7 Cost Effective Ways to Boost your Small Business Image

by Saul Edmonds

7 Inexpensive Steps to a New Image for Your Small Business

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy

Discover simple ways to boost your brand marketing

Whether you have been in business 5 days or 5 years, your business has already made an impression on somebody.

The thing about a business image is that - contrary to popular belief - you can change and update the image or brand of your company from time to time.

Many business owners are rebranding to attract new clients, whether they need a fresh start or have expanded into a additional areas of business.

The thought of a brand makeover might seem challenging, but with a strategically updated brand design, you can change the direction of your company and reach an entirely new audience.

1. Conducting an Image Audit

Before you can take your business in a new direction, you have to already know where you stand with your customers. Take a close look at the branding within your company, looking at it from the eyes of your customers. Look at other brands that have already achieved your goals, and see how your company compares. Looking to attract a younger audience? Look for brands that already connect with that audience and note what attracts that demographic.

2. Going the Mobile Route

If your company was created before smartphones, your website may be lacking when viewed on a mobile device. Update your website to be more mobile friendly and optimise your content for the search engines. Also update the contact information on google maps so mobile users can find you using local search tools. 

3. Rethinking Your Color Scheme

If you created your website theme several years back, maybe it is time to look review your colour choices to see if they seem dated. The idea of capturing your audiences attention with loud colours is not effective anymore. The colours need to part of a professional image that helps the customer feel more confident in buying from you. 

4. Listen to What Your Customers are Saying

The analytics on your website will guide you as to what pages of your website getting the most favourable results. This type of feedback is very important and can help you to improve your content and increase audience engagement. Try to understand how your customers are discovering your website by way of the keywords and search terms. Build pages around the popular keywords to increase traffic from the search engines.

5. Participating in the Community

Offline efforts can also help to grow your brand. Participate in local events, promote your brand and website, and distribute as much information as you can to your local audience. Sponsor charity events or network at the local Chamber of Commerce. These are valuable and cost effective ways to get more attention for your business in a positive way. Your local customers can help escalate your efforts by sharing your information on their social media profiles.

6. Striving for Consistency

While you are expanding your new customer base, make sure that your new efforts are not in any way alienating your current customer base. If you have a significant following, consider making small periodic changes to keep consistency within your brand and image. Once you have updated the new logo, start promoting it as a fresh new image to keep previous customers on board.

7. Taking Drastic Measures

If you have made the decision to cut your losses and start from scratch, forget about consistency and focus on changing everything. Regardless of whether you are recovering from a public relations nightmare or you are not willing to continue heading in the wrong direction, pull up your boot straps and cut all ties and move forward. Maybe your business model is no longer effective because technology has completely wiped out your niche. If you were a popular VHS rental company in the 90's and still hanging on hope that the VHS will recover, consider it a lost cause and get moving the other direction before your boat is completely sunk.

Final Thoughts

Your company will not be the first or the last to have an image makeover. It is the normal process of conducting business in a fast moving and ever changing world. Thousands of business owners like yourself have made the change and are thriving today!

IS YOUR BUSINESS IMAGE WORKING FOR YOU?

At Roundhouse, we understand how important it is to have the right brand and professional image for your business. We consider branding to be the foundation stone of your online and print marketing. If you want to learn more about how strategic brand marketing fuels business growth, please call us for a friendly chat.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified brand marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Social Networking for Business

2. 3 Ways to Leverage the Power of Social & Mobile Marketing

3. 3 Ways to Boost Your Social Media Marketing with Hashtags

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

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8 Creative Ways To Make Your Marketing Message to Stand Out

by Saul Edmonds

8 Ways to Market Smarter and Stand Out From Your Competitors

Quote: Marketing is a contest for people's attention.
Seth Godin

How to Stand Apart From Your Competitors

One of the ways to separate yourself from the competition is to simply improve upon your marketing message.

When your message is more clear, you create more brand believers and you gain more fans.

