Web Design : How to Deliver a Positive User Experience

by Saul Edmonds

Web Design : Custom Designed for Users

“To design is to communicate clearly by whatever means you can control or master.” - (Milton Glaser)

Web Design for User Experience

A positive user experience (UX) resides at the heart of every quality web design. 

An effective web design creates a dialogue between a brand and its users. A user-centric web design and development process ensures that design is driven by only people who matter - your customers. A web design for users is a template for brand success online.

What defines an effective User Experience?

The 'user experience' as a notion has existed since the mid 1990s. It is a broad term that has gained traction in relation to online marketing and digital design. A positive user experience enhances conversion and engagement.

An effective user experience seeks to:

  • Encourage users to remain on your website

  • Offer an enjoyable experience to users

  • Promote easy navigation for users

  • Offer solutions that are relevant and readily understood by users

  • Provide intuitive functionalities to users

How to Plan for User Experience

An effective web design represents a brand while providing practical functionalities that support online objectives. A web design strategy should always be closely aligned with the needs and goals of the user. It is built to cater to customers and prospects. The visual display of information must be monitored to ensure clear communication. A web design should be well branded yet facilitate easy navigation with clear buttons and simple layouts.

A web design process - with an emphasis upon user experience - consists of three developmental stages: research, design and testing / review. 

Research for User Experience

Research for a web design should include the user or target audience in some way. User involvement will improve the process and assist decision making. 

Get feedback from customers and employees. Critically review competitor profiles. Strive to understand the user in combination with your business objectives.

Structure your project to meet the needs of those who will use it. A well designed research stage builds a solid foundation for the design work to follow.

Design for User Experience

A web design 'evolves' from information obtained during the research phase. It is here that ideas move from the theoretical to the practical. The website should be designed to deliver the best possible user experience. Providing a great ux ensures a competitive advantage.

Branding provides a style guide for colour, fonts and layout direction.

The design goal is for 'everyone to win' - where business, brand and user objectives are fully realised.

A usability focus on design will enhance conversion rates and (as much as possible) future-proof the web design solution.

Testing User Experience

After design work is completed, usability must be tested in the 'real world'. Optimising for the user requires monitoring, review and maintenance. Obtain feedback from target groups to identify success and areas for improvement. 

Do you need web design services that are custom designed for your audience?

Roundhouse is a full service creative agency. We have been delivering professional design services for over 20 years. Our web solutions are custom designed to deliver your brand and your business to your customers. We are web design experts who take the time to understand your company and represent you effectively online.

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by Saul Edmonds