Why Better Web Design Means Higher Conversion Rates

by Saul Edmonds

Discover How Quality Web Design Increases Your Bottom Line

Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Charles Eames

Why Better Website Design Leads To More Sales

The single biggest metric used on a website to determine overall success or failure is your conversion rates.

  • The higher the conversion rate, the more sales your company will enjoy.

In order to convert those visitors into loyal customers, you need be working on areas like SEO, relevant content, advertising, social media, and of course your web design.

Focus on web design and you can see those conversion rates take an upturn very quickly. Then you can focus on those others areas at a steady pace.

Here are a few principles of good web design that will help improve your conversion rates.

The Power of Usability

  • Take a good look at your website from the eyes of your potential customers.

Is the website user friendly or is it intuitive?

In order to increase conversions on your website you have to be working on both of those key elements. The easier a person can perform tasks on your website, the easier they can get to the business of buying. When a person arrives on your website for the very first time, they will be able to determine within seconds whether or not to continue or tho click the back button.

  • During the design of your website, take some tips from your competition.

Place some items in the cart at those websites and see which features you loved and which only slowed down the process. Incorporate those features into your website, using the best of the best.

Improved Design Features

There are certain features you can implement into the design that will have a direct impact on the conversion rates.

These features will nudge the visitor along so that they wind up on the product page and load the cart with the items they need more efficiently.

  • Large headings and verb oriented call to action buttons guide your visitors to take action.

People simply need to be told what to do in many cases, so by giving them action words on the website, it helps them to easily make a decision to move along. The key here is not cluttering up the pages - the more content on a page, the harder it is for the reader to find the information to get the process rolling.

  • Find ways to improve the load speed on your website.

Users today are used to getting information at break neck speed. if they have to wait for your pages to load, they will abandon that cart quickly and shop elsewhere.

A Rewarding Shopping Experience

  • If the colours and visuals on your website engage your visitor, the more likely they are to stay.
  • The longer they stay on your website, the better chance you have to convert them from a visitor into a customer.

Choose the right images, buttons, text, arrows - all of which should lead the buyer to those important call to action buttons.

If the design is poor, and the buyer is clicking around your website and not getting anywhere, you risk your website becoming a poor buying experience. Make the checkout process smooth, ensure the website is visually pleasing to the eyes, and eliminate all that clutter.

  • Continue testing and tweaking all the features and functions on your website.

Stay informed as to what your competition is doing to improve their buyers' experience, and use those features to help improve areas where your website is lacking too.

Stop leaving money on the table by sending your customers out the door within the first few seconds of arriving on your website. If you can focus your attention on making your buyer experience a rewarding one, they will not only will love you for it, they will also tell their inner circle about you.

In a world where advertising costs a fortune, getting customers to refer you to their inner circle is the least expensive and most effective advertising there is.

IS YOUR WEBSITE OPTIMISED FOR YOUR CUSTOMERS?

At Roundhouse, our key goal is to maximise your opportunity online. We work to understand you, your business and your customers - and deliver a tailored web solution that propels your business forward and increases your profitability. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to boost revenue with a great point of sale.

2. 6 Ways to increase sales with landing page optimisation.

3. Brand management for small business.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Top Website Redesign Principles

by Saul Edmonds

Learn the 5 Key Website Redesign Principles for Business

Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.
Herbert Simon

Make Success Your Key Item of Business

Your business website is the face of your company online.

It is a key sales tool.

With regards to your website design - it simply needs to convert visitors into loyal customers.

Even if your company offers the best services or products in your industry, if that message is not communicated to the audience in a clear and concise manner, you will simply lose those visitors to your competition.

The following 5 tips will help in your redesign of your website to allow your company to stand out in the crowd.

1. Avoiding Information Overload

On an average day, people on the internet consume over 100,000 words during their time online. People want to be able to determine quickly if the content on a website is relevant to their needs or not.

Avoid placing large amounts of text on your homepage or the visitor may simply click back and visit another website. Keeping things simple has never been more relevant than in today's world of information overload. The home page on your website needs to be designed in a way that makes it clear where navigation bars are, where contact details are, and how to get to the products they need more quickly.

2. Catering to a Larger Audience

While some individuals like to learn by reading, others have an easier time with videos.

That is why it is important that you have multiple types of content on your website - from text, info graphics, videos - to brochure, catalogues, testimonials and ebooks. Let your visitors will choose which is best for them and utilise the information. Make it easy for people to learn more about your products and services - in a way that suits them personally.

3. Limit Talk About the Business

If you focus on telling your potential customers why you believe your business is the best, why you offer the lowest prices, and why you are considered a leader in your industry - you have the possibility of turning off the majority of your new visitors.

The key to eliciting a strong customer response is highlighting relevant information that shows your customer exactly what benefits you offer. By reaching your customer on an emotional level, you are more likely to get the desired response.

4. Leading Your Customer to the Checkout

While many customers will go right from a product page to your checkout, some others are not there to buy right now.

The key to getting them to return at a later time and make that purchase is by encouraging them to take action in another way. Signing up for a video demo, joining a mailing list, or subscribing to the newsletter are all ways that will eventually lead to your checkout.

Give your visitors reason to stay on your website and interact with you, this way they can be reminded at a later time to come back and shop.

5. Guiding Your Customers

Once a potential customer arrives on your website, they will begin looking for information that is relevant to their needs. They need to know what to do next or chances are they will be gone very shortly.

Your website must provide a clear path in which the buyer can easily navigate by giving them call to action buttons that encourage certain actions.

The first thing your website must do is steer the customer towards education about your business. From there, send them to where they can take further action. The navigation bar on the website plays a key role in keeping the custom informed as to the next step in the process. If a customer adds an item to the cart, the navigation bar should offer them the opportunity to compare similar items in your store.

These simple web redesign tips will allow your customers to get the most out of their visit to your website. The key here is to increase conversions, grow your brand and work to serve your customers for the long term.

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we understand that a high performance website is key to growing your opportunities online. As technologies change, websites must be upgraded to take advantage of emerging trends. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. The design studio advantage.

2. A guide to our quality web services.

3. What is brand identity design?

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

6 Key Elements Every Business Website Should Have

by Saul Edmonds

6 Elements Of An Effective Business Website

Good design is good business.
Thomas J. Watson

Discover How An Effective Website Will Grow Your Profits

Regardless the size of your business, if you don't have a website you are never going to compete with the giants in your industry. If your company does not have a website, you will not be taken seriously with consumers. Once you have a well designed website, you can now compete on a global level with your competition.

Consider these 6 key elements to make your website stand out from the crowd.

1. The Power of the Review

You might be surprised to know that over 85% of shoppers actually read those reviews they see on product pages, This is one of the reasons that Amazon is such a successful website. Buyers simply want to hear what other shoppers have to say about a product before they put down their hard earned cash.

Take the time to implement some type of review or testimonials page on your website so shoppers can share their experiences with others. This will not only increase interaction on your website, it will increase sales when new buyers see those reviews.

2. Connecting Socially With Customers

More people who are online spend a significant part of their day on social media sites. They love to find content online that they can share with their inner circle of family and friends. If you do not have any social media buttons on your website, you are losing out on a great opportunity to grow your customer base quickly.

When a shopper is looking at something that intrigues them, they only need click a share button for it to instantly appear on their social news feed. That is now a referral for their inner circle to read and possibly visit. Implement those buttons on your website and your visitors can instantly share your product pages with their inner circle. Those new eyes on your products could turn to loyal customers overnight.

3. Makes Things Easy to Look At

Consumers are used to visiting websites where they can interact before buying. Take this as a sign of something you must incorporate into your content if you want to keep your followers engaged.

Place infographics, videos, or high quality images on your pages so your visitors can interact before they buy. Allowing a person to click an image to see a bigger higher resolution image will allow them to more easily make that buying decision.

4. Remove All That Clutter

If you want a person to buy from your website, they need to be able to check-out without having to deal with one barrier after another.

This means that when a person puts something in their shopping cart, they should be able to pay right away. Too many website owners think this is the time to ask customers for a username, password, or get them to sign up for a newsletter. Do that after the person has paid, not before they even open their wallet. Once the person has made the purchase, then you can email them for more details.