The challenge for many business owners is finding that right balance and getting the message to the appropriate people in a world of marketing overload.

Lift your marketing message by including some of these essentials in your next brainstorming session.

1. Start focusing on solutions.

Your customer wants a solution to their unique problem. When you can find demand for your services, you have won half the battle. Tell your audience that your company solves problems and offers unique solutions, your message will get noticed and your sales will improve.

2. Be sure to market to your target audience.

If you are not targeting a specific audience, your marketing messages are simply wasted. This type of marketing is better known as junk mail because it lacks interest and is not efficient at all. The best way to reach an audience is to find something they are genuinely interested in. Targeted marketing is essential.

3. Subtitles and headlines work.

The titles and subtitles in your messages need to be short, creative, and thought-provoking. Your message has to really peak the curiosity of the reader, then compel them to want to read more. Don't use catchy titles that are not related to the message.

4. The message must be crystal clear.

Although brilliant design does command the attention, it must compliment the message you are working to communicate. Focus on information rather than entertainment. The message that reaches your readers should be so interesting that the reader wants to go further and learn more information about your product or service.

5. Extreme marketing messages do work.

If you talk about mistakes, the negative, or the opposite of your message, it grabs attention. People are keen to understand exactly what makes things go wrong. They can then use that information to do the opposite and genuinely succeed.

6. The unique marketing hook.

Offer an incentive to provide additional relevant information for free. Offer free ebooks and downloads  where customers simply enter their email address or telephone number. This opens the door for further communication and will definitely increase your response rates.

7. Making use of unique sizes, shapes, and items.

It seems like every marketing message that is sent either in the mail or email looks exactly the same. Try and stand out from the crowd by mixing things up a little bit in your campaign. Choose creatively shaped marketing materials, use call to action buttons that are brightly colored instead of links or use large, innovative fonts and typography. These are all different from what the average marketing company is doing today. 

8. Inspire Your Customers To Share Their Experience

In order to tell the world that one of your services or products are rated number one with customers - you have to first get them to rate it.

If you have a product or service that customers are talking about on social media, use that in your marketing messages. The buying public want to see that the rest of the world have used and have rated your services before. Testimonials can also be used to effect in this way.

IS YOUR MARKETING MESSAGE STANDING OUT?

At Roundhouse, we have a range of marketing and media services that to ensure you stand out from your competitors. We can assist with design, management and monitoring of your outreach campaigns. Our talented team of experts works closely with you to create precisely what you need.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. How to grow your business with customer testimonials.

2. Top 10 ecommerce questions for startups.

3. 5 Top tips to use when hiring a web developer.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to the Roundhouse Email Newsletter Here!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

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9 Ways to Boost Email Marketing At Christmas

by Saul Edmonds

9 Ways to Boost Your Email Marketing Conversion Rates This Christmas Season

Quote: Christmas is the day that holds all time together.
Alexander Smith

Implement The Perfect Email Campaign This Christmas

Now is the perfect time to make certain that your email marketing campaign is effective and efficient.

During the year 2014, there will be well over 196 billion emails sent and received every single day.

If your email marketing campaigns are not set correctly, your messages are simply getting lost in that huge pile of cyber mail. In order to ensure your efforts are not wasted, you need to implement a few email marketing tactics that will drastically improve your holiday conversion rates.

Here is a list of 9 of the most effective tips and tricks that will not only grab the readers attention, it will help your open-rate reached higher numbers. 

1. Having a Plan in Place

Without a plan, you are simply blasting out messages to your readers in the hopes some of them get open. To effectively increase your conversion rates, you have to know what your goals are ahead of designed that campaign. If you were lucky enough to get all your email recipients to open your messages, you need to know where they should be going. Have a page or product you want them to visit, identify the goal first, then make the appropriate changes to the email campaign so you can achieve the goals you set.

