The 5 Rules of a Winning Logo Design

There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.
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How To Use Logo Design To Your Advantage

Your logo design is a key foundation for business success.

Your logo appears on your business cards, letterhead, website, apparel, envelopes and flyers.

These materials are designed to reach customers, prospects, suppliers, industry associates or even the press. It is important to remember that your logo is often the first interaction potential customers have with your business. Your logo simply must provide a favorable impression or you risk losing the sale.

Here are the 5 essential rules of successful logo design:

1. Logo Design Must Reflect Your Business

The logo for your business needs to reflect your company in an honest and unique way.

You may be surprised to learn how many businesses are actually using a logo similar to their competition. Cookie-cutter logos not only confuse the buying public, they lack originality and creativity.

Your logo needs to help your business stand out in a crowd, but in a way where the person looking at it can easily identify that it is your unique company. If you can incorporate into the logo key elements that your business represents, you have a better chance of people remembering it.

2. Keep it Simple

Stop with all that clutter. Trying to squeeze too much into a logo can have a negative impact.

The more simple the logo, the easier it is to recognise.

A key benefit of a simple logo is that when enlarging the image, the logo does not lose clarity. The key is to create a logo that is simple in concept, without being simplistic. If you want to understand better what this means, consider the logo for McDonald's. It is simple in design, and now globally recognized by children from 4 years old to 104.

3. Make a Statement in Black & White and Colour

Make certain that your logo works well - both in colour and in black and white.

If the logo loses impact in black and white, it is going to be a problem when you have to print in newspapers or utilise services that only use black ink. Ensure that a colourful logo design translates well visually into black & white.

4. A Scalable Solution

Your logo has to be scalable to be effective.

Your logo might look great on your letterhead, but what happens when you have to reduce the size for a business card or online forum? The rule of thumb when it comes to scalable logos, is that your logo should look good - whether on a business card or a billboard. If you can accomplish that, you have a great logo design.

5. Keep it Balanced

The artwork in the logo should be balanced.

If you are looking at the logo, the eye should see the image in a balanced manner. Not one section of the logo should overpower the other. The best way to make this point is to look at some of the greatest paintings in the world. They blend together certain colours in a way that not one stands out too much to distract from the overall painting.

Your logo should be designed to stand the test of time too. Ensure that your design does not make overt use of fashion trends - or you may find your logo is quickly dated.

Once you have decided what logo is perfect for your business, be sure to have it converted in JPG, GIF, and EPS format. This way you can easily use the logo for your printed materials and website.

Once you have all these key elements in place, we come to the most important part of a successful logo design and brand statement.

Now that you have your logo, and it has been broadcast to the world, it is vital you always use your logo in a consistent manner.

Don't alter your logo for certain flyers or brochures. Not only will this confuse your audience, it risks looking less than professional. You can reduce and enlarge the logo for different formats, but never change the essence of the design.

IS YOUR LOGO WORKING FOR YOU?

At Roundhouse, we take the time to get to know you, your business and your customers. Our logo design process begins with learning more about you and your goals. We offer a tailored logo design service at cost effective prices to ensure your business gets the attention it deserves. If you want to learn more about our logo and brand design services, please get in touch for a chat.

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