5. Relevant and Fresh Content

If you want to keep traffic flowing to your website, you have to keep your content fresh and relevant.

Update your product pages frequently, and take the time to create pages that offer your buyers helpful tips and tricks within your industry. These pages can be added to frequently, allowing the search engine spiders to crawl your pages more often and raise you in the organic search result pages.

6. Your Contact Information

You might be surprised to hear that an alarming 60% of websites have no contact information on the homepage.

Even if you do not have a physical storefront, you must have your email address, telephone number, and contact name somewhere on the homepage. Lacking this information will only cause your website to lose credibility with customers. Take the time to make that information easy for the customer to see, that way even if they don't need it, they know they have it close by.

Make a Plan for Success Online

Regardless how big your company is, your website allows you the chance to be able to compete globally with those large corporations.

Don't lessen the chances of getting sales by forgetting to implement these simple tips for gaining customer confidence and growing your client base.

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we know that a high performing website is a key business investment. Build your brand and grow your profits with a tailored web solution that is dedicated to the needs of your customer. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 7 Top reasons why info graphics work.

2. 7 Top tips for a highly converting website design.

3. The 6 essentials for effective brand identity.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

4 Ways to Design an Effective Call to Action

by Saul Edmonds

4 Web Design Strategies That Create a Compelling Call to Action

Action is the foundational key to all success.
Pablo Picasso

Design To Inspire Immediate Action!

With so many tools available to website owners, it makes perfect sense that they often handle the website design in house.

Whether it may be a template based service or you build the website from the ground up, many website owners simply make small errors that really have a significant impact on the bottom line. When choosing a website template that is easy to design, you may miss key areas that need a more professional eye to help close more sales.

One of the areas in which many website owners miss the mark, not putting enough emphasis on the call to action (CTA) links. By spending a little time addressing this one area, you could see sales improve tremendously.

Here are the top 4 designing strategies that will help you to create compelling call to action links.

1. Testing User Friendliness

If you want to increase sales, you have to make your website a more enjoyable user experience.

Take the time to place a mock order on your website, and pay close attention to what happens each step of the way. During your checkout process, consider things your customers may be thinking to try and make the process more effective. Many website owners now incorporate a comparison link where buyers can check similar items in your store, easily seeing the highlights of each so they can make a more informed buying decision.

Test your checkout on a mobile device as well. The buttons may be so small that the buyers are abandoning the cart because they can not see what is in there. 

2. Providing Clear Instructions

There is a reason the most successful websites are using different verbs in the call to action links. The verb helps the buyer to take action, so seeing links that read "add to wish list" and "add to cart" only make the decision easier.

The best thing you can do to make this process easy for your customers is to place your call to action links in the exact same place on each page. That familiarity will help make the process easier. By telling the user what to do, they simply follow the instruction and move along the process much easier.

The call to action link must simply prompt your potential customer each step of the way, helping them to take the next logical step in the checkout process.

3. Using Contrast

The colors and the placement of the call to action buttons are critical because they cause the customer to be drawn to that section of the page.

The call to action button must stand out on the page, compelling a visitor to simply click it. When the call to action link is in direct contrast to the background, the buyer is unable to focus anywhere else but that button. Even if the buyer is still reading content on the page, in the corner of their eye they can not avoid seeing that button.

4. Remove All That Clutter

As a website owner who is doing most of the design work, you can easily fall into the trap of adding too much to your pages.

All that clutter can make it a challenge for your visitors to even find the call to action buttons. When you try to load everything on that screen, you can actually confuse the buyers to the point they never get to the cart.

Now if you have multiple tasks involved in that call to action, you really can lose any chance of the buyers making the right decision. The one thing you can do is set your priorities and then get rid of the clutter. Each page of your website should only have one call to action, focusing on the primary action you want that buyer to take. 

The only way that your website will be successful is if the buyer can find and navigate the call to action links. The last thing you want to do in interfere with that process, so choose your links carefully and make them stand out.

Your key goal is to implement simple calls to action that will smoothly get your buyer where they need to go.

IS YOUR WEBSITE INSPIRING YOUR VISITORS TO TAKE ACTION?

At Roundhouse, we understand that a website must work to motivate visitors to get in touch, ask for more information or buy. We carefully integrate tailored call to action design elements based on your brand and style guidelines. If you wish to learn more about how clear 'calls to action' can boost your profitability, please get in touch.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to grow your business with customer testimonials.

2. Top 10 ecommerce questions for startups.

3. A handy brand glossary.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Key Elements to Include on Your Home Page

by Saul Edmonds
5 Key Elements to Include on Your Home Page.png

5 Top Home Page 'Must Haves' for Your Company Website

First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes.
Elliott Abrams

Make Your Home Page Work For You

It is a rule that holds true in every business : you really only get one chance at making a great first impression.

This could not be more true when it comes to your website as well.

Recent studies have shown that when a customer arrives at a website, they make the decision to stay or go within 5 seconds.

Technology is moving at lightning fast speed, and people simply expect every website they visit to move quickly. Once you get them to your website, you better have your home page optimised in a way that keeps them interested or you will lose them quickly.

Rather than losing a potential customer with the click of a mouse, take the time to incorporate these 5 things on your homepage to make your site more user friendly.

1. Your Business Contact Information

  • Recent studies have shown that an amazing 75% of small business websites do not have a link to a business email address on the home page.
  • An even more alarming number, 60% of those websites don't have a telephone number listed on the homepage.

At the absolute minimum, your website should have the telephone number and email address clearly visible.

If you do have a physical storefront, then this information must include your street, city, and zip code as well. Google has many features available where you can link a map to the information so if someone is in their car, they can get your exact location by way of the smartphone.

2. Clear Images that Represent Your Business

  • A winning image draws in your visitors attention as soon as they arrive. 
  • Ensure the main header image is closely related to the products you sell.

If you sell wedding cakes, the image must be a wedding cake. Having no graphics or assorted pictures of butterflies and family photos will send your potential customers clicking the back button at break neck speed. 

3. Check All Homepage Links

  • If you do not do anything else, please take the time to ensure each of the links on your homepage is working properly.

Broken links or links that send visitors to the wrong information must be fixed. There should also be a very detailed and clear navigation bar across the top of the homepage. This will help your visitors to quickly find the information that they need at the click of a mouse.

Some of the important links that should be in that navigation bar is your FAQ page, shipping and returns policies, privacy page, and a contact page. Do not make it challenging for a customer to find the information they need to use your service or products.

4. Your Email Signup Box

  • The only way that you can connect with a visitor after they leave your website is by capturing their email address.

If the majority of visitors do not make a purchase, you should be able to send them sales flyers in the future to entice them to come back and shop.

Your email signup box should be easy to see, and it should also give the buyer a great reason to want to provide their personal information. In the signup box, explain that you will only be sending out promotional codes and sales periodically so they do not feel they are being added to a spam list. Offer your customers rewards that they cannot resist.

5. The Social Media Links

  • One of the ways that your visitors can help spread the word about your website is through social media.

Make it easy for your customers to tell their inner circle about your business by making certain you incorporate social media buttons on all your content.

That way if a person is on your website and feels a deal is really good, they can click the Twitter, FaceBook, LinkedIn, or Pinterst button to share your details instantly. These social media buttons are an inexpensive way for your customers to do advertising for your business. In a way, those shares are like referrals, making it easier for new fans to find your content and make purchases.

IS YOUR HOMEPAGE WORKING FOR YOU?

At Roundhouse, we understand that your website home page needs to be carefully optimised and tailored to your audience. It needs to promote conversions, spark interested and provide key information. If you wish to learn more about how your home page optimisation can work to boost your revenue, please contact us for chat.

We are here to help.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified web designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to sell your brand in a sentence.

2. Why an engaging content strategy is essential for seo.

3. 7 Ways to boost your sales with social media.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Top 9 Questions to Ask before Hiring a Web Designer

by Saul Edmonds

9 Key Questions to Ask before Hiring a Web Designer

You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
Walt Disney

Choose Your Web Designer Wisely

Get to know more about your website designer's skill set before you engage their services.

