Marketing is all about boosting revenue.
Yet the marketing process itself can be expensive.
Successful marketing requires strategic implementation to ensure a positive ROI.
A clear marketing plan, well actioned will yield profit.
Marketing = Profit
7 Top Tips for Smarter Marketing
1. Define your objective.
A clear objective is essential.
What is an objective?
A marketing objective is the specific goal of the marketing campaign. It should be precisely defined, able to be measured, achievable and timely. This allows you to determine the relative success of a campaign upon completion.
2. Define your target audience.
No business has resources available to market to everyone! Targeting a niche or specific audience enables small business to compete with larger organisations.
Defining your target market ensures your campaign budget is highly geared towards those most likely to purchase. Potential clients are clearly identified and new business generated more readily and efficiently.
3. Define your budget.
A marketing budget defines the marketing plan in terms of cost. It should take the form of a written document that estimates the projected costs required to meet the marketing objectives.
4. Define your timeline.
A marketing timeline is a visual representation of the marketing action plan. Key dates indicate when actions occur. A marketing timeline is a great tool for obtaining an overview of the campaign at a single glance.
5. Define the key benefit your product or service provides.
It is important to understand the key benefit your product or service will provide
to your target audience.
You must describe:
a. Who is your target market?
b. What is a common problem you can solve for this group?
c. How you can communicate this solution or benefit to this group.
6. Define your core brand message to your target audience.
Your core brand message consists of a simple phrase that assists your target market to understand your product or service and what value it offers them.
It is a clear and simple statement that explains why your brand matters, what value you offer and how you differ from competitors. This core message will determine all ancillary marketing messages as they must adhere tightly to this main brand message.
Brand Message Checklist
a. Is your message short and concise? Easy to understand?
b. Is your message authentic? Is it believable?
c. Does it resonate with your target audience? Is it memorable? Is it interesting?
7. Define the keywords most relevant to your target audience.
Market defining keywords are those particular words or phrases that your target market and participants use to describe your essential product or service area to themselves.
For example, market-defining keywords for a personal fitness trainer could look like:
These keyword should be embedded through the campaign and used strategically in combination with other relevant link building keyword phrases.
Careful planning and diligent review exist at the heart of every marketing success story.
The basics never change - set your goal, chart your course, research and implement your plan, test and review results.
Roundhouse has the experience and creative concepts to ensure your next marketing campaign is a success - from brand design to brand promotion both online and offline.