2. Use Teaser Email Subject Lines

If you tell the reader too much, they might just disregard your message for spam or something they are not interested in at the moment. Teaser messages get the reader to want to learn more, so they are more likely to open the message. If you can get the subject line under ten characters, you increase your open rate by a whopping 58 percent. The key is to pique the readers curiosity, getting them to open that email message because they need to know more. 

3. Capitalising the Subject Line

If you capitalize the first letter of each word in the subject line, it looks much more professional than all lower case. It help to spark a little more engagement and grab hold of their attention compared to the list of other emails they receive.

4. Personalising Your Emails

If your recipient sees only generic messages, and then one with their name clearly displayed, they are much more likely to open the message specifically directed to them. Even if you only put their first name in the subject line, it helps to differentiate your message from the mass spam messages circulating the web each day.

5. Testing Your Message

You might be surprised to discover that over 80% of smartphone users open their email with their mobile device. You had better check to see what your message looks like on a mobile phone before sending it out. Send a test to your phone, and see if your message is easily read and understood on that smaller device. Mobile technology is becoming more popular every year, and your email campaigns should be optimised for mobile.

6. Message Matches Subject Line

The key to keeping the reader attention is to make sure the email message is a continuation of the subject line. Getting them to open that email is half of the battle, now deliver the goods with an effectively written message.

7. Inviting Interaction

Most people are used to seeing some sort of standard response at the end of an email that gives them information they need to contact the sender. If the reader has a question, they are asked to call a number and their message will be addressed. Make is much more easier for your reader if they have a question after reading your email message. Simply tell your audience to reply to the email and someone from your company will read that message and respond accordingly. 

8. Change Links to Buttons

Everyone is so used to seeing those blue links at the end of the email message, they really have lost their effectiveness. Substitute brightly colored buttons for those links, and the reader will be more likely to click on your call to action offerings. 

9. Proofread and Proofread Again

Nothing looks less professional than an email message full of spelling and grammatical errors. Either invest in a good spell checking tool, have another employee proofread the message, or read it backwards yourself. Reading the message backwards allows you to focus on each word individually. When you read normally, your brain scans ahead and often skips over even the most obvious of spelling mistakes.

IS YOUR EMAIL MARKETING WORKING FOR YOU THIS CHRISTMAS?

At Roundhouse, we know that an effective email marketing campaign will deliver a significant ROI. Email marketing is key marketing channel that should be used by every business. If you wish to learn how to grow your business with email marketing both now and during the holiday season, talk to us today.

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified online marketer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Web design for lead generation.

2. Email and un-productivity.

3. Sound design - How to step outside your comfort zone.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

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Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

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Top Networking Strategies for the Holidays

by Saul Edmonds

Holiday Season Networking : Learn How to Make It Work For You

'Unless we make Christmas an occasion to share our blessings, all the snow in Alaska won't make it white.'
Bing Crosby

Tis the Season to be Jolly

Have you considered hosting a holiday party for your business network and associates?

Hosting a holiday party can mean more than relaxing over drinks and food with your co-workers and clients.

Holding parties can help bring entrepreneurs a new way to network with others and grow strong relationships. The majority of business owners think that networking can only be done successfully if you utilize the traditional methods like business referral groups or participating in local Chamber of Commerce events.

Think about it though, how much more easier it is to open up to a new contact while enjoying times at a holiday party? This type of social event is no pressure, allowing you to network with those people who are outside of your business. At these parties you can share a friendly conversation and easily introduce yourself to a new contact. 

In order to get the most out of using the holiday party for networking, try to keep a few of these things in mind:

Take the Time to Be Prepared

Just because it is a more informal type party, don't head over there without doing the same type of preparation you would for any other networking event.

Take the time to try and learn all the names of the people who will be at the holiday party that you want to speak with. Take a little time getting familiar with their job title and some of the recent accomplishments that they have made. Social media is a great platform to be able to learn more details about a person in the shortest amount of time. Usually the Facebook or LinkedIn profile will give you all the information you need to be able to strike up an intelligent conversation and break the ice at the party.