The specific skills of a web designer varies from designer to designer. Some web designers do everything - from website design, website development, online marketing, search engine optimisation, and daily maintenance. Others specialise in one area only.

Before you trust just any web designer with your website, it is important that you ask them the right questions.

Here are the top 10 questions you should be asking each potential web designer to ensure you hire the right one.

1. Can I see some examples of your work?

This question should always be at the top of your list. Each web designer is like an artist, and not everyone is fond of the work of certain artists. If the web design is not something that matches your expectations, consider looking for another web designer.

2. Can I have a small list of your past and current clients?

Any prospective web designer should have a nice list of clients they have done work for. After you get this list, take the time to investigate how effective the websites are running. If you can reach out and speak to clients who have worked directly with this web designer, you can get a better feel for how they work. Being able to find out how timely work was completed and how good the web designer was at following a plan can go a long way in making a more educated decision.

3. Which website do you like the best?

The answer to this question can tell you quite a lot about what the web designer values and what they consider the most important aspects of the design.

4. Which technologies will you employ on my website?

This is a very important question to ask a web designer because they should be very knowledgeable with all the modern technologies available. When different functions are being incorporated on your website, you want to know the technologies used to acquire the desired result. Is the web designer using a high end coding tool or making that code from scratch where more errors are likely? If you are not too tech savvy, your web designer should be able to speak in more general terms to allow you the chance to understand the entire process.

5. How is my website going to be optimised for search engines?

While the answer to this question does reveal quite a bit about where your website will be in the organic searches when completed, take the time to look up your web designer website online too. If they are on the first page for popular keywords, chances are they are doing exactly what they say they will do for your website.

6. Can you integrate special features in my website?

Having a static website is not effective any longer, consumers are much used to visiting websites that have social media feeds, videos, banner ads, and high quality images. There should be a sign up box, blog, comment section, all the bells and whistles you expect in a high quality website. The visitor to your website should be able to share that content easily with social media buttons or you might as well be invisible online.

7. How will you address security issues on my website?

Technology today makes it very easy for someone to hack into the back door of a website and destroy months or years of hard work. The security metrics on your website have to be able to protect all your information from any hacker, trojans, or worms. Find out how often the site is backed up, and where will a copy be stored in the event of a crash. 

8. Will I own the website?

Just because you think you own the website after the work is completed, you might be surprised the web designer could hold the copyright. Make certain that it is clearly explained in a contract that you own all the rights or you could be paying a very costly price down the road.

9. What are your terms and fees?

You simply must establish the payment structure now, or every chance to the website could be costing you money. You have to find out if they are paid by the hour or do they insist on a monthly retainer. Make certain there are no overtime charges, which can be very costly. If the web designer works on the weekends or holidays, they could be charging a higher rate.

All these things you need to see on paper before making any decision.

Good luck with finding the right web designer for your business!

IS YOUR WEBSITE WORKING FOR YOU?

At Roundhouse, we understand that your website is a key investment in your growing your business online. We offer a complete range of services to ensure a tailored website design that gets measurable results. From search engine optimisation to social media integration and mobile optimisation - our talented team of experts works closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified social media marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 4 Ways to tell your real story on twitter.

2. 4 Simple ways to optimise your website for seo.

3. Easy design tips to get more business from your business card.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Small Business Web Design 101

by Saul Edmonds

4 Ways to Boost The Effectiveness of Your Small Business Website

"Behind every small business, there's a story worth knowing." 
Paul Ryan

Build Your Business Online

The internet has made it simple for just about anybody to build a website in virtually no time at all. The problem is that these websites are simply taking up real estate and do not provide a very good user experience. The aim of any business website must be to genuinely engage the target audience, provide relevant information and encourage conversion. 

Planning for Online Success

Here are a few things you must consider before building a new website for your small business.

1. What Do You Want?

Determining precisely what you want your visitors to do when they enter your website - is a key consideration in the preliminary building stage. 

If your only goal is to build a mailing list, then the homepage of your website must have an easy to use newsletter sign up box that is clearly visible and conveys that message perfectly. 

The call to action is how you reach that desired result, so before you begin - it is important to know exactly what you want your visitors to do when they find your website.

2. How Can Your Business Stand Out?

One of the key elements in the designing phase is deciding what separates your business from the competition - and then telling the world. This will inform your web design brief. 

Your message needs to be conveyed in a way that attracts customers to your business in a good way. Be positive - focus on where your business excels and use that as your point of interest. 

By focusing on the strengths of your business, you proactively build your brand while emphasising key points of difference. Your website visitors should be immediately aware of what makes your company the best in your industry.

3. How Much Money and Time Can You Commit?

If your website is going to look professional - and really work to build your business online - it is going to need commitment and dedication to achieve this outcome.

Consider your website as a direct extension of your business. It should align closely to your brand and represent your message consistently and clearly throughout.

An experienced web designer - who can help to portray your business in a professional manner -  is your best option for attracting more customers. 

4. Putting All the Pieces Together

Now that you are headed in the right direction, it is important to take into consideration a few of the following elements. 

  1. Your website content - Ensure that your your content reads well. The goal is to help your visitors to easily learn about your products and services. Content should be organised in a way that makes the website flow and must never appear too cluttered. 
  2. Keep it simple - Simplicity is always best it comes to the overall web design. Prioritise your audience with a user centric design solution. 
  3. Calls to Action - Make it easy for people to take the next step. Use calls to action prominently throughout your site to maximise lead generation.
  4. Customer Testimonials - Testimonials are a great way to showcase your success and to build trust with prospects.
  5. Blog - Keep your customers up to date with the latest information regarding your business and your industry. A regularly updated blog is a great way to keep visitors engaged over the long term with returning regularly to visit your site.

The right website solution for your business has the potential to add significantly to your bottom line.

Grow your business online with a high converting web design that connects with your unique target audience.

IS YOUR WEBSITE ACHIEVING TOP RESULTS FOR YOU?

Roundhouse has been delivering world class web design and development services since 2001. Our key goal is to grow your business and boost your profits online. Our in-house team of dedicated web experts work closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified web designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 7 Top Tips for a Highly Converting Website Design

2. Web Design for a Positive User Experience

3. 4 Top Reasons to Consider a Website Redesign

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Top 12 Small Business Web Design Tips

by Saul Edmonds

12 Key Elements of a Highly Converting Small Business Website

“Design creates culture. Culture shapes values. Values determine the future.” Robert L. Peters 

A high performance website is a key asset for every business. 

An engaging website that connects with your target audience - can determine whether a potential customer chooses to browse and shop or simply move on to one of your competitor's websites. 

Understanding what goals you have for your website during the design phase can help you to create a website that attracts more visitors and gets more sales. 

Here are the top twelve small business web design tips that will transform your website into a top lead generation tool.

1. The Branding

Building trust with potential visitors starts with an attractive and professional logo. Your logo is the visual foundation of your brand. Keep it simple with the colours and the graphics, making certain that your key business message is incorporated into the design.

2. Keep it Simple

When a potential customer arrives on your website homepage, within five seconds they know if they are going to stay or hit the back button and look elsewhere. One of the biggest reasons for customers to leave is a lack of user friendliness. Ensure that your website is easy to use and well organized.

3. Clean Graphics

Do not overload your homepage with too many graphics or you risk losing potential buyers. Include only well designed and relevant visual designs and images, but remember that less is more.

4. Easy to Read Fonts

Use fonts that you have already incorporated in your brand guidelines and logo to help keep your message consistent. Ensure that additional fonts are clean and easy to read. Remember that legibility is paramount. Some visitors can find certain fonts difficult to see and understand. 

5. Page Content

Make certain that your page has at least 200 or more words of relevant content that is sprinkled in with niche related keywords to maximise search engine optimisation. Keep the font of the text simple and easy to read. Break up the content with bold text, bullet points, numbered lists, and hyperlink anchor text to other pages on your website. Aim to engage your audience with useful information that is well presented.

