuine buyer.

    This conversion process is referred to as lead generation.

    The strategic goals of professional web design include:

    1. To drive significant targeted traffic

    2. To promote visitor engagement

    3. To generate highly qualified leads online

    4. To build business profits and streamline the process

    A common goal for increased lead generation is to provide a free offer in exchange for visitor contact information. A free offer typically consists of a complementary trial, download or ebook.

    The visitor is then added to an email marketing list and will receive weekly or monthly updates on products and services. Capturing this data is a proven method for increasing lead generation and referrals from your website.

    Read our guide below to increase sales from your website.

    Know Your Customer

    A clear understanding of your prospect is essential when implementing a lead generation campaign.

    This information includes:

    - who is your ideal buyer?

    - what ‘problems’ do they experience?

    - what ‘solutions’ do your products or services provide?

    - what type of messages do they respond to?

    - how will you target them online?

    A detailed profile of your prospect will assist in the development of a targeted action plan.

    Identify where your potential customers are online and how best to attract their attention. 

    A combination of SEO and social media is highly recommended. Paid advertising is an additional option.

    High quality leads require highly targeted messages.

    Web Design for Lead Conversion

    A website should be designed to encourage visitor engagement.

    As stated, a proven method to achieve this is by way of a ‘free offer’, where information or service is provided at no cost in exchange for visitor contact details.

    The prospect may then be marketed to on an ongoing basis.

    There are numerous advantages to the collection of email data from prospects. Foremost is that most buying decisions take time. Email marketing enables the establishment of a relationship with your prospect while building trust with your brand. When the time comes to buy, your brand is well known to them.

    A Genuine, Quality Offer

    Visitors require quality products and services. Even a ‘free offer’ must provide genuine value. 

    Some ideas for your ‘free offer’:

    - a customised report

    - access to training videos or information

    - a free ebook or ebook series download

    - a posted sample (to arrive by mail)

    The goal is to convince a visitor to become a customer, and the offer should always be of the highest quality possible. Consider this an investment in your business promotion strategy.  

    Lead generation is a process of constant improvement.

     Observe what your competitors offer and think differently. Consider, what would be popular with your target audience? Feature your offer prominently throughout your website. A ‘free offer’ still needs to be tested and reviewed. Over time, experiment with alternative offers and see what works best.

    Ongoing testing and review will always yield the best return.

    Roundhouse Creative is a full service creative agency. We are the lead generation specialists. Every web design is highly targeted to its relevant market. We aim for the highest levels of visitor conversion.

    To learn more about lead generation and how it can boost your profitability online, talk to us. We can help.

    Article by : Saul Edmonds

    Saul Edmonds is the Creative Director of Roundhouse. He has over 20 years experience in web design, brand development and graphic design. Contact Saul to discuss your next project. 


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      by Saul Edmonds