Asking Better Questions

Take your lead by asking them questions that focus on them first, allowing you to easily work your way to more important issues later.

Start with questions like, How did you get involved with that company? What were the biggest challenges you had to overcome? What one quality would you say was able to help you to succeed as great as you have?

Remember, when you ask better questions, you get better answers.

Having Relevant Topics Ready

Each executive that is at the party is already thinking how to increase profits next season. Have a unique idea that you think could increase profits in that industry ready to toss out there at the right time. Introduce the information in a casual way, but don't go into too much detail.

Give them the chance to think about what you said, and if they think it could help them down the road, they have your business card now in their pocket.

Consume Wisely

This is a holiday party, and most guests are relaxing with alcoholic drinks after a long year of hard work. Don't get caught up in that;  just grab a juice or water.

Approaching new potential clients is all about first impressions! 

Stay Confident and Positive

Tell yourself before the party that everyone there is just like you, there to have fun and relax. Remind yourself of all the accomplishments you made this year, and try to weave them into any conversations. 

The Party is Just The Beginning

This holiday party should not be the last time that you speak to this business contact.

Your goal here is to spark up a conversation, and somehow leave the door open for future communications. Think of creative ways that you can follow up with the potential client at a later time. The endgame is to eventually meet with this person again one-on-one where you can discuss business on a more professional level.

This is a party remember, so try to balance the line of fun and professionalism, all the while looking for ways to connect with this person again.

Follow a few of these unique networking strategies at your next party and your customer base should start growing nicely next year.

ARE YOUR MAKING THE MOST OF YOUR BUSINESS CONNECTIONS?

At Roundhouse, we understand the importance of genuinely connecting with customers and prospects and providing a real service that is dedicated to helping people succeed. If we can assist you with any information that will help to grow your business and professional opportunities - please get in touch!

We are here to help.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified business expert.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. Top 5 tips for busy bloggers.

2. How mobile websites boost sales.

3. The key to establishing a great brand.

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Subscribe to our Email Newsletter here.

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

Small Business Web Design 101

by Saul Edmonds

4 Ways to Boost The Effectiveness of Your Small Business Website

"Behind every small business, there's a story worth knowing." 
Paul Ryan

Build Your Business Online

The internet has made it simple for just about anybody to build a website in virtually no time at all. The problem is that these websites are simply taking up real estate and do not provide a very good user experience. The aim of any business website must be to genuinely engage the target audience, provide relevant information and encourage conversion. 

Planning for Online Success

Here are a few things you must consider before building a new website for your small business.

1. What Do You Want?

Determining precisely what you want your visitors to do when they enter your website - is a key consideration in the preliminary building stage. 

If your only goal is to build a mailing list, then the homepage of your website must have an easy to use newsletter sign up box that is clearly visible and conveys that message perfectly. 

The call to action is how you reach that desired result, so before you begin - it is important to know exactly what you want your visitors to do when they find your website.

2. How Can Your Business Stand Out?

One of the key elements in the designing phase is deciding what separates your business from the competition - and then telling the world. This will inform your web design brief. 

Your message needs to be conveyed in a way that attracts customers to your business in a good way. Be positive - focus on where your business excels and use that as your point of interest. 

By focusing on the strengths of your business, you proactively build your brand while emphasising key points of difference. Your website visitors should be immediately aware of what makes your company the best in your industry.

3. How Much Money and Time Can You Commit?

If your website is going to look professional - and really work to build your business online - it is going to need commitment and dedication to achieve this outcome.

Consider your website as a direct extension of your business. It should align closely to your brand and represent your message consistently and clearly throughout.

An experienced web designer - who can help to portray your business in a professional manner -  is your best option for attracting more customers. 

4. Putting All the Pieces Together

Now that you are headed in the right direction, it is important to take into consideration a few of the following elements. 