6. Contact Information

You might be surprised to know that 50% of small business websites do not clearly place their contact information on the homepage. This is extremely important if you want a customer to feel comfortable that they can reach you when they have questions and concerns.

7. The Search Button

People who visit your website for the first time want to get the information they need instantly - or they will go elsewhere. Make it easy for them to find the content they need with a search bar at the top of each page or in the footer.

8. Navigation

The site map on your website tells both your visitors and the search engine spiders about all the pages of content within the website. Update the site map if you are adding or deleting pages frequently.

9. Icons and Calls to Action

Custom designed icons - that are styled to co-ordinate with your brand and design guidelines - add visual impact to every webpage. Icons are a great way to promote links and downloads throughout your site. Encourage immediate response with clear calls to action that motivate people to get started now.  

10. Quality Images

If you are selling products on your website, use multiple images that give the most detail as possible. People appreciate detailed visual information. This may be the only thing that helps a customer decide on making the purchase or not.

11. Relevant Content

To attract the search engine spiders and get new traffic often, you must add fresh and relevant content to you website often. Make a regularly updated blog a key priority in your web marketing strategy.

12. Interaction with Customers

Keep your customers engaged by giving them the opportunity to take part in surveys, leave comments, rate products, and leave reviews on services they have utilised from your website. 

Maximise your opportunity online with a high converting website - that is customised to meet the needs of the people you know best - your customers.

IS YOUR WEBSITE WORKING FOR YOU?

Roundhouse has been providing web development & design services since 2001. Our goal is to deliver work class results, on time and on budget. We work to proactively grow your business and opportunities online. Our talented team of in-house web experts work closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified web designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 10 Questions to Ask When Hiring a Web Design Agency

2. 4 Ways to Split Test Your Website and Increase Conversion

3. How to Sell Your Brand in a Sentence

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

4 Top Tips for Website Redesign

by Saul Edmonds

Website Redesign - Your Essential Checklist 

“Websites promote you 24/7: No employee will do that.” 
Paul Cookson

Redesign to Grow Your Profits Online

Today, a website is a key tool for every business. Your website will work most effectively - when it is regularly updated to incorporate the latest technology advances and design styles.

Now is the time to consider a website redesign if your site has not been upgraded for 2-3 years. Things have changed considerably since your website was built, and mobile and social technology has greatly impacted on how websites are utilised today. With the rapid growth of mobile browsing, offering your visitors a consistent mobile viewing experience - across multiple devices and platforms - is essential. 

Addressing these changes today can help to keep your website competitive tomorrow and ensure you stay ahead of your competitors. 

When you are ready to redesign your website, this is an important checklist - essential for your success.

1. Choose the Right Content

Depending on the niche you are in, it is important to provide your visitors with more information that ever before. 

More people are using their mobile devices and have the ability to get information instantly. If they can not find it on your website, they will certainly look somewhere else. Add relevant content to your website that will keep your visitors onsite long enough to make the decision to purchase. if you owned a tee shirt business for example, rather than have only products on your website it is vital you have sizing charts, and manufacturer specs to people them choose the right shirts.

2. Use Responsive Technology

Today, over 80% of Australians own a mobile phone, and 50% of those users have smartphones. 

More people than ever before are viewing your website from their mobile devices. This means your website needs to convert well across every device and every platform for maximum effectiveness. A responsive website incorporates this technology with seamless cross platform compatibility. A fully responsive web design delivers a quality experience to every website visitor - whether viewing on smartphones, iPad and tablets, or desktop computers.

A responsive website is your best chance of staying ahead in this fast moving world.

3. Optimise Load Times

People demand information quickly. Without a fast loading website - your customers will not stay for long. Invest in a quality website with information rich pages that are optimised for fast load times to enhance engagement and build conversion.

4. Refine Your Style

Modernise your online experience.

Opt for a polished and professional web design that represents your brand effectively, builds trust and incorporates consistent calls to action. Inspire you audience to reach out and contact you will easy to use online forms and social integration.

These few tips could have a long lasting and positive effect on how effectively your website works for the people who matter most - your customers.

IS YOUR WEBSITE DUE FOR AN UPDATE?

Roundhouse has been providing web development & design services since 2001. Our comprehensive range of web design services deliver targeted solutions that grow your business and increase your profits. Our talented web experts works closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to Boost Revenue with a Great Point of Sale

2. 6 Ways to Increase Sales with Landing Page Optimisation

3. 7 Top Reasons Why Infographics Work

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

5 Top Tips to Use When Hiring a Web Developer

by Saul Edmonds

5 Tips for Finding the Best Web Developer for Your Project

"Design is not just what it looks like and feels like. Design is how it works."
- Steve Jobs, 2003

When you need to grow your business online - finding the right web developer is crucial.

Keep in mind that your web developer will be presenting your brand to the world; and this is how your customers will know you online.

Choosing the right web developer the first time is very important. You must locate a developer who works for your company's best interests, whilst striving to achieve the following key goals : growing your brand, converting visitors and increasing your profits.

Here are the top five tips when locating a web developer for your website.

1. Matching Personalities

The person that is developing your website will be in close contact with you throughout the development process. You are going to be bouncing ideas off each other, and spending considerable time creating and refining your project.

Working with a person who has similar characteristics to you will make this process smoother. If you find a web developer who works at a different tempo to yourself - you will experience frustration.

Look for someone who shares your personality traits and you are off to a great start.

 2. A Trial Project

A good idea is to trial the web developer with a smaller project like a blog or designing a profile on a social media website.

You will get a feel for how fast they work, how they correspond with you, and the overall quality of their work this way. If you are happy with the working relationship and outcomes, move them on to a bigger project or proceed to building your website.

3. Willingness to Learn

The digital technology industry is constantly changing; what was popular last year is out this year. Finding a web developer who is specialised in one specific area might be a problem because those skills might not help to keep your website competitive from year to year.

Look for someone to develop your website who is quickly able to adapt and learn new skills as technology evolves. You can find out if they possess this skill by simply asking them what new skills have they acquired, what new programs have they learned, and which emerging technologies are applicable to your project.

4. Take Your Time

Take your time when hiring a new web developer.

Once you have made a decision regarding who to work with - commit to that relationship for the duration of your project. Changing developers mid project is never recommended.

Ensure that clear goals and milestones are established and maintain a close communication throughout your project to ensure milestones are achieved. Ask questions. Explore alternative designs. Work to establish a true partnership - where all stakeholders are unified to achieve the highest outcomes - on time and on budget.

5. Stay for the Long Term

A quality web developer is a valuable long term partner in the success of your business online.

Once you find a web developer who is dedicated to realising your goals; continue to work with them long term - as your business grows and technology changes over time.

When the right team comes together - the sky is truly the limit!

Is Your Web Developer Achieving Top Results for You?

Roundhouse has been providing web development & design services since 2001. Our comprehensive range of digital services focus upon delivering the highest quality results. Our key goal is to grow your business and profits online. Our talented web experts work closely with you to create precisely what you need.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Learn about our web design portfolio here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy reading the following:
1. Top 10 Ecommerce Questions for Startups

2. Brand Marketing - Boost Your Brand Online

3. Top 10 Questions to Ask When Hiring A Web Designer

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Learn More!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email.

We can help you succeed online! 

 

 

Top 10 Questions to Ask When Hiring a Web Design Agency

by Saul Edmonds
Top 10 Questions to Ask When Hiring a Web Design Agency.png

10 Key Questions to Ask Your Web Design Agency

"Good design is the most important way to differentiate ourselves from our competitors." 
- Samsung CEO Yun Jong Yong

Web Design for Success

Your website is a key investment in your business success.

Before hiring a web design agency, take a little time to understand their strategy and approach to web design and development. Learn about how they will grow your audience online and enhance your business profitability long-term.

Aim to find a web design agency who is committed to your success long term.

Here are the top ten questions you should ask before choosing an agency before signing on the dotted line.

1. Can I See Samples of Your Work?

This is one of the most important questions to ask a web design agency. When you can see their portfolio of work, you will understand if they suited to you and your company. Take the time to visit some of these websites and test client usability and functionality first hand. Show your family, friends and co-workers examples of their work for feedback.

2. Can I Contact Your Previous Clients?

Contacting previous web design clients of an agency is another way useful to learn more about the company - from the customers’ point of view.

Talk with previous customers – and ask them for an honest appraisal of their experience. Was their web design experience a positive one? Would they recommend this agency to others? This will give you a better understanding of how the web design agency works with clients – and what you can expect.

3. Can You Show Me Your Favourite Websites?

Asking this question of a web design agency will provide additional insight regarding their overall approach and preferred design direction. The more examples you can see - of the types of websites they prefer - the more clearly you will visualise potential outcomes.

4. What Technologies Will You Be Using on My Website?

When it comes to technology, coding, cross platform compatibility and integrated functionalities - many new website owners are completely in the dark.

Good web design agencies will not only walk you through all the technology and processes they are going to employ - they will also take time to explain to you the pros and the cons of using each. That way you will at least have a clear understanding of all the options available.

5. Will My Website Be Optimised for SEO?

What good is a website if no one can find it?

Your web design agency should be able to give you a clear indication of what SEO techniques they will employ on your website. Optimising your website for search engines is one of the key components of a quality design, and should be something that your design team has experience in. Ensure that effective SEO is built into your website from the ground up.

6. Can You Add Special Features to My Website?

Technology is moving at break neck speed, and your website needs to incorporate many of the features that your customers are getting accustomed to. Videos, live chat, discussion forums, and social media like buttons are just a few features your website could benefit from.

7. Is My Website Secure From Hackers?

Website security should be on the top of your list.

Without a secure website your visitors will be afraid to enter their credit card information, and the hackers will easily gain access to your website. Make sure you discuss online security with your web agency and check that you will be provided with secure logins.

8. Are You Experienced in Copyright Issues?

Your web design agency must be well versed in copyright laws to protect all your images and data from trouble. The last thing you want is to find you are being sued for using someone else’s copyrighted material.

9. Do I Own the Website?

This is a very important question that you need to ask because you might be signing over the rights to your website without even realising it. Ask this question again if you are not sure.

10. How Much Are the Fees to Build My Website?

Read your quote fully before embarking on a new web design project. Carefully read the payment terms. Ask for clear timelines and associated milestones. Ensure that your project stays on schedule and is finished on time!

The key to any successful web design project is communication. The right web design agency will work with you closely throughout your web project and ensure you are 100% satisfied at every stage.

Good luck with your new web design!

Is Your Web Design Agency Committed to Your Success Long-term?

Roundhouse has been providing world class web design and development services since 2001. Our expert team works with you closely to deliver a targeted web solution that meets the needs of your audience.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 4 Ways to Split Test Your Website to Increase Conversion

2. How Mobile Websites Boost Sales

3. 14 Keys to Quality Web Design

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

 

4 Ways to Split Test Your Website and Increase Conversion

by Saul Edmonds
4-Ways-to-Split-Test-Your-Website-and-Increase-Conversion_4 Ways to Split Test Your Website and Increase Conversion.png

How to Use Split Testing to Increase Conversion Online

Design is intelligence made visible

Alina Wheeler

When you design a website for your business you have several ways to determine how effective your efforts will be.

You can either choose to go with the components on the website that you feel will work the best, or alternatively, you can split test elements and measure outcomes to find which ones are engaging more of your targeted audience.

The split test enables you to show potential visitors two different versions of a web page to better gauge overall effectiveness in relation to potential sales.

By using the split test you can quickly choose which version is converting better and built the website around those results.

 Here are 4 ways to effectively split test your website and increase conversions.

 1. Building A Web Page Variation

The easiest way to do a split test on your web pages is to take one page that you want to test, and make a new copy of it in the admin section of your website.

 Take the new page and create a new title for it, and then create the content with the changes that you want to compare against the first page. Make certain that for now you only focus on one page to test at first. This makes it easier to monitor initial results.

This A/B split test will allow you to quickly access which page is getting more traffic and which links on those pages are converting at a higher rate.

2. Install Google Content Experiments

Google Analytics is one of the tools that will allow you to quickly monitor how much traffic a single page is getting versus another but there is another tool that can help you to expand upon those results. This tool is called ‘Google Content Experiments’.

From the Google Analytics page, find the instructions for the Google Content Experiments and upload to your website. This program is free and is a replacement for the old Google Website Optimizer. This tool will allow you to easily test pages against each other so you can quickly identify which page is converting better.

Once installed, simply tell the program which pages and how much of the audience is going to be exposed to the split test. Setting the testing to 100% will give you the results much faster and allow you to make an informed decision regarding which page to implement.

3. Isolate Page Variables

To get a more accurate result with your A/B split test, you should include a few of these variables in your testing.

Dominant colours, fonts, wording and the position of your header text and images are key variables here.

Also consider testing the color of the background on your website and the location and wording of your opt in box. Regarding your social media buttons, both position and colour can be tested as well as the colour and style of all your ‘buy now’ buttons.

Because the possibilities are endless when it comes to testing the components of your website, be certain to choose the elements that have the biggest impact on sales and focus on those call to action areas.

4. Measure the Final Results

While your tests are underway, you will see the results appear automatically in your Google Analytics account.

Do not rush into choosing one side over the other until the program has had enough time to accurately analyse all the data. This way you can draw a more solid conclusion and work to improve the overall conversion rates on all your web pages.

Once you have chosen the winner, continue your testing on other pages you feel need to convert at a higher rate.

Split testing your web pages is an affordable way to increase conversion

Roundhouse has been providing web design and conversion optimisation services since 2001. Our expert team delivers service with one goal in mind - to boost your leads and expand your customer base. We offer a great range of affordable split testing services that deliver maximum ROI to increase your visibility online.

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 7 Tips for a Highly Converting Website Design

2. 4 Top Reasons to Consider a Website Redesign

3. A Simple Guide to Client Communications

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Subscribe to our Newsletter for exclusive discounts, special offers and updates.

 

 

The 5 Keys to an Effective Website Home Page

by Saul Edmonds
The-5-Key-to-an-Effective-Website-Home-Page_The 5 Keys to an Effective Website Home Page.png

How to Gain Maximum Effect from Your Home Page Design

Business is all about making that great first impression.

This is also the case when it comes to your company website.

People ignore design that ignores people.

Frank Chimero

When a potential customer arrives on your business website - they should be able to immediately tell what types of products you sell and which services you offer. Many business websites fail to give their visitors a clear enough indication of what they offer and how they can genuinely assist. 

With a less than optimal home page, business owners run the risk of losing an important visitor - who may simply exit as fast as they arrived.

Here are the five keys that you need to ensure an effective home page - that makes it easier to convert visitors into customers.

1. The Contact Information

A surprising number of business websites do not have an email link or business telephone number clearly located on the home page.

One of the most important ways to project a professional image to your visitors is to give them easy access to you information. Place your email link, telephone number, contact form and physical address in a prominent location so that each visitor can easily find it.

2. Relevant Images

When your company sells screen-printing, there should be an abundance of images that showcase printed t-shirts. Many companies simply miss the mark here and include inspiration images, or worse, not a single image at all.

The fact is that when it comes to an effective home page, a picture can really say a thousand words. Use an image in place of text that clearly explains a product or service you offer. This image will make it easy for a visitor to identify exactly what products and services you sell.

3. Working Navigation Links

User-friendly navigation is a key element of an effective home page.

The links across the header of the home page should give customers clear indications as to where they can find answers to their questions on your website.

Links to FAQ pages, return policies, testimonials, contact information, and business hours should all be easy to find on the home page.

Make certain that all these links take the visitor to the page indicated. Nothing looks less professional than a broken link or one that sends the visitor to the wrong content.

4. Sign Up Section

Encourage your visitors to get involved!

Ideally, place an email sign up box in the upper right corner of your website.

This is above the fold and the first place visitors’ eyes will be drawn to when they land on your home page.