  1. Your website content - Ensure that your your content reads well. The goal is to help your visitors to easily learn about your products and services. Content should be organised in a way that makes the website flow and must never appear too cluttered. 
  2. Keep it simple - Simplicity is always best it comes to the overall web design. Prioritise your audience with a user centric design solution. 
  3. Calls to Action - Make it easy for people to take the next step. Use calls to action prominently throughout your site to maximise lead generation.
  4. Customer Testimonials - Testimonials are a great way to showcase your success and to build trust with prospects.
  5. Blog - Keep your customers up to date with the latest information regarding your business and your industry. A regularly updated blog is a great way to keep visitors engaged over the long term with returning regularly to visit your site.

The right website solution for your business has the potential to add significantly to your bottom line.

Grow your business online with a high converting web design that connects with your unique target audience.

IS YOUR WEBSITE ACHIEVING TOP RESULTS FOR YOU?

Roundhouse has been delivering world class web design and development services since 2001. Our key goal is to grow your business and boost your profits online. Our in-house team of dedicated web experts work closely with you to create precisely what you need.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified web designer.

phone : 1300 727 749 

email : us@roundhouse.cc

Learn about our web design here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 7 Top Tips for a Highly Converting Website Design

2. Web Design for a Positive User Experience

3. 4 Top Reasons to Consider a Website Redesign

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

See our video portfolio here.

LEARN MORE!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email. Subscribe Today!

We can help you succeed online.

3 Fundamentals of Web Design for Small Business Owners

by Saul Edmonds
3 Fundamentals of Web Design for Small Business Owners.png

The Key Elements of Web Design for Small Business Owners

"Behind every small business, there's a story worth knowing."
Paul Ryan

What makes a small business website effective?

Many small business owners have concerns about their current company website and wish to upgrade it. They want to ensure their company website works effectively with the latest technology – to attract customers, convert prospects and deliver a positive and engaging user experience.

Yet, beginning a new web project can be a daunting process. Every week it seems that technology is advancing at a record pace.

Fortunately, there are a few key fundamentals when it comes to small business web design that can help you get a great website, meet your business goals and stay on budget.

Read on to discover our top 3 fundamentals of website design for small business owners.

Build For Multiple Platforms

Some business owners spend considerable time making sure that their website looks incredible on their computer monitor.

The problem here is that many people no longer use their desktop computer to browse the web. In fact, these days a majority of people use mobile devices and tablets to visit websites, with screens much smaller than the traditional desktop monitor.

When it comes to a high performing small business web design, build your website to work effectively on all types of mobile devices - or risk losing potential sales. Visitors want to visit a website and easily navigate the pages in a clear and concise manner.

A responsive web design will ensure a quality user experience for your customers across all platforms – desktop, tablet and mobile.

Learn more about responsive web design here.

The Right Code

It is recommended that your new website be built using both CSS3 and HTML5 languages. Used together they will dramatically improve the user experience. In layman’s terms, the HTML5 is similar to the frame and foundation of a home, whereas the CSS3 is the unique details like furniture, paint, landscaping, and structural design. When you are in the initial stages of your small business web design, be sure to incorporate both languages.

The Content Management System

The CMS – or Content Management System - is a key component of your website that will make your life much easier - as you develop, update and add new content to your website over time.

The CMS will simplify all your website management tasks. This tool is worth its weight in gold. With a good content management system you will never have to worry about managing your website again.

Learn more about CMS here.

Ensure that your website is built right from the ground up, and features the right tools. This will leave you time to focus on growing your brand and increasing your traffic.

Is your website delivering results to your business?

Roundhouse has been providing world class, affordable web solutions to small business for over 12 years. We understand how an effective website can help to grow your business and boost your profitability. We can help you maximise your opportunities online.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified consultant.

phone : 07 5559 0414 (Gold Coast)

phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

See our web design portfolio here.

See our brand and logo portfolio here.