When a visitor signs up for your emails, they are obviously interested in receiving newsletters that contain new information about your business. This presents an opportunity to build ongoing relationships with prospects and existing customers. There are many companies online that offer free or low cost services to help you with your email campaigns.

5. Social Media Buttons

One of the best ways to get your customers to help you to market your company - is to place social media buttons on all your website pages.

These buttons will repost your content to sites like Twitter, LinkedIn, Facebook and Instagram. Now your content can be shared with your visitor's inner circle, where you have the potential to be seen by millions of new targeted consumers.

Is your website home page converting visitors into customers?

Roundhouse has been providing quality website design services since 2001. Our expert team delivers smart website and design solutions to boost your leads and increase your customer base. We offer a great range of affordable website options that deliver maximum ROI. 

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. Brand Management for Small Business

2. Web Design - How to Deliver a Positive User Experience

3. 3 Key Social Networking Strategies to Build Your Business

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

 

How Mobile Websites Boost Sales

by Saul Edmonds
How Mobile Websites Boost Sales.png

Achieve More Local Sales with a Mobile Website

If you have never considered that your website needs to be mobile-friendly, then you may be missing out on a lot of customers. 

Many people use their mobile phones to look up information before they make a local purchase.

Mobile phones are frequently used for local searches - when people need direct, local information before purchasing. If they are directed to a website that is not optimised for mobile phones they simply search again until they find a mobile friendly website.

Mobile websites are designed as a more basic version of a full website. It is designed for optimal viewing on a smart phone or similar mobile device with a limited viewing screen. Customers accessing mobile sites often buy products or services after they browse.
 
Most people who own a smartphone are constantly using their phones to research products, compare prices and look for the best deals and deepest discounts. Pew, a polling company conducted a report on in-store mobile commerce and discovered that around 72 per cent of smart phone owners used their devices to help them while they were already shopping in a physical store. Smart phone owners are always on their phones!
 
The data showed that people who are shopping are more likely to use the mobile web instead of the standard web. What this means is that people are looking for information to form their purchasing decisions from their smartphones instead of doing the research from home on their desk top computer. In fact, researching on a home computer is not very widespread at all among smartphone owners - most of them simply skip that step and head directly to the store.
 
Shoppers prefer to use mobile browsing over apps because it is easier and much faster to access multiple tabs on a smartphone rather than opening a variety of apps then closing them and opening a different app in order to compare products and the best deals and locations to find those products.
 
Having a mobile site can actually attract buyers to your physical store. Many people who use a smartphone will end up visiting a store after they have done their initial research and visited its mobile site.
 
What is the best way to maximise your mobile site? 

Add as much information as you possibly can in a prominent location on your website. Your opening hours and any current promotions should be one of the first things that your visitors see. It is always useful to include a map application so that visitors can find you more easily.

  • Your mobile site should display well on a variety of devices.
  • Ensure your site simple so that it will function effectively across all mobile platforms.

Mobile SEO

Your mobile site should be search engine optimised similarly to your regular site so that it appears near the top of the search engines. By adding a click to call phone number option, users can automatically contact you while they visit your site.

Do you need a mobile website?

Roundhouse has been providing quality website design services since 2001. Our expert team delivers smart mobile solutions to boost your leads and customer base. We offer a great range of affordable mobile website options that deliver maximum ROI. 

Get started now. Contact us here.

Saulke (1).png

Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. Social Networking for Business

2. Brand Management for Small Business

3. The 6 Essentials for Effective Brand Identity

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Web Design : How to Deliver a Positive User Experience

by Saul Edmonds

Web Design : Custom Designed for Users

“To design is to communicate clearly by whatever means you can control or master.” - (Milton Glaser)

Web Design for User Experience

A positive user experience (UX) resides at the heart of every quality web design. 

An effective web design creates a dialogue between a brand and its users. A user-centric web design and development process ensures that design is driven by only people who matter - your customers. A web design for users is a template for brand success online.

What defines an effective User Experience?

The 'user experience' as a notion has existed since the mid 1990s. It is a broad term that has gained traction in relation to online marketing and digital design. A positive user experience enhances conversion and engagement.

An effective user experience seeks to:

  • Encourage users to remain on your website

  • Offer an enjoyable experience to users

  • Promote easy navigation for users

  • Offer solutions that are relevant and readily understood by users

  • Provide intuitive functionalities to users

How to Plan for User Experience

An effective web design represents a brand while providing practical functionalities that support online objectives. A web design strategy should always be closely aligned with the needs and goals of the user. It is built to cater to customers and prospects. The visual display of information must be monitored to ensure clear communication. A web design should be well branded yet facilitate easy navigation with clear buttons and simple layouts.

A web design process - with an emphasis upon user experience - consists of three developmental stages: research, design and testing / review. 

Research for User Experience

Research for a web design should include the user or target audience in some way. User involvement will improve the process and assist decision making. 

Get feedback from customers and employees. Critically review competitor profiles. Strive to understand the user in combination with your business objectives.

Structure your project to meet the needs of those who will use it. A well designed research stage builds a solid foundation for the design work to follow.

Design for User Experience

A web design 'evolves' from information obtained during the research phase. It is here that ideas move from the theoretical to the practical. The website should be designed to deliver the best possible user experience. Providing a great ux ensures a competitive advantage.

Branding provides a style guide for colour, fonts and layout direction.

The design goal is for 'everyone to win' - where business, brand and user objectives are fully realised.

A usability focus on design will enhance conversion rates and (as much as possible) future-proof the web design solution.

Testing User Experience

After design work is completed, usability must be tested in the 'real world'. Optimising for the user requires monitoring, review and maintenance. Obtain feedback from target groups to identify success and areas for improvement. 

Do you need web design services that are custom designed for your audience?

Roundhouse is a full service creative agency. We have been delivering professional design services for over 20 years. Our web solutions are custom designed to deliver your brand and your business to your customers. We are web design experts who take the time to understand your company and represent you effectively online.

Saulke (1).png

Talk to Roundhouse. We can help.
ontact us for an obligation free consultation.
iew our portfolio here.

GET STARTED HERE

Roundhouse - The Creative Agency
ee our sound design work here.

If you enjoyed this article, you may also enjoy the following:
6 Ways to Increase Sales with Landing Page Optimisation
Why Catalogue Marketing Works

 

 

 

 

 

 

 

 

 

 

14 Keys to Quality Web Design

by Saul Edmonds

Quality Web Design - Best Practice Guidelines

A customised web design is commissioned with the assumption of quality. But what best defines 'quality' in web design? What are the essential markers of a high quality web development?

"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives." (William A Foster)

A high quality web design is identified by the effective resolution of both onsite and offsite elements.

What are the factors that determine quality web design? 

Onsite Elements

  1. Strong Visual Style
  2. Consistent and Integrated Use of Branding Elements
  3. Well written and organised content
  4. Resolved Structural and Form Details
  5. Effective us of Typography and Image

Offsite Elements

  1. Boost Conversion Rates
  2. Clear Point of Difference to Competitors
  3. Integration with Social Channels
  4. Optimised for SEO

Additional Elements

  1. Web Development Cost
  2. Web Development Timeline
  3. Partnership, Process and Communication
  4. Future Proof Web Design
  5. After Sales and Service

Read on for a discussion of our top 14 Keys to Quality Web Design.

1. Strong Visual Style

A strong visual style forms the foundation for quality in web design. It is a distinctive and highly resolved design where the total combine to achieve a unified whole. An intelligent use of design elements combine to achieve a pleasing and memorable result.

2. Consistent and Integrated Use of Branding Elements

A quality web design must be 'on brand'. An integrated brand identity provides a visual language that communicates your company and values consistently across all media - both online and offline. 

3. Well Written and Organised Content

It is important to take the time to ensure that content is well written, targeted to your audience and effectively organised. Your web designer will structure your content to align with your design style, seeking to enhance readability and motivate action.

4. Visual Structure and Form

A thoughtful use of form, space and aesthetic structure will enhance the quality of any web design. Effective spacing builds visual appeal. It is often said that 'less is more' and that 'white space is not wasted space'. A crowded design will lose quality and style. A quality website - with enduring appeal - will incorporate adequate visual space around text, images and content forms.

5. Effective use of Typography and Image

Typography plays a key role in any web design. The designer must ensure that the content is readable and presented in a layout that promotes engagement. Text should be easy to understand. Titles are an important element of the design and may be styled to compliment your logo and brand.

6. Boost Conversion Rates

Conversion rates are boosted when visitors spend more time on the site and visit more frequently. Carefully consider the types of information that your visitors will find the most engaging and build it into your web design concept. Motivate engagement with clear calls to action including subscribe and buy now. Aim to retain the interest of your audience on every page.

7. Clear Point of Difference to Competitors

Many web designs across an industry group are very similar in style. A quality web design seeks to distinguish itself from competitors. To stand out in a crowded market ensure your unique 'points of difference' are combined into a strong brand message.

8. Integration with Social Channels

Today, every business needs to utilise social channels to broaden their reach. A quality web design will connect your social platforms with your website and integrate your social media strategy into the concept design. This will promote links, grow traffic and gain attention. Your social media services should be branded to match your web design.

9. Optimised for SEO

Effective search engine optimisation is built into your website from the ground up. 90% of your SEO success if obtained via optimising your structure, content, layout and website code. A quality web design will employ best practice in terms of SEO. Increased visibility enhances search engine traffic and leads to higher conversions.  

10. Web Development Cost

Your website is an important investment in your business. A 'cheap and cheerful' web solution can be false economy long term. Ensure your website is pro-actively designed to grow your business and expand your brand in the competitive online space.

11. Web Development Timeline

Establish a clear timeline for your web project with your designer. Clear milestones will help to monitor progress and ensure goals are met.

12. Partnership, Process and Communication

The best web designs are developed in a close consultation between the designer and client. Seek a web designer with whom you can communicate easily. Trust, reliability and commitment are the key personal qualities to look for here.

13. Future Proof Web Design

A quality web design provides room for expansion and improvement over time. Make sure your website can accommodate additional features and functionality - without extensive design revisions - as technologies evolve. This will future proof your project and save on time and money long term.

14. After Sales and Service

A quality web design service continues after the project is finished. Any questions, queries or additional information you require should be freely provided by your web designer ongoing - to ensure the long term success of your web project  - without extra expense.

Trust Roundhouse for Quality Web Design Services

It is estimated that 76% of all purchase decisions are now made online. Businesses are adapting to the online space. Roundhouse is able to provide support with high quality and innovative web design solutions. We assist companies, customers and prospects utilise online media to reach out and connect.

Our experienced team of web designers are university trained and fully qualified. Since 2001, Roundhouse has provided professional design services to a wide variety of industries including: retail, wholesale, trades, creative industries and startups.

How can a quality Roundhouse web design services help your business?

A quality web design provides the foundation of your online marketing strategy. Our web designs are developed to extend your brand's recognition, convert visitors into customers and boost your profits online. We work in close consultation with our clients to ensure a highly tailored, quality web solution that meets your specific needs.

What does a quality Roundhouse web design include?

  • Detailed Consultation
  • Market Review
  • Creative Research
  • Planning & Innovation
  • Bespoke Design
  • Architecture and Implementation
  • Monitoring
  • FREE Training to use your New Website
  • FREE 'Lifetime' After Sales Service
Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    How to Choose A Web Developer

    by Saul Edmonds
    web development

    How to choose the right web developer for your business.

    What is web development?

    The term 'web development' relates to the technical and structural aspects of a website's functionality. It is the 'web developer' that makes a 'web design' work in practical terms.

    Web Development includes such elements as domain management, sitemap architecture, programming, specialist coding and security procedures. 

    Web development is a highly specialised field that includes several disciplines such as web programming, information systems and architecture, internet application as well as an understanding of usability and online marketing.

    A successful and highly converting website needs to 'look good' (with a visually appealing web design) and 'work well' (with integrated web development systems).

    Your Business and Web Development

    Every successful website needs to be 'found online'.

    Professional web development boosts search performance. A well developed website is built to be search engine friendly. SEO (or search engine optimisation) refers to the techniques designed to achieve search rankings for targeted keywords.

    It is estimated that more than 76% of all purchase decisions are made online.

    A well developed website that is highly optimised for keywords is essential for businesses today. To remain competitive, every business should identify their target market. Today that target market is found increasingly online. A well branded, user friendly and professionally developed website will boost profitability.

    Audiences are increasingly sophisticated and well informed. 

    Every website should be designed to meet the requirements of your target market. A professional web development company will take time to understand the specific needs of your prospects and clients. Features and functionalities best suited to conversion and service will be carefully implemented into your website. Every website should be designed and developed for success.

    Choosing the Right Web Developer

    Quality web development is always in demand. Web development is a high growth industry. 

    A customised website should deliver significant ROI. Online marketing and increased online visibility is a must for every business. A marketing plan that includes internet promotion, a social media strategy, eCommerce, email newsletters and SEO will drive traffic and increase profitability.

    A quality website is the foundation of a successful internet marketing campaign. 

    Take care to ensure your web developer is experienced and professionally qualified. 'Cheap' or 'Budget' websites can be false economy. Take time to choose a web developer with an extensive portfolio and client list who can demonstrate proven results. Ask for testimonials. Getting the right website is the best investment your business can make. 

    Choose Roundhouse for Professional Web Development

    Roundhouse has over 10 years professional web design and web development experience. We deliver customised solutions that boosts profits. We aim to build brand reputation and enhance customer conversion. Our designs are highly targeted to meet the needs of each individual business. Our clients include medical professionals, real estate agents, ecommerce providers, professional services and many more. Please view a selection of our work in our portfolio. 

    The Right Website Solution

    The Roundhouse team is well positioned to design and develop a tailored web solution for your business. We take time to understand the needs of every customer and we offer ongoing support to ensure success into the long term. Our highly customised solutions are guaranteed to meet your individual requirements.

    Trust your website development to the professionals at Roundhouse. We have the knowledge and expertise to grow your business in the online space.

    Contact us (617) 5559 0414 for an obligation free consultation.

    The Roundhouse Web Development Process

    Roundhouse ensures the complete success of every web project with our innovative '5 Steps to Success' Web Development Process.

    We guarantee 100% customer satisfaction with our dedicated design revision policy.

    1. Analysis of Brief

    Our web development experts meet with you - either in person or via Skype - to obtain a detailed understanding of your business and website requirements.

    An in-depth analysis of your web project is formulated to establish project guidelines and style guide.

    2. Strategic Plan

    Your web content is organised and evaluated in consideration of project goals. A plan is developed for site structure and content organisation. Online marketing plans are established. Relevant social channels are identified and integrated into the design process.

    3. Custom Design 

    You website interface is custom designed and available for detailed review. An additional meeting may occur at this time to discuss the website and functionality prior to site build.

    4. Custom Development & Build

    The web design is built to a fully working site. Site structure and architecture is tightly aligned to ensure functionality and usability appropriate to your target market.

    5. Site Launch + Review and Monitoring

    The website becomes 'live' on the web. It is optimised for search engines and online performance metrics are closely monitored across all platforms.

    Talk to the experts at Roundhouse. Contact us to discuss our innovative web development process on (617) 5559 0414 for an obligation free consultation.

    Custom Designed Solutions

    The best advice with regard to selecting a Web Developer is to choose a company you can trust. 

    At Roundhouse we put the customer first. We are committed to every project and excellence is the minimum standard.

    We understand the importance of getting the right website for your business. We know from experience - that a website that is professionally designed and developed offers superior performance and higher returns. A website is an important investment for every business owner.

    Roundhouse is a premier web design and development company. From our Gold Coast office we service companies Australia wide. We provide a complete range of services from branding right through to design, development, internet marketing, social media and mobile compatible design.

    Talk to Us. We can help.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      5 Top Benefits of a CMS Website

      by Saul Edmonds

      If you are in the market for a new website or website redesign - you may be considering a Content Management System or CMS. 

      What is a CMS?