If you enjoyed reading this article, you may also enjoy the following:
1. 4 Simple Ways to Optimise your Website for SEO

2. How Mobile Websites Boost Sales

3. 14 Keys to Quality Web Design

Roundhouse - The Creative Agency

Author - Saul Edmonds

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

Learn More!

Get the latest news from the Roundhouse studio, tips on how to grow your business + exclusive discount offers via email.

Subscribe Here

We can help you succeed online! 

How to Achieve More With Less When Marketing Your Small Business

by Saul Edmonds
How to Achieve More With Less When Marketing Your Small Business.png

Small Business Marketing Tips

'Small business is a big deal.'

Bob Beauprez

The Art of Creative Marketing for Small Business 

Working with a small marketing budget doesn't mean that you cannot compete with the bigger companies - who may have very deep pockets when it comes to advertising. 

Getting creative with your marketing campaign will allow you to craft the perfect strategy for any product or service you are promoting. An effective promotion strategy includes marketing your products and services to a targeted audience that is eager to spend their money. 

Get Focused on Results

Here are 4 ways you can maximise your marketing efforts with a small budget.

Pushing the Envelope
When you are in a position where you can no longer work on a marketing campaign that you have implemented in the past because of a tighter budget, you have to find ways to get creative. 

This often requires some thinking outside of the box to acquire the same end results - with a much smaller amount of money to work with. These times are often when incredibly unique ideas come to the surface. These ideas are fresh and innovative and attract consumers who have ceased listening to the same old tired marketing campaigns. Let this challenge be a positive and use it to your advantage rather than letting it bring down the efforts of the team.

Stay Focused on the Task at Hand
You can not possibly do everything when it comes to working a new marketing campaign on a tighter budget. Just because you have fewer resources does not mean that you have to spread yourself so thin that you become ineffective at all your duties. 

Realise the job has to be completed and focus on the areas where you excel. Pay closer attention to the analytics and focus you time and effort on the areas of concern that will yield the best results in the shortest period of time. Be specific, stay targeted, understand your customer better and concentrate on a few specific areas.

The Keep it Simple Campaign
When you have a larger marketing budget, many advertisers make the mistake of trying to squeeze as much as they can into the space provided. Often this can lead to over complication to the point where key objectives become obscured. 

One benefit to working with a very limited budget is that you have to get back to basics. 

You have to keep it simple, and that can be a positive thing when it comes to reaching your audience. The attention span of many people has dropped significantly since technology provides everything instantly to them. 

Get your campaign down to the bare essentials. Define your strategy, make the message clear and keep it simple.

Avoid Following the Sheep
Too many marketing campaigns simply follow the lead of other bigger campaigns, and in a sense they all just lead the sheep to the same place. 

Once you get your audience interested in your product or service, implement targeted strategies to drive targeted traffic to your your website or your social media pages with new and creative ideas that spark their interest. 

If you build your campaign with these simple techniques in mind you will able to pull off very big things on a very tight budget.

Cost Effective Marketing for Small Business

Do you need a cost effective marketing campaign for your small business?

Roundhouse has been providing quality marketing and services since 2001. We work closely with you to understand your budget, your brand and your business. Our customised solutions are designed to deliver you more - more value and more market share.

Get started now. Contact us here.

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Book an obligation free consultation with a qualified designer.

phone : 07 5559 0414 (Gold Coast) phone : 07 3102 3622 (Brisbane) 

email : us@roundhouse.cc

Gold Coast : 2a/128 Varsity Parade, Varsity Lakes Gold Coast, Queensland 4227

Learn about our web design services here.

See our portfolio here.

If you enjoyed reading this article, you may also enjoy reading about the following:
1. 4 Reasons to Choose A Brand Agency

2. 3 Tips for Smarter Digital Marketing

3. Creative Marketing with Booklets

Roundhouse - The Creative Agency

Author - Saul Edmonds 

Connect with Saul Edmonds on Linkedin here or Google+ here.

Connect with Roundhouse on Google+ here.

3 Ways to Leverage the Power of Social and Mobile Marketing

by Saul Edmonds

How to Connect with your Market in the New Digital Economy

“Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” 
David Meerman Scott (Author)

Marketing has always been at the heart of every small business.

Marketing channels are changing greatly as the digital economy gains traction. In previous times a typical marketing plan for a small business owner would include such elements as: 

  • the yellowpages
  • direct mail
  • local advertising
  • networking
  • public relations

While the yellowpages struggles for relevance, print marketing continues to perform; yet is most effective when used in conjunction with a digital campaign. Print marketing works to reach prospects when they are offline. Google and Microsoft invest millions each year on highly targeted print campaigns – this is evidence that there is still an important role for printed materials in small business marketing.

Social, Mobile and Small Business Success

For most businesses, a website is the start of a digital marketing strategy. Getting the right website is essential – yet in a well-rounded marketing strategy it is just the beginning.

Read on for our Top 3 Ways to Leverage Social and Mobile Marketing for Profit.

1. Engage your prospects with Social

Social Media for business is a long term strategy. At the core of any social media strategy is content creation. This content typically involves blog posts, youtube videos, images and infographics, free ebooks and slide presentations.

Each of these is important – however, a blog is particularly recommended. If you are just beginning your social campaign, start here. If you can invest a few hours each week in writing targeted articles that address the needs of your customer (3 articles per week is recommended) - blogging is a great way to get your message out and boost your SEO without additional costs.

Your blogs should then be broadcast across your other social channels. Twitter, Facebook and Linkedin must be included here.

Take the time to reach out to others. Get involved in forums, ask questions on Linkedin, and share images on Pinterest. Join the conversation. Participation is the key.

A targeted social media strategy for business takes time, commitment, creativity and sometimes a little inspiration. Focus your attention and take one step at a time. Get started with your blog, broadcast your message to Twitter and share images on Facebook.

Design for Social Success

Ensure your brand is well represented across the social platforms.

Include your logo prominently on your Twitter and Facebook business page. Develop each channel carefully as a branded digital asset that communicates your message clearly.

2. Engage Your Prospects with Mobile

 

Mobilise your Website
A mobile friendly website is essential. With 1 in 7 internet searches conducted from mobiles – people are visiting your website right now from their mobiles. Make sure your website works for them.

The two options here are: a fully optimised mobile website or a mobile ‘mini-site’ where any searches from a mobile are automatically diverted to a mini mobile version of your main site.

Mobilise Your Emails and Email Marketing
Ensure that all emails you send are readable on the mobile screen – as a great majority of people check their emails from their smartphone.

Build an opt-in SMS Marketing List
Invite customers and prospects to subscribe to an SMS marketing list. Offer then an incentive for doing so: a discount, special offer or giveaway is ideal. Broadcast relevant messages to your subscribers.

3. Integrate Your Marketing Channels

No marketing element operates within a vacuum.  The most effective marketing strategy is an integration of online, offline and mobile. For example, why not promote your social networks on printed business collaterals?

Effective marketing across the new media requires a degree of experimentation and finding out what fits best – for you, your business and your customers.

A strong social media campaign requires quality content that is equally matched by a dedication to build an audience. Time must be invested to find followers and a fan base.

The key challenge is to engage a build a targeted audience and then convert that engagement into revenue. A large database of contacts always provides greater opportunities and return than a small database.

Promote your brand online, offline and via mobile channels to get the best results. In a world of emerging media; there is no ‘one size fits all’ solution to suit every business. Daily commitment, a willingness to ‘get out there’ and constant review are the keys to marketing success.

Do you need help marketing your business and brand on social networks?

Roundhouse provides custom designed social and mobile marketing campaigns to build your brand and boost your profits online.
Each campaign is individually designed to suit your goals and your budget. 

From branding to content creation and social promotion; contact the social media experts at Roundhouse to discuss your next project.
Talk to us. We can help.