      A Content Management System is a system that is used to manage website content. Well known CMS platforms include: wordpress, joomla and squarespace. Managing content refers to the creating, editing, publishing, and distribution of website content. 

      What are the benefits of CMS?

      There are many benefits of having a website with CMS.

      The most important of these is ease of use.

      In fact, at Roundhouse the majority of websites that we develop make use of a CMS. A CMS is our preferred choice for both beginners and established professionals. Read on to find out why.

      1. Easy Editing of Web Content

      A CMS is easy to update.

      No specialist knowledge is required. Every CMS based website owner can easily add their own text, data, blog posts, videos, photos and other content. No technical expertise is required - this saves money as everyone can DIY for website changes. The website owner simply logs in to an Administration panel via the internet.

      Your web developer will ensure that your CMS website is designed for updates. This means that your web design and layout will be structured to maintain visual appearance and functionality - even with the addition of extra pages. No additional 'design fees' are incurred. 

      2. Value for Money

      A CMS Website has a lot of complex functionality built right in. 

      This is a real money saver. 

      A CMS offers the website owner a range of highly sophisticated features that do not require extensive customisation or 'build from scratch'. 

      Every CMS system has an extensive range of options. 

      Such functions include instant mobile site generation, built in social media broadcasts and feeds, built in e-commerce features, image upload and publication from smartphones, instant editing, cross browser compatibility, time-based publishing, seo optimisation and much more. 

      Note that every CMS offers different benefits. Discuss your particular requirements with your web designer.

      3. SEO Optimisation Built In

      A CMS Website is friendly to search engines. 

      This means that the search engine robots are can easily find, read and reference your information. Being found is the key to SEO and achieving search rankings.

      Built in SEO features typically include: easy to customise page titles, headers and meta data; easy to add 'keyword focussed' URLs and easy to customise image alt tags. Optimise these to target your preferred keywords.

      A CMS which features social media sharing integration and a mobile-responsive design will also boost SEO performance significantly.

      4. Design Flexibility

      Even with lots of predefined functionality, a CMS website is still highly customisable. 

      A unique CMS design can be customised to best deliver your brand to your audience. 

      A CMS website should be visually consistent with your brand style and colour. The design should be refined to enhance conversion, where your website visitors become your customers. Pages must be easy to navigate and product information readily found.

      5. Web Analytics

      A key element of any website's success is the monitoring of performance metrics. 

      The CMS website owner can login to view such analytics as traffic (the number of unique website visitors per day), referrers (where the visitors referred from - for example: which specific links, search engines or social platforms did people click from to arrive at your site?), specific search engine queries and more. 

      This is a great way to track the popularity of your website. It helps to better understand your user. A CMS will also provide statistics for page views, time spent on the website, the geo-location of visitors and more.

      A CMS web solution has many benefits. From customisable design, extensive functionality and affordability - it is the ideal solution for most small to medium business owners.

      Roundhouse is a Gold Coast based web design company that specialises in CMS based web design. We develop customised CMS websites to build your brand online. Contact us to discuss your next project.

      Talk to us. We can help.


      Contact Roundhouse Now! 
      Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

      Saulke (1).png

      Get to know Saul Edmonds & Roundhouse

      As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

      He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

      Saul and his team can help you grow your business and discover new possibilities with :

      • strategic brand design
      • web design & development
      • app design and development 
      • digital marketing 
      • creative engagement 

        Saul Edmonds believes that every project begins with a story. 

        Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

        Find out how Saul can help you turn your ideas into reality.

        Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

        Phone : +617 1300 727 749
        email : us@roundhouse.cc

        • Learn about our web design here.
        • Learn about our app development here.
        • See our brand and logo portfolio here.

        Connect with Saul Edmonds on Linkedin here or Google+ here.
        Connect with Roundhouse on Google+ here.

        3 Website Marketing Strategies that Boost your Traffic for FREE

        by Saul Edmonds

        How to market your website online for free

        Marketing is expensive. 

        Paid online marketing is no different.

        If you rely upon paid online marketing, your main options include:

        - adwords (pay per click)

        - Facebook advertising

        - professional SEO (paid monthly)

        Paid website Traffic Can be Costly

        The purpose of any online advertising campaign is to increase website traffic. This can be a costly exercise and must be done carefully to ensure a consistent ROI.

        Consider the following:

        - In an adwords campaign, costs can easily add up. Many keywords cost more than $10 per click through (and some highly competitive keywords up to $200 per single click). It goes without saying that a significant adwords campaign is simply not affordable for many small businesses.

        Over the past 2 years, the cost per click through has risen by up to 400% in some cases.

        “AdWords can bleed many a small business dry,” said Sharon Geltner, an analyst at the Small Business Development Center at Palm Beach.

        - Facebook advertising, although less expensive than adwords - can be relatively costly. Facebook advertising requires persistence, testing and ongoing review to ensure you get a positive ROI.  

        - Some professional SEO service providers charge up $4000 - $5000 per month. This fee will usually involve targeting a range of keywords across the main search engines: Google, Bing and Yahoo. This type of SEO generally centres around acquiring back-links and includes a detailed on site optimisation. This type of SEO service does not usually include content creation.

        3 Web Marketing Strategies to Get FREE traffic

        Free marketing is a huge bonus for every business owner.

        Practical strategies that increase web traffic without additional expense are ideal.

        Increasing web traffic is the essential goal.

        More traffic leads to higher conversions, increased profits and greater brand recognition.

        1. Maximise Organic Search Engine Results

        This is where people find you 'organically' via the search engines. Usually it means you need to come up on page 1 for your search terms.

        How difficult is this? From our personal experience, search engines will find you if blog regularly. The real value of targeting keywords is in the 'long tail' results, where people search for your keyword in combination with other relevant words.

        For example, in November last year we published an article on our blog entitled '5 Top Tips for Great Letterhead Design'.

        This article had no special SEO, adwords or other promotion. From that single article we have achieved top rankings in google.com and google.com.au for such terms as 'top letterhead design', 'creative letterhead design', 'letterhead tips' and quite a few more variations. Every week this article continues to drive targeted traffic to our website. This a good example of the 'long tail' in action.

        Organic search results are best achieved by optimising your website and designing your content to target your niche. Consistent blogging is key to achieving 'long tail' organic search results. Content must be original and highly relevant to information your customers are searching for.

        2. Expand Your Content Across Media Channels

        Create targeted content in addition to your blog.

        Key channels to target are:

        - Youtube

        - Slideshare

        Video content is a great way to target your keyword and niche. Youtube videos can be very simple yet still effective. Consider what sort of video would best promote your product or service? What information do your customers value? Product demonstrations, testimonials, behind the scenes and more can be highly converting without breaking the bank. 

        3. Utilise social to propel your content further

        Showcase your content journey across social media and social networks.

        Essential social media channels for business are:

        - Youtube

        - Slideshare

        - Pinterest

        Essential social networks for business are:

        - Facebook

        - Twitter

        - Linkedin

        Make use of an integrated marketing strategy to boost your traffic without additional cost.

        It takes time and consistent dedication to build a digital marketing strategy but the results are worth it.

        Which strategies work best for you? Tell us your story!

        Roundhouse is a cost effective Boutique SEO consultant. We build innovative content creation and promotions strategies into our SEO schedules. We believe in the value of unique content across a variety of media. 

        If you require a professional design solution or a custom designed SEO strategy, talk to us.

        We can help. 


        Contact Roundhouse Now! 
        Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

        Saulke (1).png

        Get to know Saul Edmonds & Roundhouse

        As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

        He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

        Saul and his team can help you grow your business and discover new possibilities with :

        • strategic brand design
        • web design & development
        • app design and development 
        • digital marketing 
        • creative engagement 

          Saul Edmonds believes that every project begins with a story. 

          Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

          Find out how Saul can help you turn your ideas into reality.

          Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

          Phone : +617 1300 727 749
          email : us@roundhouse.cc

          • Learn about our web design here.
          • Learn about our app development here.
          • See our brand and logo portfolio here.

          Connect with Saul Edmonds on Linkedin here or Google+ here.
          Connect with Roundhouse on Google+ here.

          by Saul Edmonds