Contact Roundhouse Now! 
Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

Saulke (1).png

Get to know Saul Edmonds & Roundhouse

As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

Saul and his team can help you grow your business and discover new possibilities with :

  • strategic brand design
  • web design & development
  • app design and development 
  • digital marketing 
  • creative engagement 

    Saul Edmonds believes that every project begins with a story. 

    Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

    Find out how Saul can help you turn your ideas into reality.

    Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

    Phone : +617 1300 727 749
    email : us@roundhouse.cc

    • Learn about our web design here.
    • Learn about our app development here.
    • See our brand and logo portfolio here.

    Connect with Saul Edmonds on Linkedin here or Google+ here.
    Connect with Roundhouse on Google+ here.

    17 Most Popular Small Business Hashtags

    by Saul Edmonds
    hashtags for business

    Hashtags for Small Business

    Following on from our previous post "3 Ways to Boost your Social Media Marketing with Hashtags", we thought it would be useful to provide a list of popular hashtags used throughout the small business community.

    Hashtags are a valuable tool to promote your brand, join conversation and organise your messages.

    Previously restricted to use only on Twitter, hashtags are used widely throughout other platforms such as Pinterest and Instagram.

    Many users follow specific hashtags, so it makes sense to incorporate them into your social strategy. 

    For Small Businesses try following these hashtags.

    Promote your brand further with these popular hashtags.

    1. #smallbiz, #smallbusiness

    For conversations about small business and related resources.

    2. #business

    Business related conversations and resources.

    3. #sales

    Sales advice and support.

    4. #innovation

    Innovators in a variety of industries are following this hashtag.

    5. #socbiz, #socialbiz, #socialbusiness

    For conversations about social business, the social economy and new media.

    6. #ecommerce

    A niche for online stores and online trading.

    7. #management

    Management advice, resources and support.

    8. #tech, #IT

    Technology updates.

    9. #mobile

    For all things mobile including tablets and smartphones.

    10. #apps

    A great way to discover and share regarding new apps.

    11. #marketing, #mktg

    Marketing news and resources.

    12. #networking

    For business networking.

    13. #consumers

    A hashtag tracking conversations geared toward business owners looking to connect with consumers. Also includes statistics on buying behaviour.

    14. #economy

    Local and international economic news.

    15. #entrepreneurs

    Entrepreneurs and new business information and advice.

    16. #socialmedia

    The world of social media.

    17. #startups

    Startup news, information and advice for emerging companies.

    Are you using hashtags in your social messages? What hashtags work for you and your business?

    Roundhouse is a full service creative agency. From web design to creative social media and bespoke seo consulting - we partner with businesses to build profits and brand recognition.

    Talk to us. We can help.


    Contact Roundhouse Now! 
    Book an obligation free consultation to find out more and learn how to leverage mobile technology to grow your opportunities and business revenue.

    Saulke (1).png

    Get to know Saul Edmonds & Roundhouse

    As Creative Director & Roundhouse Founder Saul Edmonds has over 20 years professional design and digital experience. 

    He is an expert on Brand, Website and App Development. He has worked with clients across all industry groups - including startups, small business, government and entrepreneurs - on projects of all sizes and budgets.

    Saul and his team can help you grow your business and discover new possibilities with :

    • strategic brand design
    • web design & development
    • app design and development 
    • digital marketing 
    • creative engagement 

      Saul Edmonds believes that every project begins with a story. 

      Saul and his team offer a one to one, tailored service - where he works with you closely to develop innovative solutions that will take your business to the next level. 

      Find out how Saul can help you turn your ideas into reality.

      Book an obligation free consultation with Saul Edmonds for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

      Phone : +617 1300 727 749
      email : us@roundhouse.cc

      • Learn about our web design here.
      • Learn about our app development here.
      • See our brand and logo portfolio here.

      Connect with Saul Edmonds on Linkedin here or Google+ here.
      Connect with Roundhouse on Google+ here.

      by Saul Edmonds